{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"008500242074","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-23T04:14:42-0700","last_collection_event":"intake","label_reader_version":"legacy_unversioned","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:36-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"008500242074","listing_identifier":"B08VDXY6L7","brand":"New Elements","title":"Calm Magnesium Glycinate Gummies 500mg with High-Potency Vitamin D3 10000iu & Vitamin K2…","listing_title":"Calm Magnesium Glycinate Gummies 500mg with High-Potency Vitamin D3 10000iu & Vitamin K2 100mcg | Stress Relief, Relaxation & Bone Support for Adults | Vegan, Non-GMO, Gluten-Free, Pineapple Flavor","identity":{"canonical_gtin":"00008500242074","source_listing_gtin":"00008500242074","listing_identifier":"B08VDXY6L7","product_image":"https://m.media-amazon.com/images/I/71+VsXSO2GL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B08VDXY6L7","primary_url":"https://m.media-amazon.com/images/I/71+VsXSO2GL.jpg","image_count":7,"last_attempted":"2026-08-23T04:14:42-0700","attempts":1},"observed_at":"2026-09-01","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"unknown","compatible":null,"listing_brand":"New Elements","package_brand":null,"match_method":"insufficient_text","similarity":null},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"New Elements Nutrition Inc","entity":"CORPORATION","country":"FLORIDA, USA","address_filed":"15173B NE 21ST Ave, North Miami Beach, FLORIDA 33162, UNITED STATES","address_public":"FLORIDA 33162, UNITED STATES","serial_number":"90223455","registration_number":"6634533","wordmark":"NEW ELEMENTS","status_description":"REGISTERED","filed_date":"2020-09-29T00:00:00","first_use_commerce_date":"2021-11-22","registration_date":"2022-02-01","assignment_recorded":false,"goods_services":["IC 005: gummy vitamins; dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90223455&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"New Elements Nutrition Inc","country":"FLORIDA, USA","address":"15173B NE 21ST Ave, North Miami Beach, FLORIDA 33162, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 008500242074.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 008500242074.","evidence":"UPCitemdb resolves 008500242074 to \"Vitamin D3 Gummies 5000 IU Immune Support Bone Health Joint Support High Pot\" (New Elements) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-49c06f11c092","evidence_url":"https://lookcloser.ai/e/ev-49c06f11c092","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: New Elements Nutrition Inc · corporation, FLORIDA, USA","evidence":"USPTO lists New Elements Nutrition Inc (CORPORATION) in FLORIDA, USA for the exact brand wordmark. 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No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B08VDXY6L7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-2b6b6a6288cf","evidence_url":"https://lookcloser.ai/e/ev-2b6b6a6288cf","content_fingerprint":"sha256:431ee2b131643c77bad73e2064e8e9dc798f3e0fa8d2d7667650309087abca9f","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/008500242074/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B08VDXY6L7","scope":"exact_listing","inference_level":"gap","observed_at":"2026-09-01","presentation_tone":"gap","evidence_id":"ev-f0218d5be1fd","evidence_url":"https://lookcloser.ai/e/ev-f0218d5be1fd","content_fingerprint":"sha256:fe2ff39dbe580469c488d405cefb388b490e8b8eaf570588b69083211726b525","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. 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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/008500242074/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90223455&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-09-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6634533","receipt_label":"USPTO · Registration 6634533"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:5ea4118e86e276d6226759259396a5ddef30ef002bb61cbe28715b4fc550293b","evidence_url":"https://lookcloser.ai/e/ev-e4cd95a4eb2d"},{"evidence_id":"ev-49c06f11c092","record_id":"008500242074","gtin":"008500242074","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 008500242074 to \"Vitamin D3 Gummies 5000 IU  Immune Support  Bone Health  Joint Support  High Pot\" (New Elements) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 008500242074 to \"Vitamin D3 Gummies 5000 IU  Immune Support  Bone Health  Joint Support  High Pot\" (New Elements) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00008500242074","observed_at":"2026-09-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B08VDXY6L7","observed_at":"2026-09-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:7027c27dadc406ef08f4c6bf456886704f361804da30159b34fa82ab3f58c4f6","evidence_url":"https://lookcloser.ai/e/ev-49c06f11c092"},{"evidence_id":"ev-106423864839","record_id":"008500242074","gtin":"008500242074","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22New+Elements%22+OR+product_description:%22New+Elements%22)&limit=5","observed_at":"2026-09-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"New Elements","receipt_label":"FDA enforcement search · New Elements"}],"observed_at":"2026-09-01","content_fingerprint":"sha256:55965a1b03fc63704f344c085af80db3a7e0fc552861fe0ea590245b37d91a6d","evidence_url":"https://lookcloser.ai/e/ev-106423864839"},{"evidence_id":"ev-ec80937ded11","record_id":"008500242074","gtin":"008500242074","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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