Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 023249090007 · back to the summary
Sports Research® Biotin 5,000mcg w/Coconut Oil
Exact product checkedGTIN 00023249090007 · checked 2026-07-24
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
1listed rows
1separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 1 listed row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Biotin (as d-Biotin USP) | 5000 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Sports Research Corporation (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
Open Food Facts resolves 023249090007 to "Biotin Max Strength" (Sports Research) — consistent with this listing.
Documented concerns
What needs caution1
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Reviews arrived in a burst, not gradually
The dated series runs from 17,848 written reviews on August 12, 2025 to 10,000 on March 13, 2026. Up to 7,862 written reviews were added within a single ~30-day window — 79% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.
Unresolved public record
What is still missing4
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 17,846 on 2025-07-28 to 10,000 on 2026-03-13 (net -7,846). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
2
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 023249090007.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Origin claim “…It’s filler-free, formulated with organic coconut oil, and Manufactured in the USA in cGMP-compliant facilities PREMIUM, POTENT FORMULAS: Take your pick between our High” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…ENERGY PRODUCTION SUPPORT: Also known as Vitamin B7, Biotin plays an important role in metabolizing carbohydrates, fats & proteins.…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 023249090007 — via source listing UPC |
| Brand | Sports Research |
| Source listing identifier | B00IOZWC2M |
| Retailer listing title | Sports Research® Biotin 5,000mcg w/Coconut Oil, 120 Count Plantgels™… show full titleSports Research® Biotin 5,000mcg w/Coconut Oil, 120 Count Plantgels™ |
| USPTO brand owner | Sports Research Corporation · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 784 W. Channel St., San Pedro, California 90731, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size: 1 Veggie Softgel |
| Servings per container | 120 |
| Pack statement | 120 Veggie Softgels |
| Badges printed on pack | NON GMO Project VERIFIED, CERTIFIED VEGAN VEGAN.ORG, CERTIFIED NSF GLUTEN-FREE, Non-GMO, VEGAN, Vegan Certified, Gluten, Soy-Free, NSF Certified Gluten-Free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Biotin (as d-Biotin USP) | 5000 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“5000MCG PER SERVING” · “SUPPORTS HEALTHY SKIN & HAIR*” · “WITH COCONUT OIL” · “Dietary Supplement” · “5,000 mcg of Biotin Per Serving” · “Vegan Certified Plantgel™ Capsule” · “Formulated with Organic Virgin Coconut Oil” · “Non-GMO, Gluten & Soy-Free”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $17.95 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: www.sportsresearch.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 023249090007 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai