Full record · 023249090007 · back to the summary
Sports Research® Biotin 5,000mcg w/Coconut Oil
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
What the label discloses
The listing-image panel publishes an amount for each of its 1 declared row. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Biotin (as d-Biotin USP) | 5000 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a declared “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those declared amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as declared panel data, not independently lab-tested contents.
Every check we ran
Each ingredient’s amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Exact trademark owner identified
USPTO lists Sports Research Corporation (CORPORATION) in CALIFORNIA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
UPC independently corroborated
Open Food Facts resolves 023249090007 to "Biotin Max Strength" (Sports Research) — consistent with this listing.
No data yet: Label math could not be verified
The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Public label filing not retained
This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
180-day review-count history is on file
Exact-listing history records written-review counts from 0 on 2026-02-27 to 10,000 on 2026-03-13 (net +10,000). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
What the listing promises — claim by claim
Why is this shown?
| Claim | Status | What we found |
|---|---|---|
| Origin claim “…ee, formulated with organic coconut oil, and Manufactured in the USA in cGMP-compliant facilities PREMIUM, POTENT…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…Oil, 120 Count Plantgels™ ENERGY PRODUCTION SUPPORT: Also known as Vitamin B7, Biotin plays an i…” | Not assessed We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 023249090007 — via source listing UPC |
| Brand | Sports Research |
| Source listing identifier | B00IOZWC2M |
| Retailer listing title | Sports Research® Biotin 5,000mcg w/Coconut Oil, 120 Count Plantgels™… show full titleSports Research® Biotin 5,000mcg w/Coconut Oil, 120 Count Plantgels™ |
| USPTO brand owner | Sports Research Corporation · CORPORATION · CALIFORNIA, USA |
| Owner filed address | 784 W. Channel St., San Pedro, California 90731, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Veggie Softgel |
| Servings per container | 120 |
| Pack statement | 120 Veggie Softgels |
| Badges printed on pack | NON GMO Project VERIFIED, CERTIFIED VEGAN VEGAN.ORG, CERTIFIED NSF GLUTEN-FREE, Non-GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Biotin (as d-Biotin USP) | 5000 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“Extra Strength” · “SUPPORTS HEALTHY SKIN & HAIR*” · “VEGAN | NON-GMO | WITH COCONUT OIL” · “Vegan Certified” · “Formulated with Organic Virgin Coconut Oil” · “Non-GMO, Gluten & Soy-Free” · “Take 1 veggie softgel daily.” · “Vegan Biotin with Organic Virgin Coconut Oil.*”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $17.95 checked Jul 24, 2026 — varies by variant/session; price history pending |
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the declared amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 023249090007 · built July 24, 2026 · lookcloser.ai · corrections@lookcloser.ai