Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 027917016290 · back to the summary
L'il Critters Gummy Vites Kids Multivitamin | 190 Gummies
Exact product checkedGTIN 00027917016290 · checked 2026-07-25
Free to read, download and share — no signup, no paywall, no ads.
How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
16listed rows
16separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 16 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Total Carbohydrate | 2 g | — | |
| Total Sugars 1 g | 3 g | — | |
| Includes | 1 g | — | |
| Vitamin A (as retinyl palmitate) | 225 mcg | — | |
| Vitamin C (as ascorbic acid and sodium ascorbate) | 10 mg | — | |
| Vitamin D (as cholecalciferol) | 10 mcg | — | |
| Vitamin E (as dl-alpha-tocopheryl acetate) | 6 mg | — | |
| Vitamin B-6 (as pyridoxine HCl) | 0.9 mg | — | |
| Folate | 100 mcg DFE | — | |
| Vitamin B-12 (as cyanocobalamin) | 1.2 mcg | — | |
| Biotin | 8 mcg | — | |
| Pantothenic Acid (as calcium d-pantothenate) | 1.5 mg | — | |
| Iodine (as potassium iodide) | 21 mcg | — | |
| Zinc (as zinc gluconate) | 1.4 mg | — | |
| Lutein (from marigold) (flower) (Tagetes erecta)50 mcg | 100 mcg | — | |
| Inositol 20 mcg | 40 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
iHerb Supplement Facts (exact UPC/GTIN) Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Reviews accumulated gradually
Written reviews grew from 3454 to 3498 across 2026-05-28 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~22).
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the exact retailer panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 3,459 on 2026-05-23 to 3,498 on 2026-07-24 (net +39). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 027917016290 to "" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
Brand ownership record not saved
This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send a clear photo of the full Supplement Facts panel?
It’s the one part of the label required to state what’s inside and how much. A seller who won’t show it before purchase is asking for trust the label would have earned.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Scan the barcode on the package and confirm it reads 027917016290.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…ins and minerals, Vitamin C and D for immune support, Vitamin A for eye support, and Vitamin E fo…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
✓ UPC / GTIN published✓ Brand's own store found· Per-serving dose established — not published· Supplement Facts visible in photos — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 027917016290 — via source listing UPC |
| Brand | Lil Critters |
| Source listing identifier | B01613QBL6 |
From the label (photo-read)
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“PEDIATRICIAN RECOMMENDED BRAND+” · “Supports kid's health, development & immune system*” · “Delicious Fruit Flavors Kids Love!” · “A MULTIVITAMIN KIDS ACTUALLY ENJOY” · “Just 1 or 2 Gummies a day” · “PEDIATRICIAN TRUSTED BRAND+” · “Health & Development*” · “Immune Support*”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $9.98 checked Jul 25, 2026 — varies by variant/session; price history pending |
Brand store lilcritters.com: 18 supplement products — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record 027917016290 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai