Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 027917017235 · back to the summary
Vitafusion Omega-3 Gummy Vitamins, Berry Lemonade Flavored
Exact product checkedGTIN 00027917017235 · checked 2026-09-02
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 100 mg number matches named panel rows
MARKETING100 mg — per-serving claim
PANELEPA/DHA (from purified fish oil concentrate) 50 mg + ALA (from flaxseed oil) (plant based) 50 mg = 100 mgAdded Sugars 3 g + Total Omega-3 fatty acids 100 mg
component totalWe did the comparison: the per-serving claim uses 100 mg, which equals EPA/DHA (from purified fish oil concentrate) 50 mg + ALA (from flaxseed oil) (plant based) 50 mg. It is a combined amount, not the amount of one ingredient. The full listed active total is 3.2 g including the other panel rows. This explains the label framing; it does not independently test the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Fat | 0.5 g | — | |
| Total Carbohydrate | 4 g | — | |
| Total Sugars | 3 g | — | |
| Added Sugars | 3 g | — | |
| Vitamin A (as retinyl palmitate) | 150 mcg RAE | — | |
| Vitamin C (as ascorbic acid) | 6 mg | — | |
| Vitamin D-3 (as cholecalciferol) | 5 mcg (200 IU) | — | |
| Vitamin E (as d-alpha-tocopheryl acetate) | 2 mg | — | |
| Sodium | 5 mg | — | |
| Total Omega-3 fatty acids | 100 mg | — | |
| EPA/DHA (from purified fish oil concentrate) | 50 mg | — | |
| ALA (from flaxseed oil) (plant based) | 50 mg | — |
Mass check · assumptions shown
7.1 g listed contents = 3.1 g major actives + 4 g carbohydrate
Assume 4 pectin gummies × 2.5–3.5 g each = 10–14 g serving. That leaves roughly 0–2 g for water, pectin, sweetener, acid, and flavor. Serving weight is not printed, so this is a warning, not a closed impossibility.
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Barcode confirmed in an outside database
Open Food Facts resolves 027917017235 to "Omega-3 Gummy Vitamins" (VitaFusion) — consistent with this listing.
Documented concerns
What needs caution2
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The label says 7.1 g of omega 3 in 4 gummies — but not what thos
A serving is 4 gummies, and the panel lists 7,100 mg — 7.1 g — of omega 3 in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, omega 3 would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 7.1 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.
Dose is lower than studies used
label claims 100 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). A lower dose is not necessarily useless — but it is not the amount the research used. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Unresolved public record
What is still missing10
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
EPA + DHA dose is below one studied range
The panel lists 100 mg EPA + DHA per serving (2 Gummy Vitamins). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
The headline amount is not tied to a panel row for the same ingredient
The listing presents 100 mg for omega 3, but vision:google/gemini-2.5-flash does not contain a same-name quantified row. The saved image read may be incomplete, so this is a specific question to resolve rather than a contradiction.
Cost to reach a studied dose
At 3.0 serving(s) a day to reach the low end of the studied range (300–1800 mg), this product runs roughly $18 per month. A price observation, not a recommendation.
Research context is available for the listed ingredients
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,395 on 2026-05-29 to 1,405 on 2026-08-21 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: the 0.1 g listing number equals EPA/DHA (from purified fish oil concentrate) 50 mg + ALA (from flaxseed oil) (plant based) 50 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
3
Why is the omega-3 (EPA + DHA) amount below the dose used in published research?
There can be good answers — a more bioavailable form, a different intended use. Ask for the reasoning and any data behind it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 027917017235.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…t health vitamins for 60 days (1) Each serving provides 100 mg of Omega 3 EPA/DHA, along with Vitamin A, Vitamin C, Vitamin D and Vitamin E, ideal as daily dietary suppl” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 100 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Total Omega-3 fatty acids | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 100 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
✓ Per-serving dose established✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 027917017235 — via source listing UPC |
| Brand | Vitafusion |
| Source listing identifier | B005D0DSLA |
| Retailer listing title | Vitafusion Omega-3 Gummy Vitamins, Berry Lemonade Flavored, Heart Heal… show full titleVitafusion Omega-3 Gummy Vitamins, Berry Lemonade Flavored, Heart Health Vitamins(1) With Omega 3 EPA/DHA and Vitamins A, C, D and E, America’s Number 1 Vitamin Brand, 60 Day Supply, 120 Count |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummy Vitamins |
| Servings per container | 60 |
| Pack statement | 120 GUMMIES |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Fat | 0.5 g | High clearly legible in the photo |
| Total Carbohydrate | 4 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Added Sugars | 3 g | High clearly legible in the photo |
| Vitamin A (as retinyl palmitate) | 150 mcg RAE | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 6 mg | High clearly legible in the photo |
| Vitamin D-3 (as cholecalciferol) | 5 mcg (200 IU) | High clearly legible in the photo |
| Vitamin E (as d-alpha-tocopheryl acetate) | 2 mg | High clearly legible in the photo |
| Sodium | 5 mg | High clearly legible in the photo |
| Total Omega-3 fatty acids | 100 mg | High clearly legible in the photo |
| EPA/DHA (from purified fish oil concentrate) | 50 mg | High clearly legible in the photo |
| ALA (from flaxseed oil) (plant based) | 50 mg | High clearly legible in the photo |
Claims printed on the packaging:
“NEW LOOK!” · “helps support heart health*” · “plus essential vitamins” · “This product uses high quality, purified fish oil that has been tested for mercury and PCBs.” · “free of” · “synthetic fd&c dyes” · “artificial sweeteners” · “high fructose corn syrup”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $11.99 checked Sep 03, 2026 — varies by variant/session; price history pending |
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Dosage: label claims 100 mg/serving — below the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 027917017235 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai