Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 027917271736 · back to the summary
vitafusion Max Strength 10 mg Melatonin Gummies
Exact product checkedGTIN 00027917271736 · checked 2026-09-02
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 10 mg melatonin claim matches the panel
MARKETING10 mg — per-serving claim
PANELMelatonin 10 mg — same amountSugar Alcohol 4 g
matches panelWe did the comparison: the listing claims 10 mg of melatonin, and the listing-image panel shows 10 mg melatonin 2 gummies. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 10 | — | |
| Total Carbohydrate | 4 g | — | |
| Sugar Alcohol | 4 g | — | |
| Melatonin | 10 mg | — | |
| Passion Flower (Passiflora incarnata) 4:1 extract | 4.25 mg | — | |
| Chamomile Flower (Chamomilla recutita) 4:1 extract | 4.25 mg | — | |
| Lemon Balm Leaf (Melissa officinalis) 4:1 extract | 4 mg | — |
Mass check · assumptions shown
8 g listed contents = 4 g major actives + 4 g carbohydrate
Assume 4 pectin gummies × 2.5–3.5 g each = 10–14 g serving. That leaves roughly 0–2 g for water, pectin, sweetener, acid, and flavor. Serving weight is not printed, so this is a warning, not a closed impossibility.
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution2
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The label says 8 g of melatonin in 4 gummies — but not what thos
A serving is 4 gummies, and the panel lists 8,000 mg — 8 g — of melatonin in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, melatonin would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked September 3, 2026.
Dose is higher than studies used
label claims 10 mg/serving — above the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: Northwest Natural Products, Inc., Church & Dwight Co., Inc.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Listing claim matches the label panel
The listing claims 10 mg; the photo-read Supplement Facts panel shows Melatonin at 10 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.
Cost to reach a studied dose
At 1.0 serving(s) a day to reach the low end of the studied range (0.5–5 mg), this product runs roughly $5 per month. A price observation, not a recommendation.
Research context is available for the listed ingredients
Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 2,848 on 2025-07-31 to 3,077 on 2026-08-21 (net +229). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Barcode record is too sparse to confirm identity
Open Food Facts resolves 027917271736 to "melatonin" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 027917271736.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…ottle of vitafusion melatonin 10mg gummies, strawberry flavored melatonin gummies for adults, enough sleep supplements for 50 days Each serving of these vitafusion melat” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 10 mg/serving — above the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Melatonin | shaded = doses used in studies (0.5 mg–5 mg) · bar = this label | 10 mg — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
✓ Per-serving dose established✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 027917271736 — via source listing UPC |
| Brand | Vitafusion |
| Source listing identifier | B07PF1SN5B |
| Retailer listing title | vitafusion Max Strength 10 mg Melatonin Gummies, Strawberry Flavored, … show full titlevitafusion Max Strength 10 mg Melatonin Gummies, Strawberry Flavored, Adult Melatonin Gummy Vitamin Supplement, 100 Count, 50 Day Supply |
| USPTO brand-owner record | Northwest Natural Products, Inc. · DELAWARE, USA · registration 3742301 · 6350 NE Campus Drive, Vancouver, WASHINGTON 986616877, UNITED STATES |
| USPTO brand-owner record | Church & Dwight Co., Inc. · DELAWARE, USA · registration 4886079 · 500 Charles Ewing Boulevard, Ewing, New Jersey 08628, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummies |
| Servings per container | 50 |
| Pack statement | 100 GUMMIES |
| Badges printed on pack | gluten, dairy, high fructose corn syrup, synthetic fd&c dyes |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 10 | High clearly legible in the photo |
| Total Carbohydrate | 4 g | High clearly legible in the photo |
| Sugar Alcohol | 4 g | High clearly legible in the photo |
| Melatonin | 10 mg | High clearly legible in the photo |
| Passion Flower (Passiflora incarnata) 4:1 extract | 4.25 mg | High clearly legible in the photo |
| Chamomile Flower (Chamomilla recutita) 4:1 extract | 4.25 mg | High clearly legible in the photo |
| Lemon Balm Leaf (Melissa officinalis) 4:1 extract | 4 mg | High clearly legible in the photo |
Claims printed on the packaging:
“MAX STRENGTH” · “supports sleep so you wake up refreshed & rested*” · “10 MG MELATONIN PER SERVING” · “for sleep support*” · “10 mg of melatonin per serving to help with jet lag and support sleep, so you can wake up refreshed and rested” · “free of gluten” · “free of dairy” · “free of high fructose corn syrup”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $7.99 checked Sep 03, 2026 — varies by variant/session; price history pending |
Brand store vitafusion.com: 42 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Melatonin — NIH ODS · MedlinePlus · PubMed (2,320) · a hormone; not a vitamin/mineral
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
melatonin — NIH NCCIH — Melatonin · PubMed search: melatonin dose sleep onset · ClinicalTrials.gov — 1,068 registered studies
ℹ Dosage: label claims 10 mg/serving — above the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).
ℹ Use pattern in research: taken before bed; timing matters more than size of dose in the research.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 027917271736 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai