{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"030772122075","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T09:50:12-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:39-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"030772122075","listing_identifier":"B0CCZSCS3D","brand":"Metamucil","title":"Metamucil Fiber Gummies for Adults with Vitamins C","listing_title":"Metamucil Fiber Gummies for Adults with Vitamins C, D, B12 for Metabolism, No Sugar Added Citrus Berry Flavor, 5g Plant Based Prebiotic Fiber Supplement Blend, 120 Count","identity":{"canonical_gtin":"00030772122075","source_listing_gtin":"00030772122075","listing_identifier":"B0CCZSCS3D","product_image":"https://m.media-amazon.com/images/I/71fYALiCsEL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","primary_url":"https://m.media-amazon.com/images/I/71fYALiCsEL.jpg","image_count":8,"last_attempted":"2026-07-25T09:50:12-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Metamucil","package_brand":"Meta","match_method":"normalized_exact","similarity":0.6154},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Procter & Gamble Company, The","entity":"CORPORATION","country":"OHIO, USA","address_filed":"One Procter & Gamble Plaza, The Procter and Gamble Company, Cincinnati, Ohio 45202, UNITED STATES","address_public":"Ohio 45202, UNITED STATES","serial_number":"78467962","registration_number":"3094217","wordmark":"METAMUCIL","status_description":"REGISTERED AND RENEWED","filed_date":"2004-08-16T00:00:00","first_use_commerce_date":"2005-02-28","registration_date":"2006-05-16","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=78467962&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Procter & Gamble Company, The","country":"OHIO, USA","address":"One Procter & Gamble Plaza, The Procter and Gamble Company, Cincinnati, Ohio 45202, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 030772122075.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 030772122075.","evidence":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-a0cb02810e7f","evidence_url":"https://lookcloser.ai/e/ev-a0cb02810e7f","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Procter & Gamble Company, The · corporation, OHIO, USA","evidence":"USPTO lists Procter & Gamble Company, The (CORPORATION) in OHIO, USA for the exact brand wordmark. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=78467962&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 3094217","registry_name":"USPTO","standard":null,"identifier":"Registration 3094217"}],"evidence_id":"ev-5df81eb3c5a3","evidence_url":"https://lookcloser.ai/e/ev-5df81eb3c5a3","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 21 between January 30, 2026 to July 11, 2026, with no sudden spike.","evidence":"Written reviews grew from 148 to 168 across 2026-02-02 – 2026-07-11 with no single manufactured spike (largest 30-day gain ~4).","so_what":"Gradual growth is more ordinary. A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0CCZSCS3D","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-4803137013c9","evidence_url":"https://lookcloser.ai/e/ev-4803137013c9","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No identity-bound public label filing is retained in this record."]},"tldr":{"assessment":"checks_confirmed","headline":"UPC independently corroborated","summary":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"UPC independently corroborated","detail":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Procter & Gamble Company, The (CORPORATION) in OHIO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Procter & Gamble Company, The (CORPORATION) in OHIO, USA for the exact brand wordmark. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=78467962&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 3094217","receipt_label":"USPTO · Registration 3094217"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Procter & Gamble Company, The (CORPORATION) in OHIO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/030772122075/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","proof":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00030772122075","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-a0cb02810e7f","evidence_url":"https://lookcloser.ai/e/ev-a0cb02810e7f","content_fingerprint":"sha256:4a04354cf8323970b06212a2d93dce366af4c4dc145c247bccac31a25f4a1178","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00030772122075","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 030772122075 to \"FIBER + VITAMINS C, D & B12\" (Meta Mucil) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/030772122075/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Single-dose label math: not applicable to this formula","detail":"Multi-ingredient blend with no single headline dose to check. 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A gap in the record, not a strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"html_anchor":"finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","report_url":"https://lookcloser.ai/p/030772122075/full#finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 148 to 168 across 2026-02-02 – 2026-07-11 with no single manufactured spike (largest 30-day gain ~4).","proof":{"first":["2026-02-02",148],"last":["2026-07-11",168],"max_30d_review_gain":4},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CCZSCS3D","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-4803137013c9","evidence_url":"https://lookcloser.ai/e/ev-4803137013c9","content_fingerprint":"sha256:55aa356f7571844aa224686486c495e5e708529877f496bcf530e959b546f8d3","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-02",148],"last":["2026-07-11",168],"max_30d_review_gain":4},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 148 to 168 across 2026-02-02 – 2026-07-11 with no single manufactured spike (largest 30-day gain ~4)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/030772122075/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0CCZSCS3D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-1a942a260ca8","evidence_url":"https://lookcloser.ai/e/ev-1a942a260ca8","content_fingerprint":"sha256:ad2c39c99787f56b4eca57cff100f8e2ec970689c67853e053f82723d5c6bdb2","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/030772122075/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CCZSCS3D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-6bcb538eab7a","evidence_url":"https://lookcloser.ai/e/ev-6bcb538eab7a","content_fingerprint":"sha256:c1bbf1c58850f57409f54a7427c733e6c3da25171b029ddb7123ff740d1c590c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/030772122075/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 147 on 2026-01-30 to 168 on 2026-07-11 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 147 on 2026-01-30 to 168 on 2026-07-11 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0CCZSCS3D","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-83b954b2a92f","evidence_url":"https://lookcloser.ai/e/ev-83b954b2a92f","content_fingerprint":"sha256:50075e343869c987053c57fe7fd2fb47ddab151d312bdb991a831ae0aa1a72f6","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 147 on 2026-01-30 to 168 on 2026-07-11 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 147 on 2026-01-30 to 168 on 2026-07-11 (net +21). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/030772122075/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-bdd063e0bc06","record_id":"030772122075","gtin":"030772122075","claim_key":"finding:label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","primary_source":"source_listing","claim":"Single-dose label math: not applicable to this formula","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":{"detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:f8c954caea8bed3b55d4c502892bb428fdb1962358a70a3d719793a9640cccff","evidence_url":"https://lookcloser.ai/e/ev-bdd063e0bc06"},{"evidence_id":"ev-1a942a260ca8","record_id":"030772122075","gtin":"030772122075","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. 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Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":0,"unverified":0},"puffery":[],"consumed_finding_ids":[]},"brand_presence":{"status":"store_found_no_product","host":"https://www.metamucil.com","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":30.8,"currency":"USD","url":"https://www.amazon.com/dp/B0CCZSCS3D","observed_at":"2026-07-25T17:34:13.088951+00:00","identity_basis":"exact_gtin","gtin":"00030772122075","rating":null,"price_source":"Keepa","price_type":"amazon_retail"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-07-25","source_ref":"source_listing"},"facts_panel_source":null},"report_url":"https://lookcloser.ai/p/030772122075","methodology":"https://lookcloser.ai/methodology","built_at":"2026-07-25T20:43:39Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:c1d09d8724c8bb654024179929451309f036ce50b52aba5950a20de1bdc09f4a"}