Found on the brand's own store
The brand's store lists this exact barcode as “Postnatal Multivitamin + 200 mg DHA Softgels” (variant: 60) — identity confirmed across retailer listings.
Full record · 031604028374 · back to the summary

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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
We did the comparison: the listing claims 200 mg of omega-3 docosahexaenoic acid (dha)††, and the listing-image panel shows 200 mg omega-3 docosahexaenoic acid (dha)†† 1 softgel. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 5 | — | |
| Cholesterol | less than 5 mg | — | |
| Vitamin A (as Beta Carotene) | 1299 mcg | — | |
| Vitamin C (as Ascorbic Acid) | 120 mg | — | |
| Vitamin D3 (as Cholecalciferol) | 50 mcg (2000 IU) | — | |
| Vitamin E (as d-Alpha Tocopherol) | 19 mg | — | |
| Vitamin K (as Phytonadione) | 90 mcg | — | |
| Thiamin (as Thiamine Mononitrate) | 1.4 mg | — | |
| Riboflavin | 1.6 mg | — | |
| Niacin (as Niacinamide) | 17 mg | — | |
| Vitamin B6 (as Pyridoxine Hydrochloride) | 2 mg | — | |
| Folate | 830 mcg DFE (500 mcg Folic Acid) | — | |
| Vitamin B12 (as Cyanocobalamin) | 5.8 mcg | — | |
| Biotin | 35 mcg | — | |
| Pantothenic Acid (as d-Calcium Pantothenate) | 7 mg | — | |
| Calcium (as Calcium Carbonate) | 150 mg | — | |
| Iron (as Ferrous Fumarate) | 9 mg | — | |
| Iodine (as Potassium Iodide) | 150 mcg | — | |
| Magnesium (as Magnesium Oxide) | 45 mg | — | |
| Zinc (as Zinc Oxide) | 12 mg | — | |
| Omega-3 Fatty Acids (from Fish Oil Concentrate)†† | 260 mg | — | |
| Omega-3 Docosahexaenoic Acid (DHA)†† | 200 mg | — | |
| Omega-3 Eicosapentaenoic Acid (EPA)†† | 60 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The brand's store lists this exact barcode as “Postnatal Multivitamin + 200 mg DHA Softgels” (variant: 60) — identity confirmed across retailer listings.
Open Food Facts resolves 031604028374 to "Postnatal Vitamins" (Nature Made) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: PHARMAVITE LLC, PHARMAVITE CORPORATION. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
The panel lists 260 mg EPA + DHA per serving (1 Softgel). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3, magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
This recall is not about the product on this page. Pharmavite recalled a different product on June 6, 2016. FDA has since closed that case. The recalled item was “Nature Made(R) D3 1000IU, 125 count, UPC 0-31604-02793-3”. FDA recorded the reason as “Specific lots of Nature Made(R) Vitamin D tablets may exceed specifications for yeast/mold”. Verify at FDA’s recall database.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 350 on 2025-06-23 to 431 on 2026-07-14 (net +81). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Answered by the panel: the 0.2 g listing number equals Thiamin (as Thiamine Mononitrate) 1.4 mg + Omega-3 Docosahexaenoic Acid (DHA)†† 200 mg. What lot-specific document confirms those listed amounts?
The panel resolves what the headline number includes. The remaining question is whether the product in hand matches those listed amounts; ask for a lot-specific certificate of analysis.
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Where are the ingredients sourced, and where is the product manufactured?
“Made in USA” can describe only the final bottling step. Ask which country the actives came from and whether the facility is audited.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 031604028374.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Origin claim “…MADE IN THE USA…” | Claimed, not verifiable We looked for: customs records or label filings showing where ingredients were sourced and where it was made | “Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product. |
| Benefit claim “…20 KEY NUTRIENTS FOR BABY & MOM: This postnatal multivitamin is formulated with essential vitamins and minerals to provide nutritional support for mom and baby during br” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Omega-3 Fatty Acids (from Fish Oil Concentra | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 260 mg — below the studied range |
| Magnesium (as Magnesium Oxide) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 45 mg — below the studied range |
| Zinc (as Zinc Oxide) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 12 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 031604028374 — via source listing UPC |
| Brand | Nature Made |
| Source listing identifier | B00OA7VTBS |
| Retailer listing title | Nature Made Postnatal Multivitamin + DHA 200 mg, 60 Softgels… show full titleNature Made Postnatal Multivitamin + DHA 200 mg, 60 Softgels |
| USPTO brand-owner record | PHARMAVITE LLC · CALIFORNIA, USA · registration 3520080 · 8531 Fallbrook Avenue, West Hills, CALIFORNIA 91304, UNITED STATES |
| USPTO brand-owner record | PHARMAVITE CORPORATION · CALIFORNIA, USA · registration 1963505 · 8510 BALBOA BLVD., NORTHRIDGE, CALIFORNIA 91325, UNITED STATES |
From the label (photo-read)
| Serving size | 1 Softgel |
| Pack statement | 60 SOFTGELS |
| Badges printed on pack | USP VERIFIED, USP, †This statement has not been evaluated b, This product is not intended to diagnose, MADE IN THE USA, WITH GLOBAL INGREDIENTS, Gluten free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 5 | High clearly legible in the photo |
| Cholesterol | less than 5 mg | High clearly legible in the photo |
| Vitamin A (as Beta Carotene) | 1299 mcg | High clearly legible in the photo |
| Vitamin C (as Ascorbic Acid) | 120 mg | High clearly legible in the photo |
| Vitamin D3 (as Cholecalciferol) | 50 mcg (2000 IU) | High clearly legible in the photo |
| Vitamin E (as d-Alpha Tocopherol) | 19 mg | High clearly legible in the photo |
| Vitamin K (as Phytonadione) | 90 mcg | High clearly legible in the photo |
| Thiamin (as Thiamine Mononitrate) | 1.4 mg | High clearly legible in the photo |
| Riboflavin | 1.6 mg | High clearly legible in the photo |
| Niacin (as Niacinamide) | 17 mg | High clearly legible in the photo |
| Vitamin B6 (as Pyridoxine Hydrochloride) | 2 mg | High clearly legible in the photo |
| Folate | 830 mcg DFE (500 mcg Folic Acid) | High clearly legible in the photo |
| Vitamin B12 (as Cyanocobalamin) | 5.8 mcg | High clearly legible in the photo |
| Biotin | 35 mcg | High clearly legible in the photo |
| Pantothenic Acid (as d-Calcium Pantothenate) | 7 mg | High clearly legible in the photo |
| Calcium (as Calcium Carbonate) | 150 mg | High clearly legible in the photo |
| Iron (as Ferrous Fumarate) | 9 mg | High clearly legible in the photo |
| Iodine (as Potassium Iodide) | 150 mcg | High clearly legible in the photo |
| Magnesium (as Magnesium Oxide) | 45 mg | High clearly legible in the photo |
| Zinc (as Zinc Oxide) | 12 mg | High clearly legible in the photo |
| Omega-3 Fatty Acids (from Fish Oil Concentrate)†† | 260 mg | High clearly legible in the photo |
| Omega-3 Docosahexaenoic Acid (DHA)†† | 200 mg | High clearly legible in the photo |
| Omega-3 Eicosapentaenoic Acid (EPA)†† | 60 mg | High clearly legible in the photo |
Claims printed on the packaging:
“OVER 45 YEARS OF EXPERTISE” · “200 mg DHA” · “Contains Folic Acid & 19 other nutrients for baby's development & nursing mom†” · “Supports nutrition for mom & baby during breastfeeding” · “Essential nutrients for baby's development and nursing moms” · “Supports baby's early brain development during breastfeeding†” · “Adults, take 1 softgel daily” · “60 day supply”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $22.12 checked Jul 27, 2026 — varies by variant/session; price history pending |
| Brand store (naturemade.com) ↗ | $29.49 variant: 60 — matching UPC/GTIN |
Brand store naturemade.com: 172 supplement products (+22 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 031604028374 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai