full reportFull record · 031604042950 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 11 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 35 | — | |
| Total Fat | 3 g | — | |
| Saturated Fat | 1 g | — | |
| Polyunsaturated Fat | 1 g | — | |
| Monounsaturated Fat | 0.5 g | — | |
| Cholesterol | 25 mg | — | |
| Total Carbohydrate | 1 g | — | |
| Protein | less than 1 g | — | |
| Fish Oil | 2400 mg | — | |
| Total Omega-3 Fatty Acids | 720 mg | — | |
| Omega-3 EPA and DHA | 600 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,200 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
Open Food Facts resolves 031604042950 to "Fish oil" (Nature Made) — consistent with this listing.
Written reviews rose from 583 to 680 between February 6 and July 25, 2026. The largest rise inside any single 30-day window was about 31, so the count moved in steps rather than in one burst.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
We could not find an explanation for the difference — no blend, extract ratio, compound form or multi-capsule serving accounts for it. You are getting 2,400 mg of fish oil per serving. Worth asking the brand which number describes the capsule you swallow.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: PHARMAVITE LLC, PHARMAVITE CORPORATION. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
This recall is not about the product on this page. Pharmavite recalled a different product on June 6, 2016. FDA has since closed that case. The recalled item was “Nature Made(R) D3 1000IU, 125 count, UPC 0-31604-02793-3”. FDA recorded the reason as “Specific lots of Nature Made(R) Vitamin D tablets may exceed specifications for yeast/mold”. Verify at FDA’s recall database.
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 581 on 2026-02-03 to 680 on 2026-07-25 (net +99). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 031604042950.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…1200 mg Softgels, 230 Softgels Heart health support supplement: contains one 230 count bottle of…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Fish Oil | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2.4 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 031604042950 — via source listing UPC |
| Brand | Nature Made |
| Source listing identifier | B071VT9J98 |
| Retailer listing title | Nature Made Fish Oil Omega 3 Supplements, 1200 mg Softgels, 230 Softge… show full titleNature Made Fish Oil Omega 3 Supplements, 1200 mg Softgels, 230 Softgels |
| USPTO brand-owner record | PHARMAVITE LLC · CALIFORNIA, USA · registration 3520080 · 8531 Fallbrook Avenue, West Hills, CALIFORNIA 91304, UNITED STATES |
| USPTO brand-owner record | PHARMAVITE CORPORATION · CALIFORNIA, USA · registration 1963505 · 8510 BALBOA BLVD., NORTHRIDGE, CALIFORNIA 91325, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Softgels |
| Servings per container | 115 |
| Pack statement | 230 SOFTGELS |
| Badges printed on pack | USP VERIFIED DIETARY SUPPLEMENT, USP VERIFIED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 35 | High clearly legible in the photo |
| Total Fat | 3 g | High clearly legible in the photo |
| Saturated Fat | 1 g | High clearly legible in the photo |
| Polyunsaturated Fat | 1 g | High clearly legible in the photo |
| Monounsaturated Fat | 0.5 g | High clearly legible in the photo |
| Cholesterol | 25 mg | High clearly legible in the photo |
| Total Carbohydrate | 1 g | High clearly legible in the photo |
| Protein | less than 1 g | High clearly legible in the photo |
| Fish Oil | 2400 mg | High clearly legible in the photo |
| Total Omega-3 Fatty Acids | 720 mg | High clearly legible in the photo |
| Omega-3 EPA and DHA | 600 mg | High clearly legible in the photo |
Claims printed on the packaging:
“#1 PHARMACIST RECOMMENDED” · “Purified to remove mercury” · “Helps support a healthy heart” · “MEGA SIZE” · “Wild caught ocean fish, not farmed-raised” · “Adults, take 2 softgels daily” · “Quality you can trust” · “No color added”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $18.39 checked Jul 26, 2026 — varies by variant/session; price history pending |
Brand store naturemade.com: 172 supplement products (+22 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 031604042950 · built July 26, 2026 · lookcloser.ai · corrections@lookcloser.ai