“Cellular Energy Metabolism* - B-vitamins help support cellular energy metabolism to convert food into”
Evidence →Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.
Exact product checked · GTIN 00033674159002Nature's Way · checked Jul 27, 2026 · on sale since Jun 17, 2013USPTO returned 5 exact supplement-class owner records · inspect the identity trail
Quick read · Nature's Way
Nature's Way Alive! Men’s Multivitamin Gummy
Checked against public sources on July 27, 2026 · LookCloser does not sell or recommend supplements.
60gummies · 30 servings
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Is the dose real?Panel read — dose not verified23 ingredients listed; no advertised amount we could confirm against them
What a serving costs$0.35per serving, at the checked price
Is it tested?No testing claim made
Who’s behind it?USPTO lists 5 owner recordssame brand name, more than one registrant — we don’t choose between them
Is it the real thing?✓Barcode matches outside records
Trouble on record?Brand history — not this product
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
1◖ partly confirmedno contradictions · brand-level recall on file
The label itself
What the Supplement Facts panel says
| Calories | 20 |
|---|---|
| Total Carbohydrate | 6 g |
| Total Sugars | 4 g |
| Includes 4 g Added Sugars | 4 g |
| Vitamin A (as 90% retinyl palmitate, 10% beta-carotene) | 900 mcg |
| Vitamin C (ascorbic acid) | 112.5 mg |
| Vitamin D3 (as cholecalciferol) | 20 mcg |
| Vitamin E (as dl-alpha tocopheryl acetate) | 15 mg |
| Thiamin (as thiamin HCl) | 0.3 mg |
| Riboflavin | 0.325 mg |
| Niacin (as niacinamide) | 4 mg |
| Vitamin B6 (as pyridoxine HCl) | 4.3 mg |
| Folate (240 mcg Folic Acid) | 400 mcg DFE |
| Vitamin B12 (as cyanocobalamin) | 6 mcg |
| Biotin | 30 mcg |
| Pantothenic Acid (as D-calcium pantothenate) | 5 mg |
| Iodine (as potassium iodide) | 150 mcg |
| Zinc (as zinc citrate) | 3.6 mg |
| Selenium (as sodium selenite) | 86.3 mcg |
| Sodium | 20 mg |
| Superfood Antioxidant Powder Blend with 10 mg Polyphenols: Carrot, Pomegranate Extract, Blueberry, Spinach, Apple Extract | 50 mg |
| Lycopene | 500 mcg |
| Inositol | 40 mcg |
Printed on the package: DAIRY FREE · GELATIN FREE · GLUTEN FREE · PLANT-BASED PECTIN · VEGETARIAN
We read 23 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
Marketing claims, checked
The checks, one by one
The public sources did not settle the marketing promises on this label.
◐Partly confirmed1
Ingredient research can support context, but it is not a trial of this exact product.
Quick read · 4 useful findings
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
Needs explanationAny trouble in public records?
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. Nature's Way Purewater Systems, Inc. recalled a different product on October 31, 2014. FDA has since closed that case. The recalled item was “ESSENTIA Hydration Perfected Purified Water and Electrolytes, 9.5 pH, Manufactured for…”
Locked evidence record →Open the full source-linked findingPublic contextWho is behind it?
Registered owner records: NATURE'S WAY PRODUCTS, LLC · Nature's Way Products, LLC · Nature's Way Products, Inc.
The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.
Evidence and sources
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S WAY PRODUCTS, LLC, Nature's Way Products, LLC, Nature's Way Products, Inc., NATURE'S WAY PRODUCTS, INC.. …
Locked evidence record →Open the full source-linked findingCheckedIs the label honest?
Every ingredient shows its amount · 23 ingredients listed.
Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
Evidence and sources
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingCheckedWho is behind it?
The barcode identity checks out · 033674159002.
The barcode matches, so we are checking the right product rather than a look-alike.
Evidence and sources
Open Food Facts resolves 033674159002 to "Mens gummy multivitamin" (Natures Way Alive, Schwabe North America, alive) — consistent with this listing.
Locked evidence record →Open the full source-linked findingWhat remains open 1
- We have not found a public label filing for this exact product.
These are evidence gaps, not strikes against the product.
Who owns the brand wordmark?
The brand has 5 exact supplement-class records
These are the USPTO records behind the brand name. We show them all rather than choosing one by similarity.
🇺🇸NATURE'S WAY PRODUCTS, LLC
WISCONSIN, USA · Registration 7269521
825 CHALLENGER DR, GREEN BAY, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: Dietary and nutritional supplements.
🇺🇸Nature's Way Products, LLC
WISCONSIN, USA · Registration 4964881
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: [ Vitamin and mineral supplements for use as ingredients in the food industry; nutritional supplements in the nature of nutritionally fortified nutritional supplement shakes used for meal replacement; ] nutritional food additives in the nature of dietary food supplements; food supplements [ ; nutritional supplements in the nature of nutritionally fortified dairy-based, fruit-based, and vegetable-based food beverages used for meal replacement; nutritional supplements in the nature of nutritionally fortified water-based meal replacement beverages ].; IC 029: Fruit-based food beverages containing fortified nutrients for use as a healthy snack; Fruit-based and vegetable-based food beverages containing fortified nutrients for use as a healthy snack.; IC 030: Grain-based and herbal food beverages containing fortified nutrients for use as a healthy snack.; IC 032: Water-based food beverages containing fortified nutrients for use as a healthy snack.
🇺🇸Nature's Way Products, Inc.
UTAH, USA; WISCONSIN, USA · Registration 2741805
825 Challenger Drive, Green Bay, WISCONSIN 54311, UNITED STATES
Goods covered by this record
IC 005: Vitamins, mineral supplements, herbal dietary supplements, homeopathic pharmaceuticals and over-the-counter medications for the treatment of colds, [ allergies, constipation, internal odor, asthma, pain, arthritis, backache, ] bronchial congestion, [ fever, ] cough, [ earache, fatigue, ] headache, [ indigestion, insomnia, menopause, migraine, premenstrual syndrome, restlessness, ] sinusitis, sore throat [, stress, teething, vaginitis, and water retention ].
🇺🇸Nature's Way Products, Inc.
ARIZONA, USA; WISCONSIN, USA · Registration 1356165
1775 S. 350 East, Provo, UTAH 84601, UNITED STATES
Goods covered by this record
IC 005: Dietary Supplements Containing Herbs and Minerals.
🇺🇸NATURE'S WAY PRODUCTS, INC.
ARIZONA, USA; WISCONSIN, USA · Registration 1400087
10 MOUNTAIN SPRINGS PARKWAY, SPRINGVILLE, UTAH 84663, UNITED STATES
Goods covered by this record
IC 005: VITAMINS, MINERALS, DIETARY SUPPLEMENTS.
This answers who owns registrations for the brand wordmark. It does not by itself prove which entity made, imported, or sold this specific product. Open USPTO source ↗
Research behind the findings
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
Background reading
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 4 mg of zinc per serving. Studies we found used 8 mg–40 mg a day, so this sits below that range.
0studied 8 mg–40 mg
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Where it sells
Price check for this exact product
Amazon
Exact UPC/GTIN match$10.64
$0.35 per labeled serving
matching UPC/GTIN · checked Jul 27, 2026
View on Amazon ↗iHerb
Exact UPC/GTIN match$10.64
$0.35 per labeled serving
matching UPC/GTIN · checked Jul 27, 2026
View on iHerb ↗Brand website
Official product-page candidate · UPC absent$17.24
Official shopping lead; excluded from exact price comparisons.
Alive!® Women’s Gummy Multivitamin - Short Expiration Sale² · 150 gummies / Mixed Berry. Confirm the package UPC/GTIN before buying.
Check brand website ↗Target
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedNo exact listing saved
We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers at the same price at check time.
The brand-page price is shown as a shopping lead only. It is excluded from the exact-product price difference because the page does not publish this record's matching UPC/GTIN.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want to inspect the evidence?
The full report shows every source, the exact unresolved question, and the documentation that would settle it.
Record built July 27, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.