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That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/040232323072/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Insane+Labz%22+OR+product_description:%22Insane+Labz%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"caution","evidence_id":"ev-a5588828399b","evidence_url":"https://lookcloser.ai/e/ev-a5588828399b","content_fingerprint":"sha256:fc5e5ff96b0d4f045c931e12f35c9b994420f9076ec999fc9dcbaa7824b34a7b","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Insane+Labz%22+OR+product_description:%22Insane+Labz%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Insane Labz","receipt_label":"FDA enforcement search · Insane Labz"}],"observed_at":"2026-08-03","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","report_url":"https://lookcloser.ai/p/040232323072/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07YGVR6DS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-a96e80b7dacc","evidence_url":"https://lookcloser.ai/e/ev-a96e80b7dacc","content_fingerprint":"sha256:c06afbb87d3cf655f7f720b4d903ce0727c04049da676a16f225c19f5c37dc37","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/040232323072/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07YGVR6DS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-4e3b696a69f9","evidence_url":"https://lookcloser.ai/e/ev-4e3b696a69f9","content_fingerprint":"sha256:3bbd2fbe3de3bbd49b0167e9159bdc628a9f938eb63d90200b4ea117209953a0","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/040232323072/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00040232323072","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-2165d145d91e","evidence_url":"https://lookcloser.ai/e/ev-2165d145d91e","content_fingerprint":"sha256:3136112eccf868f4e34d8e715aee3ce956a2a240436174cb78a614d0b7074ba1","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00040232323072","observed_at":"2026-08-03","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/040232323072/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-122ff3cefad3","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Retail Exclusive Distribution, Inc. (CORPORATION) in ARKANSAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Retail Exclusive Distribution, Inc. (CORPORATION) in ARKANSAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97291533&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7072142","receipt_label":"USPTO · Registration 7072142"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:591fdf76f1f5730fe5adf5a863d58ef303b0fe7b3651662905d7e68a506f6fb0","evidence_url":"https://lookcloser.ai/e/ev-122ff3cefad3"},{"evidence_id":"ev-9542f7d19ea5","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_creatine","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:0ad6ae6307f7c6dddee0b6846eb1581580e940bfffc86be5395e5fd9122cc30b","evidence_url":"https://lookcloser.ai/e/ev-9542f7d19ea5"},{"evidence_id":"ev-a5588828399b","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Insane+Labz%22+OR+product_description:%22Insane+Labz%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Insane Labz","receipt_label":"FDA enforcement search · Insane Labz"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:fc5e5ff96b0d4f045c931e12f35c9b994420f9076ec999fc9dcbaa7824b34a7b","evidence_url":"https://lookcloser.ai/e/ev-a5588828399b"},{"evidence_id":"ev-f5c5513626ba","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: INSANE LABZ, 675 EAST HIGHWAY 43 HARRISON, AR 7260. USPTO names Retail Exclusive Distribution, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says manufactured for: INSANE LABZ, 675 EAST HIGHWAY 43 HARRISON, AR 7260. USPTO names Retail Exclusive Distribution, Inc. as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97291533&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7072142","receipt_label":"USPTO · Registration 7072142"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:d10aaf241d364e07c0e7a81dfbca6ab1b5a72a7769cc01950a545ef94e1c61fe","evidence_url":"https://lookcloser.ai/e/ev-f5c5513626ba"},{"evidence_id":"ev-7a718bb80bda","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:f86b4c259ff14ef1e9cad15acc223e5d3b89a6689eec389d585ee16be89095d0","evidence_url":"https://lookcloser.ai/e/ev-7a718bb80bda"},{"evidence_id":"ev-ca82f205c7c8","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"60 servings × 5 g = 300 g, matching the printed net weight 300 g (NET WEIGHT - 10.6oz / 300g). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"60 servings × 5 g = 300 g, matching the printed net weight 300 g (NET WEIGHT - 10.6oz / 300g). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:e87291166787a13ce2b64b82989c09e32fc2db76a23914d452d324df1d7cd581","evidence_url":"https://lookcloser.ai/e/ev-ca82f205c7c8"},{"evidence_id":"ev-3357fb3e7a95","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:4624b4d60f5e59c9aa7d3c93a02ffc68b6ce09491cb8285494af8b68f5d5526d","evidence_url":"https://lookcloser.ai/e/ev-3357fb3e7a95"},{"evidence_id":"ev-2165d145d91e","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00040232323072","observed_at":"2026-08-03","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:3136112eccf868f4e34d8e715aee3ce956a2a240436174cb78a614d0b7074ba1","evidence_url":"https://lookcloser.ai/e/ev-2165d145d91e"},{"evidence_id":"ev-4e3b696a69f9","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 52 on 2025-10-22 to 60 on 2026-07-24 (net +8). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:3bbd2fbe3de3bbd49b0167e9159bdc628a9f938eb63d90200b4ea117209953a0","evidence_url":"https://lookcloser.ai/e/ev-4e3b696a69f9"},{"evidence_id":"ev-a96e80b7dacc","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07YGVR6DS","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:c06afbb87d3cf655f7f720b4d903ce0727c04049da676a16f225c19f5c37dc37","evidence_url":"https://lookcloser.ai/e/ev-a96e80b7dacc"},{"evidence_id":"ev-6f67d383ff30","record_id":"040232323072","gtin":"040232323072","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_creatine","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how creatine monohydrate have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"Published sources describe how creatine monohydrate have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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