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New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purity+Products%22+OR+product_description:%22Purity+Products%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"caution","evidence_id":"ev-ec7ba3495461","evidence_url":"https://lookcloser.ai/e/ev-ec7ba3495461","content_fingerprint":"sha256:ded29f323018830d57076128f8fe856331045b1ccebb064b3cdae154b7343967","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purity+Products%22+OR+product_description:%22Purity+Products%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purity Products","receipt_label":"FDA enforcement search · Purity Products"}],"observed_at":"2026-07-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/051497519964/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00051497519964","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-c6b638b460d0","evidence_url":"https://lookcloser.ai/e/ev-c6b638b460d0","content_fingerprint":"sha256:d6176ff766491562dd9faf97b58ffe4ada28eb2195007300124b111b27f663e9","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00051497519964","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/051497519964/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-96f57b54d7a6","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Water Pure, Inc. (CORPORATION) in NEW YORK, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Water Pure, Inc. (CORPORATION) in NEW YORK, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98423000&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7693325","receipt_label":"USPTO · Registration 7693325"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:802a1bab6591c99f447e8a26618fdf535532b8c6858d460e2e137e539606a099","evidence_url":"https://lookcloser.ai/e/ev-96f57b54d7a6"},{"evidence_id":"ev-f0bffbc6982b","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “MyBiotin® Growth+™” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “MyBiotin® Growth+™” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://purityproducts.com/products/mybiotin-growth-plus","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:f77e1277afe37a68d1cd2f735c703fc186070c07319502bf848972cb9fae7968","evidence_url":"https://lookcloser.ai/e/ev-f0bffbc6982b"},{"evidence_id":"ev-4a11c02ca89c","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:bce108227871dede11a82f99fe903de4b3a0b99c14381b6a3b3a7ae13a947dec","evidence_url":"https://lookcloser.ai/e/ev-4a11c02ca89c"},{"evidence_id":"ev-ec7ba3495461","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purity+Products%22+OR+product_description:%22Purity+Products%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purity Products","receipt_label":"FDA enforcement search · Purity Products"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:ded29f323018830d57076128f8fe856331045b1ccebb064b3cdae154b7343967","evidence_url":"https://lookcloser.ai/e/ev-ec7ba3495461"},{"evidence_id":"ev-acaaa7e1d466","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a46cac4a1a3526594d363c95055f8dde0bbd2bbac891f66770998d8ee0367ad8","evidence_url":"https://lookcloser.ai/e/ev-acaaa7e1d466"},{"evidence_id":"ev-eb82ed743f9f","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:577451dff0a7bd571d7c5082fc25698bae069cac925a677479e8077ef4a81e6e","evidence_url":"https://lookcloser.ai/e/ev-eb82ed743f9f"},{"evidence_id":"ev-c6b638b460d0","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00051497519964","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d6176ff766491562dd9faf97b58ffe4ada28eb2195007300124b111b27f663e9","evidence_url":"https://lookcloser.ai/e/ev-c6b638b460d0"},{"evidence_id":"ev-eb81656e6e05","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:1954484e06b35baa0f634ef6eee7d4822c43a4251903b7c2ba6575fb6c013102","evidence_url":"https://lookcloser.ai/e/ev-eb81656e6e05"},{"evidence_id":"ev-ef61c9205f5e","record_id":"051497519964","gtin":"051497519964","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d43c6ea5440c596ec6a9d3f16f0d870148ca592b5414463a0ead98953a1b3d87","evidence_url":"https://lookcloser.ai/e/ev-ef61c9205f5e"},{"evidence_id":"ev-5da7990af49c","record_id":"051497519964","gtin":"051497519964","claim_key":"claim:clinical","primary_source":"source_listing","claim":"“MyBiotin ProClinical Growth+ - Clinically Studied for Thicker, Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair…”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"MyBiotin ProClinical Growth+ - Clinically Studied for Thicker, Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair Growth Vitamins for Women "},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_biotin","source_url":"https://ods.od.nih.gov/factsheets/Biotin-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"biotin","receipt_label":"NIH ODS · biotin fact sheet"},{"source":"pubmed_biotin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22biotin%22","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:42f50e43349466befe5aec04aac1fbc743f3bdd76558c15048fa2e9bf905c406","evidence_url":"https://lookcloser.ai/e/ev-5da7990af49c"},{"evidence_id":"ev-2e304c4467d9","record_id":"051497519964","gtin":"051497519964","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“in the USA in a GMP-certified”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…Manufactured in the USA in a GMP-certified facility.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://purityproducts.com/products/mybiotin-growth-plus","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:f97d4a0882e1b6203a507582cca0e6c9a1ce9e935e8b27021e635da3bc59d816","evidence_url":"https://lookcloser.ai/e/ev-2e304c4467d9"},{"evidence_id":"ev-95651db512af","record_id":"051497519964","gtin":"051497519964","claim_key":"claim:origin","primary_source":"source_listing","claim":"“in the USA in a GMP-certified”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…Manufactured in the USA in a GMP-certified facility.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:1dd7bc4fce6a6dfc71f127971ab37677b36d5e310ed1565c887a32cb1a92a23c","evidence_url":"https://lookcloser.ai/e/ev-95651db512af"},{"evidence_id":"ev-b07b33e16d9b","record_id":"051497519964","gtin":"051497519964","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“studied to support less shedding and a healthy hair follicle”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…Clinically studied to support less shedding and a healthy hair follicle environment.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0H1DXGRCL","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_biotin","source_url":"https://ods.od.nih.gov/factsheets/Biotin-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"biotin","receipt_label":"NIH ODS · biotin fact sheet"},{"source":"pubmed_biotin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22biotin%22","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:3483d0cb09aba126dfc83a742085df081eeb3e1cfc82da25869fc46c9fc3c7b2","evidence_url":"https://lookcloser.ai/e/ev-b07b33e16d9b"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":427,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["Thicker hair starting in 3 weeks*","Powered by Lustriva® + Serevelle™","Supports hair growth*","Helps reduce shedding*","Fuller-looking eyebrows*","Dietary Supplement","SUPPORTS THICKER, FULLER-LOOKING HAIR*","HELPS REDUCE THE APPEARANCE OF SHEDDING*","SUPPORTS A HEALTHY HAIR GROWTH CYCLE*","STRONGER, MORE RESILIENT HAIR*"],"certification_text":["33 YEARS OF INNOVATION IN HEALTH AND WEL","GMP","Vegan"],"claim_checks":[{"kind":"clinical","label":"Clinical-evidence claim","snippet":"MyBiotin ProClinical Growth+ - Clinically Studied for Thicker, Fuller Hair - Lustriva (40x Bioavailable Biotin) + Serevelle Saw Palmetto - Hair Growth Vitamins for Women ","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","status":"not-substantiated"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…Manufactured in the USA in a GMP-certified facility.…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"…Manufactured in the USA in a GMP-certified facility.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…Clinically studied to support less shedding and a healthy hair follicle environment.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. 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