{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"068958018485","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-31T11:17:59-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:03-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"068958018485","listing_identifier":"B007LEO14O","brand":"Natural Factors","title":"Natural Factors Ultimate Probiotic 12/12 Formula","listing_title":"Natural Factors Ultimate Probiotic 12/12 Formula - Digestive Health Support Supplement with Probiotics - Immunity & Gut Health Support Supplement - 120 Vegetarian Capsules (120 Servings)","identity":{"canonical_gtin":"00068958018485","source_listing_gtin":"00068958018485","listing_identifier":"B007LEO14O","product_image":"https://m.media-amazon.com/images/I/81wYJeLkUdL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B007LEO14O","primary_url":"https://m.media-amazon.com/images/I/81wYJeLkUdL.jpg","image_count":8,"last_attempted":"2026-07-31T11:17:59-0700","attempts":1},"observed_at":"2026-07-31","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Natural Factors","package_brand":"Natural Factors","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"NF DISTRIBUTION CANADA LTD.","entity":"CORPORATION","country":"CANADA","address_filed":"1550 United Boulevard, Coquitlam, BRITISH COLUMBIA V3K 6Y2, CANADA","address_public":"BRITISH COLUMBIA V3K 6Y2, CANADA; V3K6Y2, CANADA","serial_number":"76215249","registration_number":"2766128","wordmark":"NATURAL FACTORS","status_description":"REGISTERED AND RENEWED","filed_date":"2001-02-23T00:00:00","first_use_commerce_date":"1995-01-27","registration_date":"2003-09-23","assignment_recorded":true,"goods_services":["IC 016: Publications, namely, magazines, brochures, and information sheets, which provide general information to consumers, containing information regarding vitamin compounds, mineral preparations, vitamin and mineral preparations, herbal preparations, nutritional and dietary supplements, nutritional and dietary food supplements, dietary and herbal supplements, vitamins, multi-vitamins, minerals and herbal products, herbal and plant-derived products, standardized herbal extracts, nutraceuticals, probiotics, amino acid compounds, sports nutrition, antioxidants, cosmeceuticals, food products, nutritional products and natural health products in the form of capsules, tablets, liquids and powders.","IC 005: Vitamin compounds; mineral supplements; vitamin and mineral supplements; herbal supplements; nutritional and dietary supplements; nutritional and dietary food supplements; dietary and herbal supplements; vitamins; multi-vitamins; mineral and herbal supplements; herbal and plant-derived products for use as dietary food supplements and nutritional supplements; standardized herbal extracts for use as dietary food supplements and nutritional supplements; nutraceuticals for use as dietary food supplements and nutritional supplements; probiotics for use as dietary food supplements and nutritional supplements; amino acid compounds for use as dietary food supplements and nutritional supplements; food supplements, namely, antioxidants; food products, namely, food for medically restricted diets, food for diabetics; nutritional products and natural health products in the form of capsules, tablets, liquids and powders for use as dietary food supplements and nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.","entity":"CORPORATION","country":"CANADA","address_filed":"1550 United Boulevard, Coquitlam, V3K 6Y2, CANADA","address_public":"V3K 6Y2, CANADA","serial_number":"74557432","registration_number":"2018626","wordmark":"NATURAL FACTORS","status_description":"REGISTERED AND RENEWED","filed_date":"1994-08-04T00:00:00","first_use_commerce_date":"1983-12-31","registration_date":"1996-11-26","assignment_recorded":true,"goods_services":["IC 005: mineral preparations, vitamin and mineral preparations, dietary and herbal supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=74557432&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Testing claimed — documentation not found","deck":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. …","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B007LEO14O","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-5e7a4be54036","evidence_url":"https://lookcloser.ai/e/ev-5e7a4be54036","presentation_home":"claim_scorecard"},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: NF DISTRIBUTION CANADA LTD. · NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 2766128, 2018626","registry_name":"USPTO","standard":null,"identifier":"Registrations 2766128, 2018626"}],"evidence_id":"ev-6334c5cb07a2","evidence_url":"https://lookcloser.ai/e/ev-6334c5cb07a2","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 13 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-d2e20db7819d","evidence_url":"https://lookcloser.ai/e/ev-d2e20db7819d","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 068958018485.","evidence":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-07d8adbbf5bc","evidence_url":"https://lookcloser.ai/e/ev-07d8adbbf5bc","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B007LEO14O","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-d2e20db7819d","evidence_url":"https://lookcloser.ai/e/ev-d2e20db7819d","content_fingerprint":"sha256:f728895840539a4a448517b1f9885330e85216dd7270b22a07395ca3fe629d2d","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/068958018485/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-07d8adbbf5bc","evidence_url":"https://lookcloser.ai/e/ev-07d8adbbf5bc","content_fingerprint":"sha256:b90cd1e1b9ad0bc2ce436418a4c12b98ead4ae22a6fb1d86da77a11387871a9e","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/068958018485/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing.","proof":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00068958018485","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-069d8c7c2b37","evidence_url":"https://lookcloser.ai/e/ev-069d8c7c2b37","content_fingerprint":"sha256:67283de2598f6176ed5eaf01b7542e9c53285e89a8af1583052f54908604efd3","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00068958018485","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/068958018485/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B007LEO14O","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-5e7a4be54036","evidence_url":"https://lookcloser.ai/e/ev-5e7a4be54036","content_fingerprint":"sha256:a935b3452b7aa708858478fdfcb44c3c213def954d1f5315e1130325c4e3131a","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/068958018485/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B007LEO14O","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-52dee99abf9b","evidence_url":"https://lookcloser.ai/e/ev-52dee99abf9b","content_fingerprint":"sha256:85c36dfa977d14c3e74cbaa03fc0761c06fb3566790cd2d7577f26c7f98b1f35","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/068958018485/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B007LEO14O","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-fa113b698411","evidence_url":"https://lookcloser.ai/e/ev-fa113b698411","content_fingerprint":"sha256:afec76a9e40fbb4f2fdc702df3f0e927551dc25760f3706274e1af9b51a7d675","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/068958018485/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Natural+Factors%22+OR+product_description:%22Natural+Factors%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"caution","evidence_id":"ev-1e3d35b10da4","evidence_url":"https://lookcloser.ai/e/ev-1e3d35b10da4","content_fingerprint":"sha256:28606d85fd64b1f0b910b844ce3f5c4992e6a77e7651a85d195e371f34534df0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Natural+Factors%22+OR+product_description:%22Natural+Factors%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Natural Factors","receipt_label":"FDA enforcement search · Natural Factors"}],"observed_at":"2026-07-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/068958018485/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B007LEO14O","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-d2215b490a84","evidence_url":"https://lookcloser.ai/e/ev-d2215b490a84","content_fingerprint":"sha256:3672633b545a88aeeade6b21de528ed7faeef6e7b0872ff37c57987fe9d2b724","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007LEO14O","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/068958018485/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-6334c5cb07a2","evidence_url":"https://lookcloser.ai/e/ev-6334c5cb07a2","content_fingerprint":"sha256:eb6a805c9bc8b6f8e811289ee705c765553500476694e10ccdec18bc4e9fa39b","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 2766128, 2018626","registry_name":"USPTO","standard":null,"identifier":"Registrations 2766128, 2018626"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 2766128, 2018626","receipt_label":"USPTO · Registrations 2766128, 2018626"}],"observed_at":"2026-07-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/068958018485/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B007LEO14O","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-4c021352b0d2","evidence_url":"https://lookcloser.ai/e/ev-4c021352b0d2","content_fingerprint":"sha256:2b9db3ccbe1b562202a008b66058cf72499129058a1b8177465bc43fd7463732","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007LEO14O","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/068958018485/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-07d8adbbf5bc","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:b90cd1e1b9ad0bc2ce436418a4c12b98ead4ae22a6fb1d86da77a11387871a9e","evidence_url":"https://lookcloser.ai/e/ev-07d8adbbf5bc"},{"evidence_id":"ev-069d8c7c2b37","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 068958018485 to \"Ultimate multi probiotic 12 billion\" () — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00068958018485","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:67283de2598f6176ed5eaf01b7542e9c53285e89a8af1583052f54908604efd3","evidence_url":"https://lookcloser.ai/e/ev-069d8c7c2b37"},{"evidence_id":"ev-d2e20db7819d","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"facts_panel","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:f728895840539a4a448517b1f9885330e85216dd7270b22a07395ca3fe629d2d","evidence_url":"https://lookcloser.ai/e/ev-d2e20db7819d"},{"evidence_id":"ev-1e3d35b10da4","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Natural+Factors%22+OR+product_description:%22Natural+Factors%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Natural Factors","receipt_label":"FDA enforcement search · Natural Factors"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:28606d85fd64b1f0b910b844ce3f5c4992e6a77e7651a85d195e371f34534df0","evidence_url":"https://lookcloser.ai/e/ev-1e3d35b10da4"},{"evidence_id":"ev-6334c5cb07a2","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 2766128, 2018626","receipt_label":"USPTO · Registrations 2766128, 2018626"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:eb6a805c9bc8b6f8e811289ee705c765553500476694e10ccdec18bc4e9fa39b","evidence_url":"https://lookcloser.ai/e/ev-6334c5cb07a2"},{"evidence_id":"ev-52dee99abf9b","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:85c36dfa977d14c3e74cbaa03fc0761c06fb3566790cd2d7577f26c7f98b1f35","evidence_url":"https://lookcloser.ai/e/ev-52dee99abf9b"},{"evidence_id":"ev-fa113b698411","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:afec76a9e40fbb4f2fdc702df3f0e927551dc25760f3706274e1af9b51a7d675","evidence_url":"https://lookcloser.ai/e/ev-fa113b698411"},{"evidence_id":"ev-5e7a4be54036","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a935b3452b7aa708858478fdfcb44c3c213def954d1f5315e1130325c4e3131a","evidence_url":"https://lookcloser.ai/e/ev-5e7a4be54036"},{"evidence_id":"ev-4c021352b0d2","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007LEO14O","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:2b9db3ccbe1b562202a008b66058cf72499129058a1b8177465bc43fd7463732","evidence_url":"https://lookcloser.ai/e/ev-4c021352b0d2"},{"evidence_id":"ev-d2215b490a84","record_id":"068958018485","gtin":"068958018485","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B007LEO14O","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:3672633b545a88aeeade6b21de528ed7faeef6e7b0872ff37c57987fe9d2b724","evidence_url":"https://lookcloser.ai/e/ev-d2215b490a84"},{"evidence_id":"ev-92efea29bc8d","record_id":"068958018485","gtin":"068958018485","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently…”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Dosage: Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently tested and third"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:81a7dcdda5b9d6e284c6fab090a5d43603a901701afe78d7f00636c25e4f55e4","evidence_url":"https://lookcloser.ai/e/ev-92efea29bc8d"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":null,"servings":120,"pack_count":1,"units_conflict":false},"marketing_text":["Premium Formula","DIETARY SUPPLEMENT","12 BILLION† LIVE PROBIOTIC CULTURES","12-STRAIN FORMULA","Daily Nourishment for Intestinal Health*","ESSENTIAL GUT & IMMUNE SUPPORT*","A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy","Supports intestinal and digestive health","A balanced blend of Lactobacillus and Bifidobacterium to support the small and large intestines","Supports a healthy immune and digestive systems"],"certification_text":["THIRD PARTY CERTIFIED","isura","VERIFIED CLEAN","NON GMO"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Dosage: Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently tested and third","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"Natural Factors Ultimate Probiotic 12/12 Formula - Digestive Health Support Supplement with Probiotics - Immunity & Gut Health Support Supplement - 120 Vegetarian Capsule","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Natural Factors\", \"product_name\": \"Ultimate Probiotic 12/12 Formula\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION† LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"ESSENTIAL GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy\", \"Supports intestinal and digestive health\", \"A balanced blend of Lactobacillus and Bifidobacterium to support the small and large intestines\", \"Supports a healthy immune and digestive systems\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Natural Factors\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"20 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION\\u2020 LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": \"Ultimate Probiotic 12/12 Formula\",\n  \"barcode\": null,\n  \"panel\": true,\n  \"serving_size_text\": \"Serving Size 1 Vegetarian Capsule\",\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [\n    {\"name\": \"Proprietary Synergistic Blend: Total Active Cell Count\", \"amount\": \"12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus casei (HA-108) (whole cell (human))\", \"amount\": \"3\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus rhamnosus (HA-111) (whole cell (human))\", \"amount\": \"1.44\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus rhamnosus (HA-114) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus acidophilus (HA-122) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium breve (HA-129) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium longum (HA-135) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus plantarum (HA-119) (whole cell (plant))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium bifidum (HA-132) (whole cell (human))\", \"amount\": \"0.6\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus fermentum (HA-179) (whole cell (dairy))\", \"amount\": \"0.6\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium lactis (HA-194) (whole cell (dairy))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus paracasei (HA-196) (whole cell (dairy))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus salivarius (HA-118) (whole cell (human))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"}\n  ],\n  \"label_claims\": [\n    \"Ultimate Probiotic 12/12 Formula\",\n    \"CONTAINS NO Artificial colors, preservatives, or sweeteners; no sugar, wheat, gluten, yeast, corn, egg, fish, shellfish, salt, tree nuts, or GMOs.\",\n    \"Contains milk and soy.\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"We use only the finest ingredients to ensure top quality and purity.\"], \"certifications\": [\"THIRD PARTY CERTIFIED\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"A Brand You Can Trust!\", \"60+ years of unwavering commitment\", \"Quality control, every step from farm to supplement\", \"30+ years of regenerative farming practices\", \"Research supported formulas developed by our diverse medical team\"], \"certifications\": [\"isura\", \"VERIFIED CLEAN\", \"NON GMO\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"Natural Factors\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"True ownership sets Natural Factors apart\", \"As a family-owned company, Natural Factors has direct ownership of all product manufacturing stages and unlike most brands, uniquely controls every step, from ingredient sourcing to final supplement.\"], \"certifications\": []}\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"natural Factors\", \"product_name\": \"Ultimate Probiotic 12/12 Formula\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION† LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"ESSENTIAL GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/81wYJeLkUdL.jpg","https://m.media-amazon.com/images/I/813rc1mkGAL.jpg","https://m.media-amazon.com/images/I/81+XoZ6O8VL.jpg","https://m.media-amazon.com/images/I/81WJO6xxY5L.jpg","https://m.media-amazon.com/images/I/81yt42yr3VL.jpg","https://m.media-amazon.com/images/I/71eItvSIREL.jpg","https://m.media-amazon.com/images/I/81pLJmISH1L.jpg","https://m.media-amazon.com/images/I/71lv4fZSp3L.jpg"],"facts_panel_image":3,"brand":"Natural Factors","product_name":"Ultimate Probiotic 12/12 Formula","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 1 Vegetarian Capsule","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"120 Vegetarian Capsules","actives":[{"name":"Proprietary Synergistic Blend: Total Active Cell Count","amount":"12","unit":"billion CFU**"},{"name":"Lactobacillus casei (HA-108) (whole cell (human))","amount":"3","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-111) (whole cell (human))","amount":"1.44","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-114) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus acidophilus (HA-122) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium breve (HA-129) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium longum (HA-135) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus plantarum (HA-119) (whole cell (plant))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium bifidum (HA-132) (whole cell (human))","amount":"0.6","unit":"billion CFU**"},{"name":"Lactobacillus fermentum (HA-179) (whole cell (dairy))","amount":"0.6","unit":"billion CFU**"},{"name":"Bifidobacterium lactis (HA-194) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus paracasei (HA-196) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus salivarius (HA-118) (whole cell (human))","amount":"0.12","unit":"billion CFU**"}],"responsible_parties":[],"websites":[],"label_claims":["Premium Formula","DIETARY SUPPLEMENT","12 BILLION† LIVE PROBIOTIC CULTURES","12-STRAIN FORMULA","Daily Nourishment for Intestinal Health*","ESSENTIAL GUT & IMMUNE SUPPORT*","A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy","Supports intestinal and digestive health","A balanced blend of Lactobacillus and Bifidobacterium to support the small and large intestines","Supports a healthy immune and digestive systems"],"certifications":["THIRD PARTY CERTIFIED","isura","VERIFIED CLEAN","NON GMO"],"panel_rows":[{"name":"Proprietary Synergistic Blend: Total Active Cell Count","amount":"12","unit":"billion CFU**"},{"name":"Lactobacillus casei (HA-108) (whole cell (human))","amount":"3","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-111) (whole cell (human))","amount":"1.44","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-114) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus acidophilus (HA-122) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium breve (HA-129) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium longum (HA-135) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus plantarum (HA-119) (whole cell (plant))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium bifidum (HA-132) (whole cell (human))","amount":"0.6","unit":"billion CFU**"},{"name":"Lactobacillus fermentum (HA-179) (whole cell (dairy))","amount":"0.6","unit":"billion CFU**"},{"name":"Bifidobacterium lactis (HA-194) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus paracasei (HA-196) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus salivarius (HA-118) (whole cell (human))","amount":"0.12","unit":"billion CFU**"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Natural Factors\", \"product_name\": \"Ultimate Probiotic 12/12 Formula\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION† LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"ESSENTIAL GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy\", \"Supports intestinal and digestive health\", \"A balanced blend of Lactobacillus and Bifidobacterium to support the small and large intestines\", \"Supports a healthy immune and digestive systems\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Natural Factors\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"20 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION\\u2020 LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": \"Ultimate Probiotic 12/12 Formula\",\n  \"barcode\": null,\n  \"panel\": true,\n  \"serving_size_text\": \"Serving Size 1 Vegetarian Capsule\",\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [\n    {\"name\": \"Proprietary Synergistic Blend: Total Active Cell Count\", \"amount\": \"12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus casei (HA-108) (whole cell (human))\", \"amount\": \"3\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus rhamnosus (HA-111) (whole cell (human))\", \"amount\": \"1.44\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus rhamnosus (HA-114) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus acidophilus (HA-122) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium breve (HA-129) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium longum (HA-135) (whole cell (human))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus plantarum (HA-119) (whole cell (plant))\", \"amount\": \"1.2\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium bifidum (HA-132) (whole cell (human))\", \"amount\": \"0.6\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus fermentum (HA-179) (whole cell (dairy))\", \"amount\": \"0.6\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Bifidobacterium lactis (HA-194) (whole cell (dairy))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus paracasei (HA-196) (whole cell (dairy))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"},\n    {\"name\": \"Lactobacillus salivarius (HA-118) (whole cell (human))\", \"amount\": \"0.12\", \"unit\": \"billion CFU**\"}\n  ],\n  \"label_claims\": [\n    \"Ultimate Probiotic 12/12 Formula\",\n    \"CONTAINS NO Artificial colors, preservatives, or sweeteners; no sugar, wheat, gluten, yeast, corn, egg, fish, shellfish, salt, tree nuts, or GMOs.\",\n    \"Contains milk and soy.\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"We use only the finest ingredients to ensure top quality and purity.\"], \"certifications\": [\"THIRD PARTY CERTIFIED\"]}\n```\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"A Brand You Can Trust!\", \"60+ years of unwavering commitment\", \"Quality control, every step from farm to supplement\", \"30+ years of regenerative farming practices\", \"Research supported formulas developed by our diverse medical team\"], \"certifications\": [\"isura\", \"VERIFIED CLEAN\", \"NON GMO\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"Natural Factors\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"True ownership sets Natural Factors apart\", \"As a family-owned company, Natural Factors has direct ownership of all product manufacturing stages and unlike most brands, uniquely controls every step, from ingredient sourcing to final supplement.\"], \"certifications\": []}\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"natural Factors\", \"product_name\": \"Ultimate Probiotic 12/12 Formula\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"120 Vegetarian Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Premium Formula\", \"DIETARY SUPPLEMENT\", \"12 BILLION† LIVE PROBIOTIC CULTURES\", \"12-STRAIN FORMULA\", \"Daily Nourishment for Intestinal Health*\", \"ESSENTIAL GUT & IMMUNE SUPPORT*\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/81wYJeLkUdL.jpg","https://m.media-amazon.com/images/I/813rc1mkGAL.jpg","https://m.media-amazon.com/images/I/81+XoZ6O8VL.jpg","https://m.media-amazon.com/images/I/81WJO6xxY5L.jpg","https://m.media-amazon.com/images/I/81yt42yr3VL.jpg","https://m.media-amazon.com/images/I/71eItvSIREL.jpg","https://m.media-amazon.com/images/I/81pLJmISH1L.jpg","https://m.media-amazon.com/images/I/71lv4fZSp3L.jpg"],"facts_panel_image":3,"brand":"Natural Factors","product_name":"Ultimate Probiotic 12/12 Formula","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving Size 1 Vegetarian Capsule","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"120 Vegetarian Capsules","actives":[{"name":"Proprietary Synergistic Blend: Total Active Cell Count","amount":"12","unit":"billion CFU**"},{"name":"Lactobacillus casei (HA-108) (whole cell (human))","amount":"3","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-111) (whole cell (human))","amount":"1.44","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-114) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus acidophilus (HA-122) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium breve (HA-129) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium longum (HA-135) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus plantarum (HA-119) (whole cell (plant))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium bifidum (HA-132) (whole cell (human))","amount":"0.6","unit":"billion CFU**"},{"name":"Lactobacillus fermentum (HA-179) (whole cell (dairy))","amount":"0.6","unit":"billion CFU**"},{"name":"Bifidobacterium lactis (HA-194) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus paracasei (HA-196) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus salivarius (HA-118) (whole cell (human))","amount":"0.12","unit":"billion CFU**"}],"responsible_parties":[],"websites":[],"label_claims":["Premium Formula","DIETARY SUPPLEMENT","12 BILLION† LIVE PROBIOTIC CULTURES","12-STRAIN FORMULA","Daily Nourishment for Intestinal Health*","ESSENTIAL GUT & IMMUNE SUPPORT*","A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy","Supports intestinal and digestive health","A balanced blend of Lactobacillus and Bifidobacterium to support the small and large intestines","Supports a healthy immune and digestive systems"],"certifications":["THIRD PARTY CERTIFIED","isura","VERIFIED CLEAN","NON GMO"],"panel_rows":[{"name":"Proprietary Synergistic Blend: Total Active Cell Count","amount":"12","unit":"billion CFU**"},{"name":"Lactobacillus casei (HA-108) (whole cell (human))","amount":"3","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-111) (whole cell (human))","amount":"1.44","unit":"billion CFU**"},{"name":"Lactobacillus rhamnosus (HA-114) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus acidophilus (HA-122) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium breve (HA-129) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium longum (HA-135) (whole cell (human))","amount":"1.2","unit":"billion CFU**"},{"name":"Lactobacillus plantarum (HA-119) (whole cell (plant))","amount":"1.2","unit":"billion CFU**"},{"name":"Bifidobacterium bifidum (HA-132) (whole cell (human))","amount":"0.6","unit":"billion CFU**"},{"name":"Lactobacillus fermentum (HA-179) (whole cell (dairy))","amount":"0.6","unit":"billion CFU**"},{"name":"Bifidobacterium lactis (HA-194) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus paracasei (HA-196) (whole cell (dairy))","amount":"0.12","unit":"billion CFU**"},{"name":"Lactobacillus salivarius (HA-118) (whole cell (human))","amount":"0.12","unit":"billion CFU**"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"probiotic","declared_name":"Lactobacillus casei (HA-108) (whole cell (human))","ods_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=probiotic","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","ul":null,"ul_unit":"CFU","ul_scope":"strain-specific; label CFU at-manufacture vs at-expiry differ","pubmed_count":25361}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Retailer listing",39.98],["Brand website",49.95]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00068958018485","source_listing_gtin":"00068958018485","retailer_gtin_match":true,"brand_store_gtin_match":true,"seller_identifiers":{"Brand store (naturalfactors.com)":"068958018485"},"same_product_only":true,"offers":[["Amazon",39.98],["Brand website",49.95]],"offer_records":[{"seller":"Amazon","price":39.98,"currency":"USD","url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31T18:21:15.440765+00:00","identity_basis":"exact_gtin","gtin":"00068958018485","rating":null,"price_source":"Keepa","price_type":"amazon_retail"},{"seller":"Brand website","price":49.95,"currency":"USD","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","gtin":"00068958018485","rating":{"value":5,"count":1}}],"observed_at":"2026-07-31"},"commerce_context":{"observed_at":"2026-07-31","record_gtin":"00068958018485","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B007LEO14O","price":39.98,"price_receipt":{"status":"available","amount":39.98,"currency":"USD","price_type":"amazon_retail","observed_at":"2026-07-31T18:21:15.440765+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B007LEO14O","listing_url":"https://www.amazon.com/dp/B007LEO14O","identity_basis":"exact_listing_identifier","listing_identifier":"B007LEO14O","raw_cents":3998},"rating":null,"rating_count":null,"published_gtin":"00068958018485"},"brand_site":{"status":"exact_product","host":"https://naturalfactors.com","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","title":"Ultimate Probiotic 12/12 Formula","variant":"120 Vegetarian Capsules","price":"49.95","availability":"unknown","published_gtin":"068958018485","identity_basis":"exact_gtin","comparison_allowed":true,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":{"status":"found","rating":5,"count":1,"source":"JSON-LD aggregateRating","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31"},"testing_surface":{"status":"no_testing_claim_on_product_page","third_party_tested_claim":false,"gmp_claim":false,"named_lab_or_certifier":[],"document_links":[],"source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","scope":"brand_product_page","meaning":"A published testing statement is a claim until a named issuer or product-bound report can be checked."}},"exact_offers":[{"seller":"Amazon","price":39.98,"currency":"USD","url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31T18:21:15.440765+00:00","identity_basis":"exact_gtin","gtin":"00068958018485","rating":null,"price_source":"Keepa","price_type":"amazon_retail"},{"seller":"Brand website","price":49.95,"currency":"USD","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","gtin":"00068958018485","rating":{"value":5,"count":1}}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00068958018485","search_url":"https://www.iherb.com/search?kw=Natural+Factors+Natural+Factors+Ultimate+Probiotic+12%2F12+Formula+-+Digestive+Health+Support+Supplement+with+Probiotics+-+Immunity+%26+Gut+Health+Support+Supplement+-+120+Vegetarian+C"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00068958018485","search_url":"https://www.target.com/s?searchTerm=Natural+Factors+Natural+Factors+Ultimate+Probiotic+12%2F12+Formula+-+Digestive+Health+Support+Supplement+with+Probiotics+-+Immunity+%26+Gut+Health+Support+Supplement+-+120+Vegetarian+C"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00068958018485","search_url":"https://www.walmart.com/search?q=Natural+Factors+Natural+Factors+Ultimate+Probiotic+12%2F12+Formula+-+Digestive+Health+Support+Supplement+with+Probiotics+-+Immunity+%26+Gut+Health+Support+Supplement+-+120+Vegetarian+C"}},"comparison_status":"exact_multi_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://naturalfactors.com","sku_count":250,"supp_count":245,"distinct_trend_cats":7,"cats":["ashwagandha","berberine","collagen","creatine","magnesium","mushroom","nmn"],"specialist":false,"review_surface":{"status":"found","rating":5,"count":1,"source":"JSON-LD aggregateRating","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31"},"domain_lookup":{"status":"confirmed","brand":"Natural Factors","host":"https://naturalfactors.com","source_url":"https://naturalfactors.com","identity_basis":"retained_brand_storefront","observed_at":"2026-07-31"}},"brand_review_surface":{"status":"found","rating":5,"count":1,"source":"JSON-LD aggregateRating","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31"},"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-07-31","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2025-09-02",61],["2025-09-16",63],["2025-11-29",64],["2025-12-09",66],["2026-01-10",67],["2026-06-11",69],["2026-07-27",71]],"summary":{"start":["2025-09-02",61],"latest":["2026-07-27",71],"net_change":10,"largest_increase":2,"largest_decrease":0}},"price_snapshot":{"status":"available","amount":39.98,"currency":"USD","price_type":"amazon_retail","observed_at":"2026-07-31T18:21:15.440765+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B007LEO14O","listing_url":"https://www.amazon.com/dp/B007LEO14O","identity_basis":"exact_listing_identifier","listing_identifier":"B007LEO14O","raw_cents":3998},"catalog_snapshot":{"observed_at":"2026-07-31T18:21:15.440765+00:00","listed_since":"2012-03-30","parent_listing_identifier":"B07VKPXYX9","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6942464011,"name":"Digestive Supplements"},{"id":3774071,"name":"Probiotics"}],"brand":"Natural Factors","manufacturer":"Natural Factors","monthly_sold_estimate":200,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-07-27","sales_rank_drops":{"30_days":10,"90_days":29,"180_days":61},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":2,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-07-31","url":"https://www.amazon.com/dp/B007LEO14O","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-07-31","url":"https://world.openfoodfacts.org/product/00068958018485","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-07-31","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-07-31","url":"https://tsdr.uspto.gov/#caseNumber=76215249&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registrations 2766128, 2018626","receipt_label":"USPTO · Registrations 2766128, 2018626"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-07-31","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Natural+Factors%22+OR+product_description:%22Natural+Factors%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"Natural Factors","receipt_label":"FDA enforcement search · Natural Factors"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-07-31","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-07-31","url":"https://keepa.com/#!product/1-B007LEO14O","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-07-31","url":"https://www.amazon.com/dp/B007LEO14O","identity_basis":"listing_identifier","limitation":null},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-07-31","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":null},"brand_review_surface":{"type":"brand_store_review_aggregate","scope":"exact_product","observed_at":"2026-07-31","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":"Aggregate and star distribution only; review text is not retained. A skewed distribution is a curation signal, not proof of fabrication."},"nih_ods_probiotic":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-07-31","url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},"pubmed_probiotic":{"type":"research_index","scope":"ingredient","observed_at":"2026-07-31","url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"amounts_disclosed","summary":"All 13 captured rows publish an amount.","captured_rows":13,"quantified_rows":13,"separately_quantified_rows":13,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":"00068958018485","confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"confirmation_count":3,"summary":"3 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":13,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2025-09-02","count":61},"latest":{"date":"2026-07-27","count":71},"net_change":10,"span_days":328,"average_change_per_30_days":0.9,"largest_single_interval_increase":2,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[{"seller":"Amazon","price":39.98,"currency":"USD","url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31T18:21:15.440765+00:00","identity_basis":"exact_gtin","gtin":"00068958018485","rating":null,"price_source":"Keepa","price_type":"amazon_retail","price_per_labeled_serving":0.33},{"seller":"Brand website","price":49.95,"currency":"USD","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","gtin":"00068958018485","rating":{"value":5,"count":1},"price_per_labeled_serving":0.42}],"exact_gtin_only":true,"price_spread":9.97,"servings_basis":120,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"multiple","owner":null,"candidate_count":2,"brand_age_months":172.1,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","question":"Can the testing claim be tied to a named laboratory and this product lot?","source_headline":"Testing claimed — documentation not found","needed_evidence":"lot-specific COA naming the laboratory and matching the product lot","priority":23,"absence_is_not_a_strike":true},{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","question":"Which exact USPTO registrant is tied to this product's brand use?","source_headline":"Multiple USPTO brand-owner records are shown","needed_evidence":"exact-wordmark ownership record","priority":18,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":3,"neutral_or_open_findings":7,"material_open_questions":2,"concern_finding_ids":[],"confirmation_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","barcode-gtin-record-upc-independently-corroborated","nih-published-research-each-ingredient-s-amount-is-disclosed"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[],"unverified":[{"bucket":"unverified","claim_key":"claim:testing","claim":"“Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently…”","check":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","registry_receipts":[],"evidence_id":"ev-92efea29bc8d","evidence_url":"https://lookcloser.ai/e/ev-92efea29bc8d","content_fingerprint":"sha256:81a7dcdda5b9d6e284c6fab090a5d43603a901701afe78d7f00636c25e4f55e4","observed_at":"2026-07-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"unverified","snippet":"…Dosage: Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently tested and third"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":0,"unverified":1},"puffery":["Premium Formula"],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"exact_product","host":"https://naturalfactors.com","exact_product_page":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":39.98,"currency":"USD","url":"https://www.amazon.com/dp/B007LEO14O","observed_at":"2026-07-31T18:21:15.440765+00:00","identity_basis":"exact_gtin","gtin":"00068958018485","rating":null,"price_source":"Keepa","price_type":"amazon_retail"},{"seller":"Brand website","price":49.95,"currency":"USD","url":"https://naturalfactors.com/products/ultimate-probiotic-12-billion","observed_at":"2026-07-31","identity_basis":"exact_gtin","gtin":"00068958018485","rating":{"value":5,"count":1}}],"ratings":{"stars":null,"count":null,"observed_at":"2026-07-31","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/068958018485","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-02T21:29:03Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:59e6a4b8f8119fe58aae9eb096cc2782a1e47d790e6f3cb7ee6b57bbb181f874"}