Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Full record · 068958018485 · back to the summary
Natural Factors Ultimate Probiotic 12/12 Formula
Exact product checkedGTIN 00068958018485 · checked 2026-07-31
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
13listed rows
13separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 13 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Proprietary Synergistic Blend: Total Active Cell Count | 12 billion CFU** | — | |
| Lactobacillus casei (HA-108) (whole cell (human)) | 3 billion CFU** | — | |
| Lactobacillus rhamnosus (HA-111) (whole cell (human)) | 1.44 billion CFU** | — | |
| Lactobacillus rhamnosus (HA-114) (whole cell (human)) | 1.2 billion CFU** | — | |
| Lactobacillus acidophilus (HA-122) (whole cell (human)) | 1.2 billion CFU** | — | |
| Bifidobacterium breve (HA-129) (whole cell (human)) | 1.2 billion CFU** | — | |
| Bifidobacterium longum (HA-135) (whole cell (human)) | 1.2 billion CFU** | — | |
| Lactobacillus plantarum (HA-119) (whole cell (plant)) | 1.2 billion CFU** | — | |
| Bifidobacterium bifidum (HA-132) (whole cell (human)) | 0.6 billion CFU** | — | |
| Lactobacillus fermentum (HA-179) (whole cell (dairy)) | 0.6 billion CFU** | — | |
| Bifidobacterium lactis (HA-194) (whole cell (dairy)) | 0.12 billion CFU** | — | |
| Lactobacillus paracasei (HA-196) (whole cell (dairy)) | 0.12 billion CFU** | — | |
| Lactobacillus salivarius (HA-118) (whole cell (human)) | 0.12 billion CFU** | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Found on the brand's own store
The brand's store lists this exact barcode as “Ultimate Probiotic 12/12 Formula” (variant: 120 Vegetarian Capsules) — identity confirmed across retailer listings.
Barcode confirmed in an outside database
Open Food Facts resolves 068958018485 to "Ultimate multi probiotic 12 billion" () — consistent with this listing.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
“Lab tested” claimed, but no lab or report named
The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is saved, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: NF DISTRIBUTION CANADA LTD., NATURAL FACTORS NUTRITIONAL PRODUCTS LTD.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Multi-ingredient formula — panel read, serving weight unknown
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 61 on 2025-09-02 to 71 on 2026-07-27 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 068958018485.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…Dosage: Take 1 capsule 3 times daily with food; If you're taking antibiotics, wait 2 hours before consuming probiotics Third-Party Tested: Independently tested and third” | Claimed, not verifiable We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur. |
| Benefit claim “Natural Factors Ultimate Probiotic 12/12 Formula - Digestive Health Support Supplement with Probiotics - Immunity & Gut Health Support Supplement - 120 Vegetarian Capsule” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 068958018485 — via source listing UPC |
| Brand | Natural Factors |
| Source listing identifier | B007LEO14O |
| Retailer listing title | Natural Factors Ultimate Probiotic 12/12 Formula - Digestive Health Su… show full titleNatural Factors Ultimate Probiotic 12/12 Formula - Digestive Health Support Supplement with Probiotics - Immunity & Gut Health Support Supplement - 120 Vegetarian Capsules (120 Servings) |
| USPTO brand-owner record | NF DISTRIBUTION CANADA LTD. · CANADA · registration 2766128 · 1550 United Boulevard, Coquitlam, BRITISH COLUMBIA V3K 6Y2, CANADA |
| USPTO brand-owner record | NATURAL FACTORS NUTRITIONAL PRODUCTS LTD. · CANADA · registration 2018626 · 1550 United Boulevard, Coquitlam, V3K 6Y2, CANADA |
From the label (photo-read)
| Serving size | Serving Size 1 Vegetarian Capsule |
| Pack statement | 120 Vegetarian Capsules |
| Badges printed on pack | THIRD PARTY CERTIFIED, isura, VERIFIED CLEAN, NON GMO |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Proprietary Synergistic Blend: Total Active Cell Count | 12 billion CFU** | High clearly legible in the photo |
| Lactobacillus casei (HA-108) (whole cell (human)) | 3 billion CFU** | High clearly legible in the photo |
| Lactobacillus rhamnosus (HA-111) (whole cell (human)) | 1.44 billion CFU** | High clearly legible in the photo |
| Lactobacillus rhamnosus (HA-114) (whole cell (human)) | 1.2 billion CFU** | High clearly legible in the photo |
| Lactobacillus acidophilus (HA-122) (whole cell (human)) | 1.2 billion CFU** | High clearly legible in the photo |
| Bifidobacterium breve (HA-129) (whole cell (human)) | 1.2 billion CFU** | High clearly legible in the photo |
| Bifidobacterium longum (HA-135) (whole cell (human)) | 1.2 billion CFU** | High clearly legible in the photo |
| Lactobacillus plantarum (HA-119) (whole cell (plant)) | 1.2 billion CFU** | High clearly legible in the photo |
| Bifidobacterium bifidum (HA-132) (whole cell (human)) | 0.6 billion CFU** | High clearly legible in the photo |
| Lactobacillus fermentum (HA-179) (whole cell (dairy)) | 0.6 billion CFU** | High clearly legible in the photo |
| Bifidobacterium lactis (HA-194) (whole cell (dairy)) | 0.12 billion CFU** | High clearly legible in the photo |
| Lactobacillus paracasei (HA-196) (whole cell (dairy)) | 0.12 billion CFU** | High clearly legible in the photo |
| Lactobacillus salivarius (HA-118) (whole cell (human)) | 0.12 billion CFU** | High clearly legible in the photo |
Claims printed on the packaging:
“Premium Formula” · “DIETARY SUPPLEMENT” · “12 BILLION† LIVE PROBIOTIC CULTURES” · “12-STRAIN FORMULA” · “Daily Nourishment for Intestinal Health*” · “ESSENTIAL GUT & IMMUNE SUPPORT*” · “A blend of 12 research-supported strains, helps keep our microbiome balanced, happy, and healthy” · “Supports intestinal and digestive health”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $39.98 checked Aug 02, 2026 — varies by variant/session; price history pending |
| Brand store (naturalfactors.com) ↗ | $49.95 variant: 120 Vegetarian Capsules — matching UPC/GTIN |
Brand store naturalfactors.com: 245 supplement products (+5 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Probiotic — NIH ODS · MedlinePlus · PubMed (25,361) · strain-specific; label CFU at-manufacture vs at-expiry differ
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 068958018485 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai