full reportFull record · 074312171307 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 8 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 25 | — | |
| Total Fat | 2.5 g | — | |
| Polyunsaturated Fat | 1.5 g | — | |
| Cholesterol | 25 mg | — | |
| Fish Oil | 2,400 mg (2.4 g) | — | |
| Omega-3 Fatty Acidst comprising of: | 1,200 mg (1.2 g) | — | |
| EPA (Eicosapentaenoic Acid) | (26.5-30%) (636-720 mg) | — | |
| DHA (Docosahexaenoic Acid) | (17-20%) (408-480 mg) | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-2.5-flash Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
The panel lists 1,200 mg EPA + DHA per serving (2 Softgels). One randomized dose-response trial used 300–1,800 mg/day; omega-3 studies vary widely. This is research context, not a recommendation or safety verdict.
label claims 1200 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
The dated series runs from 696 written reviews on July 3, 2025 to 780 on July 27, 2026. Up to 769 written reviews were added within a single ~30-day window — 99% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURE'S BOUNTY, INC., NATURE'S BOUNTY (NY), INC., Société des Produits Nestlé S.A. (société anonyme (sa); SWITZERLAND). These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how omega-3 have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Omega-3 Fatty Acids fact sheet, PubMed dose-response trial.
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 695 on 2025-06-26 to 780 on 2026-07-27 (net +85). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 074312171307.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “Nature's Bounty Odorless Fish Oil, 1200mg Omega-3 per Serving Including EPA & DHA, Supports Heart Health, Purified to Eliminate Mercury, Coated Softgels, Gluten Free, No ” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient evidence exists; on dose: label claims 1200 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely). |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Fish Oil | shaded = doses used in studies (300 mg–1.8 g) · bar = this label | 2.4 g — above the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 074312171307 — via source listing UPC |
| Brand | Nature's Bounty |
| Source listing identifier | B002QMB55Y |
| Retailer listing title | Nature's Bounty Odorless Fish Oil, 1200mg Omega-3 per Serving Includin… show full titleNature's Bounty Odorless Fish Oil, 1200mg Omega-3 per Serving Including EPA & DHA, Supports Heart Health, Purified to Eliminate Mercury, Coated Softgels, Gluten Free, No Shellfish, 90 Ct |
| USPTO brand-owner record | NATURE'S BOUNTY, INC. · NEW YORK, USA; SWITZERLAND · registration 0963384 · 55 NORTH MALL, PLAINVIEW, NEW YORK 11803, UNITED STATES |
| USPTO brand-owner record | NATURE'S BOUNTY (NY), INC. · NEW YORK, USA; SWITZERLAND · registration 5165421 · 2100 SMITHTOWN AVENUE, LEGAL DEPT., RONKONKOMA, NEW YORK 11779, UNITED STATES |
| USPTO brand-owner record | Société des Produits Nestlé S.A. (société anonyme (sa); SWITZERLAND) · SWITZERLAND · registration 7583162 · SWITZERLAND); CH-1800 Vevey, SWITZERLAND |
From the label (photo-read)
| Serving size | 2 Softgels |
| Servings per container | 45 |
| Pack statement | 90 Coated Softgels |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 25 | High clearly legible in the photo |
| Total Fat | 2.5 g | High clearly legible in the photo |
| Polyunsaturated Fat | 1.5 g | High clearly legible in the photo |
| Cholesterol | 25 mg | High clearly legible in the photo |
| Fish Oil | 2,400 mg (2.4 g) | High clearly legible in the photo |
| Omega-3 Fatty Acidst comprising of: | 1,200 mg (1.2 g) | High clearly legible in the photo |
| EPA (Eicosapentaenoic Acid) | (26.5-30%) (636-720 mg) | High clearly legible in the photo |
| DHA (Docosahexaenoic Acid) | (17-20%) (408-480 mg) | High clearly legible in the photo |
Claims printed on the packaging:
“2400mg” · “1200mg of Omega-3” · “per serving” · “TWICE THE POTENCY OF EPA/DHA THAN OTHER FISH OIL PRODUCTS” · “HEART HEALTH*” · “DIETARY SUPPLEMENT” · “Supports Cardiovascular Health*” · “2400 mg of Fish Oil”
Read by a vision model from 6 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $19.47 checked Jul 27, 2026 — varies by variant/session; price history pending |
Brand store naturesbounty.com: 0 supplement products — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Omega-3 — NIH ODS · MedlinePlus · PubMed (14,320) · FDA: <5 g/day EPA+DHA from supplements
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
omega-3 (EPA + DHA) — NIH ODS — Omega-3 Fatty Acids fact sheet · PubMed dose-response trial · ClinicalTrials.gov — 684 registered studies
✓ Dosage: label claims 1200 mg/serving — within the range commonly used in research (one randomized dose-response trial used 300–1,800 mg/day of EPA + DHA; omega-3 study doses vary widely).
ℹ Use pattern in research: research measures EPA and DHA together, not the weight of the fish-oil concentrate; the panel must expose those rows separately.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 074312171307 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai