{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"075880412038","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T08:20:30-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"075880412038","listing_identifier":"B00815PLP0","brand":"Sqwincher","title":"Sqwincher Zero Qwik Stik, Fruit Punch, Sugar Free","listing_title":"Sqwincher Zero Qwik Stik, Fruit Punch, Sugar Free, Low Calorie, Low Sodium Electrolyte Powder Hydration Drink Mix, .11 0z Packet (Pack of 50)","identity":{"canonical_gtin":"00075880412038","source_listing_gtin":"00075880412038","listing_identifier":"B00815PLP0","product_image":"https://m.media-amazon.com/images/I/81U1TrXgjuL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B00815PLP0","primary_url":"https://m.media-amazon.com/images/I/81U1TrXgjuL.jpg","image_count":7,"last_attempted":"2026-07-25T08:20:29-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"ocr_variant","compatible":true,"listing_brand":"Sqwincher","package_brand":"Squincher","match_method":"near_exact_ocr_transcription","similarity":0.8889},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"The Sqwincher Corporation","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"MISSISSIPPI, USA; IOWA, USA","address_filed":"1409 Hwy 45 South, Columbus, MISSISSIPPI 39701, UNITED STATES","address_public":"MISSISSIPPI 39701, UNITED STATES; IOWA 52761, UNITED STATES","serial_number":"88316402","registration_number":"5845314","wordmark":"SQWINCHER","status_description":"SECTION 8-ACCEPTED","filed_date":"2019-02-26T00:00:00","first_use_commerce_date":"2013-12-01","registration_date":"2019-08-27","assignment_recorded":true,"goods_services":["IC 005: Electrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions; Nutritional and dietary supplements in liquid form; dietary supplement drinks."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"The Sqwincher Corporation","country":"MISSISSIPPI, USA; IOWA, USA","address":"1409 Hwy 45 South, Columbus, MISSISSIPPI 39701, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"🇺🇸 Brand owner: The Sqwincher Corporation · corporation; limited liability company, MISSISSIPPI, USA; IOWA, USA","deck":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: The Sqwincher Corporation · corporation; limited liability company, MISSISSIPPI, USA; IOWA, USA","evidence":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5845314","registry_name":"USPTO","standard":null,"identifier":"Registration 5845314"}],"evidence_id":"ev-ed907caa0aa3","evidence_url":"https://lookcloser.ai/e/ev-ed907caa0aa3","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews grew steadily — about 57 between February 6, 2026 to July 24, 2026, with no sudden spike.","evidence":"Written reviews grew from 432 to 486 across 2026-02-20 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~22).","so_what":"Gradual growth is more ordinary. A sudden burst deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B00815PLP0","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-b86016732627","evidence_url":"https://lookcloser.ai/e/ev-b86016732627","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No identity-bound public label filing is retained in this record.","No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Exact trademark owner identified","summary":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"review_velocity_gradual","class":"ok","headline":"Reviews accumulated gradually","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Exact trademark owner identified","detail":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","lead_finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-ed907caa0aa3","evidence_url":"https://lookcloser.ai/e/ev-ed907caa0aa3","content_fingerprint":"sha256:01fba04b87ef0452d2901aaeae8b7f0305491b74bd5e4d9586ed8006f47a6136","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 5845314","registry_name":"USPTO","standard":null,"identifier":"Registration 5845314"}],"evidence":{"summary":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5845314","receipt_label":"USPTO · Registration 5845314"}],"observed_at":"2026-07-25","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/075880412038/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00815PLP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-5d93c4d3a0cb","evidence_url":"https://lookcloser.ai/e/ev-5d93c4d3a0cb","content_fingerprint":"sha256:e0894fb672f9519c902f17507db261aca664b9a13e02b17be1bf46ce7ba16e29","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/075880412038/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00815PLP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7e90a5367dee","evidence_url":"https://lookcloser.ai/e/ev-7e90a5367dee","content_fingerprint":"sha256:925f7ecab145d582ffc753295e53609e620b6c73e48c9822eb2d095983908b03","registry_receipts":[],"evidence":{"summary":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/075880412038/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 432 to 486 across 2026-02-20 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~22).","proof":{"first":["2026-02-20",432],"last":["2026-07-24",486],"max_30d_review_gain":22},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00815PLP0","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-b86016732627","evidence_url":"https://lookcloser.ai/e/ev-b86016732627","content_fingerprint":"sha256:70c6777e78ed1c5e538c23ec7e0d0a10f204ffdf8fcd8ba68ce0348a758d19dd","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-20",432],"last":["2026-07-24",486],"max_30d_review_gain":22},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 432 to 486 across 2026-02-20 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~22)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/075880412038/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B00815PLP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-dbd87a63f60b","evidence_url":"https://lookcloser.ai/e/ev-dbd87a63f60b","content_fingerprint":"sha256:6f5a87790f9f79e0870be5ced37b7bce53549de1085ca611d70d6a1bc8fbe2ec","registry_receipts":[],"evidence":{"summary":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/075880412038/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 25, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Sqwincher%22+OR+product_description:%22Sqwincher%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"caution","evidence_id":"ev-925fd3653a7c","evidence_url":"https://lookcloser.ai/e/ev-925fd3653a7c","content_fingerprint":"sha256:992142bdc13341e236e3779028c1cd6123aa12ed29a261740f3d3cdcff16c8a2","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Sqwincher%22+OR+product_description:%22Sqwincher%22)&limit=5","observed_at":"2026-07-25","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Sqwincher","receipt_label":"FDA enforcement search · Sqwincher"}],"observed_at":"2026-07-25","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","report_url":"https://lookcloser.ai/p/075880412038/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-25-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00815PLP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7357584ef2ef","evidence_url":"https://lookcloser.ai/e/ev-7357584ef2ef","content_fingerprint":"sha256:5112ca54397e83799db1331b8d3f739925c3749a23896eece3026c790354794b","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00815PLP0","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/075880412038/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00815PLP0","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-13b73e595e38","evidence_url":"https://lookcloser.ai/e/ev-13b73e595e38","content_fingerprint":"sha256:a8f019ae2a55b268c975f9513844603b66c49bafa2b0b47a7f416467114710d2","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00815PLP0","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/075880412038/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00075880412038","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-43d26ecb8ad4","evidence_url":"https://lookcloser.ai/e/ev-43d26ecb8ad4","content_fingerprint":"sha256:19547533a3c09aa7a260206aefb9120656e4c336fa74ed71a2542d09cda3cd6b","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00075880412038","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/075880412038/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-5d93c4d3a0cb","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:e0894fb672f9519c902f17507db261aca664b9a13e02b17be1bf46ce7ba16e29","evidence_url":"https://lookcloser.ai/e/ev-5d93c4d3a0cb"},{"evidence_id":"ev-7e90a5367dee","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"source_listing","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"50 servings × 3 g = 150 g, matching the printed net weight 150 g (NET WT. 5.29 OZ (150.0 g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:925f7ecab145d582ffc753295e53609e620b6c73e48c9822eb2d095983908b03","evidence_url":"https://lookcloser.ai/e/ev-7e90a5367dee"},{"evidence_id":"ev-dbd87a63f60b","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:6f5a87790f9f79e0870be5ced37b7bce53549de1085ca611d70d6a1bc8fbe2ec","evidence_url":"https://lookcloser.ai/e/ev-dbd87a63f60b"},{"evidence_id":"ev-925fd3653a7c","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-25-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 25, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Sqwincher%22+OR+product_description:%22Sqwincher%22)&limit=5","observed_at":"2026-07-25","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Sqwincher","receipt_label":"FDA enforcement search · Sqwincher"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:992142bdc13341e236e3779028c1cd6123aa12ed29a261740f3d3cdcff16c8a2","evidence_url":"https://lookcloser.ai/e/ev-925fd3653a7c"},{"evidence_id":"ev-ed907caa0aa3","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists The Sqwincher Corporation (CORPORATION; LIMITED LIABILITY COMPANY) in MISSISSIPPI, USA; IOWA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88316402&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5845314","receipt_label":"USPTO · Registration 5845314"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:01fba04b87ef0452d2901aaeae8b7f0305491b74bd5e4d9586ed8006f47a6136","evidence_url":"https://lookcloser.ai/e/ev-ed907caa0aa3"},{"evidence_id":"ev-43d26ecb8ad4","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 075880412038 to \"Sqwincher Zero\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00075880412038","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:19547533a3c09aa7a260206aefb9120656e4c336fa74ed71a2542d09cda3cd6b","evidence_url":"https://lookcloser.ai/e/ev-43d26ecb8ad4"},{"evidence_id":"ev-13b73e595e38","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 429 on 2026-02-06 to 486 on 2026-07-24 (net +57). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00815PLP0","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:a8f019ae2a55b268c975f9513844603b66c49bafa2b0b47a7f416467114710d2","evidence_url":"https://lookcloser.ai/e/ev-13b73e595e38"},{"evidence_id":"ev-7357584ef2ef","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00815PLP0","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5112ca54397e83799db1331b8d3f739925c3749a23896eece3026c790354794b","evidence_url":"https://lookcloser.ai/e/ev-7357584ef2ef"},{"evidence_id":"ev-b86016732627","record_id":"075880412038","gtin":"075880412038","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 432 to 486 across 2026-02-20 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~22).","proof":{"first":["2026-02-20",432],"last":["2026-07-24",486],"max_30d_review_gain":22},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00815PLP0","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:70c6777e78ed1c5e538c23ec7e0d0a10f204ffdf8fcd8ba68ce0348a758d19dd","evidence_url":"https://lookcloser.ai/e/ev-b86016732627"},{"evidence_id":"ev-2698f4fb2a74","record_id":"075880412038","gtin":"075880412038","claim_key":"claim:timeline","primary_source":"source_listing","claim":"“into a 16-20 fl oz water bullet and enjoy Fast-acting hydration solution: Sqwincher Zero Qwik”","bucket":"claimed_no_support","looked":"a study measuring the stated outcome over the stated time","found":"We found no study of this 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timeframe.","status":"not-substantiated"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"not_captured","label_photo_read":{"src":"vision:google/gemini-flash-1.5","reader_version":"2026-07-24.6","images_read":7,"source_images":["https://m.media-amazon.com/images/I/81U1TrXgjuL.jpg","https://m.media-amazon.com/images/I/81WF9LkXHAL.jpg","https://m.media-amazon.com/images/I/71Dh0IbcqlL.jpg","https://m.media-amazon.com/images/I/81lBSGVo7NL.jpg","https://m.media-amazon.com/images/I/61hCWtQhwXL.jpg","https://m.media-amazon.com/images/I/81TeITMosEL.jpg","https://m.media-amazon.com/images/I/91BykUpB6dL.jpg"],"facts_panel_image":null,"brand":"Squincher","product_name":"ZERO qwikSTIK SUGAR FREE ELECTROLYTE POWDER MIX","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"0.11 OZ (3.0 g)","serving_size_g":3,"servings_per_container":50,"net_weight_text":"NET WT. 5.29 OZ (150.0 g)","net_weight_g":150,"unit_count_text":"50 / 0.11 OZ 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and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"domain_lookup":{"status":"confirmed","brand":"Sqwincher","host":"https://www.sqwincher.com","source_url":"https://www.sqwincher.com","identity_basis":"exact_name_domain_plus_onsite_brand","observed_at":"2026-07-25","product_sitemap_count":16,"attempts":[{"url":"https://www.sqwincher.com","outcome":"brand_name_observed"}]},"host":"https://www.sqwincher.com","platform":"headless_or_other","discovery_basis":"exact_name_domain_plus_onsite_brand"},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-07-25","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2026-02-06",429],["2026-02-20",432],["2026-03-03",435],["2026-03-17",453],["2026-03-25",454],["2026-04-03",457],["2026-04-17",458],["2026-04-25",461],["2026-05-08",462],["2026-05-22",461],["2026-06-05",467],["2026-06-11",471],["2026-06-16",472],["2026-06-30",480],["2026-07-06",481],["2026-07-24",486]],"summary":{"start":["2026-02-06",429],"latest":["2026-07-24",486],"net_change":57,"largest_increase":18,"largest_decrease":-1}},"price_snapshot":{"status":"available","amount":20.17,"currency":"USD","price_type":"amazon_retail","observed_at":"2026-07-25T15:37:52.119302+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B00815PLP0","listing_url":"https://www.amazon.com/dp/B00815PLP0","identity_basis":"exact_listing_identifier","listing_identifier":"B00815PLP0","raw_cents":2017},"catalog_snapshot":{"observed_at":"2026-07-25T15:37:52.119302+00:00","listed_since":"2004-09-01","parent_listing_identifier":"B011OU3C04","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health 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