{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"083628009013","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-03T21:39:33-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-04T17:23:55-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"083628009013","listing_identifier":"B01KY0EKLU","brand":"Vitalyte","title":"Vitalyte Electrolyte Powder Drink Mix, Isotonic Electrolyte Hydration Mix","listing_title":"Vitalyte Electrolyte Powder Drink Mix, Isotonic Electrolyte Hydration Mix, Gluten Free Post Workout Powder Mix, Pack of 1, 35 oz., Fruit Punch Flavor","identity":{"canonical_gtin":"00083628009013","source_listing_gtin":"00083628009013","listing_identifier":"B01KY0EKLU","product_image":"https://m.media-amazon.com/images/I/717aw-zNYhL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B01KY0EKLU","primary_url":"https://m.media-amazon.com/images/I/717aw-zNYhL.jpg","image_count":8,"last_attempted":"2026-08-03T21:39:33-0700","attempts":1},"observed_at":"2026-08-03","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Vitalyte","package_brand":"VITALYTE","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Every ingredient shows its amount · 18 ingredients listed.","deck":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","display_mode":"single_home_per_finding","finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"cards":[{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 18 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-32721bf84bbd","evidence_url":"https://lookcloser.ai/e/ev-32721bf84bbd","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 083628009013.","evidence":"Open Food Facts resolves 083628009013 to \"Electrolyte replacement drink mix\" () — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-0d082eb07534","evidence_url":"https://lookcloser.ai/e/ev-0d082eb07534","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium, prebiotic fiber.","evidence":"Published sources describe how magnesium, prebiotic fiber have been studied. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/083628009013/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 219 on 2025-07-13 to 229 on 2026-07-18 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 219 on 2025-07-13 to 229 on 2026-07-18 (net +10). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01KY0EKLU","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-6d64243a4872","evidence_url":"https://lookcloser.ai/e/ev-6d64243a4872","content_fingerprint":"sha256:68d6f1b323b37ea57d900cafb78bc3d2b553b20db48551973dc55c0e062242a4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 219 on 2025-07-13 to 229 on 2026-07-18 (net +10). 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That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-03","presentation_tone":"gap","evidence_id":"ev-e60628ede4ed","evidence_url":"https://lookcloser.ai/e/ev-e60628ede4ed","content_fingerprint":"sha256:455aa5fc0f4be7eb20798a4de5b35dc349f7fc0d279bcf6663e49e86d5a97d80","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-03","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Vitalyte%22+OR+product_description:%22Vitalyte%22)&limit=5","observed_at":"2026-08-03","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Vitalyte","receipt_label":"FDA enforcement search · Vitalyte"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:f8874de552cbe712fb80f581188c24355a3377a703911e99b6dd086dfc2e2a48","evidence_url":"https://lookcloser.ai/e/ev-7c1fef8f38b0"},{"evidence_id":"ev-8f9e0019feb2","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 9 actives sum to 351 mg, which fits inside the ≈25,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 9 actives sum to 351 mg, which fits inside the ≈25,000 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:50075d68db0615aecaa04fcba726e8edf81d7c50f7ddd4e5aea02cb4e0a3f36b","evidence_url":"https://lookcloser.ai/e/ev-8f9e0019feb2"},{"evidence_id":"ev-f99516f206de","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"40 servings × 25 g = 1000 g, matching the printed net weight 1000 g (NET WT. 35 oz (1000 gms) - 40 servings). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"40 servings × 25 g = 1000 g, matching the printed net weight 1000 g (NET WT. 35 oz (1000 gms) - 40 servings). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:72e033137d2a4ac620cd1290a6e04ed00312f189501ef7e01acc304470b7d158","evidence_url":"https://lookcloser.ai/e/ev-f99516f206de"},{"evidence_id":"ev-c34e784f44c4","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:ef940a5ef4ccf776bc9abed7eba998c0fc4f6abadcbea519973cf87e91c4eb40","evidence_url":"https://lookcloser.ai/e/ev-c34e784f44c4"},{"evidence_id":"ev-6d64243a4872","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 219 on 2025-07-13 to 229 on 2026-07-18 (net +10). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:68d6f1b323b37ea57d900cafb78bc3d2b553b20db48551973dc55c0e062242a4","evidence_url":"https://lookcloser.ai/e/ev-6d64243a4872"},{"evidence_id":"ev-7da0864ae1b9","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:a161259b4718ad9c0e2ba37c259517a55755da3f1631ce2978f85141f02ad004","evidence_url":"https://lookcloser.ai/e/ev-7da0864ae1b9"},{"evidence_id":"ev-64a8e9ee7181","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:0c9c9a1f47cf17d7b5e0fab647958ea352791b7d8d8266e06a901e8c5c0aca47","evidence_url":"https://lookcloser.ai/e/ev-64a8e9ee7181"},{"evidence_id":"ev-e60628ede4ed","record_id":"083628009013","gtin":"083628009013","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-03","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-03","content_fingerprint":"sha256:455aa5fc0f4be7eb20798a4de5b35dc349f7fc0d279bcf6663e49e86d5a97d80","evidence_url":"https://lookcloser.ai/e/ev-e60628ede4ed"},{"evidence_id":"ev-b419947ed91e","record_id":"083628009013","gtin":"083628009013","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Energy Boost: With Vitalyte's Electrolyte Powder, you can quickly and easily recharge your batteries, leaving you feeling fresh and energized to…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…Rapid Energy Boost: With Vitalyte's Electrolyte Powder, you can quickly and easily recharge your batteries, leaving you feeling fresh and energized to tackle whatever th"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01KY0EKLU","observed_at":"2026-08-03","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-03","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact 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