{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"091108350302","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-15T21:16:16-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-15T23:33:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"091108350302","listing_identifier":"B00I9HGMV2","brand":"MidNite","title":"MidNite Back to Sleep 1.5 mg Low Dose Melatonin Sleep Aid","listing_title":"MidNite Back to Sleep 1.5 mg Low Dose Melatonin Sleep Aid, 30 Tablets","identity":{"canonical_gtin":"00091108350302","source_listing_gtin":"00091108350302","listing_identifier":"B00I9HGMV2","product_image":"https://m.media-amazon.com/images/I/71ke+zfiQOL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B00I9HGMV2","primary_url":"https://m.media-amazon.com/images/I/71ke+zfiQOL.jpg","image_count":7,"last_attempted":"2026-08-15T21:16:15-0700","attempts":1},"observed_at":"2026-08-15","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"MidNite","package_brand":"MidNite","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Ingredient amounts are hidden inside “Proprietary Blend:”","deck":"A blend total may be legal, but it prevents you from knowing whether any individual ingredient reaches a meaningful amount.","display_mode":"single_home_per_finding","finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","card_type":"labeling_compliance","question":"label","tone":"warn","weight":80,"headline":"Ingredient amounts are hidden inside “Proprietary Blend:”","evidence":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH NCCIH — Melatonin","url":"https://www.nccih.nih.gov/health/melatonin-what-you-need-to-know","role":"melatonin context · not product evidence"},{"label":"PubMed search: melatonin dose sleep onset","url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","role":"melatonin context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-94158cc107d9","evidence_url":"https://lookcloser.ai/e/ev-94158cc107d9","presentation_home":"research_section"}],"research_links":[{"ingredient":"melatonin","label":"NIH NCCIH — Melatonin","url":"https://www.nccih.nih.gov/health/melatonin-what-you-need-to-know","scope":"ingredient_context","product_evidence":false},{"ingredient":"melatonin","label":"PubMed search: melatonin dose sleep onset","url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Brand ownership is not settled in this record."]},"tldr":{"assessment":"caution","headline":"Ingredient amounts are hidden inside “Proprietary Blend:”","summary":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. 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Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Ingredient amounts are hidden inside “Proprietary Blend:”","detail":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","lead_finding_id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Proprietary Blend:”.","meaning":"Evidence availability only. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00I9HGMV2","scope":"exact_listing","inference_level":"derived","observed_at":"2026-08-15","presentation_tone":"warn","evidence_id":"ev-12e10b806769","evidence_url":"https://lookcloser.ai/e/ev-12e10b806769","content_fingerprint":"sha256:4ba19883708485eefc22ff6b79e6eba492b665ab725f9b233fb7e0e11881a06c","registry_receipts":[],"evidence":{"summary":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","report_url":"https://lookcloser.ai/p/091108350302/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri"},{"id":"nih-published-research-melatonin-dose-matches-published-studies","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"Melatonin dose matches published studies","detail":"label claims 1.5 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). 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Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"html_anchor":"finding-nih-published-research-melatonin-dose-matches-published-studies","report_url":"https://lookcloser.ai/p/091108350302/full#finding-nih-published-research-melatonin-dose-matches-published-studies"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing.","proof":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00091108350302","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-15","presentation_tone":"ok","evidence_id":"ev-0be359e244cc","evidence_url":"https://lookcloser.ai/e/ev-0be359e244cc","content_fingerprint":"sha256:fe223408d6164753a7622227fa94feed8c9efaca1ee0bfaf72225d43e160393a","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00091108350302","observed_at":"2026-08-15","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/091108350302/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00I9HGMV2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-d79e634696b3","evidence_url":"https://lookcloser.ai/e/ev-d79e634696b3","content_fingerprint":"sha256:1b45f525e788a3caca9981dd74326ba35b24f614907b045756c1c938d7df4fcc","registry_receipts":[],"evidence":{"summary":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/091108350302/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","proof":"Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_melatonin"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-94158cc107d9","evidence_url":"https://lookcloser.ai/e/ev-94158cc107d9","content_fingerprint":"sha256:cff27ebbd632bb5c6636fe4a895d0116c15e4efc32fd8b0230d35ed7fa2dfaea","registry_receipts":[],"evidence":{"summary":"Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/091108350302/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00I9HGMV2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-dc2ff8a9b473","evidence_url":"https://lookcloser.ai/e/ev-dc2ff8a9b473","content_fingerprint":"sha256:47f058647a427e4e4c820656c7edb97fde4ba2809114d19966c2b1fa59ae542e","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/091108350302/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-15-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 15, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22MidNite%22+OR+product_description:%22MidNite%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"caution","evidence_id":"ev-255a70a2be59","evidence_url":"https://lookcloser.ai/e/ev-255a70a2be59","content_fingerprint":"sha256:57ee3b8f453968cfee4477a63c52997ebe055eef0670a33cc1e0dbbd994b1e6e","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-15-2026","report_url":"https://lookcloser.ai/p/091108350302/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-15-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00I9HGMV2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-1e5831f8789b","evidence_url":"https://lookcloser.ai/e/ev-1e5831f8789b","content_fingerprint":"sha256:6f5d65055a957a4d5e3cc89f07145aa975cc5ae76006f3c7741c818f3a90e032","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/091108350302/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00I9HGMV2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-3cec275cb0ed","evidence_url":"https://lookcloser.ai/e/ev-3cec275cb0ed","content_fingerprint":"sha256:4fc98e38397c82d170ea2781c0ecb0251622a7cecdaa103dfe5187bc690fb03e","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/091108350302/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-15","presentation_tone":"gap","evidence_id":"ev-d3a8a736c517","evidence_url":"https://lookcloser.ai/e/ev-d3a8a736c517","content_fingerprint":"sha256:de1c46a3fa1171a5f1b07a9e3be506b9eb25e29f18ee1e985483bc645b4e3e2e","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-15","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-15","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/091108350302/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-12e10b806769","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-propri","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Proprietary Blend:”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Proprietary Blend:” (22 mcg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:4ba19883708485eefc22ff6b79e6eba492b665ab725f9b233fb7e0e11881a06c","evidence_url":"https://lookcloser.ai/e/ev-12e10b806769"},{"evidence_id":"ev-0be359e244cc","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 091108350302 to \"Back To Sleep\" (MidNite) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00091108350302","observed_at":"2026-08-15","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:fe223408d6164753a7622227fa94feed8c9efaca1ee0bfaf72225d43e160393a","evidence_url":"https://lookcloser.ai/e/ev-0be359e244cc"},{"evidence_id":"ev-fe8f976a785d","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:nih-published-research-melatonin-dose-matches-published-studies","primary_source":"pubmed_melatonin","claim":"Melatonin dose matches published studies","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"label claims 1.5 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","proof":{"detail":"label claims 1.5 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"source_refs":[{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-15","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:9d1bce5878ccd22727a25b3c620dc0959757d48849e709ba3b5b6b5d3929afd0","evidence_url":"https://lookcloser.ai/e/ev-fe8f976a785d"},{"evidence_id":"ev-255a70a2be59","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-15-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 15, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22MidNite%22+OR+product_description:%22MidNite%22)&limit=5","observed_at":"2026-08-15","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"MidNite","receipt_label":"FDA enforcement search · MidNite"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:57ee3b8f453968cfee4477a63c52997ebe055eef0670a33cc1e0dbbd994b1e6e","evidence_url":"https://lookcloser.ai/e/ev-255a70a2be59"},{"evidence_id":"ev-d79e634696b3","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 1.5 mg; the photo-read Supplement Facts panel shows Melatonin at 1.5 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:1b45f525e788a3caca9981dd74326ba35b24f614907b045756c1c938d7df4fcc","evidence_url":"https://lookcloser.ai/e/ev-d79e634696b3"},{"evidence_id":"ev-dc2ff8a9b473","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:47f058647a427e4e4c820656c7edb97fde4ba2809114d19966c2b1fa59ae542e","evidence_url":"https://lookcloser.ai/e/ev-dc2ff8a9b473"},{"evidence_id":"ev-3cec275cb0ed","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 657 on 2025-07-28 to 706 on 2026-08-07 (net +49). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:4fc98e38397c82d170ea2781c0ecb0251622a7cecdaa103dfe5187bc690fb03e","evidence_url":"https://lookcloser.ai/e/ev-3cec275cb0ed"},{"evidence_id":"ev-1e5831f8789b","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:6f5d65055a957a4d5e3cc89f07145aa975cc5ae76006f3c7741c818f3a90e032","evidence_url":"https://lookcloser.ai/e/ev-1e5831f8789b"},{"evidence_id":"ev-94158cc107d9","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_melatonin","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","proof":{"detail":"Published sources describe how melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"source_refs":[{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-15","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:cff27ebbd632bb5c6636fe4a895d0116c15e4efc32fd8b0230d35ed7fa2dfaea","evidence_url":"https://lookcloser.ai/e/ev-94158cc107d9"},{"evidence_id":"ev-d3a8a736c517","record_id":"091108350302","gtin":"091108350302","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-15","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:de1c46a3fa1171a5f1b07a9e3be506b9eb25e29f18ee1e985483bc645b4e3e2e","evidence_url":"https://lookcloser.ai/e/ev-d3a8a736c517"},{"evidence_id":"ev-82f6d1409806","record_id":"091108350302","gtin":"091108350302","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“& NATURAL BOTANICALS: Melatonin helps activate your natural sleep-wake cycle and our natural botanical blend of lemon balm, chamomile, and…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 1.5 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).","proof":{"kind":"efficacy","status":"partly","snippet":"…MELATONIN & NATURAL BOTANICALS: Melatonin helps activate your natural sleep-wake cycle and our natural botanical blend of lemon balm, chamomile, and lavender promotes re"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_melatonin","source_url":"https://ods.od.nih.gov/factsheets/Melatonin-HealthProfessional/","observed_at":"2026-08-15","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"melatonin","receipt_label":"NIH ODS · melatonin fact sheet"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-15","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:36090c3fda8a8514f406a5d5901bfea6db983c05d03e83d0105f3144267a4680","evidence_url":"https://lookcloser.ai/e/ev-82f6d1409806"},{"evidence_id":"ev-402eac313f2f","record_id":"091108350302","gtin":"091108350302","claim_key":"dose:melatonin","primary_source":"facts_panel","claim":"“Melatonin 2 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 2 mg per serving. The panel says 2 mg. They match.","proof":{"subject":"melatonin","listing_amount_mg":1.5,"panel_amount_mg":1.5,"panel_source":"listing_image","tolerance_mg":1},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00I9HGMV2","observed_at":"2026-08-15","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-15","content_fingerprint":"sha256:b8e5d5cef8760077e16f2d501654e560574e27a1a73bcacad7dbd8f47b13cec7","evidence_url":"https://lookcloser.ai/e/ev-402eac313f2f"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":"melatonin","claimed_mg":1.5,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":1.5,"headline_subject":"melatonin","subject_actual_mg":1.5},"listing_claims":{"dose_claims":[{"subject":"melatonin","amount_mg":1.5,"basis":"per_serving"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":30,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["NEW LOOK!","SLEEP CYCLE SUPPORT*","1.5 mg Melatonin per tablet","& Soothing Herbal Blend","DIETARY SUPPLEMENT","Drug-Free","The Drug-Free Way To Help You Sleep*","LOW DOSE","LOW DOSE MELATONIN","Fall Asleep Faster*"],"certification_text":["GLUTEN FREE","LACTOSE FREE","DRUG FREE","VEGETARIAN","VEGAN"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…MELATONIN & NATURAL BOTANICALS: Melatonin helps activate your natural sleep-wake cycle and our natural botanical blend of lemon balm, chamomile, and lavender promotes re","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 1.5 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":7,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"MidNite\",\n  \"product_name\": \"Back to Sleep* Low Dose\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": \"30 QUICK MELT TABLETS\",\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"NEW LOOK!\",\n    \"SLEEP CYCLE SUPPORT*\",\n    \"1.5 mg Melatonin per tablet\",\n    \"& Soothing Herbal Blend\",\n    \"DIETARY SUPPLEMENT\",\n    \"Drug-Free\"\n  ],\n  \"certifications\": []\n}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"MidNite\", \"product_name\": \"Back to Sleep\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 QUICK MELT TABLETS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"The Drug-Free Way To Help You Sleep*\", \"SLEEP CYCLE SUPPORT*\", \"LOW DOSE\", \"1.5 mg Melatonin per tablet\", \"& Soothing Herbal Blend\", \"Drug-Free\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"LOW DOSE MELATONIN\", \"Fall Asleep Faster*\", \"Take Any Time of the Night\\u2020\", \"No Groggy Mornings*\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"MELATONIN + NATURAL BOTANICALS\", \"1.5 mg MELATONIN (per tablet)\", \"Melatonin helps activate your natural sleep-wake cycle while our natural botanical blend promotes relaxation and sleep.*\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"MidNite\", \"product_name\": \"Back to Sleep\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, 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