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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97248466&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7118388","registry_name":"USPTO","standard":null,"identifier":"Registration 7118388"}],"evidence_id":"ev-10394b74a608","evidence_url":"https://lookcloser.ai/e/ev-10394b74a608","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"We can see 43 of this product’s 1,621 reviews — the count rose between August 10 and August 24, 2026. That is too small a slice to say anything about the wider pattern.","evidence":"Written reviews rose from 1,578 to 1,621 between August 10 and August 24, 2026. The largest rise inside any single 30-day window was about 43, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. 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The panel below shows exactly which rows these are."},"html_anchor":"finding-label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-mult","report_url":"https://lookcloser.ai/p/198168496343/full#finding-label-and-serving-arithmetic-1-ingredient-amounts-are-hidden-inside-mult"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists ELMNT, LLC (LIMITED LIABILITY COMPANY) in UTAH, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists ELMNT, LLC (LIMITED LIABILITY COMPANY) in UTAH, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97248466&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-10394b74a608","evidence_url":"https://lookcloser.ai/e/ev-10394b74a608","content_fingerprint":"sha256:cf31cf33dab5693311959ae3efe278041fa829230e94ebcc225d0f5fec29eb04","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97248466&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7118388","registry_name":"USPTO","standard":null,"identifier":"Registration 7118388"}],"evidence":{"summary":"USPTO lists ELMNT, LLC (LIMITED LIABILITY COMPANY) in UTAH, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97248466&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-23","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7118388","receipt_label":"USPTO · Registration 7118388"}],"observed_at":"2026-07-23","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists ELMNT, LLC (LIMITED LIABILITY COMPANY) in UTAH, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/198168496343/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 198168496343 to \"Multi Collagen Burn\" (ELMNT) — consistent with this listing.","proof":"Open Food Facts resolves 198168496343 to \"Multi Collagen Burn\" (ELMNT) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00198168496343","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-23","presentation_tone":"ok","evidence_id":"ev-c04c91436204","evidence_url":"https://lookcloser.ai/e/ev-c04c91436204","content_fingerprint":"sha256:4502d09674f0ee87d30f7e99cdb73e11e0f59fd53876d980cb49de6a335f9dd0","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 198168496343 to \"Multi Collagen Burn\" (ELMNT) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00198168496343","observed_at":"2026-07-23","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 198168496343 to \"Multi Collagen Burn\" (ELMNT) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/198168496343/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. 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NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/198168496343/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0D5JL8GVL","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-23","presentation_tone":"gap","evidence_id":"ev-7944c9810c7c","evidence_url":"https://lookcloser.ai/e/ev-7944c9810c7c","content_fingerprint":"sha256:468cfa14022f92447dbf980cf25c173b3e7d9e38d1d3addf541a04402d69fe94","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/198168496343/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how collagen peptides, multivitamin / greens blend have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":"Published sources describe how collagen peptides, multivitamin / greens blend have been studied. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/198168496343/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,555 on 2026-08-06 to 1,621 on 2026-08-24 (net +66). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,555 on 2026-08-06 to 1,621 on 2026-08-24 (net +66). 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A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:468cfa14022f92447dbf980cf25c173b3e7d9e38d1d3addf541a04402d69fe94","evidence_url":"https://lookcloser.ai/e/ev-7944c9810c7c"},{"evidence_id":"ev-b0af783cf455","record_id":"198168496343","gtin":"198168496343","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. 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No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:b2462ee605d6235eb14ae3586b41cd872768cd4789f0d61ba2add94afb4942ef","evidence_url":"https://lookcloser.ai/e/ev-a6e3e973ac7e"},{"evidence_id":"ev-d23ba8c9802c","record_id":"198168496343","gtin":"198168496343","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,555 on 2026-08-06 to 1,621 on 2026-08-24 (net +66). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 1,555 on 2026-08-06 to 1,621 on 2026-08-24 (net +66). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0D5JL8GVL","observed_at":"2026-07-23","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-23","content_fingerprint":"sha256:846f8df429c012758305c32f36eda8b397c4de28f1cf6bf3d0afcb5216587a76","evidence_url":"https://lookcloser.ai/e/ev-d23ba8c9802c"},{"evidence_id":"ev-28535b2a4844","record_id":"198168496343","gtin":"198168496343","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. 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