{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"198715278224","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-31T02:27:10-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:02-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"198715278224","listing_identifier":"B0DQ2Q2YSW","brand":"Create","title":"Create Creatine Monohydrate Powder – Unflavored","listing_title":"Create Creatine Monohydrate Powder – Unflavored – 30 Single-Serve Packs","identity":{"canonical_gtin":"00198715278224","source_listing_gtin":"00198715278224","listing_identifier":"B0DQ2Q2YSW","product_image":"https://m.media-amazon.com/images/I/71bE3sNvLkL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","primary_url":"https://m.media-amazon.com/images/I/71bE3sNvLkL.jpg","image_count":8,"last_attempted":"2026-07-31T02:27:10-0700","attempts":1},"observed_at":"2026-07-31","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Create","package_brand":"create","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"SHAW STRENGTH ENTERPRISES LLC","entity":"LIMITED LIABILITY COMPANY; CORPORATION","country":"Colorado, USA; DELAWARE, USA","address_filed":"605 COUNTY ROAD 31, BRIGHTON, Colorado 80603, UNITED STATES","address_public":"Colorado 80603, UNITED STATES; NEW YORK 10282, UNITED STATES","serial_number":"98512558","registration_number":"7654345","wordmark":"CREATE","status_description":"REGISTERED","filed_date":"2024-04-22T00:00:00","first_use_commerce_date":"2020-11-27","registration_date":"2025-01-14","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"SHAW STRENGTH ENTERPRISES LLC","country":"Colorado, USA; DELAWARE, USA","address":"605 COUNTY ROAD 31, BRIGHTON, Colorado 80603, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"How it’s marketed doesn’t match how it was studied","deck":"The listing uses “pre-workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a…","display_mode":"single_home_per_finding","finding_ids":["nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","dose_vs_research","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","card_type":"research_available","question":"goals","tone":"warn","weight":80,"headline":"Research links are available for creatine monohydrate.","evidence":"The listing uses “pre-workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. …","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Exercise & Athletic Performance fact sheet","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","role":"creatine monohydrate context · not product evidence"},{"label":"Creatine stability by moisture and temperature (PubMed)","url":"https://pubmed.ncbi.nlm.nih.gov/19635041/","role":"creatine monohydrate context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_creatine","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","label":"NIH ODS — Exercise & Athletic Performance fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"creatine monohydrate"}],"evidence_id":"ev-4f3f8db9bade","evidence_url":"https://lookcloser.ai/e/ev-4f3f8db9bade","presentation_home":"research_section"},{"finding_id":"dose_vs_research","card_type":"dose_vs_research","question":"label","tone":"ok","weight":64,"headline":"Creatine dose matches the studied range","evidence":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. 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It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7654345","registry_name":"USPTO","standard":null,"identifier":"Registration 7654345"}],"evidence_id":"ev-37ddd67a5c9f","evidence_url":"https://lookcloser.ai/e/ev-37ddd67a5c9f","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 19 to 33 between July 24, 2025 and February 12, 2026 — no sudden jump.","evidence":"Written reviews rose from 19 to 33 between July 24, 2025 and February 12, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. 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Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"html_anchor":"finding-nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","report_url":"https://lookcloser.ai/p/198715278224/full#finding-nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie"},{"id":"dose_vs_research","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":58,"headline":"Creatine dose matches the studied range","detail":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. 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This compares declared label numbers with research; it does not verify contents or recommend an amount."},"html_anchor":"finding-dose_vs_research","report_url":"https://lookcloser.ai/p/198715278224/full#finding-dose_vs_research"},{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":"A named certifier/laboratory appears in the listing (registry cross-check pending).","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","scope":"search_scope","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-ba4581382c99","evidence_url":"https://lookcloser.ai/e/ev-ba4581382c99","content_fingerprint":"sha256:9483ec15e04a08c325a1c22cf2942c1089d21b5de8ebfc9773fcb8cad494af98","registry_receipts":[],"evidence":{"summary":"A named certifier/laboratory appears in the listing (registry cross-check pending).","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"html_anchor":"finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi","report_url":"https://lookcloser.ai/p/198715278224/full#finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_creatine"],"source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-93f4919fd1e4","evidence_url":"https://lookcloser.ai/e/ev-93f4919fd1e4","content_fingerprint":"sha256:5921744ebdec4650655f349fd68a95eb5020ce78f81a997652b187ac1bcc064e","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_creatine"],"source_records":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/198715278224/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-37ddd67a5c9f","evidence_url":"https://lookcloser.ai/e/ev-37ddd67a5c9f","content_fingerprint":"sha256:05ed8eff2dcf6eb98e627d3f10e51a5b88687d887c3e71951dff22c8ce248722","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7654345","registry_name":"USPTO","standard":null,"identifier":"Registration 7654345"}],"evidence":{"summary":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7654345","receipt_label":"USPTO · Registration 7654345"}],"observed_at":"2026-07-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/198715278224/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing.","proof":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00198715278224","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-ba190a738beb","evidence_url":"https://lookcloser.ai/e/ev-ba190a738beb","content_fingerprint":"sha256:1b7709a60000faaa8176dc1ea041b43f45aa45f88b18b1c30fbb75b3085152e2","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00198715278224","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/198715278224/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-cf7787f015de","evidence_url":"https://lookcloser.ai/e/ev-cf7787f015de","content_fingerprint":"sha256:585d9afcca53c8b3df718acd152131379750e01da80ca4a7c7abe6e8ae28990c","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/198715278224/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-7d120e010196","evidence_url":"https://lookcloser.ai/e/ev-7d120e010196","content_fingerprint":"sha256:a669521c5e7739e74b7a1218f5509eea938513963f463afc901547a803250172","registry_receipts":[],"evidence":{"summary":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/198715278224/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 19 to 33 between July 24, 2025 and February 12, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-24",19],"last":["2026-02-12",33],"max_30d_review_gain":4},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-90653ae7a3d6","evidence_url":"https://lookcloser.ai/e/ev-90653ae7a3d6","content_fingerprint":"sha256:da7ac1220e0d1d9f8e7b3d3a32a9b8342eb83eb61990e53bb4e7b858f1cb8cb4","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-24",19],"last":["2026-02-12",33],"max_30d_review_gain":4},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 19 to 33 between July 24, 2025 and February 12, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/198715278224/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-appeared-in-published-creatine-tes","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand appeared in published creatine testing","detail":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","proof":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-48df0316a574","evidence_url":"https://lookcloser.ai/e/ev-48df0316a574","content_fingerprint":"sha256:89a78b586b32c240769f447b515e7da4767e986f15bb22873b1ba53769e91996","registry_receipts":[],"evidence":{"summary":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict."},"html_anchor":"finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes","report_url":"https://lookcloser.ai/p/198715278224/full#finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness.","proof":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-a6abc8f1aef3","evidence_url":"https://lookcloser.ai/e/ev-a6abc8f1aef3","content_fingerprint":"sha256:22d5fc38fbd70cd59372933cbca4121813481aa2b291e9393e034bd9c17c0559","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","label":"NSF/ANSI 173 · Create Wellness, Inc","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc"}],"evidence":{"summary":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Certification / laboratory record.","found":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/198715278224/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-e29311ef0c06","evidence_url":"https://lookcloser.ai/e/ev-e29311ef0c06","content_fingerprint":"sha256:5ea07aee2aa73edfe075cacd71124ab1e4b19895a33713bf59af08667b5a12c7","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/198715278224/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"caution","evidence_id":"ev-e8bde0927f85","evidence_url":"https://lookcloser.ai/e/ev-e8bde0927f85","content_fingerprint":"sha256:d937f0d7d6fd352707f0ebcab9bf0e6f65bcdc472203c07fb5fec9284784ca62","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Create","receipt_label":"FDA enforcement search · Create"}],"observed_at":"2026-07-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/198715278224/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DQ2Q2YSW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-4a6003978063","evidence_url":"https://lookcloser.ai/e/ev-4a6003978063","content_fingerprint":"sha256:23a0c1d4113fb59cef91c10adebd739740aa51635c0091232803ef05396f84ff","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/198715278224/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-4f3f8db9bade","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:nih-published-research-how-it-s-marketed-doesn-t-match-how-it-was-studie","primary_source":"nih_ods_creatine","claim":"How it’s marketed doesn’t match how it was studied","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The listing uses “pre-workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed).","proof":{"detail":"The listing uses “pre-workout” framing, but published research attributes creatine monohydrate’s effect to studied as a daily supplement — the effect comes from muscle saturation over weeks, not from timing a dose before a workout. Sources: NIH ODS — Exercise & Athletic Performance fact sheet, Creatine stability by moisture and temperature (PubMed)."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:1fb69d311db480ebe9b9c99c38700be36776204ed516ad0a07b55bb118340891","evidence_url":"https://lookcloser.ai/e/ev-4f3f8db9bade"},{"evidence_id":"ev-37ddd67a5c9f","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7654345","receipt_label":"USPTO · Registration 7654345"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:05ed8eff2dcf6eb98e627d3f10e51a5b88687d887c3e71951dff22c8ce248722","evidence_url":"https://lookcloser.ai/e/ev-37ddd67a5c9f"},{"evidence_id":"ev-ba190a738beb","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 198715278224 to \"Creatine Monohydrate Powder\" (create) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00198715278224","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:1b7709a60000faaa8176dc1ea041b43f45aa45f88b18b1c30fbb75b3085152e2","evidence_url":"https://lookcloser.ai/e/ev-ba190a738beb"},{"evidence_id":"ev-ba4581382c99","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"nsf_search","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:9483ec15e04a08c325a1c22cf2942c1089d21b5de8ebfc9773fcb8cad494af98","evidence_url":"https://lookcloser.ai/e/ev-ba4581382c99"},{"evidence_id":"ev-90653ae7a3d6","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 19 to 33 between July 24, 2025 and February 12, 2026. The largest rise inside any single 30-day window was about 4, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-24",19],"last":["2026-02-12",33],"max_30d_review_gain":4},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:da7ac1220e0d1d9f8e7b3d3a32a9b8342eb83eb61990e53bb4e7b858f1cb8cb4","evidence_url":"https://lookcloser.ai/e/ev-90653ae7a3d6"},{"evidence_id":"ev-6356bbdb47b0","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:dose_vs_research","primary_source":"nih_ods_creatine","claim":"Creatine dose matches the studied range","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","proof":{"subject":"creatine monohydrate","declared_mg":5000,"studied_range_mg":[3000,5000],"if_present":true},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:c7b9ae221fa57eba7285eb9a03cadb97e1d232ad38a74edd0afd6914e6ab76d3","evidence_url":"https://lookcloser.ai/e/ev-6356bbdb47b0"},{"evidence_id":"ev-93f4919fd1e4","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_creatine","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:5921744ebdec4650655f349fd68a95eb5020ce78f81a997652b187ac1bcc064e","evidence_url":"https://lookcloser.ai/e/ev-93f4919fd1e4"},{"evidence_id":"ev-e8bde0927f85","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Create","receipt_label":"FDA enforcement search · Create"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d937f0d7d6fd352707f0ebcab9bf0e6f65bcdc472203c07fb5fec9284784ca62","evidence_url":"https://lookcloser.ai/e/ev-e8bde0927f85"},{"evidence_id":"ev-cf7787f015de","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:585d9afcca53c8b3df718acd152131379750e01da80ca4a7c7abe6e8ae28990c","evidence_url":"https://lookcloser.ai/e/ev-cf7787f015de"},{"evidence_id":"ev-7d120e010196","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"30 servings × 5 g = 150 g, matching the printed net weight 150 g (NET WT 5.3 OZ (150 G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a669521c5e7739e74b7a1218f5509eea938513963f463afc901547a803250172","evidence_url":"https://lookcloser.ai/e/ev-7d120e010196"},{"evidence_id":"ev-e29311ef0c06","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:5ea07aee2aa73edfe075cacd71124ab1e4b19895a33713bf59af08667b5a12c7","evidence_url":"https://lookcloser.ai/e/ev-e29311ef0c06"},{"evidence_id":"ev-48df0316a574","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:certification-laboratory-record-brand-appeared-in-published-creatine-tes","primary_source":"nsf_search","claim":"Brand appeared in published creatine testing","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","proof":{"detail":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:89a78b586b32c240769f447b515e7da4767e986f15bb22873b1ba53769e91996","evidence_url":"https://lookcloser.ai/e/ev-48df0316a574"},{"evidence_id":"ev-a6abc8f1aef3","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Unflavored”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:22d5fc38fbd70cd59372933cbca4121813481aa2b291e9393e034bd9c17c0559","evidence_url":"https://lookcloser.ai/e/ev-a6abc8f1aef3"},{"evidence_id":"ev-4a6003978063","record_id":"198715278224","gtin":"198715278224","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 18 on 2025-07-17 to 33 on 2026-02-12 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:23a0c1d4113fb59cef91c10adebd739740aa51635c0091232803ef05396f84ff","evidence_url":"https://lookcloser.ai/e/ev-4a6003978063"},{"evidence_id":"ev-35e523886ad1","record_id":"198715278224","gtin":"198715278224","claim_key":"claim:testing","primary_source":"source_listing","claim":"“CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned”","bucket":"partly","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…NSF CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned substances.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://trycreate.co","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:10ebe21633f627cf264fa5eac641aa768aa9371b93ee2356606b69de0476554b","evidence_url":"https://lookcloser.ai/e/ev-35e523886ad1"},{"evidence_id":"ev-4fef24a9f7c4","record_id":"198715278224","gtin":"198715278224","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“ENERGY”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","proof":{"kind":"efficacy","status":"partly","snippet":"…INCREASES ENERGY…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"pubmed_creatine","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=creatine+monohydrate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:300d39fd2571a7afa7b52c8daffec95f7f76e0cf26cad9d5b3cb7f0f6a45f0fa","evidence_url":"https://lookcloser.ai/e/ev-4fef24a9f7c4"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":5000,"percent_of_serving":null,"serving_mass_source":"serving size printed on the packaging (photo-read from listing images)","ambiguity":null,"declared_actives_total_mg":5000,"headline_claim_mg":5000,"headline_subject":"creatine","subject_actual_mg":5000},"listing_claims":{"dose_claims":[{"subject":"creatine","amount_mg":5000,"basis":"unspecified"}],"testing":{"claimed":true,"named_lab_or_certifier":true},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["WITH AN INGREDIENT THAT*","INCREASES ENERGY","IMPROVES RECOVERY","BUILDS LEAN MUSCLE","BOOSTS COGNITION","CREATINE DIETARY SUPPLEMENT","Purity You Can Taste","Made with Creapure, the world's purest creatine.","99.9% Purity","Third-Party Tested"],"certification_text":["Creapure","NSF CERTIFIED SPORT","NSF","NSF Certified Sport","Third-Party Tested","NSF for Sport"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…NSF CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned substances.…","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"…INCREASES ENERGY…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"create\", \"product_name\": \"Creatine Monohydrate Powder\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 5.3 OZ (150 G)\", \"net_weight_g\": 150, \"unit_count_text\": \"30 STICKS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WITH AN INGREDIENT THAT*\", \"INCREASES ENERGY\", \"IMPROVES RECOVERY\", \"BUILDS LEAN MUSCLE\", \"BOOSTS COGNITION\", \"CREATINE DIETARY SUPPLEMENT\"], \"certifications\": [\"Creapure\", \"NSF CERTIFIED SPORT\", \"NSF\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"create\", \"product_name\": \"Creatine Monohydrate Unflavored\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WITH AN INGREDIENT THAT*\", \"INCREASES ENERGY\", \"IMPROVES RECOVERY\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"create\", \"product_name\": \"Creatine Monohydrate\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": \"NET WT 0.2 oz (5 g)\", \"net_weight_g\": 5, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Purity You Can Taste\", \"Made with Creapure, the world's purest creatine.\", \"99.9% Purity\", \"Third-Party Tested\", \"BUILDS LEAN MUSCLE\", \"BOOSTS COGNITION\"], \"certifications\": [\"NSF Certified Sport\", \"NSF\", \"Third-Party Tested\"]}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Create\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"At Create, We Only Do Creatine\", \"We pride ourselves on our Quality Promise.\", \"Ingredients tested for quality and potency.\", \"Third party tested for all label claims.\", \"Stability tested for creatine potency throughout shelf life.\", \"NSF for Sport certified to ensure no banned substances.\"], \"certifications\": [\"NSF for Sport\"]}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Safe And Effective\", \"15% Increase In Maximal Strength And Power From Creatine Supplementation\", \"20% Improvement In Memory Performance Linked To Increased Brain Phosphocreatine.\", \"685 Peer-Reviewed Human Clinical Trials Evaluating Creatine's Safety And Effectiveness.\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"create\", \"product_name\": \"Creatine Monohydrate\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": 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Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[{"bucket":"partly","claim_key":"claim:testing","claim":"“CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned”","check":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-35e523886ad1","evidence_url":"https://lookcloser.ai/e/ev-35e523886ad1","content_fingerprint":"sha256:10ebe21633f627cf264fa5eac641aa768aa9371b93ee2356606b69de0476554b","observed_at":"2026-07-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://trycreate.co","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-07-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness, Inc","receipt_label":"NSF/ANSI 173 · Create Wellness, Inc"}],"proof":{"kind":"testing","status":"partly","snippet":"…NSF CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned substances.…"}},{"bucket":"partly","claim_key":"claim:efficacy","claim":"“ENERGY”","check":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","looked":"whether the ingredient doses on the label match the doses used in published research","found":"The panel declares 5 g creatine per serving, at the top of the commonly studied 3–5 g/day range. This compares declared label numbers with research; it does not verify contents or recommend an amount.","finding_id":"dose_vs_research","registry_receipts":[],"evidence_id":"ev-4fef24a9f7c4","evidence_url":"https://lookcloser.ai/e/ev-4fef24a9f7c4","content_fingerprint":"sha256:300d39fd2571a7afa7b52c8daffec95f7f76e0cf26cad9d5b3cb7f0f6a45f0fa","observed_at":"2026-07-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_creatine","source_url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"creatine monohydrate","receipt_label":"NIH ODS — Exercise & Athletic Performance fact sheet"},{"source":"pubmed_creatine","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=creatine+monohydrate+supplementation","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"efficacy","status":"partly","snippet":"…INCREASES ENERGY…"}}],"claimed_no_support":[],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":2,"claimed_no_support":0,"unverified":0},"puffery":[],"consumed_finding_ids":["dose_vs_research"]},"brand_presence":{"status":"store_found_no_product","host":"https://trycreate.co","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":35.98,"currency":"USD","url":"https://www.amazon.com/dp/B0DQ2Q2YSW","observed_at":"2026-07-31T10:43:34.870386+00:00","identity_basis":"exact_gtin","gtin":"00198715278224","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-07-31","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/198715278224","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-02T21:29:02Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:61f45ac66153eddb649be967263266f18414e90861861ffefa721f9b64f224f4"}