{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"198715330045","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-01T08:15:59-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:06-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"198715330045","listing_identifier":"B0DP3MT8YJ","brand":"Formulation Factory","title":"Formulation Factory The Night Before","listing_title":"Formulation Factory The Night Before Magnesium Glycinate Sleep Aid, 10-in-1 Sleep Supplement with Melatonin 4mg, L-Theanine, Lemon Balm, Tart Cherry, Relaxation, Recovery, Sleep Support, 120 Capsules","identity":{"canonical_gtin":"00198715330045","source_listing_gtin":"00198715330045","listing_identifier":"B0DP3MT8YJ","product_image":"https://m.media-amazon.com/images/I/81KF86Vue7L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","primary_url":"https://m.media-amazon.com/images/I/81KF86Vue7L.jpg","image_count":8,"last_attempted":"2026-08-01T08:15:58-0700","attempts":1},"observed_at":"2026-08-01","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Formulation Factory","package_brand":"FORMULATION FACTORY","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Armour, Kyle","entity":"INDIVIDUAL","country":"USA","address_filed":"Urb Rotonda, 125 Calle Puerta De Alcala, Guaynabo, PUERTO RICO 009694023, UNITED STATES","address_public":"PUERTO RICO 009694023, UNITED STATES","serial_number":"98124638","registration_number":"7479115","wordmark":"FORMULATION FACTORY","status_description":"REGISTERED","filed_date":"2023-08-09T00:00:00","first_use_commerce_date":"2023-08-03","registration_date":"2024-08-20","assignment_recorded":false,"goods_services":["IC 005: Dietary food supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"FORMULATION FACTORY LLC","address":null,"verbatim":"DISTRIBUTED BY FORMULATION FACTORY LLC"}],"identity_nodes":[{"role":"trademark_owner","name":"Armour, Kyle","country":"USA","address":"Urb Rotonda, 125 Calle Puerta De Alcala, Guaynabo, PUERTO RICO 009694023, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"},{"role":"distributed_by","name":"FORMULATION FACTORY LLC","address":null,"verbatim":"DISTRIBUTED BY FORMULATION FACTORY LLC","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"different_named_entity","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Reviews arrived in a burst, not gradually","deck":"The dated series runs from 365 written reviews on July 10, 2025 to 304 on August 1, 2026. 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A named issuer and lot-specific report would make it checkable.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0DP3MT8YJ","role":"claim surface"},{"label":"Official brand product page","url":"https://formulationfactory.com/products/the-night-before","role":"exact product · claim repeated"}],"registry_receipts":[],"evidence_id":"ev-b3158f0fac94","evidence_url":"https://lookcloser.ai/e/ev-b3158f0fac94","presentation_home":"claim_scorecard"},{"finding_id":"review_velocity_spike","card_type":"review_velocity","question":"reviews","tone":"warn","weight":71,"headline":"Reviews went from 365 to 304 between July 10, 2025 and August 1, 2026 — 52% of them arrived in a single month.","evidence":"The dated series runs from 365 written reviews on July 10, 2025 to 304 on August 1, 2026. Up to 158 written reviews were added within a single ~30-day window — 52% of the total. 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A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0DP3MT8YJ","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-ca9638afb956","evidence_url":"https://lookcloser.ai/e/ev-ca9638afb956","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 11 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-0ac1abe7261c","evidence_url":"https://lookcloser.ai/e/ev-0ac1abe7261c","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 198715330045.","evidence":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-5bad1ac47740","evidence_url":"https://lookcloser.ai/e/ev-5bad1ac47740","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium, melatonin.","evidence":"Published sources describe how magnesium, melatonin have been studied. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7479115","registry_name":"USPTO","standard":null,"identifier":"Registration 7479115"}],"evidence_id":"ev-54b1a8ace4f0","evidence_url":"https://lookcloser.ai/e/ev-54b1a8ace4f0","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"melatonin","label":"NIH NCCIH — Melatonin","url":"https://www.nccih.nih.gov/health/melatonin-what-you-need-to-know","scope":"ingredient_context","product_evidence":false},{"ingredient":"melatonin","label":"PubMed search: melatonin dose sleep onset","url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"caution","headline":"Testing claimed — documentation not found","summary":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"review_velocity_spike","class":"warn","headline":"Reviews arrived in a burst, not gradually","source":"keepa","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Testing claimed — documentation not found","detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. 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Up to 158 written reviews were added within a single ~30-day window — 52% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not."},"html_anchor":"finding-review_velocity_spike","report_url":"https://lookcloser.ai/p/198715330045/full#finding-review_velocity_spike"},{"id":"nih-published-research-melatonin-dose-matches-published-studies","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"Melatonin dose matches published studies","detail":"label claims 4 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). 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Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"html_anchor":"finding-nih-published-research-melatonin-dose-matches-published-studies","report_url":"https://lookcloser.ai/p/198715330045/full#finding-nih-published-research-melatonin-dose-matches-published-studies"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium","pubmed_melatonin"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-0ac1abe7261c","evidence_url":"https://lookcloser.ai/e/ev-0ac1abe7261c","content_fingerprint":"sha256:56bbf6261b8461526ad3edaddfe270f9c3faadb343c063a99c1101e85ba53c2a","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_magnesium","pubmed_magnesium","pubmed_melatonin"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/198715330045/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-54b1a8ace4f0","evidence_url":"https://lookcloser.ai/e/ev-54b1a8ace4f0","content_fingerprint":"sha256:9dd1007af4d4af48d1dd40b021f13644bed3a64a404489f54e708fd046251c38","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7479115","registry_name":"USPTO","standard":null,"identifier":"Registration 7479115"}],"evidence":{"summary":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7479115","receipt_label":"USPTO · Registration 7479115"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/198715330045/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://formulationfactory.com/products/the-night-before","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-01","presentation_tone":"ok","evidence_id":"ev-5bad1ac47740","evidence_url":"https://lookcloser.ai/e/ev-5bad1ac47740","content_fingerprint":"sha256:b13c7304779956ccb73889fb7a26daac634fe9c3ce9bb100e61eef465258a4c3","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/198715330045/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing","brand_store"],"source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-b3158f0fac94","evidence_url":"https://lookcloser.ai/e/ev-b3158f0fac94","content_fingerprint":"sha256:aaec1f5d7cd796b5143820c981e0fe2f42acd77d2e863aea4e5681e3544041b5","registry_receipts":[],"evidence":{"summary":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing","brand_store"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-01","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/198715330045/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-614a995b1cd6","evidence_url":"https://lookcloser.ai/e/ev-614a995b1cd6","content_fingerprint":"sha256:d08675ef7c3168e411ed7c498879eab7df8154c2a1643d0e80311b20c11e473d","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/198715330045/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","pubmed_magnesium","pubmed_melatonin"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-15f73144185d","evidence_url":"https://lookcloser.ai/e/ev-15f73144185d","content_fingerprint":"sha256:5a2fc27fb7ca5c9069f7a8fbb0b238140a599c1a357e25bbd309d62a346bdc26","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"}],"evidence":{"summary":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","pubmed_magnesium","pubmed_melatonin"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/198715330045/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-50f7b88e4695","evidence_url":"https://lookcloser.ai/e/ev-50f7b88e4695","content_fingerprint":"sha256:8db5c655389338c4a9890cf32c04f187fb883e300846397c8788897081354a94","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/198715330045/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Formulation+Factory%22+OR+product_description:%22Formulation+Factory%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"caution","evidence_id":"ev-edcd48da6ca0","evidence_url":"https://lookcloser.ai/e/ev-edcd48da6ca0","content_fingerprint":"sha256:586362860288cbded69d430f1bc253c4e294b14eaab84d7b85ddb693dbdd6628","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Formulation+Factory%22+OR+product_description:%22Formulation+Factory%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Formulation Factory","receipt_label":"FDA enforcement search · Formulation Factory"}],"observed_at":"2026-08-01","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/198715330045/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-8d873fa4267f","evidence_url":"https://lookcloser.ai/e/ev-8d873fa4267f","content_fingerprint":"sha256:a09969be1f162711eabb9d97592ded1bf278dc60fd0cfe4999449a2d0e5db93e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/198715330045/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-e6273dfb14b9","evidence_url":"https://lookcloser.ai/e/ev-e6273dfb14b9","content_fingerprint":"sha256:6db395ec8ed720dca24803ed7a8f773c9c383e26ad11c3e591f4647da9bca9c4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/198715330045/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"uspto-trademark-registry-package-and-trademark-records-name-different-re","source":"USPTO trademark registry","class":"gap","noted":true,"severity":"info","weight":14,"headline":"Package and trademark records name different responsible entities","detail":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-850de73ed449","evidence_url":"https://lookcloser.ai/e/ev-850de73ed449","content_fingerprint":"sha256:a7a4edfbbd801b4db4911f55bbdb777509ca01732caaa538305549bce235bb80","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7479115","registry_name":"USPTO","standard":null,"identifier":"Registration 7479115"}],"evidence":{"summary":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7479115","receipt_label":"USPTO · Registration 7479115"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"html_anchor":"finding-uspto-trademark-registry-package-and-trademark-records-name-different-re","report_url":"https://lookcloser.ai/p/198715330045/full#finding-uspto-trademark-registry-package-and-trademark-records-name-different-re"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00198715330045","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-01","presentation_tone":"gap","evidence_id":"ev-51452e5519c7","evidence_url":"https://lookcloser.ai/e/ev-51452e5519c7","content_fingerprint":"sha256:afa4db9af3da19f47b67d8845f52d9afa99606fb1a44b865a618b2e1035edaee","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00198715330045","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/198715330045/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-ca9638afb956","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:review_velocity_spike","primary_source":"source_listing","claim":"Reviews arrived in a burst, not gradually","bucket":"claimed_no_support","looked":"LookCloser checked keepa.","found":"The dated series runs from 365 written reviews on July 10, 2025 to 304 on August 1, 2026. Up to 158 written reviews were added within a single ~30-day window — 52% of the total. Sudden bursts are the usual fingerprint of incentivized or bought reviews; a steady climb is not.","proof":{"first":["2025-07-10",365],"last":["2026-08-01",304],"max_30d_review_gain":158,"share_of_total":0.52},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:5338289446b6feb490282152a5d56ea9a4d22db17a043fbed577514069fcf563","evidence_url":"https://lookcloser.ai/e/ev-ca9638afb956"},{"evidence_id":"ev-54b1a8ace4f0","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Armour, Kyle (INDIVIDUAL) in USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7479115","receipt_label":"USPTO · Registration 7479115"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:9dd1007af4d4af48d1dd40b021f13644bed3a64a404489f54e708fd046251c38","evidence_url":"https://lookcloser.ai/e/ev-54b1a8ace4f0"},{"evidence_id":"ev-5bad1ac47740","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “The Night Before” (variant: 1 Pack) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:b13c7304779956ccb73889fb7a26daac634fe9c3ce9bb100e61eef465258a4c3","evidence_url":"https://lookcloser.ai/e/ev-5bad1ac47740"},{"evidence_id":"ev-a990ea3251ad","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:nih-published-research-melatonin-dose-matches-published-studies","primary_source":"nih_ods_magnesium","claim":"Melatonin dose matches published studies","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"label claims 4 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset.","proof":{"detail":"label claims 4 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels). Sources: NIH NCCIH — Melatonin, PubMed search: melatonin dose sleep onset."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:69931cae430c88815ee47b83c2fab4ade688bb8b33d0de8a0c937ce03120d41c","evidence_url":"https://lookcloser.ai/e/ev-a990ea3251ad"},{"evidence_id":"ev-0ac1abe7261c","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_magnesium","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:56bbf6261b8461526ad3edaddfe270f9c3faadb343c063a99c1101e85ba53c2a","evidence_url":"https://lookcloser.ai/e/ev-0ac1abe7261c"},{"evidence_id":"ev-edcd48da6ca0","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Formulation+Factory%22+OR+product_description:%22Formulation+Factory%22)&limit=5","observed_at":"2026-08-01","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Formulation Factory","receipt_label":"FDA enforcement search · Formulation Factory"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:586362860288cbded69d430f1bc253c4e294b14eaab84d7b85ddb693dbdd6628","evidence_url":"https://lookcloser.ai/e/ev-edcd48da6ca0"},{"evidence_id":"ev-850de73ed449","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:uspto-trademark-registry-package-and-trademark-records-name-different-re","primary_source":"uspto_search","claim":"Package and trademark records name different responsible entities","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","proof":{"detail":"The package says distributed by: FORMULATION FACTORY LLC. USPTO names Armour, Kyle as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98124638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-01","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7479115","receipt_label":"USPTO · Registration 7479115"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:a7a4edfbbd801b4db4911f55bbdb777509ca01732caaa538305549bce235bb80","evidence_url":"https://lookcloser.ai/e/ev-850de73ed449"},{"evidence_id":"ev-614a995b1cd6","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:d08675ef7c3168e411ed7c498879eab7df8154c2a1643d0e80311b20c11e473d","evidence_url":"https://lookcloser.ai/e/ev-614a995b1cd6"},{"evidence_id":"ev-50f7b88e4695","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:8db5c655389338c4a9890cf32c04f187fb883e300846397c8788897081354a94","evidence_url":"https://lookcloser.ai/e/ev-50f7b88e4695"},{"evidence_id":"ev-51452e5519c7","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00198715330045","observed_at":"2026-08-01","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:afa4db9af3da19f47b67d8845f52d9afa99606fb1a44b865a618b2e1035edaee","evidence_url":"https://lookcloser.ai/e/ev-51452e5519c7"},{"evidence_id":"ev-b3158f0fac94","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:aaec1f5d7cd796b5143820c981e0fe2f42acd77d2e863aea4e5681e3544041b5","evidence_url":"https://lookcloser.ai/e/ev-b3158f0fac94"},{"evidence_id":"ev-e6273dfb14b9","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 354 on 2025-07-03 to 304 on 2026-08-01 (net -50). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:6db395ec8ed720dca24803ed7a8f773c9c383e26ad11c3e591f4647da9bca9c4","evidence_url":"https://lookcloser.ai/e/ev-e6273dfb14b9"},{"evidence_id":"ev-8d873fa4267f","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:a09969be1f162711eabb9d97592ded1bf278dc60fd0cfe4999449a2d0e5db93e","evidence_url":"https://lookcloser.ai/e/ev-8d873fa4267f"},{"evidence_id":"ev-15f73144185d","record_id":"198715330045","gtin":"198715330045","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, melatonin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:5a2fc27fb7ca5c9069f7a8fbb0b238140a599c1a357e25bbd309d62a346bdc26","evidence_url":"https://lookcloser.ai/e/ev-15f73144185d"},{"evidence_id":"ev-0da295286779","record_id":"198715330045","gtin":"198715330045","claim_key":"claim:testing","primary_source":"source_listing","claim":"“SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page repeats a testing claim but names no issuer. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…CLEANER SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party tested.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:4e8e6846b53cc9527e4509f217a8094ea5836561b8edd8854b916d7943e2d98d","evidence_url":"https://lookcloser.ai/e/ev-0da295286779"},{"evidence_id":"ev-abca8b354ed3","record_id":"198715330045","gtin":"198715330045","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…CLEANER SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party tested.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:7c850c37719c429866e43eb354eb8b26de29e46a88e9d060b61dd4fddfac4012","evidence_url":"https://lookcloser.ai/e/ev-abca8b354ed3"},{"evidence_id":"ev-399e589b2f61","record_id":"198715330045","gtin":"198715330045","claim_key":"claim:origin","primary_source":"source_listing","claim":"“SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…CLEANER SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party tested.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:e9c72e8b053f6137de106c3ee6254dee71020ae5427796a68146edc0c2272d00","evidence_url":"https://lookcloser.ai/e/ev-399e589b2f61"},{"evidence_id":"ev-3bdd226974ba","record_id":"198715330045","gtin":"198715330045","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Formulation Factory The Night Before Magnesium Glycinate Sleep Aid, 10-in-1 Sleep Supplement with Melatonin 4mg, L-Theanine, Lemon Balm, Tart…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 4 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).","proof":{"kind":"efficacy","status":"partly","snippet":"Formulation Factory The Night Before Magnesium Glycinate Sleep Aid, 10-in-1 Sleep Supplement with Melatonin 4mg, L-Theanine, Lemon Balm, Tart Cherry, Relaxation, Recovery"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_melatonin","source_url":"https://ods.od.nih.gov/factsheets/Melatonin-HealthProfessional/","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"melatonin","receipt_label":"NIH ODS · melatonin fact sheet"},{"source":"pubmed_melatonin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=melatonin+dose+sleep+onset+meta-analysis","observed_at":"2026-08-01","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-01","content_fingerprint":"sha256:1910f38c23d977d711e822e72b0dba3d7d1c34ce4a23ad5676a73bbea8453646","evidence_url":"https://lookcloser.ai/e/ev-3bdd226974ba"},{"evidence_id":"ev-86100d3e39f0","record_id":"198715330045","gtin":"198715330045","claim_key":"dose:melatonin","primary_source":"facts_panel","claim":"“Melatonin 4 mg per serving”","bucket":"checks_out","looked":"the listing dose against the exact same named panel subject","found":"The label promises 4 mg per serving. 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Ingredient-sourcing records were not located for this product.","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-399e589b2f61","evidence_url":"https://lookcloser.ai/e/ev-399e589b2f61","content_fingerprint":"sha256:e9c72e8b053f6137de106c3ee6254dee71020ae5427796a68146edc0c2272d00","observed_at":"2026-08-01","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01","identity_basis":"listing_identifier","scope":"exact_listing"}],"proof":{"kind":"origin","status":"unverified","snippet":"…CLEANER SLEEP SUPPORT CAPSULES: Every bottle is made in the USA with imported ingredients in a GMP-compliant facility and every lot is third-party tested.…"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":1,"partly":2,"claimed_no_support":0,"unverified":2},"puffery":["10 powerful ingredients. One formula"],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"exact_product","host":"https://formulationfactory.com","exact_product_page":"https://formulationfactory.com/products/the-night-before","consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":46.5,"currency":"USD","url":"https://www.amazon.com/dp/B0DP3MT8YJ","observed_at":"2026-08-01T15:51:00.985216+00:00","identity_basis":"exact_gtin","gtin":"00198715330045","rating":null,"price_source":"Keepa","price_type":"lowest_new"},{"seller":"Brand website","price":86,"currency":"USD","url":"https://formulationfactory.com/products/the-night-before","observed_at":"2026-08-01","identity_basis":"exact_gtin","gtin":"00198715330045","rating":{"value":4.7,"count":1100}}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-01","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/198715330045","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-02T21:29:06Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:cf0c5ba73f347e6ae4598967abd4d19f3a877a5a8bdc57e35a2d568fecde5a72"}