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A named issuer and lot-specific report would make it checkable.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0F43TCK2T","role":"claim surface"},{"label":"Official brand product page","url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","role":"exact product · claim repeated"}],"registry_receipts":[],"evidence_id":"ev-24be53313304","evidence_url":"https://lookcloser.ai/e/ev-24be53313304","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 6 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-6885ebf7bcd4","evidence_url":"https://lookcloser.ai/e/ev-6885ebf7bcd4","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 199284170339.","evidence":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across…","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-96fc9f488ef2","evidence_url":"https://lookcloser.ai/e/ev-96fc9f488ef2","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for ashwagandha, tongkat ali.","evidence":"Published sources describe how ashwagandha, tongkat ali have been studied. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90390047&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6463447","registry_name":"USPTO","standard":null,"identifier":"Registration 6463447"}],"evidence_id":"ev-79d7ff891040","evidence_url":"https://lookcloser.ai/e/ev-79d7ff891040","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 105 to 140 between September 27 and December 7, 2025 — no sudden jump.","evidence":"Written reviews rose from 105 to 140 between September 27 and December 7, 2025. The largest rise inside any single 30-day window was about 22, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0F43TCK2T","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-bf8809dddfde","evidence_url":"https://lookcloser.ai/e/ev-bf8809dddfde","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"ashwagandha","label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","product_evidence":false},{"ingredient":"tongkat ali (Eurycoma longifolia)","label":"PubMed search: Eurycoma longifolia randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=eurycoma+longifolia+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"tongkat ali (Eurycoma longifolia)","label":"NIH NCCIH — Herbs at a glance","url":"https://www.nccih.nih.gov/health/herbsataglance","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-96fc9f488ef2","evidence_url":"https://lookcloser.ai/e/ev-96fc9f488ef2","content_fingerprint":"sha256:077b5a646d6a8e9f5def09999014185b89e25a44c91f26d34ce452fb77f48366","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/199284170339/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_ashwagandha","pubmed_tongkat"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-6885ebf7bcd4","evidence_url":"https://lookcloser.ai/e/ev-6885ebf7bcd4","content_fingerprint":"sha256:649e313306536562b17faba50c6494ccb0437509c71364a1ae252a01c7d15d8f","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_ashwagandha","pubmed_tongkat"],"source_records":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_tongkat","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=eurycoma+longifolia+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/199284170339/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90390047&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-79d7ff891040","evidence_url":"https://lookcloser.ai/e/ev-79d7ff891040","content_fingerprint":"sha256:04191edc2d89007c567bcb648f70571e10d2b3f5baab2705cd0b7a39fbc3cde2","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90390047&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6463447","registry_name":"USPTO","standard":null,"identifier":"Registration 6463447"}],"evidence":{"summary":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90390047&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6463447","receipt_label":"USPTO · Registration 6463447"}],"observed_at":"2026-08-02","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/199284170339/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing","brand_store"],"source_url":"https://www.amazon.com/dp/B0F43TCK2T","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-24be53313304","evidence_url":"https://lookcloser.ai/e/ev-24be53313304","content_fingerprint":"sha256:e15e38a063763aaab44c912eae2de487f6088bc9e4eaad85f8721ec80375d204","registry_receipts":[],"evidence":{"summary":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing","brand_store"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-02","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/199284170339/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F43TCK2T","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-1fe0f1d58834","evidence_url":"https://lookcloser.ai/e/ev-1fe0f1d58834","content_fingerprint":"sha256:8ff29435462276d2f1a9eb2a897ddd241a20e3b1067d567eb874ad5f94a7342e","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/199284170339/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how ashwagandha, tongkat ali have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","proof":"Published sources describe how ashwagandha, tongkat ali have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_ashwagandha","pubmed_tongkat"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-2623886ae252","evidence_url":"https://lookcloser.ai/e/ev-2623886ae252","content_fingerprint":"sha256:bb9e847371d6171925fc21f0ed698adce438b5ebf092d7f941b984974ce7ab08","registry_receipts":[],"evidence":{"summary":"Published sources describe how ashwagandha, tongkat ali have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","source_refs":["pubmed_ashwagandha","pubmed_tongkat"],"source_records":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_tongkat","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=eurycoma+longifolia+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how ashwagandha, tongkat ali have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/199284170339/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 105 to 140 between September 27 and December 7, 2025. The largest rise inside any single 30-day window was about 22, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-27",105],"last":["2025-12-07",140],"max_30d_review_gain":22},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0F43TCK2T","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-bf8809dddfde","evidence_url":"https://lookcloser.ai/e/ev-bf8809dddfde","content_fingerprint":"sha256:559594b55efcba5e4285fb70a74525f504c2413620c8bdac86cca962f2bbf0a4","registry_receipts":[],"evidence":{"summary":{"first":["2025-09-27",105],"last":["2025-12-07",140],"max_30d_review_gain":22},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked keepa.","found":"Written reviews rose from 105 to 140 between September 27 and December 7, 2025. The largest rise inside any single 30-day window was about 22, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/199284170339/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F43TCK2T","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-242a155caa6b","evidence_url":"https://lookcloser.ai/e/ev-242a155caa6b","content_fingerprint":"sha256:8c84555a71427aff44cdbf6fc8df98df898f8c92b35e8160b89ebbe053817813","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/199284170339/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Etta+Vita%22+OR+product_description:%22Etta+Vita%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"caution","evidence_id":"ev-7d76611d22df","evidence_url":"https://lookcloser.ai/e/ev-7d76611d22df","content_fingerprint":"sha256:8c796734652e38de5f7edf75b8d1e2299babed04ffa599bcb1cd9bd1b0794858","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Etta+Vita%22+OR+product_description:%22Etta+Vita%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Etta Vita","receipt_label":"FDA enforcement search · Etta Vita"}],"observed_at":"2026-08-02","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/199284170339/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0F43TCK2T","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-291ed2e11e86","evidence_url":"https://lookcloser.ai/e/ev-291ed2e11e86","content_fingerprint":"sha256:52bcdd4aaab2d3b6cba54003227a46bcfcec16d320537645d2493035a80e6d90","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/199284170339/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00199284170339","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-1fb9163e8650","evidence_url":"https://lookcloser.ai/e/ev-1fb9163e8650","content_fingerprint":"sha256:2f28412f2337c9113448c316c6180651f5d3d1319aa0e9ba07482389a497cfae","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00199284170339","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/199284170339/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-79d7ff891040","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Graystone LLC (LIMITED LIABILITY COMPANY) in MINNESOTA, USA; TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90390047&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6463447","receipt_label":"USPTO · Registration 6463447"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:04191edc2d89007c567bcb648f70571e10d2b3f5baab2705cd0b7a39fbc3cde2","evidence_url":"https://lookcloser.ai/e/ev-79d7ff891040"},{"evidence_id":"ev-96fc9f488ef2","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Urolithin-A Complex w Shilajit, Organic Sea Moss, Ashwagandha & Tongkat Ali, Natural Energy, Libido, Hormone Balance, and Focus for Men & Women (Made in USA - 3rd Party Tested” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:077b5a646d6a8e9f5def09999014185b89e25a44c91f26d34ce452fb77f48366","evidence_url":"https://lookcloser.ai/e/ev-96fc9f488ef2"},{"evidence_id":"ev-bf8809dddfde","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 105 to 140 between September 27 and December 7, 2025. The largest rise inside any single 30-day window was about 22, so the count moved in steps rather than in one burst.","proof":{"first":["2025-09-27",105],"last":["2025-12-07",140],"max_30d_review_gain":22},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:559594b55efcba5e4285fb70a74525f504c2413620c8bdac86cca962f2bbf0a4","evidence_url":"https://lookcloser.ai/e/ev-bf8809dddfde"},{"evidence_id":"ev-6885ebf7bcd4","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_ashwagandha","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_tongkat","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=eurycoma+longifolia+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:649e313306536562b17faba50c6494ccb0437509c71364a1ae252a01c7d15d8f","evidence_url":"https://lookcloser.ai/e/ev-6885ebf7bcd4"},{"evidence_id":"ev-7d76611d22df","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Etta+Vita%22+OR+product_description:%22Etta+Vita%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Etta Vita","receipt_label":"FDA enforcement search · Etta Vita"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:8c796734652e38de5f7edf75b8d1e2299babed04ffa599bcb1cd9bd1b0794858","evidence_url":"https://lookcloser.ai/e/ev-7d76611d22df"},{"evidence_id":"ev-1fe0f1d58834","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:8ff29435462276d2f1a9eb2a897ddd241a20e3b1067d567eb874ad5f94a7342e","evidence_url":"https://lookcloser.ai/e/ev-1fe0f1d58834"},{"evidence_id":"ev-242a155caa6b","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:8c84555a71427aff44cdbf6fc8df98df898f8c92b35e8160b89ebbe053817813","evidence_url":"https://lookcloser.ai/e/ev-242a155caa6b"},{"evidence_id":"ev-1fb9163e8650","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00199284170339","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:2f28412f2337c9113448c316c6180651f5d3d1319aa0e9ba07482389a497cfae","evidence_url":"https://lookcloser.ai/e/ev-1fb9163e8650"},{"evidence_id":"ev-24be53313304","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F43TCK2T","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://ettavita.com/products/urolithin-a-supplement-with-shilajit-sea-moss-tongkat-ali-ashwagandha-muira-puama-supports-mitochondria-cellular-energy-hormones-vitality-focus-anti-aging-metabolism-vegan-90ct","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:e15e38a063763aaab44c912eae2de487f6088bc9e4eaad85f8721ec80375d204","evidence_url":"https://lookcloser.ai/e/ev-24be53313304"},{"evidence_id":"ev-291ed2e11e86","record_id":"199284170339","gtin":"199284170339","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 105 on 2025-09-27 to 140 on 2025-12-07 (net +35). 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