{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"199284457454","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-17T20:26:28-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:33-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"199284457454","listing_identifier":"B0G4XDH2XC","brand":"Create","title":"Create Creatine + Electrolytes – Energy & Strength","listing_title":"Create Creatine + Electrolytes – Energy & Strength – Variety Pack","identity":{"canonical_gtin":"00199284457454","source_listing_gtin":"00199284457454","listing_identifier":"B0G4XDH2XC","product_image":"https://m.media-amazon.com/images/I/71BjL-sYCXL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","primary_url":"https://m.media-amazon.com/images/I/71BjL-sYCXL.jpg","image_count":8,"last_attempted":"2026-08-17T20:26:28-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Create","package_brand":"create","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"SHAW STRENGTH ENTERPRISES LLC","entity":"LIMITED LIABILITY COMPANY; CORPORATION","country":"Colorado, USA; DELAWARE, USA","address_filed":"605 COUNTY ROAD 31, BRIGHTON, Colorado 80603, UNITED STATES","address_public":"Colorado 80603, UNITED STATES; NEW YORK 10282, UNITED STATES","serial_number":"98512558","registration_number":"7654345","wordmark":"CREATE","status_description":"REGISTERED","filed_date":"2024-04-22T00:00:00","first_use_commerce_date":"2020-11-27","registration_date":"2025-01-14","assignment_recorded":true,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"SHAW STRENGTH ENTERPRISES LLC","country":"Colorado, USA; DELAWARE, USA","address":"605 COUNTY ROAD 31, BRIGHTON, Colorado 80603, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 199284457454.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"cards":[{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 199284457454.","evidence":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-9045da7a4b5f","evidence_url":"https://lookcloser.ai/e/ev-9045da7a4b5f","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: SHAW STRENGTH ENTERPRISES LLC · limited liability company; corporation, Colorado, USA; DELAWARE, USA","evidence":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7654345","registry_name":"USPTO","standard":null,"identifier":"Registration 7654345"}],"evidence_id":"ev-5a8788518177","evidence_url":"https://lookcloser.ai/e/ev-5a8788518177","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 2 to 68 between April 6 and August 29, 2026 — no sudden jump.","evidence":"Written reviews rose from 2 to 68 between April 6 and August 29, 2026. The largest rise inside any single 30-day window was about 31, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0G4XDH2XC","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-72683aa1ee2e","evidence_url":"https://lookcloser.ai/e/ev-72683aa1ee2e","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"creatine monohydrate","label":"NIH ODS — Exercise & Athletic Performance fact sheet","url":"https://ods.od.nih.gov/factsheets/ExerciseAndAthleticPerformance-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"creatine monohydrate","label":"Creatine stability by moisture and temperature (PubMed)","url":"https://pubmed.ncbi.nlm.nih.gov/19635041/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"UPC independently corroborated","summary":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"UPC independently corroborated","detail":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","lead_finding_id":"barcode-gtin-record-upc-independently-corroborated","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-5a8788518177","evidence_url":"https://lookcloser.ai/e/ev-5a8788518177","content_fingerprint":"sha256:6148c553b01d9eb490782d54c390e841d93eb5d1a9146308fc016ec740d10931","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7654345","registry_name":"USPTO","standard":null,"identifier":"Registration 7654345"}],"evidence":{"summary":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7654345","receipt_label":"USPTO · Registration 7654345"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/199284457454/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","proof":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00199284457454","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-9045da7a4b5f","evidence_url":"https://lookcloser.ai/e/ev-9045da7a4b5f","content_fingerprint":"sha256:704ec124a20e50779434dbb73c2def187fe61ca26859314832d3767b5b4ef681","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00199284457454","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/199284457454/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0G4XDH2XC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-443b3528fa1a","evidence_url":"https://lookcloser.ai/e/ev-443b3528fa1a","content_fingerprint":"sha256:dd93f4d22124982cf9f0ece6889a48f1be2cfb635c93f7d8bf84f2cba8e45a45","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/199284457454/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 2 to 68 between April 6 and August 29, 2026. The largest rise inside any single 30-day window was about 31, so the count moved in steps rather than in one burst.","proof":{"first":["2026-04-06",2],"last":["2026-08-29",68],"max_30d_review_gain":31},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0G4XDH2XC","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-72683aa1ee2e","evidence_url":"https://lookcloser.ai/e/ev-72683aa1ee2e","content_fingerprint":"sha256:62c804518be6d4589960b1ad0ffc1ca698b95eaff29d957d605ea130714e3e97","registry_receipts":[],"evidence":{"summary":{"first":["2026-04-06",2],"last":["2026-08-29",68],"max_30d_review_gain":31},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2 to 68 between April 6 and August 29, 2026. The largest rise inside any single 30-day window was about 31, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/199284457454/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-appeared-in-published-creatine-tes","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand appeared in published creatine testing","detail":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","proof":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-549e7a041a58","evidence_url":"https://lookcloser.ai/e/ev-549e7a041a58","content_fingerprint":"sha256:b3e422cfcee5fabdf3f5a2d21b7324ab09fcec0c08fb2ccd33eb1f51f218c1f0","registry_receipts":[],"evidence":{"summary":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict."},"html_anchor":"finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes","report_url":"https://lookcloser.ai/p/199284457454/full#finding-certification-laboratory-record-brand-appeared-in-published-creatine-tes"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness.","proof":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-e01037dd055e","evidence_url":"https://lookcloser.ai/e/ev-e01037dd055e","content_fingerprint":"sha256:959d905999ff93ce455eb0c988348568fe34d9015a52e020b8bd9a02356b4b3a","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack"}],"evidence":{"summary":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Certification / laboratory record.","found":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/199284457454/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0G4XDH2XC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-0195097b3a28","evidence_url":"https://lookcloser.ai/e/ev-0195097b3a28","content_fingerprint":"sha256:9e1c37603214c303605ca52189cb3a80b713413a3343e24b74adfcd1ac30a191","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/199284457454/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-7e69f85973c4","evidence_url":"https://lookcloser.ai/e/ev-7e69f85973c4","content_fingerprint":"sha256:cdd5ba200bca96b9d62cc324c6098c63a53259cc4032e0764e79b40ea96dea01","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Create","receipt_label":"FDA enforcement search · Create"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/199284457454/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ddb6ba1b3bf3","evidence_url":"https://lookcloser.ai/e/ev-ddb6ba1b3bf3","content_fingerprint":"sha256:ded5fcdb77618b6cb9fdbd6b4e427b58d264ec1b4ebe389990874985fc7315f8","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/199284457454/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ddc38dbade0b","evidence_url":"https://lookcloser.ai/e/ev-ddc38dbade0b","content_fingerprint":"sha256:4c4d0e996b481ee85db6539bd8886ed653e0112759a1ff17ab116886a6c9e41e","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/199284457454/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-5a8788518177","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists SHAW STRENGTH ENTERPRISES LLC (LIMITED LIABILITY COMPANY; CORPORATION) in Colorado, USA; DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98512558&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7654345","receipt_label":"USPTO · Registration 7654345"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:6148c553b01d9eb490782d54c390e841d93eb5d1a9146308fc016ec740d10931","evidence_url":"https://lookcloser.ai/e/ev-5a8788518177"},{"evidence_id":"ev-9045da7a4b5f","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 199284457454 to \"Creatine + Electrolytes Variety Pack\" (create) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00199284457454","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:704ec124a20e50779434dbb73c2def187fe61ca26859314832d3767b5b4ef681","evidence_url":"https://lookcloser.ai/e/ev-9045da7a4b5f"},{"evidence_id":"ev-c0ff7e1ba1f7","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"nsf_search","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:c2f52272290bc36fe452154fa5ddaa675723e57061008d81f7d2ab9f4cd9d4e5","evidence_url":"https://lookcloser.ai/e/ev-c0ff7e1ba1f7"},{"evidence_id":"ev-72683aa1ee2e","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 2 to 68 between April 6 and August 29, 2026. The largest rise inside any single 30-day window was about 31, so the count moved in steps rather than in one burst.","proof":{"first":["2026-04-06",2],"last":["2026-08-29",68],"max_30d_review_gain":31},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:62c804518be6d4589960b1ad0ffc1ca698b95eaff29d957d605ea130714e3e97","evidence_url":"https://lookcloser.ai/e/ev-72683aa1ee2e"},{"evidence_id":"ev-7e69f85973c4","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Create%22+OR+product_description:%22Create%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Create","receipt_label":"FDA enforcement search · Create"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:cdd5ba200bca96b9d62cc324c6098c63a53259cc4032e0764e79b40ea96dea01","evidence_url":"https://lookcloser.ai/e/ev-7e69f85973c4"},{"evidence_id":"ev-443b3528fa1a","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"source_listing","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:dd93f4d22124982cf9f0ece6889a48f1be2cfb635c93f7d8bf84f2cba8e45a45","evidence_url":"https://lookcloser.ai/e/ev-443b3528fa1a"},{"evidence_id":"ev-0195097b3a28","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:9e1c37603214c303605ca52189cb3a80b713413a3343e24b74adfcd1ac30a191","evidence_url":"https://lookcloser.ai/e/ev-0195097b3a28"},{"evidence_id":"ev-549e7a041a58","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:certification-laboratory-record-brand-appeared-in-published-creatine-tes","primary_source":"nsf_search","claim":"Brand appeared in published creatine testing","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict.","proof":{"detail":"NOW Foods' 2024 program reported an under-label result for a product sold under this brand. The published row is not bound to this exact listing identifier, flavor, lot, or package, so it is brand-level context only and does not determine this product's verdict."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:b3e422cfcee5fabdf3f5a2d21b7324ab09fcec0c08fb2ccd33eb1f51f218c1f0","evidence_url":"https://lookcloser.ai/e/ev-549e7a041a58"},{"evidence_id":"ev-e01037dd055e","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"Create Wellness, Inc appears in NSF’s certified-products registry with 10 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “Create Wellness Creatine Gummies Variety Pack”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety Pack"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:959d905999ff93ce455eb0c988348568fe34d9015a52e020b8bd9a02356b4b3a","evidence_url":"https://lookcloser.ai/e/ev-e01037dd055e"},{"evidence_id":"ev-ddc38dbade0b","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 0 on 2026-04-02 to 68 on 2026-08-29 (net +68). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:4c4d0e996b481ee85db6539bd8886ed653e0112759a1ff17ab116886a6c9e41e","evidence_url":"https://lookcloser.ai/e/ev-ddc38dbade0b"},{"evidence_id":"ev-ddb6ba1b3bf3","record_id":"199284457454","gtin":"199284457454","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:ded5fcdb77618b6cb9fdbd6b4e427b58d264ec1b4ebe389990874985fc7315f8","evidence_url":"https://lookcloser.ai/e/ev-ddb6ba1b3bf3"},{"evidence_id":"ev-bb35aeeab9a7","record_id":"199284457454","gtin":"199284457454","claim_key":"claim:testing","primary_source":"source_listing","claim":"“CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned”","bucket":"partly","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the brand page (NSF), but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…NSF CERTIFIED FOR SPORT – Made with Creapure creatine monohydrate and third-party tested for potency, purity, and banned substances.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0G4XDH2XC","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://trycreate.co/products/creatine-electrolytes-mix-kickstarter","observed_at":"2026-08-31","identity_basis":"product_anchor_candidate","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=create&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"Create Wellness Creatine Gummies Variety Pack","receipt_label":"NSF/ANSI 173 · Create Wellness Creatine Gummies Variety 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