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The largest rise inside any single 30-day window was about 33, so the count moved in steps rather than in one burst.","proof":{"first":["2026-06-02",0],"last":["2026-08-03",40],"max_30d_review_gain":33},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-06","presentation_tone":"ok","evidence_id":"ev-f3e2f8215458","evidence_url":"https://lookcloser.ai/e/ev-f3e2f8215458","content_fingerprint":"sha256:2e6a095d9789dc297e157536a34736106b64178f005f68f72b514eccf61a344e","registry_receipts":[],"evidence":{"summary":{"first":["2026-06-02",0],"last":["2026-08-03",40],"max_30d_review_gain":33},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 40 between June 2 and August 3, 2026. The largest rise inside any single 30-day window was about 33, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/199874645117/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-6fa62050a713","evidence_url":"https://lookcloser.ai/e/ev-6fa62050a713","content_fingerprint":"sha256:88f7db0d2605ff71e521bc22a60439b514cd29a4a99e63cd390ff0807cc5ba52","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/199874645117/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 06, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22doingwell%22+OR+product_description:%22doingwell%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"caution","evidence_id":"ev-1cb2b8940b59","evidence_url":"https://lookcloser.ai/e/ev-1cb2b8940b59","content_fingerprint":"sha256:0059394975f3105deddbaf66d1f5677a89c32eb3dda6bf84bedcebaf2f90a7b3","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22doingwell%22+OR+product_description:%22doingwell%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"doingwell","receipt_label":"FDA enforcement search · doingwell"}],"observed_at":"2026-08-06","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","report_url":"https://lookcloser.ai/p/199874645117/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-06-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GZF6Q9LS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-9b0bbf25ef12","evidence_url":"https://lookcloser.ai/e/ev-9b0bbf25ef12","content_fingerprint":"sha256:bc88c1e7778b97d3eb20a1c0e22ac9273445645e375cee1caa57991c8dbc037f","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/199874645117/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 0 on 2026-06-02 to 40 on 2026-08-03 (net +40). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 0 on 2026-06-02 to 40 on 2026-08-03 (net +40). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GZF6Q9LS","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-b0fd610c4c55","evidence_url":"https://lookcloser.ai/e/ev-b0fd610c4c55","content_fingerprint":"sha256:472f93a865d2dc94b317eebb68c14006b6c0b4fee72a17d95611d2dd5c9f8bb1","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 0 on 2026-06-02 to 40 on 2026-08-03 (net +40). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 0 on 2026-06-02 to 40 on 2026-08-03 (net +40). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/199874645117/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00199874645117","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-06","presentation_tone":"gap","evidence_id":"ev-48ebff053938","evidence_url":"https://lookcloser.ai/e/ev-48ebff053938","content_fingerprint":"sha256:f9179c61e2a467fc4be260c6534e82a9b9fddd19b9f44258aaa2996687b82fdc","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00199874645117","observed_at":"2026-08-06","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/199874645117/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-9f186c770489","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists DOINGWELL INC. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists DOINGWELL INC. (CORPORATION) in DELAWARE, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=99056202&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-06","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Serial 99056202","receipt_label":"USPTO · Serial 99056202"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:2195b844531ec989be4bb2ab23e2a5cb9a2c1ecee24a87fbb99190b0478ee853","evidence_url":"https://lookcloser.ai/e/ev-9f186c770489"},{"evidence_id":"ev-c556bcc6b6aa","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"The package carries a Informed Sport seal, which we read from the product photographs. We have not queried Informed Sport's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier.","proof":{"detail":"The package carries a Informed Sport seal, which we read from the product photographs. We have not queried Informed Sport's own registry for this exact product, so this records the certifier the brand names — not a confirmation from that certifier."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:51bc17fea179433cd485718d2fbd0e17b863d2ba4c2a15d4119ca67017a128ae","evidence_url":"https://lookcloser.ai/e/ev-c556bcc6b6aa"},{"evidence_id":"ev-f3e2f8215458","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 0 to 40 between June 2 and August 3, 2026. The largest rise inside any single 30-day window was about 33, so the count moved in steps rather than in one burst.","proof":{"first":["2026-06-02",0],"last":["2026-08-03",40],"max_30d_review_gain":33},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:2e6a095d9789dc297e157536a34736106b64178f005f68f72b514eccf61a344e","evidence_url":"https://lookcloser.ai/e/ev-f3e2f8215458"},{"evidence_id":"ev-23508426534b","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-06","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:2784463ab611d347f0189c3cd380b82e413b64dfbf2c3c9090c291827aceed1a","evidence_url":"https://lookcloser.ai/e/ev-23508426534b"},{"evidence_id":"ev-1cb2b8940b59","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-06-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 06, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22doingwell%22+OR+product_description:%22doingwell%22)&limit=5","observed_at":"2026-08-06","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"doingwell","receipt_label":"FDA enforcement search · doingwell"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:0059394975f3105deddbaf66d1f5677a89c32eb3dda6bf84bedcebaf2f90a7b3","evidence_url":"https://lookcloser.ai/e/ev-1cb2b8940b59"},{"evidence_id":"ev-c2ab643ba1b1","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 8 actives sum to 400 mg, which fits inside the ≈5,700 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 8 actives sum to 400 mg, which fits inside the ≈5,700 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:f726cb8bd91925d81a51794b9b62c27446c10648430fd1c387827059d0665a70","evidence_url":"https://lookcloser.ai/e/ev-c2ab643ba1b1"},{"evidence_id":"ev-014b6c5acf05","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"15 servings × 5.7 g = 85.5 g, matching the printed net weight 85.5 g (NET WT 3.02 oz (85.5g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"15 servings × 5.7 g = 85.5 g, matching the printed net weight 85.5 g (NET WT 3.02 oz (85.5g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:344416874a4d04135565f43fb35107fb2c265a3552f6786f7cbceeea2a98bdda","evidence_url":"https://lookcloser.ai/e/ev-014b6c5acf05"},{"evidence_id":"ev-6fa62050a713","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GZF6Q9LS","observed_at":"2026-08-06","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-06","content_fingerprint":"sha256:88f7db0d2605ff71e521bc22a60439b514cd29a4a99e63cd390ff0807cc5ba52","evidence_url":"https://lookcloser.ai/e/ev-6fa62050a713"},{"evidence_id":"ev-48ebff053938","record_id":"199874645117","gtin":"199874645117","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. 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