full reportFull record · 305734179900 · back to the summary
Free to read, download and share — no signup, no paywall, no ads.
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (40% as Beta-Carotene) | 750 mcg | — | |
| Vitamin C | 60 mg | — | |
| Vitamin D3 | 25 mcg (1,000 IU) | — | |
| Vitamin E | 22.5 mg | — | |
| Vitamin K | 30 mcg | — | |
| Calcium | 220 mg | — | |
| Phosphorus | 20 mg | — | |
| Iodine | 150 mcg | — | |
| Magnesium | 50 mg | — | |
| Zinc | 11 mg | — | |
| Selenium | 19 mcg | — | |
| Copper | 0.5 mg | — | |
| Manganese | 2.3 mg | — | |
| Chromium | 50 mcg | — | |
| Thiamin | 1.5 mg | — | |
| Riboflavin | 1.7 mg | — | |
| Niacin | 20 mg | — | |
| Vitamin B6 | 3 mg | — | |
| Folate (400 mcg Folic Acid) | 667 mcg DFE | — | |
| Vitamin B12 | 25 mcg | — | |
| Biotin | 30 mcg | — | |
| Pantothenic Acid | 10 mg | — | |
| Molybdenum | 45 mcg | — | |
| Chloride | 72 mg | — | |
| Potassium | 80 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #26003 “Centrum Silver Adults 50+” (Centrum), entered 2013-09-25, with the full Supplement Facts on file. NIH marks this label as off-market (superseded or discontinued version). Company on file: Other — Pfizer, Madison, NJ, USA.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
UPCitemdb resolves 305734179900 to "Centrum Silver Adults 50 Plus Multivitamin With Vitamin B & D3 220 Count" (Centrum) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, boron, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 223 on 2025-09-22 to 282 on 2026-07-21 (net +59). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 305734179900.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…Multivitamin supplement is clinically shown to support cognitive health in older adults (1)…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Benefit claim “…Multivitamin supplement is clinically shown to support cognitive health in older adults (1)…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 50 mg — below the studied range |
| Boron | shaded = doses used in studies (3 mg–10 mg) · bar = this label | 0.15 mg — below the studied range |
| Zinc | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 11 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 305734179900 — via source listing UPC |
| Brand | Centrum |
| Source listing identifier | B09KCHLVS8 |
| Retailer listing title | Centrum Silver Multivitamin for Adults 50 and Over, 220 Tablets… show full titleCentrum Silver Multivitamin for Adults 50 and Over, 220 Tablets |
| USPTO brand-owner record | AMERICAN CYANAMID COMPANY · MAINE, USA; DELAWARE, USA · registration 1883293 · Five Giralda Farms, Madison, NEW JERSEY 07940, UNITED STATES |
| USPTO brand-owner record | GlaxoSmithKline Consumer Healthcare Holdings (US) LLC · DELAWARE, USA · registration 7145961 · 251 LITTLE FALLS DRIVE, CORPORATION SERVICE COMPANY, WILMINGTON, DELAWARE 19808, UNITED STATES |
From the label (photo-read)
| Serving size | Serving Size 1 Tablet |
| Pack statement | 200 Tablets |
| Badges printed on pack | Verified Non-GMO, Gluten Free, No Artificial Sweeteners |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (40% as Beta-Carotene) | 750 mcg | High clearly legible in the photo |
| Vitamin C | 60 mg | High clearly legible in the photo |
| Vitamin D3 | 25 mcg (1,000 IU) | High clearly legible in the photo |
| Vitamin E | 22.5 mg | High clearly legible in the photo |
| Vitamin K | 30 mcg | High clearly legible in the photo |
| Calcium | 220 mg | High clearly legible in the photo |
| Phosphorus | 20 mg | High clearly legible in the photo |
| Iodine | 150 mcg | High clearly legible in the photo |
| Magnesium | 50 mg | High clearly legible in the photo |
| Zinc | 11 mg | High clearly legible in the photo |
| Selenium | 19 mcg | High clearly legible in the photo |
| Copper | 0.5 mg | High clearly legible in the photo |
| Manganese | 2.3 mg | High clearly legible in the photo |
| Chromium | 50 mcg | High clearly legible in the photo |
| Thiamin | 1.5 mg | High clearly legible in the photo |
| Riboflavin | 1.7 mg | High clearly legible in the photo |
| Niacin | 20 mg | High clearly legible in the photo |
| Vitamin B6 | 3 mg | High clearly legible in the photo |
| Folate (400 mcg Folic Acid) | 667 mcg DFE | High clearly legible in the photo |
| Vitamin B12 | 25 mcg | High clearly legible in the photo |
| Biotin | 30 mcg | High clearly legible in the photo |
| Pantothenic Acid | 10 mg | High clearly legible in the photo |
| Molybdenum | 45 mcg | High clearly legible in the photo |
| Chloride | 72 mg | High clearly legible in the photo |
| Potassium | 80 mg | High clearly legible in the photo |
Claims printed on the packaging:
“CLINICALLY PROVEN TO SUPPORT MEMORY AS YOU AGE” · “SUPPORTS” · “Heart Health” · “Brain Health” · “Eye Health” · “Whole Body Health” · “CENTRUM SILVER IS CLINICALLY SHOWN TO SLOW BIOLOGICAL AGING*^” · “Rethink what a multivitamin can do”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 1 Tablet(s) · contents: 125 Tablet(s) · label #26003 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Vitamin A | 2500 IU |
| Vitamin C | 60 mg |
| Vitamin D | 500 IU |
| Vitamin E | 50 IU |
| Vitamin K | 30 mcg |
| Thiamine | 1.5 mg |
| Riboflavin | 1.7 mg |
| Niacin | 20 mg |
| Vitamin B6 | 3 mg |
| Folic Acid | 400 mcg |
| Vitamin B12 | 25 mcg |
| Biotin | 30 mcg |
| Pantothenic Acid | 10 mg |
| Calcium | 220 mg |
| Phosphorus | 20 mg |
| Iodine | 150 mcg |
| Magnesium | 50 mg |
| Zinc | 11 mg |
| Selenium | 55 mcg |
| Copper | 0.5 mg |
| Manganese | 2.3 mg |
| Chromium | 45 mcg |
| Molybdenum | 45 mcg |
| Chloride | 72 mg |
| Potassium | 80 mg |
| Boron | 150 mcg |
| Nickel | 5 mcg |
| Silicon | 2 mg |
| Vanadium | 10 mcg |
| Lutein | 250 mcg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $19.12 checked Aug 04, 2026 — varies by variant/session; price history pending |
Official brand domain: www.centrum.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Boron — NIH ODS · MedlinePlus · PubMed (569) · UL 20 mg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
boron — NIH ODS — Boron fact sheet · PubMed search: boron supplementation testosterone · ClinicalTrials.gov — 989 registered studies
ℹ Use pattern in research: daily oral use; short-term human studies report hormone-marker changes, with effects on testosterone reported inconsistently across trials.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 305734179900 · built August 04, 2026 · lookcloser.ai · corrections@lookcloser.ai