{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"305734756712","processing":{"collection_process_version":"legacy_unversioned","last_collected_at":null,"last_collection_event":null,"label_reader_version":"2026-07-26.2","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:43:31-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"305734756712","listing_identifier":"B09KCCVL9V","brand":"Centrum","title":"Centrum Silver Women's Multivitamin for Women 50 Plus","listing_title":"Centrum Silver Women's Multivitamin for Women 50 Plus, Multivitamin/Multimineral Supplement with Vitamin D3, B Vitamins, Non-GMO Ingredients, Supports Memory and Cognition in Older Adults - 200 Ct","identity":{"canonical_gtin":"00305734756712","source_listing_gtin":"00305734756712","listing_identifier":"B09KCCVL9V","product_image":"https://m.media-amazon.com/images/I/71uX+wCckFL._AC_SL1500_.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":null,"primary_url":"https://m.media-amazon.com/images/I/71uX+wCckFL._AC_SL1500_.jpg","image_count":8,"last_attempted":"2026-07-23T12:28:10-0700","attempts":1,"last_verified":"2026-07-28T06:29:51-0700","last_http_status":null,"reachable":false},"observed_at":"2026-07-20","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Centrum","package_brand":"Centrum","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"AMERICAN CYANAMID COMPANY","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"MAINE, USA; DELAWARE, USA","address_filed":"Five Giralda Farms, Madison, NEW JERSEY 07940, UNITED STATES","address_public":"NEW JERSEY 07940, UNITED STATES; Delaware 19808, UNITED STATES","serial_number":"74482638","registration_number":"1883293","wordmark":"CENTRUM","status_description":"REGISTERED AND RENEWED","filed_date":"1993-12-30T00:00:00","first_use_commerce_date":"1978-07-07","registration_date":"1995-03-14","assignment_recorded":true,"goods_services":["IC 005: nutritional and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"GlaxoSmithKline Consumer Healthcare Holdings (US) LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"251 LITTLE FALLS DRIVE, CORPORATION SERVICE COMPANY, WILMINGTON, DELAWARE 19808, UNITED STATES","address_public":"DELAWARE 19808, UNITED STATES","serial_number":"90185447","registration_number":"7145961","wordmark":"CENTRUM","status_description":"REGISTERED","filed_date":"2020-09-16T00:00:00","first_use_commerce_date":"2021-04-30","registration_date":"2023-08-22","assignment_recorded":true,"goods_services":["IC 005: Dietary and nutritional supplements; vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90185447&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: AMERICAN CYANAMID COMPANY · GlaxoSmithKline Consumer Healthcare Holdings (US) LLC","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: AMERICAN CYANAMID COMPANY · GlaxoSmithKline Consumer Healthcare Holdings (US) LLC","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link…","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 1883293, 7145961","registry_name":"USPTO","standard":null,"identifier":"Registrations 1883293, 7145961"}],"evidence_id":"ev-23648d96b208","evidence_url":"https://lookcloser.ai/e/ev-23648d96b208","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 305734756712.","evidence":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-73f6eebb09fe","evidence_url":"https://lookcloser.ai/e/ev-73f6eebb09fe","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":1,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing.","proof":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00305734756712","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-20","presentation_tone":"ok","evidence_id":"ev-73f6eebb09fe","evidence_url":"https://lookcloser.ai/e/ev-73f6eebb09fe","content_fingerprint":"sha256:7bd88502e4d3799d9efacbc02e126b53ba06fa03fdeede5cabeef2dbc91c48fe","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00305734756712","observed_at":"2026-07-20","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/305734756712/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Single-dose label math: not applicable to this formula","detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09KCCVL9V","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"gap","evidence_id":"ev-0dc9a3c50475","evidence_url":"https://lookcloser.ai/e/ev-0dc9a3c50475","content_fingerprint":"sha256:626d8f0722e4f215aeed6b5a96b07b0ee66b65ecd74cdb903904e81752785c7f","registry_receipts":[],"evidence":{"summary":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"html_anchor":"finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","report_url":"https://lookcloser.ai/p/305734756712/full#finding-label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09KCCVL9V","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"gap","evidence_id":"ev-ce889a0db6ae","evidence_url":"https://lookcloser.ai/e/ev-ce889a0db6ae","content_fingerprint":"sha256:f0ef248725dddd180e6ed49a9f95ec57229aefcc00a1a4160c17737ae21f03db","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/305734756712/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Centrum%22+OR+product_description:%22Centrum%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"caution","evidence_id":"ev-eadaf0ab7910","evidence_url":"https://lookcloser.ai/e/ev-eadaf0ab7910","content_fingerprint":"sha256:44d84de3b6fdf8cc5d139612b35523f691be6d26146d49f421ecec4969d3f06a","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Centrum%22+OR+product_description:%22Centrum%22)&limit=5","observed_at":"2026-07-20","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Centrum","receipt_label":"FDA enforcement search · Centrum"}],"observed_at":"2026-07-20","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/305734756712/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09KCCVL9V","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"gap","evidence_id":"ev-ad6d8486bf70","evidence_url":"https://lookcloser.ai/e/ev-ad6d8486bf70","content_fingerprint":"sha256:91c49c6b76e599238b6c154f80ec3bdaf07e5ae57a5f6abd45896760c3b60fb6","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/305734756712/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"gap","evidence_id":"ev-23648d96b208","evidence_url":"https://lookcloser.ai/e/ev-23648d96b208","content_fingerprint":"sha256:de1702cbdf633f30aa7a2c87b7ad7af6029306d694b376f469f470b143b82fe8","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 1883293, 7145961","registry_name":"USPTO","standard":null,"identifier":"Registrations 1883293, 7145961"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-20","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 1883293, 7145961","receipt_label":"USPTO · Registrations 1883293, 7145961"}],"observed_at":"2026-07-20","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/305734756712/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09KCCVL9V","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-20","presentation_tone":"gap","evidence_id":"ev-966ae422ace0","evidence_url":"https://lookcloser.ai/e/ev-966ae422ace0","content_fingerprint":"sha256:9630529c37f29d7f3b9d8d01e6602a25dff0bc8e6db18bc86a0c72d5aab5caa4","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/305734756712/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-73f6eebb09fe","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing.","proof":{"detail":"Open Food Facts resolves 305734756712 to \"Multivitamin/Multimineral Supplement\" (Centrum Silver Women 50+) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00305734756712","observed_at":"2026-07-20","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:7bd88502e4d3799d9efacbc02e126b53ba06fa03fdeede5cabeef2dbc91c48fe","evidence_url":"https://lookcloser.ai/e/ev-73f6eebb09fe"},{"evidence_id":"ev-eadaf0ab7910","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Centrum%22+OR+product_description:%22Centrum%22)&limit=5","observed_at":"2026-07-20","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Centrum","receipt_label":"FDA enforcement search · Centrum"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:44d84de3b6fdf8cc5d139612b35523f691be6d26146d49f421ecec4969d3f06a","evidence_url":"https://lookcloser.ai/e/ev-eadaf0ab7910"},{"evidence_id":"ev-23648d96b208","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. 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These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=74482638&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-20","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 1883293, 7145961","receipt_label":"USPTO · Registrations 1883293, 7145961"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:de1702cbdf633f30aa7a2c87b7ad7af6029306d694b376f469f470b143b82fe8","evidence_url":"https://lookcloser.ai/e/ev-23648d96b208"},{"evidence_id":"ev-0dc9a3c50475","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:label-and-serving-arithmetic-single-dose-label-math-not-applicable-to-th","primary_source":"source_listing","claim":"Single-dose label math: not applicable to this formula","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.","proof":{"detail":"Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:626d8f0722e4f215aeed6b5a96b07b0ee66b65ecd74cdb903904e81752785c7f","evidence_url":"https://lookcloser.ai/e/ev-0dc9a3c50475"},{"evidence_id":"ev-ce889a0db6ae","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"source_listing","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:f0ef248725dddd180e6ed49a9f95ec57229aefcc00a1a4160c17737ae21f03db","evidence_url":"https://lookcloser.ai/e/ev-ce889a0db6ae"},{"evidence_id":"ev-966ae422ace0","record_id":"305734756712","gtin":"305734756712","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 1,776 on 2025-12-16 to 2,063 on 2026-08-31 (net +287). 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:91c49c6b76e599238b6c154f80ec3bdaf07e5ae57a5f6abd45896760c3b60fb6","evidence_url":"https://lookcloser.ai/e/ev-ad6d8486bf70"},{"evidence_id":"ev-14afa484af68","record_id":"305734756712","gtin":"305734756712","claim_key":"claim:clinical","primary_source":"source_listing","claim":"“PROVEN”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…CLINICALLY PROVEN…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09KCCVL9V","observed_at":"2026-07-20","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-20","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-20","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-07-20","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-07-20","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-20","content_fingerprint":"sha256:13b06c874ec47e458c60549b4bf759fda129c37a6f9a9b25ed8f1e7d701c5125","evidence_url":"https://lookcloser.ai/e/ev-14afa484af68"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":200,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["CLINICALLY PROVEN","TO SUPPORT MEMORY AS YOU AGE*","Supports heart, brain, eye health + bone strength*^","Complete multi-vitamin with increased levels of Vitamin C and Zinc†","SUPPORTS","Heart Health","Eye Health","Brain Health","Overall Health","TAKING CENTRUM SILVER"],"certification_text":["DSHEA"],"claim_checks":[{"kind":"clinical","label":"Clinical-evidence claim","snippet":"…CLINICALLY PROVEN…","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. 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false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": \"200 Tablets\",\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Supports heart, brain, eye health + bone strength*^\", \"Complete multi-vitamin with increased levels of Vitamin C and Zinc\\u2020\"],\n \"certifications\": []}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SUPPORTS\", \"Heart Health\", \"Eye Health\", \"Brain Health\", \"Overall Health\"], \"certifications\": [\"DSHEA\"]}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Centrum\", \"product_name\": \"SILVER\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [\"centrum.com\"], \"actives\": [], \"label_claims\": [\"TAKING CENTRUM SILVER\", \"MAY SLOW COGNITIVE AGING*\", \"UP TO 60%^\", \"Rethink what a multivitamin can do\"], \"certifications\": []}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Centrum\", \"product_name\": \"SILVER WOMEN 50+ Multivitamin/Multimineral Supplement\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"200 Tablets\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Supports heart, brain,\", \"eye health + bone strength*\", \"Take 1 tablet daily to support your health*\"], \"certifications\": []}\n```"},{"img":5,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Helps support a healthy immune system\", \"Vitamin C, E, D, and Zinc support a healthy immune system.\"]}\n```"},{"img":6,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"#1 DOCTOR RECOMMENDED MULTIVITAMIN BRAND\"], \"certifications\": []}\n```"},{"img":7,"model":"google/gemini-2.5-flash","text":"```json\n{\n  \"brand\": \"Centrum\",\n  \"product_name\": null,\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"Stay active into your 50's and beyond\"\n  ],\n  \"certifications\": 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indexed product page publishing this UPC/GTIN was found."},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00305734756712","search_url":"https://www.target.com/s?searchTerm=Centrum+Centrum+Silver+Women%27s+Multivitamin+for+Women+50+Plus%2C+Multivitamin%2FMultimineral+Supplement+with+Vitamin+D3%2C+B+Vitamins%2C+Non-GMO+Ingredients%2C+Supports+Memory+and+Cognition+"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00305734756712","search_url":"https://www.walmart.com/search?q=Centrum+Centrum+Silver+Women%27s+Multivitamin+for+Women+50+Plus%2C+Multivitamin%2FMultimineral+Supplement+with+Vitamin+D3%2C+B+Vitamins%2C+Non-GMO+Ingredients%2C+Supports+Memory+and+Cognition+"}},"comparison_status":"exact_single_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same 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