Barcode confirmed in an outside database
Open Food Facts resolves 305734758709 to "MEN 50+ COMPLETE MULTIVITAMIN" (Centrum SILVER) — consistent with this listing.
Full record · 305734758709 · back to the summary
Centrum Silver Men's 50+ Multivitamin with Vitamin D3
Exact product checkedGTIN 00305734758709 · checked 2026-07-25
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Confirmed evidence
What checked out2
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Reviews accumulated gradually
Written reviews grew from 1278 to 1409 across 2026-02-19 – 2026-07-23 with no single manufactured spike (largest 30-day gain ~40).
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing5
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
No single headline dose to check
Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.
Public label filing not saved
This record does not currently hold an matched to this exact product public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 1,265 on 2026-02-05 to 1,409 on 2026-07-23 (net +144). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Which specific study supports this claim — and was it run on this exact formula?
Ask for the citation, how many people took part, the dose used, and whether the study tested this product or just one ingredient in it. Ingredient research is not product evidence.
2
Can you send a clear photo of the full Supplement Facts panel?
It’s the one part of the label required to state what’s inside and how much. A seller who won’t show it before purchase is asking for trust the label would have earned.
3
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
4
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Scan the barcode on the package and confirm it reads 305734758709.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Clinical-evidence claim “…plan. Check your plan for specific details. CLINICALLY PROVEN TO SUPPORT MEMORY AS YOU AGE* Supports heart…” | No evidence located We looked for: a named, citable clinical study of this product or formula | We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product. |
| Professional-endorsement claim “…mins and Zinc Centrum Silver is the number 1 Doctor recommended multivitamin brand now shown to support memo…” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Benefit claim “…recommended multivitamin brand now shown to support memory and cognition in older adults (1) Sup…” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
✓ UPC / GTIN published✓ Brand's own store found· Per-serving dose established — not published· Supplement Facts visible in photos — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 305734758709 — via source listing UPC |
| Brand | Centrum |
| Source listing identifier | B09KCD4D7F |
| Retailer listing title | Centrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zin… show full titleCentrum Silver Men's 50+ Multivitamin with Vitamin D3, B-Vitamins, Zinc for Memory and Cognition - 200 Tablets |
| USPTO brand-owner record | AMERICAN CYANAMID COMPANY · MAINE, USA; DELAWARE, USA · registration 1883293 · Five Giralda Farms, Madison, NEW JERSEY 07940, UNITED STATES |
| USPTO brand-owner record | GlaxoSmithKline Consumer Healthcare Holdings (US) LLC · DELAWARE, USA · registration 7145961 · 251 LITTLE FALLS DRIVE, CORPORATION SERVICE COMPANY, WILMINGTON, DELAWARE 19808, UNITED STATES |
From the label (photo-read)
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“CLINICALLY PROVEN TO SUPPORT MEMORY AS YOU AGE*” · “Supports heart, brain, eye health + muscle function*^” · “Complete multi-vitamin with increased levels of Vitamin C and Zinc⁺” · “SUPPORTS” · “Heart Health (1)*” · “Brain Health (2)*” · “Eye Health (3)*” · “Muscle Function (4)*”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $19.12 checked Jul 25, 2026 — varies by variant/session; price history pending |
Official brand domain: www.centrum.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record 305734758709 · built July 25, 2026 · lookcloser.ai · corrections@lookcloser.ai