Barcode confirmed in an outside database
Open Food Facts resolves 305738878304 to "Men Complete Multivitamin" (Centrum) — consistent with this listing.
Full record · 305738878304 · back to the summary
Centrum Multivitamin for Men, Multivitamin/Multimineral Supplement with Vitamin D3
Exact product checkedGTIN 00305738878304 · checked 2026-07-27
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Every check we ran
Confirmed evidence
What checked out1
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing6
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: AMERICAN CYANAMID COMPANY, GlaxoSmithKline Consumer Healthcare Holdings (US) LLC. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
No single headline dose to check
Multi-ingredient blend with no single headline dose to check. The record did not retain a legible Supplement Facts panel from the source listing. A gap in the record, not a strike.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 418 on 2025-06-28 to 535 on 2026-07-26 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Can you send a clear photo of the full Supplement Facts panel?
It’s the one part of the label required to state what’s inside and how much. A seller who won’t show it before purchase is asking for trust the label would have earned.
2
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Scan the barcode on the package and confirm it reads 305738878304.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
2
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…These daily vitamins for men are specially formulated with B Vitamins to help support metabolism and Vitamins C, E and Beta-Carotene, and Zinc to provide immune support ” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 2 of 6 public signals
✓ UPC / GTIN published✓ Brand's own store found· Per-serving dose established — not published· Supplement Facts visible in photos — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 305738878304 — via source listing UPC |
| Brand | Centrum |
| Source listing identifier | B09BW24R2B |
| Retailer listing title | Centrum Multivitamin for Men, Multivitamin/Multimineral Supplement wit… show full titleCentrum Multivitamin for Men, Multivitamin/Multimineral Supplement with Vitamin D3, B Vitamins and Antioxidants, Gluten Free, Non-GMO Ingredients - 250 Count |
| USPTO brand-owner record | AMERICAN CYANAMID COMPANY · MAINE, USA; DELAWARE, USA · registration 1883293 · Five Giralda Farms, Madison, NEW JERSEY 07940, UNITED STATES |
| USPTO brand-owner record | GlaxoSmithKline Consumer Healthcare Holdings (US) LLC · DELAWARE, USA · registration 7145961 · 251 LITTLE FALLS DRIVE, CORPORATION SERVICE COMPANY, WILMINGTON, DELAWARE 19808, UNITED STATES |
From the label (photo-read)
| Pack statement | 250 Tablets |
No Supplement Facts panel appears in the listing photos — the full per-ingredient table isn't shown to buyers before purchase. Recorded as a transparency gap, not a strike.
Claims printed on the packaging:
“MEN” · “Vitamins D, B12, B6, Biotin & Selenium” · “Energy” · “Immunity” · “Metabolism” · “Muscle Function” · “B Vitamins to help support energy levels” · “assist the body's metabolism of macronutrients”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $24.00 checked Jul 27, 2026 — varies by variant/session; price history pending |
Official brand domain: www.centrum.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Record 305738878304 · built July 27, 2026 · lookcloser.ai · corrections@lookcloser.ai