{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"322654002125","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-25T08:13:19-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-25T13:43:38-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 24 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"322654002125","listing_identifier":"B005KG7EDU","brand":"Great Lakes Gelatin","title":"Great Lakes Wellness Collagen Peptides Powder – Supports Skin","listing_title":"Great Lakes Wellness Collagen Peptides Powder – Supports Skin, Hair, Nails, Joints & Digestion – Hydrolyzed, Non-GMO, Keto & Kosher – Pure Collagen Protein (16 oz, 22 Servings) Packaging may vary","identity":{"canonical_gtin":"00322654002125","source_listing_gtin":"00322654002125","listing_identifier":"B005KG7EDU","product_image":"https://m.media-amazon.com/images/I/71vgjdjU3gL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B005KG7EDU","primary_url":"https://m.media-amazon.com/images/I/71vgjdjU3gL.jpg","image_count":8,"last_attempted":"2026-07-25T08:13:18-0700","attempts":1},"observed_at":"2026-07-25","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"mismatch","compatible":false,"listing_brand":"Great Lakes Gelatin","package_brand":"Great La Wellness","match_method":"different_package_and_listing_brand_text","similarity":0.5625},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[],"trademark_owner_status":"not_found","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_for","name":"Great Lakes Wellness Company, LLC","address":"253 Commerce Drive\nGrayslake, IL 60030, USA","verbatim":"Manufactured For:\nGreat Lakes Wellness Company, LLC\n253 Commerce Drive\nGrayslake, IL 60030, USA"}],"identity_nodes":[{"role":"manufactured_for","name":"Great Lakes Wellness Company, LLC","address":"253 Commerce Drive\nGrayslake, IL 60030, USA","verbatim":"Manufactured For:\nGreat Lakes Wellness Company, LLC\n253 Commerce Drive\nGrayslake, IL 60030, USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Listing brand: Great Lakes Gelatin · package: Great La Wellness","deck":"Ownership and outside records for the listing brand may not describe the branding printed on the package. 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That cannot be reconciled; the physical label or another exact filed document must settle it."},"html_anchor":"finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","report_url":"https://lookcloser.ai/p/322654002125/full#finding-label-and-serving-arithmetic-panel-arithmetic-needs-confirmation"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"22 servings × 20 g = 440 g, matching the printed net weight 454 g (NET WT 16 OZ (454 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":"22 servings × 20 g = 440 g, matching the printed net weight 454 g (NET WT 16 OZ (454 G)). 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_collagen"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-a88ecedbd3d5","evidence_url":"https://lookcloser.ai/e/ev-a88ecedbd3d5","content_fingerprint":"sha256:5a10400b0ce23043c423d10560ed8e5f7239a187387e5b1b3ff75d3eda4e6486","registry_receipts":[],"evidence":{"summary":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. 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Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/322654002125/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"Reviews accumulated gradually","detail":"Written reviews grew from 9746 to 9456 across 2026-02-13 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~23).","proof":{"first":["2026-02-13",9746],"last":["2026-07-24",9456],"max_30d_review_gain":23},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B005KG7EDU","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-25","presentation_tone":"ok","evidence_id":"ev-6153e9fdb533","evidence_url":"https://lookcloser.ai/e/ev-6153e9fdb533","content_fingerprint":"sha256:dd69463874a9419c43b4f3beeb553b28f247f9adf1f6914fd8f363b1f22f65e1","registry_receipts":[],"evidence":{"summary":{"first":["2026-02-13",9746],"last":["2026-07-24",9456],"max_30d_review_gain":23},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked keepa.","found":"Written reviews grew from 9746 to 9456 across 2026-02-13 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~23)."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/322654002125/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"This record does not currently hold an identity-bound public label filing for the exact product. 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That is a LookCloser coverage gap, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/322654002125/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/322654002125/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 9,741 on 2026-02-02 to 9,456 on 2026-07-24 (net -285). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 9,741 on 2026-02-02 to 9,456 on 2026-07-24 (net -285). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B005KG7EDU","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-f508bc99e479","evidence_url":"https://lookcloser.ai/e/ev-f508bc99e479","content_fingerprint":"sha256:d04e73c67d77892e9013fedfa399cf91a4ea3b91bfe9e8c487112c02957b96c0","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 9,741 on 2026-02-02 to 9,456 on 2026-07-24 (net -285). 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Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/322654002125/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00322654002125","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-7776fb416a52","evidence_url":"https://lookcloser.ai/e/ev-7776fb416a52","content_fingerprint":"sha256:f05c6322350f8f5857b6d712e9c4c07e5b1ed8f1071d020bdddddf16396b2314","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00322654002125","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/322654002125/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"},{"id":"lookcloser-record-check-brand-ownership-record-not-retained","source":"LookCloser record check","class":"gap","severity":"info","weight":14,"headline":"Brand ownership record not retained","detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tmsearch.uspto.gov/","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-25","presentation_tone":"gap","evidence_id":"ev-337e083c2241","evidence_url":"https://lookcloser.ai/e/ev-337e083c2241","content_fingerprint":"sha256:2d38c2a14bad4703712e11b476d64f1b3851641582634dcd0bd6d812cace8eb1","registry_receipts":[],"evidence":{"summary":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-25","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/322654002125/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-ce32a57707c1","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:label-and-serving-arithmetic-panel-arithmetic-needs-confirmation","primary_source":"facts_panel","claim":"Panel arithmetic needs confirmation","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing-image panel produced 32,000 mg across 21 actives for an ≈20,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it.","proof":{"detail":"The listing-image panel produced 32,000 mg across 21 actives for an ≈20,000 mg serving. That cannot be reconciled; the physical label or another exact filed document must settle it."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:03c161d200d39563359f7889938da987499d2e4c3c77c27b13f57e1cf0611cc1","evidence_url":"https://lookcloser.ai/e/ev-ce32a57707c1"},{"evidence_id":"ev-a88ecedbd3d5","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_collagen","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen.","proof":{"detail":"Published sources describe how collagen peptides have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: collagen peptide supplementation trial, WebMD search: collagen."},"source_refs":[{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:5a10400b0ce23043c423d10560ed8e5f7239a187387e5b1b3ff75d3eda4e6486","evidence_url":"https://lookcloser.ai/e/ev-a88ecedbd3d5"},{"evidence_id":"ev-f1b956869338","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “Great Lakes Gelatin,” while the retained package/panel image reads “Great La Wellness.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “Great Lakes Gelatin,” while the retained package/panel image reads “Great La Wellness.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:ca49c7c7398c8c3637a20b229c271e1d00396f6b902cbc2b1f0d60d67f8fd9d4","evidence_url":"https://lookcloser.ai/e/ev-f1b956869338"},{"evidence_id":"ev-dc8c565a0a0d","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"22 servings × 20 g = 440 g, matching the printed net weight 454 g (NET WT 16 OZ (454 G)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"22 servings × 20 g = 440 g, matching the printed net weight 454 g (NET WT 16 OZ (454 G)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:4d8bd78c02b5a436cf7fc1de447165510e9b4b755cb154b96fa5fcdb5c4069c4","evidence_url":"https://lookcloser.ai/e/ev-dc8c565a0a0d"},{"evidence_id":"ev-6534df61c743","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists.","proof":{"detail":"This record does not currently hold an identity-bound public label filing for the exact product. That is a LookCloser coverage gap, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:be8b9be19f9378c531f861ab0ece61a586d01abc87bab11be3f24dec08ee0d2f","evidence_url":"https://lookcloser.ai/e/ev-6534df61c743"},{"evidence_id":"ev-337e083c2241","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-07-25","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:2d38c2a14bad4703712e11b476d64f1b3851641582634dcd0bd6d812cace8eb1","evidence_url":"https://lookcloser.ai/e/ev-337e083c2241"},{"evidence_id":"ev-7776fb416a52","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 322654002125 to \"Collagen hydrolysate\" (Great Lakes Wellness), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00322654002125","observed_at":"2026-07-25","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:f05c6322350f8f5857b6d712e9c4c07e5b1ed8f1071d020bdddddf16396b2314","evidence_url":"https://lookcloser.ai/e/ev-7776fb416a52"},{"evidence_id":"ev-f508bc99e479","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 9,741 on 2026-02-02 to 9,456 on 2026-07-24 (net -285). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 9,741 on 2026-02-02 to 9,456 on 2026-07-24 (net -285). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B005KG7EDU","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:d04e73c67d77892e9013fedfa399cf91a4ea3b91bfe9e8c487112c02957b96c0","evidence_url":"https://lookcloser.ai/e/ev-f508bc99e479"},{"evidence_id":"ev-d7f3f23b04e1","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B005KG7EDU","observed_at":"2026-07-25","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:d431641c5a6b5530f58a2f541481ea5401d6e9f42730ba876d17f3c42bf7f81b","evidence_url":"https://lookcloser.ai/e/ev-d7f3f23b04e1"},{"evidence_id":"ev-6153e9fdb533","record_id":"322654002125","gtin":"322654002125","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"Reviews accumulated gradually","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews grew from 9746 to 9456 across 2026-02-13 – 2026-07-24 with no single manufactured spike (largest 30-day gain ~23).","proof":{"first":["2026-02-13",9746],"last":["2026-07-24",9456],"max_30d_review_gain":23},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:dd69463874a9419c43b4f3beeb553b28f247f9adf1f6914fd8f363b1f22f65e1","evidence_url":"https://lookcloser.ai/e/ev-6153e9fdb533"},{"evidence_id":"ev-c6193a0a8471","record_id":"322654002125","gtin":"322654002125","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Lakes Wellness Collagen Peptides Powder – Supports Skin, Hair, Nails, Joints & Digestion –”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula — see Related research below. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…at Lakes Wellness Collagen Peptides Powder – Supports Skin, Hair, Nails, Joints & Digestion – Hydr…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B005KG7EDU","observed_at":"2026-07-25","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"pubmed_collagen","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=collagen+peptide+supplementation+randomized","observed_at":"2026-07-25","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-25","content_fingerprint":"sha256:56a0c9957c06a1f3b1eef58ab5d51cd399be132623402f619d898c8c71b8e890","evidence_url":"https://lookcloser.ai/e/ev-c6193a0a8471"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":20000,"percent_of_serving":null,"serving_mass_source":"serving size on the label, keyed to UPC 322654002125","ambiguity":null,"declared_actives_total_mg":31904,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":22,"pack_count":1,"units_conflict":false},"marketing_text":["Supports 5 signs of aging well","DISSOLVES 2x FASTER vs Leading Brands","2x Faster","Clump free, complete dissolve collagen for an easy wellness boost.","Glyphosate Free, Gluten Free and No Preservatives","This product does not contain common GE genes or proteins.","Packaged by weight, not volume. 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