LookCloser.aipublic supplement evidence
Exact product checked · GTIN 00323900045866Vicks · checked Jul 31, 2026 · on sale since Apr 15, 2025🇺🇸 USPTO wordmark owner · The Procter & Gamble Company · OHIO, USA
Quick read · Vicks

ZzzQuil Pure Zzzs + Magnesium

Checked against public sources on July 31, 2026 · LookCloser does not sell or recommend supplements.

60gummies · 30 servings

Does the marketing hold up?

FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Is the dose real?Listing and panel agreeboth say 110 mg of Magnesium
What a serving costs$0.38per serving, at the checked price
Is it tested?No testing claim made
Who’s behind it?🇺🇸The Procter & Gamble Companycorporation · OHIO, USA
Is it the real thing?Barcode matches outside records
Trouble on record?Brand history — not this product

“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.

2✓ checked out1◖ partly confirmed1△ support not foundno contradictions · brand-level recall on file
The label itself

What the Supplement Facts panel says

Serving size 2 Gummies · 30 servings per container

Calories20
Total Carbohydrate4 g
Total Sugars3 g
Includes Added Sugars3 g
Magnesium (as magnesium citrate)110 mg
Melatonin2 mg
Proprietary Blend30 mg

Printed on the package: Gluten Free

We read 7 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.

Marketing claims, checked

The checks, one by one

2 promises check out. 1 needs a closer look, and 1 remain open.

Matches the label2

“Magnesium 110 mg per serving”

The label promises 110 mg per serving. The panel says 110 mg. They match.

Evidence →
“Melatonin 2 mg per serving”

The label promises 2 mg per serving. The panel says 2 mg. They match.

Evidence →

Partly confirmed1

“supports healthy muscle”

Ingredient evidence exists; on dose: label claims 2 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).

Evidence →

Ingredient research can support context, but it is not a trial of this exact product.

Claimed without support found1

“BERRY FLAVORED: these fast-acting melatonin gummies^ are mixed berry flavored - you'll look forward to falling asleep, whether you're at home or…”

We found no study of this product measuring the stated outcome over the stated timeframe.

Evidence →
Quick read · 2 useful findings

What is worth knowing.

Headlines first. Open evidence only when you want the source trail.

Needs explanationAny trouble in public records?

FDA recall appears in this brand's history

An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.

Evidence and sources

This recall is not about the product on this page. The Procter & Gamble Company recalled a different product on July 12, 2022. FDA has since closed that case. The recalled item was “Vicks ZzzQuil Liquid Melatonin Syrup Adult 8oz plastic bottle sold as single and twin pack”. …

Locked evidence record →Open the full source-linked finding
Needs explanationIs the label honest?

Ingredient amounts are hidden inside “Proprietary Blend”

A blend total may be legal, but it prevents you from knowing whether any individual ingredient reaches a meaningful amount.

Evidence and sources

The panel lists “Proprietary Blend” (30 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.

Locked evidence record →Open the full source-linked finding
What remains open 3
  • We have not found a public label filing for this exact product.
  • Barcode checksum is valid; no independent product record was found.
  • No dated review-history series is on file yet.

These are evidence gaps, not strikes against the product.

Who owns the brand wordmark?
🇺🇸
The Procter & Gamble CompanyCorporation · exact supplement-class mark for VICKS
Registration6586127
Registered2021-12-14
AssignmentsNo transfers recorded

Filed address
One Procter & Gamble Plaza, Cincinnati, OHIO 45202, UNITED STATES

USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗

Research behind the findings

Dose and research context

We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.

Background reading

What the research says about these amounts

Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.

The panel lists 110 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.

0studied 200 mg–420 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

The panel lists 2 mg of melatonin per serving. Studies we found used 0.5 mg–5 mg a day, so this sits inside that range.

0studied 0.5 mg–5 mg

Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.

Where it sells

Price check for this exact product

Amazon

Exact UPC/GTIN match
$11.29

$0.38 per labeled serving

matching UPC/GTIN · checked Jul 31, 2026

View on Amazon ↗

iHerb

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Target

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

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Walmart

Not confirmed
No exact listing saved

We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.

Search Walmart ↗

Only one exact price was available at build time; prices change by date, seller, and promotion.

Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.

Want the complete evidence trail?

The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.

Read / share full evidence →

Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.