The label promises 110 mg per serving. The panel says 110 mg. They match.

ZzzQuil Pure Zzzs + Magnesium
Checked against public sources on July 31, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
FDA recall appears in this brand's history. An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
What the Supplement Facts panel says
| Calories | 20 |
|---|---|
| Total Carbohydrate | 4 g |
| Total Sugars | 3 g |
| Includes Added Sugars | 3 g |
| Magnesium (as magnesium citrate) | 110 mg |
| Melatonin | 2 mg |
| Proprietary Blend | 30 mg |
Printed on the package: Gluten Free
We read 7 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
The checks, one by one
2 promises check out. 1 needs a closer look, and 1 remain open.
✓Matches the label2
The label promises 2 mg per serving. The panel says 2 mg. They match.
◐Partly confirmed1
Ingredient evidence exists; on dose: label claims 2 mg/serving — within the range commonly used in research (sleep trials commonly use 0.5–5 mg; higher doses are not shown to work better and gummy products have repeatedly been found to differ from their labels).
Ingredient research can support context, but it is not a trial of this exact product.
△Claimed without support found1
We found no study of this product measuring the stated outcome over the stated timeframe.
What is worth knowing.
Headlines first. Open evidence only when you want the source trail.
FDA recall appears in this brand's history
An exact-product recall is a direct signal. A different product from the same firm is company context, not a strike against this item.
Evidence and sources
This recall is not about the product on this page. The Procter & Gamble Company recalled a different product on July 12, 2022. FDA has since closed that case. The recalled item was “Vicks ZzzQuil Liquid Melatonin Syrup Adult 8oz plastic bottle sold as single and twin pack”. …
Locked evidence record →Open the full source-linked findingWhat remains open 3
- We have not found a public label filing for this exact product.
- Barcode checksum is valid; no independent product record was found.
- No dated review-history series is on file yet.
These are evidence gaps, not strikes against the product.
Filed address
One Procter & Gamble Plaza, Cincinnati, OHIO 45202, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
Dose and research context
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
What the research says about these amounts
Not a score. Studies disagree with each other and change over time, so this sits beside the evidence rather than counting toward it — it is here so you can read the sources yourself.
The panel lists 110 mg of magnesium per serving. Studies we found used 200 mg–420 mg a day, so this sits below that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
The panel lists 2 mg of melatonin per serving. Studies we found used 0.5 mg–5 mg a day, so this sits inside that range.
Study ranges differ between trials and change as research changes. This is background reading, not a pass, a failure, or a recommendation.
Price check for this exact product
Amazon
Exact UPC/GTIN match$0.38 per labeled serving
matching UPC/GTIN · checked Jul 31, 2026
View on Amazon ↗iHerb
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗Target
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗Walmart
Not confirmedWe only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Only one exact price was available at build time; prices change by date, seller, and promotion.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
Want the complete evidence trail?
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built August 02, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.