Checked against public sources on August 2, 2026 · LookCloser does not sell or recommend supplements.
Does the marketing hold up?
Every ingredient shows its amount · 9 ingredients listed. Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
“Couldn’t verify” means we looked and found no public proof — not a mark against the product. Most supplement claims cannot be independently verified by anyone, so grey is the normal state of this industry.
| Vitamin A (as Retinyl Palmitate) | 225.00 mcg RAE |
|---|---|
| Vitamin D-3 (as Cholecalciferol in MCT) | 10 mcg |
| Vitamin E (as D-alpha Tocopherol) | 4.55 mg |
| Thiamin (as Thiamine HCL) | 0.5 mg |
| Riboflavin (as Riboflavin-5 phosphate sodium) | 0.6 mg |
| Niacin (as Niacinamide) | 4 mg |
| Vitamin B-6 (as Pyridoxine HCL) | 0.4 mg |
| Vitamin B-12 (as Cyanocobalamin) | 0.5 mcg |
| Elemental Iron (as Polysaccharide Iron Complex) | 10 mg |
Printed on the package: Clean Label Project · Clean Label Project Certified · Purity Award · KOSHER · CERTIFIED GLUTEN FREE · GFCO.ORG
We read 9 lines from the package photograph. It is our transcript of the label, not the manufacturer’s panel, and it may be incomplete.
1 promise needs a closer look.
We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.
Headlines first. Open evidence only when you want the source trail.
Every ingredient shows its real amount — nothing is hidden in a proprietary blend.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Locked evidence record →Open the full source-linked findingThe barcode matches, so we are checking the right product rather than a look-alike.
The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings.
Locked evidence record →Open the full source-linked findingThese are evidence gaps, not strikes against the product.
Filed address
204 WEST PARK AVENUE, SOUTH CAROLINA 29601, UNITED STATES
USPTO identifies the public owner or applicant behind this brand wordmark. This does not by itself identify the product manufacturer or prove where the product was made. Open USPTO source ↗
We could not match an amount on this product to a studied range for the same ingredient, so these links are ingredient background rather than a measurement of this product.
$0.36 per labeled serving
matching UPC/GTIN · checked Aug 3, 2026
View on Amazon ↗$0.52 per labeled serving
matching UPC/GTIN · checked Aug 2, 2026
View on Brand website ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search iHerb ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Target ↗We only show a price when the seller publishes the same barcode as the bottle. We haven’t found that match here.
Search Walmart ↗Same UPC/GTIN observed across 2 sellers. Amazon was lowest at $17.99; Brand website was highest at $26.00 — a $8.01 range at check time.
Reference prices only · no affiliate links · every compared seller must publish the matching UPC/GTIN.
The summary stops at product-specific facts. The full report preserves every source, calculation, limitation, and unresolved check for review or sharing.
Record built August 03, 2026. Sources: source listing observed at check time · USPTO Trademark Search · Keepa exact-listing history · NIH / published research · certification and regulator records where available. LookCloser publishes evidence and gaps; it does not advise for or against any supplement. Evidence-based corrections welcome.