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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85006851&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 3932721","registry_name":"USPTO","standard":null,"identifier":"Registration 3932721"}],"evidence_id":"ev-a08511341df0","evidence_url":"https://lookcloser.ai/e/ev-a08511341df0","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"multivitamin / greens blend","label":"NIH ODS — Multivitamin/mineral supplements fact sheet","url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"multivitamin / greens blend","label":"PubMed search: multivitamin supplementation outcomes","url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Each ingredient’s amount is disclosed","summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","lead_finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists GENSAVIS PHARMACEUTICALS, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=85006851&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-a08511341df0","evidence_url":"https://lookcloser.ai/e/ev-a08511341df0","content_fingerprint":"sha256:70159c95912a982fea515451382450aa77da868c9efa66bbd80918d371a3c496","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85006851&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 3932721","registry_name":"USPTO","standard":null,"identifier":"Registration 3932721"}],"evidence":{"summary":"USPTO lists GENSAVIS PHARMACEUTICALS, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85006851&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 3932721","receipt_label":"USPTO · Registration 3932721"}],"observed_at":"2026-08-02","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists GENSAVIS PHARMACEUTICALS, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/352304716508/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://novaferrum.com/products/novaferrum-multivitamin-with-iron-pediatric-drops","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-15d3943c18cd","evidence_url":"https://lookcloser.ai/e/ev-15d3943c18cd","content_fingerprint":"sha256:ddda3e5b4f97ef9bd01848df11cc48e6ef8df198dcef61c5f03f704ff7f79b13","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://novaferrum.com/products/novaferrum-multivitamin-with-iron-pediatric-drops","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/352304716508/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00S7K1432","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-fc1bec9a7179","evidence_url":"https://lookcloser.ai/e/ev-fc1bec9a7179","content_fingerprint":"sha256:a2bb67bfec3d599480be5696ce0e0783fb2c4255a150aa3ad8d003d42e43cc22","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/352304716508/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B00S7K1432","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-01c5d5e5fb92","evidence_url":"https://lookcloser.ai/e/ev-01c5d5e5fb92","content_fingerprint":"sha256:02fb0237fb16d2fa64d40bf7f5b00c7fc0407b0e3c8414cdcc314e5f68820e5c","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/352304716508/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NovaFerrum%22+OR+product_description:%22NovaFerrum%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"caution","evidence_id":"ev-045a6825d755","evidence_url":"https://lookcloser.ai/e/ev-045a6825d755","content_fingerprint":"sha256:3fb00d7c4b34a6a8228036ceb01d94477163859d5b07eb5fd2684b965e9b5885","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","report_url":"https://lookcloser.ai/p/352304716508/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00S7K1432","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-e80370add5a8","evidence_url":"https://lookcloser.ai/e/ev-e80370add5a8","content_fingerprint":"sha256:41758455d4312319f25fb874e2c270bad6aa0b758da85784896d2e6ddeb7e651","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00S7K1432","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/352304716508/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B00S7K1432","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-fa19837fe782","evidence_url":"https://lookcloser.ai/e/ev-fa19837fe782","content_fingerprint":"sha256:44eaaf61fe7e1254f4bb1d3b06eb3b0c6b4cbfca86ea9adfc52366e97029fd9c","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00S7K1432","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/352304716508/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"Barcode record is too sparse to confirm identity","detail":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00352304716508","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-e469415da75a","evidence_url":"https://lookcloser.ai/e/ev-e469415da75a","content_fingerprint":"sha256:536ce1a9cc0fc768610c3b05e65bad164a804680fcf779b9e472bb5a2a052434","registry_receipts":[],"evidence":{"summary":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00352304716508","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"html_anchor":"finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","report_url":"https://lookcloser.ai/p/352304716508/full#finding-barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity"}],"evidence_records":[{"evidence_id":"ev-a08511341df0","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists GENSAVIS PHARMACEUTICALS, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists GENSAVIS PHARMACEUTICALS, LLC (LIMITED LIABILITY COMPANY; CORPORATION) in TEXAS, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85006851&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 3932721","receipt_label":"USPTO · Registration 3932721"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:70159c95912a982fea515451382450aa77da868c9efa66bbd80918d371a3c496","evidence_url":"https://lookcloser.ai/e/ev-a08511341df0"},{"evidence_id":"ev-15d3943c18cd","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “NovaFerrum YUM - Multivitamin with Iron for Infants, Toddlers & Kids (2 & 4 FL OZ) Ages 4 & Under” (variant: 2 fl oz (50 mL)) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://novaferrum.com/products/novaferrum-multivitamin-with-iron-pediatric-drops","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:ddda3e5b4f97ef9bd01848df11cc48e6ef8df198dcef61c5f03f704ff7f79b13","evidence_url":"https://lookcloser.ai/e/ev-15d3943c18cd"},{"evidence_id":"ev-a036b686c33a","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_multivitamin","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:9fe3f425bc4f8173bcfc000eeab4f747e0579498f08a5c83fcd30f20208972ae","evidence_url":"https://lookcloser.ai/e/ev-a036b686c33a"},{"evidence_id":"ev-045a6825d755","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NovaFerrum%22+OR+product_description:%22NovaFerrum%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NovaFerrum","receipt_label":"FDA enforcement search · NovaFerrum"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:3fb00d7c4b34a6a8228036ceb01d94477163859d5b07eb5fd2684b965e9b5885","evidence_url":"https://lookcloser.ai/e/ev-045a6825d755"},{"evidence_id":"ev-fc1bec9a7179","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:a2bb67bfec3d599480be5696ce0e0783fb2c4255a150aa3ad8d003d42e43cc22","evidence_url":"https://lookcloser.ai/e/ev-fc1bec9a7179"},{"evidence_id":"ev-01c5d5e5fb92","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:02fb0237fb16d2fa64d40bf7f5b00c7fc0407b0e3c8414cdcc314e5f68820e5c","evidence_url":"https://lookcloser.ai/e/ev-01c5d5e5fb92"},{"evidence_id":"ev-e469415da75a","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:barcode-gtin-record-barcode-record-is-too-sparse-to-confirm-identity","primary_source":"barcode_search","claim":"Barcode record is too sparse to confirm identity","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing.","proof":{"detail":"Open Food Facts resolves 352304716508 to \"Multi vitamin with Iron\" (brand not supplied), but that record lacks enough exact brand/product detail to confirm or contradict this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00352304716508","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:536ce1a9cc0fc768610c3b05e65bad164a804680fcf779b9e472bb5a2a052434","evidence_url":"https://lookcloser.ai/e/ev-e469415da75a"},{"evidence_id":"ev-fa19837fe782","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 2,365 on 2025-07-05 to 2,491 on 2026-07-26 (net +126). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00S7K1432","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:44eaaf61fe7e1254f4bb1d3b06eb3b0c6b4cbfca86ea9adfc52366e97029fd9c","evidence_url":"https://lookcloser.ai/e/ev-fa19837fe782"},{"evidence_id":"ev-e80370add5a8","record_id":"352304716508","gtin":"352304716508","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B00S7K1432","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:41758455d4312319f25fb874e2c270bad6aa0b758da85784896d2e6ddeb7e651","evidence_url":"https://lookcloser.ai/e/ev-e80370add5a8"},{"evidence_id":"ev-7aa49c74f167","record_id":"352304716508","gtin":"352304716508","claim_key":"claim:clinical","primary_source":"source_listing","claim":"“in a Clinical Trial: NovaFerrum has been clinically proven to be Safe, Well Tolerated, and Effective at raising iron”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…Proven in a Clinical Trial: NovaFerrum has been clinically proven to be Safe, Well Tolerated, and Effective at raising iron levels.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B00S7K1432","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact sheet"},{"source":"pubmed_vitamin-a","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+a%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-d","source_url":"https://ods.od.nih.gov/factsheets/VitaminD-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin d","receipt_label":"NIH ODS · vitamin d fact sheet"},{"source":"pubmed_vitamin-d","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+d%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_vitamin-e","source_url":"https://ods.od.nih.gov/factsheets/VitaminE-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin e","receipt_label":"NIH ODS · vitamin e fact sheet"},{"source":"pubmed_vitamin-e","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22vitamin+e%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_thiamin","source_url":"https://ods.od.nih.gov/factsheets/Thiamin-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"thiamin","receipt_label":"NIH ODS · thiamin fact sheet"},{"source":"pubmed_thiamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22thiamin%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_riboflavin","source_url":"https://ods.od.nih.gov/factsheets/Riboflavin-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"riboflavin","receipt_label":"NIH ODS · riboflavin fact sheet"},{"source":"pubmed_riboflavin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22riboflavin%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_iron","source_url":"https://ods.od.nih.gov/factsheets/Iron-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"iron","receipt_label":"NIH ODS · iron fact sheet"},{"source":"pubmed_iron","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22iron%22","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"nih_ods_multivitamin","source_url":"https://ods.od.nih.gov/factsheets/MVMS-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"multivitamin / greens blend","receipt_label":"NIH ODS — Multivitamin/mineral supplements fact sheet"},{"source":"pubmed_multivitamin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=multivitamin+supplementation+health+outcomes","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:0f6a263e5167d8d8a3fb223081ef948bd8f65f9978168f07d97f58ca2b3197d9","evidence_url":"https://lookcloser.ai/e/ev-7aa49c74f167"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":50,"pack_count":1,"units_conflict":false},"marketing_text":["YUM!","DIETARY SUPPLEMENT","RASPBERRY GRAPE FLAVORED","PEDIATRIC DROPS","FOR INFANTS & CHILDREN UNDER 4 YEARS OF 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The claim may rest on ingredient research rather than a trial of this product.","status":"not-substantiated"},{"kind":"efficacy","label":"Benefit claim","snippet":"…Immune Support…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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