{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"608870160116","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-18T17:12:56-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"608870160116","listing_identifier":"B0GYVCF642","brand":"InfiniWell","title":"Infiniwell Cellular Energy Pro™","listing_title":"InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle Strength & Aging Support (60 Capsules)","identity":{"canonical_gtin":"00608870160116","source_listing_gtin":"00608870160116","listing_identifier":"B0GYVCF642","product_image":"https://m.media-amazon.com/images/I/61UhmrKJDJL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0GYVCF642","primary_url":"https://m.media-amazon.com/images/I/61UhmrKJDJL.jpg","image_count":8,"last_attempted":"2026-08-18T17:12:56-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","brand_store_gtin"],"brand_consistency":{"status":"mismatch","compatible":false,"listing_brand":"InfiniWell","package_brand":"Clinicians' Choice","match_method":"different_package_and_listing_brand_text","similarity":0.3077},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"InfiniWell Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"220 Lexington Green Circle, Lexington, KENTUCKY 40503, UNITED STATES","address_public":"KENTUCKY 40503, UNITED STATES","serial_number":"98171366","registration_number":"7487506","wordmark":"INFINIWELL","status_description":"REGISTERED","filed_date":"2023-09-08T00:00:00","first_use_commerce_date":"2021-08-15","registration_date":"2024-08-27","assignment_recorded":false,"goods_services":["IC 005: Nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"InfiniWell Inc.","country":"DELAWARE, USA","address":"220 Lexington Green Circle, Lexington, KENTUCKY 40503, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Listing brand: InfiniWell · package: Clinicians' Choice","deck":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","display_mode":"single_home_per_finding","finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","certification-laboratory-record-testing-claimed-documentation-not-found","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin","certification-laboratory-record-testing-claimed-documentation-not-found","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","card_type":"package_brand_mismatch","question":"owner","tone":"warn","weight":94,"headline":"Listing brand: InfiniWell · package: Clinicians' Choice","evidence":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. …","so_what":"Ownership and outside records for the listing brand may not describe the branding printed on the package. Confirm the package identity before treating them as the same brand.","source":"Exact listing and retained package","source_links":[],"registry_receipts":[],"evidence_id":"ev-dc27aad88cab","evidence_url":"https://lookcloser.ai/e/ev-dc27aad88cab","presentation_home":"finding_catalog"},{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B0GYVCF642","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-ad5c66d401b5","evidence_url":"https://lookcloser.ai/e/ev-ad5c66d401b5","presentation_home":"claim_scorecard"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-9acfa393d9b2","evidence_url":"https://lookcloser.ai/e/ev-9acfa393d9b2","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 608870160116.","evidence":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-029aac2a8718","evidence_url":"https://lookcloser.ai/e/ev-029aac2a8718","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for NMN.","evidence":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","role":"NMN (nicotinamide mononucleotide) context · not product evidence"},{"label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","role":"NMN (nicotinamide mononucleotide) context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-f33afa37e8eb","evidence_url":"https://lookcloser.ai/e/ev-f33afa37e8eb","presentation_home":"research_section"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Owner record for listing brand InfiniWell: InfiniWell Inc. · corporation, DELAWARE, USA","evidence":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. …","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7487506","registry_name":"USPTO","standard":null,"identifier":"Registration 7487506"}],"evidence_id":"ev-be4ce8905d7a","evidence_url":"https://lookcloser.ai/e/ev-be4ce8905d7a","presentation_home":"ownership_section"}],"research_links":[{"ingredient":"NMN (nicotinamide mononucleotide)","label":"PubMed search: nicotinamide mononucleotide human trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","product_evidence":false},{"ingredient":"NMN (nicotinamide mononucleotide)","label":"ClinicalTrials.gov — NMN","url":"https://clinicaltrials.gov/search?term=nicotinamide%20mononucleotide","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found.","No dated review-history series is on file yet."]},"tldr":{"assessment":"caution","headline":"Package brand differs from the listing brand","summary":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","lead_finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","key_findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","class":"warn","headline":"Package brand differs from the listing brand","source":"Exact listing and retained package","scope":"exact_listing"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Package brand differs from the listing brand","detail":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","lead_finding_id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Package brand differs from the listing brand.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"exact-listing-and-retained-package-package-brand-differs-from-the-listin","source":"Exact listing and retained package","class":"warn","noted":false,"severity":"warn","weight":72,"headline":"Package brand differs from the listing brand","detail":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GYVCF642","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"warn","evidence_id":"ev-dc27aad88cab","evidence_url":"https://lookcloser.ai/e/ev-dc27aad88cab","content_fingerprint":"sha256:c3a1a0b84a5b618fb337ff13e4c848a43c5b7f0f6a1520e0b2957b4c7260a5e1","registry_receipts":[],"evidence":{"summary":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"html_anchor":"finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin","report_url":"https://lookcloser.ai/p/608870160116/full#finding-exact-listing-and-retained-package-package-brand-differs-from-the-listin"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-9acfa393d9b2","evidence_url":"https://lookcloser.ai/e/ev-9acfa393d9b2","content_fingerprint":"sha256:130275e9772375fcbe92cc474c1b79103652e2048c552be67f04f735d036956f","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/608870160116/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search","facts_panel"],"source_url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-be4ce8905d7a","evidence_url":"https://lookcloser.ai/e/ev-be4ce8905d7a","content_fingerprint":"sha256:889b1da67e2651a1176e363ab87d03291682c37affa5a42483ee4ec0b9b7f6d9","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 7487506","registry_name":"USPTO","standard":null,"identifier":"Registration 7487506"}],"evidence":{"summary":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7487506","receipt_label":"USPTO · Registration 7487506"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/608870160116/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://infiniwell.com/products/cellular-energy-pro","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-029aac2a8718","evidence_url":"https://lookcloser.ai/e/ev-029aac2a8718","content_fingerprint":"sha256:d49c7a68637adec35cf08ec8cc1fda7c613e66be897beabd92dc010ee91bb8eb","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/608870160116/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GYVCF642","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-b80811cfb08e","evidence_url":"https://lookcloser.ai/e/ev-b80811cfb08e","content_fingerprint":"sha256:5db15720692d81693f7fb74ceca93af971afcfd75f9a43e333757879428a8851","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/608870160116/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0GYVCF642","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-b6e13bac7bf3","evidence_url":"https://lookcloser.ai/e/ev-b6e13bac7bf3","content_fingerprint":"sha256:98d98fc34d7e07fc2c9d02b0598546627029a7980f67e1170caf1898431526a5","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GYVCF642","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/608870160116/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0GYVCF642","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ad5c66d401b5","evidence_url":"https://lookcloser.ai/e/ev-ad5c66d401b5","content_fingerprint":"sha256:e41d5d27c0d7fd3f5b1f3c13d0263b64f57a4c572945eedb1ee58f240bd651d1","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/608870160116/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_nmn"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-f33afa37e8eb","evidence_url":"https://lookcloser.ai/e/ev-f33afa37e8eb","content_fingerprint":"sha256:27009031b88c4ef936e87d41b9fbfae5a098f6c4b3ebf38eea0cbcb69f3f74eb","registry_receipts":[],"evidence":{"summary":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","source_refs":["pubmed_nmn"],"source_records":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/608870160116/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0GYVCF642","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-3cf8d870ddba","evidence_url":"https://lookcloser.ai/e/ev-3cf8d870ddba","content_fingerprint":"sha256:395fd3646fa4a85694c45cfcd22d51445a49e3ffda581dedf50095af9c5143b2","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/608870160116/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22InfiniWell%22+OR+product_description:%22InfiniWell%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-2587c782bc9c","evidence_url":"https://lookcloser.ai/e/ev-2587c782bc9c","content_fingerprint":"sha256:4d8c497d93730fc3c479e7281b70b0f73137caaa8b425d711bce891bc66b56ab","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22InfiniWell%22+OR+product_description:%22InfiniWell%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"InfiniWell","receipt_label":"FDA enforcement search · InfiniWell"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/608870160116/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00608870160116","scope":"exact_product","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-46016a257ad3","evidence_url":"https://lookcloser.ai/e/ev-46016a257ad3","content_fingerprint":"sha256:7a4648238c52a1e7d63b76aab6346d1bef412aefdac3d76db7f5caf5a06fe534","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00608870160116","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/608870160116/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-dc27aad88cab","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:exact-listing-and-retained-package-package-brand-differs-from-the-listin","primary_source":"facts_panel","claim":"Package brand differs from the listing brand","bucket":"claimed_no_support","looked":"LookCloser checked Exact listing and retained package.","found":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product.","proof":{"detail":"The exact product listing names “InfiniWell,” while the retained package/panel image reads “Clinicians' Choice.” This can reflect a product line, catalog error, changed listing, or different packaging; it does not prove substitution. Confirm the package identity before applying ownership or other brand-level records to this product."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:c3a1a0b84a5b618fb337ff13e4c848a43c5b7f0f6a1520e0b2957b4c7260a5e1","evidence_url":"https://lookcloser.ai/e/ev-dc27aad88cab"},{"evidence_id":"ev-be4ce8905d7a","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding.","proof":{"detail":"USPTO lists InfiniWell Inc. (CORPORATION) in DELAWARE, USA for the listing brand wordmark “InfiniWell”. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product. The retained package uses a different brand name, so this owner record does not settle who owns that package branding."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 7487506","receipt_label":"USPTO · Registration 7487506"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:889b1da67e2651a1176e363ab87d03291682c37affa5a42483ee4ec0b9b7f6d9","evidence_url":"https://lookcloser.ai/e/ev-be4ce8905d7a"},{"evidence_id":"ev-029aac2a8718","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Cellular Energy Pro™” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:d49c7a68637adec35cf08ec8cc1fda7c613e66be897beabd92dc010ee91bb8eb","evidence_url":"https://lookcloser.ai/e/ev-029aac2a8718"},{"evidence_id":"ev-9acfa393d9b2","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_nmn","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:130275e9772375fcbe92cc474c1b79103652e2048c552be67f04f735d036956f","evidence_url":"https://lookcloser.ai/e/ev-9acfa393d9b2"},{"evidence_id":"ev-2587c782bc9c","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22InfiniWell%22+OR+product_description:%22InfiniWell%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"InfiniWell","receipt_label":"FDA enforcement search · InfiniWell"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:4d8c497d93730fc3c479e7281b70b0f73137caaa8b425d711bce891bc66b56ab","evidence_url":"https://lookcloser.ai/e/ev-2587c782bc9c"},{"evidence_id":"ev-b80811cfb08e","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:5db15720692d81693f7fb74ceca93af971afcfd75f9a43e333757879428a8851","evidence_url":"https://lookcloser.ai/e/ev-b80811cfb08e"},{"evidence_id":"ev-3cf8d870ddba","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:395fd3646fa4a85694c45cfcd22d51445a49e3ffda581dedf50095af9c5143b2","evidence_url":"https://lookcloser.ai/e/ev-3cf8d870ddba"},{"evidence_id":"ev-46016a257ad3","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00608870160116","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:7a4648238c52a1e7d63b76aab6346d1bef412aefdac3d76db7f5caf5a06fe534","evidence_url":"https://lookcloser.ai/e/ev-46016a257ad3"},{"evidence_id":"ev-ad5c66d401b5","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:e41d5d27c0d7fd3f5b1f3c13d0263b64f57a4c572945eedb1ee58f240bd651d1","evidence_url":"https://lookcloser.ai/e/ev-ad5c66d401b5"},{"evidence_id":"ev-b6e13bac7bf3","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0GYVCF642","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:98d98fc34d7e07fc2c9d02b0598546627029a7980f67e1170caf1898431526a5","evidence_url":"https://lookcloser.ai/e/ev-b6e13bac7bf3"},{"evidence_id":"ev-f33afa37e8eb","record_id":"608870160116","gtin":"608870160116","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_nmn","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN.","proof":{"detail":"Published sources describe how NMN have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: PubMed search: nicotinamide mononucleotide human trial, ClinicalTrials.gov — NMN."},"source_refs":[{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:27009031b88c4ef936e87d41b9fbfae5a098f6c4b3ebf38eea0cbcb69f3f74eb","evidence_url":"https://lookcloser.ai/e/ev-f33afa37e8eb"},{"evidence_id":"ev-15de2827edbe","record_id":"608870160116","gtin":"608870160116","claim_key":"claim:testing","primary_source":"source_listing","claim":"“Tested Quality: Manufactured in”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Third-Party Tested Quality: Manufactured in U.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:ee39ec4050216e2285d07fa0ec71c5223db327c0ceddf0d65845bfb5cec5b353","evidence_url":"https://lookcloser.ai/e/ev-15de2827edbe"},{"evidence_id":"ev-38174727862c","record_id":"608870160116","gtin":"608870160116","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle Strength & Aging Support (60"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:2e4276402c4cb7e432a4a1a9fa5c7e5b64e30160ba89b0c51f8e20e1061622ce","evidence_url":"https://lookcloser.ai/e/ev-38174727862c"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":750,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":60,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["DUAL-PATHWAY CELLULAR ENERGY SUPPORT*","Dietary Supplement","NMN for NAD+ support and optimal delivery","Urolithin-A promotes cellular health and longevity","Benefits that build over time","Mornings feel easier. Afternoon dips fade away.*","Steadier daily energy. Sharper focus. More productive days.*","Daily activities feel easier. Your rhythm starts to return.*","Cellular support compounds for energy, muscle function, and healthy aging.*","Energy that holds under pressure"],"certification_text":["Gluten-Free","Soy-Free","Corn-Free","Vegan","Shellfish-Free","No Additives","Dairy-Free","Non-GMO"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…Third-Party Tested Quality: Manufactured in U.…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle Strength & Aging Support (60","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"InfiniWell\", \"product_name\": \"CELLULAR ENERGY PRO™\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"DUAL-PATHWAY CELLULAR ENERGY SUPPORT*\", \"Dietary Supplement\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"Liposomal NMN + Urolithin A\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"NMN for NAD+ support and optimal delivery\", \"Urolithin-A promotes cellular health and longevity\"], \"certifications\": []}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Benefits that build over time\", \"Mornings feel easier. Afternoon dips fade away.*\", \"Steadier daily energy. Sharper focus. More productive days.*\", \"Daily activities feel easier. Your rhythm starts to return.*\", \"Cellular support compounds for energy, muscle function, and healthy aging.*\"], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Energy that holds under pressure\", \"Support NAD+ production for sustained energy at the source\", \"Supports mitochondrial functional in the brain for enhanced focus, mental energy and sharpness\", \"CLINICAL EXPERIENCES\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Advanced liposomal absorption\", \"2 next-gen ingredients\", \"250 mg liposomal NMN for optimal NAD+ support\", \"Maximum bioavailability and enhanced absorption\", \"500 mg Urolithin A to support cellular cleaning and healthy aging support\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"Clinicians' Choice\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving size: 2 Capsules\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Urolithin A\", \"amount\": \"500\", \"unit\": \"mg\"}, {\"name\": \"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)\", \"amount\": \"250\", \"unit\": \"mg\"}], \"label_claims\": [\"Clean Ingredients\", \"Available On Fullscript\", \"Daily Value Not Established\"], \"certifications\": [\"Gluten-Free\", \"Soy-Free\", \"Corn-Free\", \"Vegan\", \"Shellfish-Free\", \"No Additives\", \"Dairy-Free\", \"Non-GMO\", \"Sesame-Free\", \"Nut-Free\", \"No Preservatives\", \"Prop.65 Compliant\", \"MADE IN A REGISTERED FACILITY\", \"FDA REGISTERED FACILITY\", \"GMP\", \"THIRD PARTY LAB TESTED\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Daily energy + muscle support\", \"NAD+ and mitochondrial support\", \"Noticeable everyday energy\", \"Daily foundational longevity support\", \"NAD+ support\", \"Cellular energy, vitality, healthy aging\"], \"certifications\": []}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"InfiniWell\", \"product_name\": \"CELLULAR ENERGY PRO\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules | Dietary Supplement\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Better days start at the cellular level\", \"96% recommend InfiniWell NMN\", \"91% can do more of what they enjoy\", \"88% experience more all-day energy\", \"SUPPORTS NAD+ FOR CELLULAR ENERGY\", \"Liposomal Delivery\"], \"certifications\": [\"Third-Party Tested\", \"Practitioner Recommended\"]}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/61UhmrKJDJL.jpg","https://m.media-amazon.com/images/I/615UDf4ld0L.jpg","https://m.media-amazon.com/images/I/71tpDE6PecL.jpg","https://m.media-amazon.com/images/I/71mUh5pPCKL.jpg","https://m.media-amazon.com/images/I/61QA4bSynYL.jpg","https://m.media-amazon.com/images/I/61luGAuSLhL.jpg","https://m.media-amazon.com/images/I/61oEGcDXbuL.jpg","https://m.media-amazon.com/images/I/71D7sFJACJL.jpg"],"facts_panel_image":5,"brand":"Clinicians' Choice","product_name":"CELLULAR ENERGY PRO™","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving size: 2 Capsules","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"60 Capsules","actives":[{"name":"Urolithin A","amount":"500","unit":"mg"},{"name":"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)","amount":"250","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["DUAL-PATHWAY CELLULAR ENERGY SUPPORT*","Dietary Supplement","NMN for NAD+ support and optimal delivery","Urolithin-A promotes cellular health and longevity","Benefits that build over time","Mornings feel easier. Afternoon dips fade away.*","Steadier daily energy. Sharper focus. More productive days.*","Daily activities feel easier. Your rhythm starts to return.*","Cellular support compounds for energy, muscle function, and healthy aging.*","Energy that holds under pressure"],"certifications":["Gluten-Free","Soy-Free","Corn-Free","Vegan","Shellfish-Free","No Additives","Dairy-Free","Non-GMO"],"panel_rows":[{"name":"Urolithin A","amount":"500","unit":"mg"},{"name":"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)","amount":"250","unit":"mg"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"InfiniWell\", \"product_name\": \"CELLULAR ENERGY PRO™\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"DUAL-PATHWAY CELLULAR ENERGY SUPPORT*\", \"Dietary Supplement\"], \"certifications\": []}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": \"Liposomal NMN + Urolithin A\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"NMN for NAD+ support and optimal delivery\", \"Urolithin-A promotes cellular health and longevity\"], \"certifications\": []}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Benefits that build over time\", \"Mornings feel easier. Afternoon dips fade away.*\", \"Steadier daily energy. Sharper focus. More productive days.*\", \"Daily activities feel easier. Your rhythm starts to return.*\", \"Cellular support compounds for energy, muscle function, and healthy aging.*\"], \"certifications\": []}\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Energy that holds under pressure\", \"Support NAD+ production for sustained energy at the source\", \"Supports mitochondrial functional in the brain for enhanced focus, mental energy and sharpness\", \"CLINICAL EXPERIENCES\"], \"certifications\": []}\n```\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Advanced liposomal absorption\", \"2 next-gen ingredients\", \"250 mg liposomal NMN for optimal NAD+ support\", \"Maximum bioavailability and enhanced absorption\", \"500 mg Urolithin A to support cellular cleaning and healthy aging support\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"Clinicians' Choice\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving size: 2 Capsules\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Urolithin A\", \"amount\": \"500\", \"unit\": \"mg\"}, {\"name\": \"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)\", \"amount\": \"250\", \"unit\": \"mg\"}], \"label_claims\": [\"Clean Ingredients\", \"Available On Fullscript\", \"Daily Value Not Established\"], \"certifications\": [\"Gluten-Free\", \"Soy-Free\", \"Corn-Free\", \"Vegan\", \"Shellfish-Free\", \"No Additives\", \"Dairy-Free\", \"Non-GMO\", \"Sesame-Free\", \"Nut-Free\", \"No Preservatives\", \"Prop.65 Compliant\", \"MADE IN A REGISTERED FACILITY\", \"FDA REGISTERED FACILITY\", \"GMP\", \"THIRD PARTY LAB TESTED\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Daily energy + muscle support\", \"NAD+ and mitochondrial support\", \"Noticeable everyday energy\", \"Daily foundational longevity support\", \"NAD+ support\", \"Cellular energy, vitality, healthy aging\"], \"certifications\": []}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"InfiniWell\", \"product_name\": \"CELLULAR ENERGY PRO\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"60 Capsules | Dietary Supplement\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Better days start at the cellular level\", \"96% recommend InfiniWell NMN\", \"91% can do more of what they enjoy\", \"88% experience more all-day energy\", \"SUPPORTS NAD+ FOR CELLULAR ENERGY\", \"Liposomal Delivery\"], \"certifications\": [\"Third-Party Tested\", \"Practitioner Recommended\"]}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/61UhmrKJDJL.jpg","https://m.media-amazon.com/images/I/615UDf4ld0L.jpg","https://m.media-amazon.com/images/I/71tpDE6PecL.jpg","https://m.media-amazon.com/images/I/71mUh5pPCKL.jpg","https://m.media-amazon.com/images/I/61QA4bSynYL.jpg","https://m.media-amazon.com/images/I/61luGAuSLhL.jpg","https://m.media-amazon.com/images/I/61oEGcDXbuL.jpg","https://m.media-amazon.com/images/I/71D7sFJACJL.jpg"],"facts_panel_image":5,"brand":"Clinicians' Choice","product_name":"CELLULAR ENERGY PRO™","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"Serving size: 2 Capsules","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"60 Capsules","actives":[{"name":"Urolithin A","amount":"500","unit":"mg"},{"name":"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)","amount":"250","unit":"mg"}],"responsible_parties":[],"websites":[],"label_claims":["DUAL-PATHWAY CELLULAR ENERGY SUPPORT*","Dietary Supplement","NMN for NAD+ support and optimal delivery","Urolithin-A promotes cellular health and longevity","Benefits that build over time","Mornings feel easier. Afternoon dips fade away.*","Steadier daily energy. Sharper focus. More productive days.*","Daily activities feel easier. Your rhythm starts to return.*","Cellular support compounds for energy, muscle function, and healthy aging.*","Energy that holds under pressure"],"certifications":["Gluten-Free","Soy-Free","Corn-Free","Vegan","Shellfish-Free","No Additives","Dairy-Free","Non-GMO"],"panel_rows":[{"name":"Urolithin A","amount":"500","unit":"mg"},{"name":"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotinamide Mononucleotide)","amount":"250","unit":"mg"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"niacin","declared_name":"Beta-Nicotinamide Mononucleotide (as Liposomal Beta-Nicotina","ods_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=niacin","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","ul":35,"ul_unit":"mg","ul_scope":"supplemental/added niacin, adults","pubmed_count":2689}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Brand website",109.95],["Retailer listing",109.95]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00608870160116","source_listing_gtin":"00608870160116","retailer_gtin_match":true,"brand_store_gtin_match":true,"seller_identifiers":{"Brand store (infiniwell.com)":"608870160116"},"same_product_only":true,"offers":[["Brand website",109.95],["Amazon",109.95]],"offer_records":[{"seller":"Brand website","price":109.95,"currency":"USD","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","gtin":"00608870160116","rating":{"value":4.9,"count":33}},{"seller":"Amazon","price":109.95,"currency":"USD","url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-09-03T01:25:04.546358+00:00","identity_basis":"exact_gtin","gtin":"00608870160116","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"observed_at":"2026-08-31"},"commerce_context":{"observed_at":"2026-08-31","record_gtin":"00608870160116","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B0GYVCF642","price":109.95,"price_receipt":{"status":"available","amount":109.95,"currency":"USD","price_type":"lowest_new","observed_at":"2026-09-03T01:25:04.546358+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0GYVCF642","listing_url":"https://www.amazon.com/dp/B0GYVCF642","identity_basis":"exact_listing_identifier","listing_identifier":"B0GYVCF642","raw_cents":10995},"rating":null,"rating_count":null,"published_gtin":"00608870160116"},"brand_site":{"status":"exact_product","host":"https://infiniwell.com","url":"https://infiniwell.com/products/cellular-energy-pro","title":"Cellular Energy Pro™","variant":"Default Title","price":"109.95","availability":"unknown","published_gtin":"608870160116","identity_basis":"exact_gtin","comparison_allowed":true,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":{"status":"found","rating":4.9,"count":33,"source":"JSON-LD aggregateRating","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31"},"testing_surface":{"status":"no_testing_claim_on_product_page","third_party_tested_claim":false,"gmp_claim":false,"named_lab_or_certifier":[],"document_links":[],"source_url":"https://infiniwell.com/products/cellular-energy-pro","scope":"brand_product_page","meaning":"A published testing statement is a claim until a named issuer or product-bound report can be checked."}},"exact_offers":[{"seller":"Brand website","price":109.95,"currency":"USD","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","gtin":"00608870160116","rating":{"value":4.9,"count":33}},{"seller":"Amazon","price":109.95,"currency":"USD","url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-09-03T01:25:04.546358+00:00","identity_basis":"exact_gtin","gtin":"00608870160116","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00608870160116","search_url":"https://www.iherb.com/search?kw=InfiniWell+InfiniWell+Cellular+Energy+Pro+-+Urolithin+A+%2B+Liposomal+NMN+Supplement+-+Supports+NAD%2B+Supply+for+Steady+Daily+Energy+-+Mental+Focus%2C+Muscle+Strength+%26+Aging+Support+%286"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00608870160116","search_url":"https://www.target.com/s?searchTerm=InfiniWell+InfiniWell+Cellular+Energy+Pro+-+Urolithin+A+%2B+Liposomal+NMN+Supplement+-+Supports+NAD%2B+Supply+for+Steady+Daily+Energy+-+Mental+Focus%2C+Muscle+Strength+%26+Aging+Support+%286"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00608870160116","search_url":"https://www.walmart.com/search?q=InfiniWell+InfiniWell+Cellular+Energy+Pro+-+Urolithin+A+%2B+Liposomal+NMN+Supplement+-+Supports+NAD%2B+Supply+for+Steady+Daily+Energy+-+Mental+Focus%2C+Muscle+Strength+%26+Aging+Support+%286"}},"comparison_status":"exact_multi_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://infiniwell.com","sku_count":48,"supp_count":48,"distinct_trend_cats":3,"cats":["ashwagandha","magnesium","nmn"],"specialist":false,"review_surface":{"status":"found","rating":4.9,"count":33,"source":"JSON-LD aggregateRating","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31"},"domain_lookup":{"status":"confirmed","brand":"InfiniWell","host":"https://infiniwell.com","source_url":"https://infiniwell.com","identity_basis":"retained_brand_storefront","observed_at":"2026-08-18"}},"brand_review_surface":{"status":"found","rating":4.9,"count":33,"source":"JSON-LD aggregateRating","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31"},"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-08-31","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[],"summary":null},"price_snapshot":{"status":"available","amount":109.95,"currency":"USD","price_type":"lowest_new","observed_at":"2026-09-03T01:25:04.546358+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B0GYVCF642","listing_url":"https://www.amazon.com/dp/B0GYVCF642","identity_basis":"exact_listing_identifier","listing_identifier":"B0GYVCF642","raw_cents":10995},"catalog_snapshot":{"observed_at":"2026-09-03T01:25:04.546358+00:00","listed_since":"2026-04-28","parent_listing_identifier":null,"root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"}],"brand":"InfiniWell","manufacturer":"InfiniWell","monthly_sold_estimate":null,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":null,"sales_rank_drops":{"30_days":10,"90_days":26,"180_days":26},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-08-31","url":"https://www.amazon.com/dp/B0GYVCF642","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-08-31","url":"https://world.openfoodfacts.org/product/00608870160116","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-08-31","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-08-31","url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 7487506","receipt_label":"USPTO · Registration 7487506"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-08-31","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22InfiniWell%22+OR+product_description:%22InfiniWell%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"InfiniWell","receipt_label":"FDA enforcement search · InfiniWell"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-08-31","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-08-31","url":"https://keepa.com/#!product/1-B0GYVCF642","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-08-31","url":"https://www.amazon.com/dp/B0GYVCF642","identity_basis":"listing_identifier","limitation":null},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-08-31","url":"https://infiniwell.com/products/cellular-energy-pro","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":null},"brand_review_surface":{"type":"brand_store_review_aggregate","scope":"exact_product","observed_at":"2026-08-31","url":"https://infiniwell.com/products/cellular-energy-pro","identity_basis":"exact_gtin","comparison_allowed":true,"limitation":"Aggregate and star distribution only; review text is not retained. A skewed distribution is a curation signal, not proof of fabrication."},"nih_ods_niacin":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-31","url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},"pubmed_niacin":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-31","url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","identity_basis":"named_ingredient"},"pubmed_nmn":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-31","url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"amounts_disclosed","summary":"All 2 captured rows publish an amount.","captured_rows":2,"quantified_rows":2,"separately_quantified_rows":2,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":"00608870160116","confirmations":["source_listing_gtin","brand_store_gtin"],"confirmation_count":2,"summary":"2 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":2,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"not_available","identity_basis":"exact_listing_identifier"},"review_surface_comparison":null,"market":{"offers":[{"seller":"Brand website","price":109.95,"currency":"USD","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","gtin":"00608870160116","rating":{"value":4.9,"count":33},"price_per_labeled_serving":3.67},{"seller":"Amazon","price":109.95,"currency":"USD","url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-09-03T01:25:04.546358+00:00","identity_basis":"exact_gtin","gtin":"00608870160116","rating":null,"price_source":"Keepa","price_type":"lowest_new","price_per_labeled_serving":3.67}],"exact_gtin_only":true,"price_spread":0,"servings_basis":30,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"InfiniWell Inc.","entity":"CORPORATION","country":"DELAWARE, USA","address_filed":"220 Lexington Green Circle, Lexington, KENTUCKY 40503, UNITED STATES","address_public":"KENTUCKY 40503, UNITED STATES","serial_number":"98171366","registration_number":"7487506","wordmark":"INFINIWELL","status_description":"REGISTERED","filed_date":"2023-09-08T00:00:00","first_use_commerce_date":"2021-08-15","registration_date":"2024-08-27","assignment_recorded":false,"goods_services":["IC 005: Nutritional supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=98171366&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":60.6,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","question":"Can the testing claim be tied to a named laboratory and this product lot?","source_headline":"Testing claimed — documentation not found","needed_evidence":"lot-specific COA naming the laboratory and matching the product lot","priority":23,"absence_is_not_a_strike":true},{"finding_id":"label-and-serving-arithmetic-label-math-could-not-be-verified","question":"Do the labeled amounts reconcile with the stated serving and container?","source_headline":"Label math could not be verified","needed_evidence":"Supplement Facts panel matched to this exact product","priority":26,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":1,"confirmed_checks":3,"neutral_or_open_findings":7,"material_open_questions":2,"concern_finding_ids":["exact-listing-and-retained-package-package-brand-differs-from-the-listin"],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-each-ingredient-s-amount-is-disclosed"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[{"bucket":"partly","claim_key":"claim:efficacy","claim":"“InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle…”","check":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-38174727862c","evidence_url":"https://lookcloser.ai/e/ev-38174727862c","content_fingerprint":"sha256:2e4276402c4cb7e432a4a1a9fa5c7e5b64e30160ba89b0c51f8e20e1061622ce","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_niacin","source_url":"https://ods.od.nih.gov/factsheets/Niacin-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"niacin","receipt_label":"NIH ODS · niacin fact sheet"},{"source":"pubmed_niacin","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22niacin%22","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_nmn","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=nicotinamide+mononucleotide+randomized+human","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"efficacy","status":"partly","snippet":"InfiniWell Cellular Energy Pro - Urolithin A + Liposomal NMN Supplement - Supports NAD+ Supply for Steady Daily Energy - Mental Focus, Muscle Strength & Aging Support (60"}}],"claimed_no_support":[],"unverified":[{"bucket":"unverified","claim_key":"claim:testing","claim":"“Tested Quality: Manufactured in”","check":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page names no testing issuer and links no product-bound report. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","registry_receipts":[],"evidence_id":"ev-15de2827edbe","evidence_url":"https://lookcloser.ai/e/ev-15de2827edbe","content_fingerprint":"sha256:ee39ec4050216e2285d07fa0ec71c5223db327c0ceddf0d65845bfb5cec5b353","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"unverified","snippet":"…Third-Party Tested Quality: Manufactured in U.…"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":1,"claimed_no_support":0,"unverified":1},"puffery":[],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"exact_product","host":"https://infiniwell.com","exact_product_page":"https://infiniwell.com/products/cellular-energy-pro","consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Brand website","price":109.95,"currency":"USD","url":"https://infiniwell.com/products/cellular-energy-pro","observed_at":"2026-08-31","identity_basis":"exact_gtin","gtin":"00608870160116","rating":{"value":4.9,"count":33}},{"seller":"Amazon","price":109.95,"currency":"USD","url":"https://www.amazon.com/dp/B0GYVCF642","observed_at":"2026-09-03T01:25:04.546358+00:00","identity_basis":"exact_gtin","gtin":"00608870160116","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-31","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/608870160116","methodology":"https://lookcloser.ai/methodology","built_at":"2026-09-03T20:44:34Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:974382de8de57c03cb3a453af736e303c15f119c943cafbd2ce127a2c92ed66a"}