full reportFull record · 628110628039 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Vitamin A (as Natural Beta Carotene from Blakeslea trispora) | 900 mcg RAE | — | |
| Vitamin C (from L-Ascorbate & Acerola Cherry Extract) | 90 mg | — | |
| Vitamin D3 (as Plant-based Cholecalciferol from Wild-harvested Lichen) | 20 mcg (800 IU) | — | |
| Vitamin E (from d-Alpha Tocopheryl from Sunflower) | 15 mg alpha tocopherol | — | |
| Vitamin B1 (from Thiamine HCl) | 1.2 mg | — | |
| Vitamin B2 (Riboflavin) | 1.3 mg | — | |
| Vitamin B3 (as Niacinamide) | 16 mg NE | — | |
| Vitamin B6 (from Pyridoxal-5-Phosphate) | 1.7 mg | — | |
| Folate (as Active L-5-Methylfolate) | 400 mcg DFE | — | |
| Vitamin B12 (as Methylcobalamin) | 2.4 mcg | — | |
| Biotin (as D-Biotin) | 30 mcg | — | |
| Vitamin B5 (from d-Calcium Pantothenate) | 5 mg | — | |
| Calcium (as Aquamin from Marine Algae and Dicalcium Phosphate) | 50 mg | — | |
| Iron (from Ferrous Fumarate) | 9 mg | — | |
| Phosphorus (from Dicalcium Phosphate) | 8 mg | — | |
| Iodine (from Wild, Hand-harvested Kelp) | 100 mcg | — | |
| Magnesium (from Aquamin Magnesium) | 50 mg | — | |
| Zinc (from Zinc Amino Acid Chelate) | 10 mg | — | |
| Selenium (as Selenium Glycinate Complex) | 50 mcg | — | |
| Copper (as Copper Citrate) | 0.5 mg | — | |
| Manganese (as Manganese Sulfate) | 1.5 mg | — | |
| Chromium (from Chromium Polynicotinate) | 30 mcg | — | |
| Molybdenum (as Molybdenum Krebs Complex) | 40 mcg | — | |
| Vitamin K2 (as Menaquinone MK-7 [K2VITAL]) | 45 mcg | — | |
| Organic Blueberry (Berry) | 10 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #296703 “Whole Food Multivitamin for Women” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
UPCitemdb resolves 628110628039 to "NATURELO Multivitamin Food Supplement 120 Cap Vitamin D3 E Calcium Magnesium " (NATURELO) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 690 on 2025-07-03 to 807 on 2026-08-02 (net +117). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 628110628039.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “NATURELO Premium Supplements, LLC” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…Made at a GMP compliant facility.…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “NATURELO One Daily Multivitamin for Women w/Vitamin B12, 120 Ct, Energy Support, Whole Food Daily Women Multivitamin Supplement, Nourish Hair/Skin/Nail, Non-GMO, No Soy, ” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium (from Aquamin Magnesium) | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 50 mg — below the studied range |
| Zinc (from Zinc Amino Acid Chelate) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 10 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 5 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 628110628039 — via source listing UPC |
| Brand | NATURELO |
| Source listing identifier | B01M2YYS2E |
| Retailer listing title | NATURELO One Daily Multivitamin for Women w/Vitamin B12, 120 Ct, Energ… show full titleNATURELO One Daily Multivitamin for Women w/Vitamin B12, 120 Ct, Energy Support, Whole Food Daily Women Multivitamin Supplement, Nourish Hair/Skin/Nail, Non-GMO, No Soy, Gluten Free, 4 Month Supply |
| USPTO brand-owner record | NATURELO PREMIUM SUPPLEMENTS LLC · DELAWARE, USA · registration 6973263 · 440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES |
| USPTO brand-owner record | Natural Health Alliance Ltd. · CANADA; DELAWARE, USA · registration 5122476 · 105 - 1288 Marinaside Crescent, Vancouver, V6Z2Z5, CANADA |
From the label (photo-read)
| Serving size | Serving Size 1 Capsule |
| Servings per container | 120 |
| Pack statement | 120 VEGETARIAN CAPSULES |
| Badges printed on pack | Non GMO, vegan, Non-GMO, no soy, no gluten, no preservatives, no GMOs, no dairy |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Vitamin A (as Natural Beta Carotene from Blakeslea trispora) | 900 mcg RAE | High clearly legible in the photo |
| Vitamin C (from L-Ascorbate & Acerola Cherry Extract) | 90 mg | High clearly legible in the photo |
| Vitamin D3 (as Plant-based Cholecalciferol from Wild-harvest | 20 mcg (800 IU) | High clearly legible in the photo |
| Vitamin E (from d-Alpha Tocopheryl from Sunflower) | 15 mg alpha tocopherol | High clearly legible in the photo |
| Vitamin B1 (from Thiamine HCl) | 1.2 mg | High clearly legible in the photo |
| Vitamin B2 (Riboflavin) | 1.3 mg | High clearly legible in the photo |
| Vitamin B3 (as Niacinamide) | 16 mg NE | High clearly legible in the photo |
| Vitamin B6 (from Pyridoxal-5-Phosphate) | 1.7 mg | High clearly legible in the photo |
| Folate (as Active L-5-Methylfolate) | 400 mcg DFE | High clearly legible in the photo |
| Vitamin B12 (as Methylcobalamin) | 2.4 mcg | High clearly legible in the photo |
| Biotin (as D-Biotin) | 30 mcg | High clearly legible in the photo |
| Vitamin B5 (from d-Calcium Pantothenate) | 5 mg | High clearly legible in the photo |
| Calcium (as Aquamin from Marine Algae and Dicalcium Phosphat | 50 mg | High clearly legible in the photo |
| Iron (from Ferrous Fumarate) | 9 mg | High clearly legible in the photo |
| Phosphorus (from Dicalcium Phosphate) | 8 mg | High clearly legible in the photo |
| Iodine (from Wild, Hand-harvested Kelp) | 100 mcg | High clearly legible in the photo |
| Magnesium (from Aquamin Magnesium) | 50 mg | High clearly legible in the photo |
| Zinc (from Zinc Amino Acid Chelate) | 10 mg | High clearly legible in the photo |
| Selenium (as Selenium Glycinate Complex) | 50 mcg | High clearly legible in the photo |
| Copper (as Copper Citrate) | 0.5 mg | High clearly legible in the photo |
| Manganese (as Manganese Sulfate) | 1.5 mg | High clearly legible in the photo |
| Chromium (from Chromium Polynicotinate) | 30 mcg | High clearly legible in the photo |
| Molybdenum (as Molybdenum Krebs Complex) | 40 mcg | High clearly legible in the photo |
| Vitamin K2 (as Menaquinone MK-7 [K2VITAL]) | 45 mcg | High clearly legible in the photo |
| Organic Blueberry (Berry) | 10 mg | High clearly legible in the photo |
Claims printed on the packaging:
“FROM NATURE WITH LOVE” · “DIETARY SUPPLEMENT” · “FORMULATED TO SUPPORT ENERGY, IMMUNE & BONE HEALTH” · “Made with plant-based vitamins & minerals” · “Targeted nutrients to support women's health” · “With active B vitamins & chelated minerals” · “23 vitamins & minerals plus whole foods” · “With real, organic fruits & vegetables”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 2 Capsule(s) · contents: 120 Vegetarian Capsule(s) · label #296703 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Vitamin A | 900 mcg RAE |
| Vitamin C | 150 mg |
| Vitamin D3 | 22 mcg |
| Vitamin E | 20 mg AT |
| Vitamin B1 | 3 mg |
| Vitamin B2 | 3 mg |
| Vitamin B3 | 20 mg NE |
| Vitamin B6 | 4 mg |
| Folate | 400 mcg DFE |
| Vitamin B12 | 6 mcg |
| Biotin | 150 mcg |
| Vitamin B5 | 9 mg |
| Calcium | 200 mg |
| Iron | 14 mg |
| Phosphorus | 125 mg |
| Iodine | 150 mcg |
| Magnesium | 300 mg |
| Zinc | 11 mg |
| Selenium | 55 mcg |
| Copper | 0.9 mg |
| Manganese | 2.3 mg |
| Chromium | 35 mcg |
| Molybdenum | 45 mcg |
| Potassium | 75 mg |
| Vitamin K2 | 120 mcg |
| Organic Fruit & Vegetable Blend | 200 mg |
| Digestive Enzyme & Probiotic Blend | 120 mg |
| Energy Blend | 100 mg |
| Brain Health Blend | 60 mg |
| Heart Health Blend | 50 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $28.49 checked Aug 02, 2026 — varies by variant/session; price history pending |
Brand store naturelo.com: 69 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin A — NIH ODS · MedlinePlus · PubMed (10,699) · UL 3000 mcg (preformed vitamin A (retinol); excludes beta-carotene)
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Probiotic — NIH ODS · MedlinePlus · PubMed (25,361) · strain-specific; label CFU at-manufacture vs at-expiry differ
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 628110628039 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai