{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"628110628329","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-30T21:50:13-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T15:20:31-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"628110628329","listing_identifier":"B07DFTKG27","brand":"NATURELO","title":"NATURELO Probiotics for Digestive Health, 50 Billion CFU","listing_title":"NATURELO Probiotics for Digestive Health, 50 Billion CFU, 60 Vegetarian Capsules, 11 Strains, Daily Use Supplement, Delayed Release, No-Fridge, Boosts Immune System, Probiotics for Women & Men","identity":{"canonical_gtin":"00628110628329","source_listing_gtin":"00628110628329","listing_identifier":"B07DFTKG27","product_image":"https://m.media-amazon.com/images/I/71R-gsZM12L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07DFTKG27","primary_url":"https://m.media-amazon.com/images/I/71R-gsZM12L.jpg","image_count":8,"last_attempted":"2026-07-30T21:50:13-0700","attempts":1},"observed_at":"2026-07-30","source_confirmations":["source_listing_gtin","external_barcode_record","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NATURELO","package_brand":"NATURELO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"NATURELO PREMIUM SUPPLEMENTS LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES","address_public":"NEW JERSEY 08807, UNITED STATES","serial_number":"97210371","registration_number":"6973263","wordmark":"NATURELO","status_description":"REGISTERED","filed_date":"2022-01-10T00:00:00","first_use_commerce_date":"2018-11-30","registration_date":"2023-02-07","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements; vitamin supplements; multivitamin preparations; nutritional supplements containing omega-3 fatty acids; probiotic supplements; dietary and nutritional supplements used for weight loss; dietary and nutritional supplements for muscle gain and training; nutritional supplements consisting of vitamins and minerals."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Natural Health Alliance Ltd.","entity":"CORPORATION; 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the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"What we found","headline":"No individual ingredient amount is published — every figure is a blend total","deck":"Every amount on this panel is a blend total: Probiotic Complex. A blend total tells you the combined weight of several ingredients, not how much of any one of them you are getting — the amounts could be split…","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","barcode-gtin-record-upc-independently-corroborated","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: NATURELO PREMIUM SUPPLEMENTS LLC · Natural Health Alliance Ltd.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. 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Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.","so_what":"A government label filing makes the declared formula easier to inspect and compare over time.","source":"NIH label catalog","source_links":[],"registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/296688","label":"NIH DSLD · Label #296688","registry_name":"NIH DSLD","standard":null,"identifier":"Label #296688"}],"evidence_id":"ev-c115d483ceee","evidence_url":"https://lookcloser.ai/e/ev-c115d483ceee","presentation_home":"finding_catalog"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","class":"ok","headline":"Registered in NIH's supplement label database (DSLD)","source":"NIH label catalog","scope":"ingredient_context"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":2,"confirmed_check_count":2,"open_question_count":3,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside “Probiotic Complex”.","meaning":"Evidence availability only. 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It means the individual doses are not public, so nobody outside the company can check them.","proof":{"blend_rows":1,"total_rows":1},"identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07DFTKG27","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"warn","evidence_id":"ev-96c7b73338a5","evidence_url":"https://lookcloser.ai/e/ev-96c7b73338a5","content_fingerprint":"sha256:ffaff90dd8dc1e68aa6d33adb8fd51b174a6e9cc19c276d7805564b4fe0ffb3e","registry_receipts":[],"evidence":{"summary":{"blend_rows":1,"total_rows":1},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Supplement Facts panel.","found":"Every amount on this panel is a blend total: Probiotic Complex. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07DFTKG27","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"warn","evidence_id":"ev-0e82ff768eac","evidence_url":"https://lookcloser.ai/e/ev-0e82ff768eac","content_fingerprint":"sha256:2bbf8fb8890a399a3079724352585ef2b3f381a69eaa2823cf19ad06823778f4","registry_receipts":[],"evidence":{"summary":"The panel lists “Probiotic Complex” (230 mg) as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-nih-published-research-ingredient-amounts-are-hidden-inside-probiotic-co","report_url":"https://lookcloser.ai/p/628110628329/full#finding-nih-published-research-ingredient-amounts-are-hidden-inside-probiotic-co"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.","proof":"Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/296688","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-c115d483ceee","evidence_url":"https://lookcloser.ai/e/ev-c115d483ceee","content_fingerprint":"sha256:6f26535236b807fefe69a7a9a777530ba8b695f8eadd385b127cd28fdaa5e287","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/296688","label":"NIH DSLD · Label #296688","registry_name":"NIH DSLD","standard":null,"identifier":"Label #296688"}],"evidence":{"summary":"Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. 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Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/628110628329/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing.","proof":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00628110628329","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-30","presentation_tone":"ok","evidence_id":"ev-5e6cfb2b53ed","evidence_url":"https://lookcloser.ai/e/ev-5e6cfb2b53ed","content_fingerprint":"sha256:4983b1ad5241bc6553797753624cd42e88a7393600b561d4b8564d8a24731a87","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628329","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/628110628329/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07DFTKG27","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-3048be92fce4","evidence_url":"https://lookcloser.ai/e/ev-3048be92fce4","content_fingerprint":"sha256:c184617405d1111963653b6b7f45e3185e53392315e8c5715400bc5c07bc0da9","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. 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This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/628110628329/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-f30b351cd721","evidence_url":"https://lookcloser.ai/e/ev-f30b351cd721","content_fingerprint":"sha256:fffaf1922fda93e6eb123b5bcd0474a7d1ddfae1f0756eecc219fdc5ee16f6b7","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","label":"NSF/ANSI 173 · NATURELO One Daily Multivitamin for Women Capsules","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO One Daily Multivitamin for Women Capsules"}],"evidence":{"summary":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-07-30","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO One Daily Multivitamin for Women Capsules","receipt_label":"NSF/ANSI 173 · NATURELO One Daily Multivitamin for Women Capsules"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/628110628329/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"caution","evidence_id":"ev-c54a3bd07b8f","evidence_url":"https://lookcloser.ai/e/ev-c54a3bd07b8f","content_fingerprint":"sha256:4b9829ddf4ff1ab62035dfc124bc2bbed863c7a010223a2fb6561d820ca2a00a","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-07-30","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/628110628329/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07DFTKG27","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-88065c9471f5","evidence_url":"https://lookcloser.ai/e/ev-88065c9471f5","content_fingerprint":"sha256:d87c72b87dacf4681146431a8bd01287c5b3163ef665a3734b1ead747a5b97a4","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07DFTKG27","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/628110628329/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-a1644e120c68","evidence_url":"https://lookcloser.ai/e/ev-a1644e120c68","content_fingerprint":"sha256:df9add8e406acca028a35b5ff06a7604b037a79c5b863aa3eb554f57fbc35b9f","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-07-30","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/628110628329/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07DFTKG27","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-30","presentation_tone":"gap","evidence_id":"ev-7e5d6191c1ab","evidence_url":"https://lookcloser.ai/e/ev-7e5d6191c1ab","content_fingerprint":"sha256:2321b3de808861649c5406d922bdffcfbc0d92cacef79a40bae45653b6e8f7b7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07DFTKG27","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/628110628329/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-96c7b73338a5","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:blend_only_panel","primary_source":"facts_panel","claim":"No individual ingredient amount is published — every figure is a blend total","bucket":"claimed_no_support","looked":"LookCloser checked Supplement Facts panel.","found":"Every amount on this panel is a blend total: Probiotic Complex. A blend total tells you the combined weight of several ingredients, not how much of any one of them you are getting — the amounts could be split in any proportion. Manufacturers are allowed to label this way. It means the individual doses are not public, so nobody outside the company can check them.","proof":{"blend_rows":1,"total_rows":1},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:ffaff90dd8dc1e68aa6d33adb8fd51b174a6e9cc19c276d7805564b4fe0ffb3e","evidence_url":"https://lookcloser.ai/e/ev-96c7b73338a5"},{"evidence_id":"ev-0e82ff768eac","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:nih-published-research-ingredient-amounts-are-hidden-inside-probiotic-co","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Probiotic Complex”","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"The panel lists “Probiotic Complex” (230 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Probiotic Complex” (230 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:2bbf8fb8890a399a3079724352585ef2b3f381a69eaa2823cf19ad06823778f4","evidence_url":"https://lookcloser.ai/e/ev-0e82ff768eac"},{"evidence_id":"ev-5e6cfb2b53ed","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 628110628329 to \"NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps \" (NATURELO) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628329","observed_at":"2026-07-30","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4983b1ad5241bc6553797753624cd42e88a7393600b561d4b8564d8a24731a87","evidence_url":"https://lookcloser.ai/e/ev-5e6cfb2b53ed"},{"evidence_id":"ev-c115d483ceee","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.","proof":{"detail":"Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/296688","observed_at":"2026-07-30","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #296688","receipt_label":"NIH DSLD · Label #296688"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:6f26535236b807fefe69a7a9a777530ba8b695f8eadd385b127cd28fdaa5e287","evidence_url":"https://lookcloser.ai/e/ev-c115d483ceee"},{"evidence_id":"ev-c54a3bd07b8f","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-07-30","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:4b9829ddf4ff1ab62035dfc124bc2bbed863c7a010223a2fb6561d820ca2a00a","evidence_url":"https://lookcloser.ai/e/ev-c54a3bd07b8f"},{"evidence_id":"ev-a1644e120c68","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-30","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:df9add8e406acca028a35b5ff06a7604b037a79c5b863aa3eb554f57fbc35b9f","evidence_url":"https://lookcloser.ai/e/ev-a1644e120c68"},{"evidence_id":"ev-3048be92fce4","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:c184617405d1111963653b6b7f45e3185e53392315e8c5715400bc5c07bc0da9","evidence_url":"https://lookcloser.ai/e/ev-3048be92fce4"},{"evidence_id":"ev-f30b351cd721","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-07-30","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO One Daily Multivitamin for Women Capsules","receipt_label":"NSF/ANSI 173 · NATURELO One Daily Multivitamin for Women Capsules"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:fffaf1922fda93e6eb123b5bcd0474a7d1ddfae1f0756eecc219fdc5ee16f6b7","evidence_url":"https://lookcloser.ai/e/ev-f30b351cd721"},{"evidence_id":"ev-7e5d6191c1ab","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07DFTKG27","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:2321b3de808861649c5406d922bdffcfbc0d92cacef79a40bae45653b6e8f7b7","evidence_url":"https://lookcloser.ai/e/ev-7e5d6191c1ab"},{"evidence_id":"ev-88065c9471f5","record_id":"628110628329","gtin":"628110628329","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07DFTKG27","observed_at":"2026-07-30","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:d87c72b87dacf4681146431a8bd01287c5b3163ef665a3734b1ead747a5b97a4","evidence_url":"https://lookcloser.ai/e/ev-88065c9471f5"},{"evidence_id":"ev-992c6558b943","record_id":"628110628329","gtin":"628110628329","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“GMP”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07DFTKG27","observed_at":"2026-07-30","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturelo.com","observed_at":"2026-07-30","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-30","content_fingerprint":"sha256:a19f5bb3338b042c8321b1ed16fe2469a022b175ed04abc17875a06c9125a326","evidence_url":"https://lookcloser.ai/e/ev-992c6558b943"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":230,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["FROM NATURE WITH LOVE","50 BILLION CFU","11 PROBIOTIC STRAINS","DELAYED RELEASE CAPSULES","DIETARY SUPPLEMENT","FORMULATED TO SUPPORT IMMUNE AND DIGESTIVE HEALTH","50 Billion CFU Friendly bacteria boost","11 Beneficial Strains Lactobacillus & bifidobacterium","Delayed Release Protects against stomach acid","No Refrigeration Needed Stable at room temperature"],"certification_text":["Non GMO","NO GMOs","NO SOY","NO GLUTEN","VEGAN FRIENDLY","GMP","Vitamin Angels"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"NATURELO Probiotics for Digestive Health, 50 Billion CFU, 60 Vegetarian Capsules, 11 Strains, Daily Use Supplement, Delayed Release, No-Fridge, Boosts Immune System, Prob","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. 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