full reportFull record · 628110628329 · back to the summary
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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 0 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Probiotic Complex | 230 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #296688 “Probiotic 50 Billion CFU” (NATURELO Premium Supplements), entered 2023-08-23, with the full Supplement Facts on file. Company on file: Manufacturer — NATURELO Premium Supplements, Bridgewater, NJ, USA.
UPCitemdb resolves 628110628329 to "NATURELO Probiotic Supplement - 50 Billion CFU - 11 Strains - One Daily - Helps " (NATURELO) — consistent with this listing.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Every amount on this panel is a blend total: Probiotic Complex. A blend total tells you the combined weight of several ingredients, not how much of any one of them you are getting — the amounts could be split in any proportion. Manufacturers are allowed to label this way. It means the individual doses are not public, so nobody outside the company can check them.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The saved listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 363 on 2025-07-14 to 377 on 2026-07-27 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
Ask the brand or seller
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 628110628329.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Look the product up yourself in NSF’s certified-products registry.
Search “NATURELO Premium Supplements, LLC” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Manufacturing claim “…GMP…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “NATURELO Probiotics for Digestive Health, 50 Billion CFU, 60 Vegetarian Capsules, 11 Strains, Daily Use Supplement, Delayed Release, No-Fridge, Boosts Immune System, Prob” | Not checked yet We looked for: whether the ingredient doses on the label match the doses used in published research | Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not checked yet — not as a negative. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
Verifiability profile — 5 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 628110628329 — via source listing UPC |
| Brand | NATURELO |
| Source listing identifier | B07DFTKG27 |
| Retailer listing title | NATURELO Probiotics for Digestive Health, 50 Billion CFU, 60 Vegetaria… show full titleNATURELO Probiotics for Digestive Health, 50 Billion CFU, 60 Vegetarian Capsules, 11 Strains, Daily Use Supplement, Delayed Release, No-Fridge, Boosts Immune System, Probiotics for Women & Men |
| USPTO brand-owner record | NATURELO PREMIUM SUPPLEMENTS LLC · DELAWARE, USA · registration 6973263 · 440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES |
| USPTO brand-owner record | Natural Health Alliance Ltd. · CANADA; DELAWARE, USA · registration 5122476 · 105 - 1288 Marinaside Crescent, Vancouver, V6Z2Z5, CANADA |
From the label (photo-read)
| Serving size | Serving Size 1 Capsule |
| Servings per container | 60 |
| Pack statement | 60 DELAYED RELEASE CAPSULES |
| Badges printed on pack | Non GMO, NO GMOs, NO SOY, NO GLUTEN, VEGAN FRIENDLY, GMP, Vitamin Angels |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Probiotic Complex | 230 mg | High clearly legible in the photo |
Claims printed on the packaging:
“FROM NATURE WITH LOVE” · “50 BILLION CFU” · “11 PROBIOTIC STRAINS” · “DELAYED RELEASE CAPSULES” · “DIETARY SUPPLEMENT” · “FORMULATED TO SUPPORT IMMUNE AND DIGESTIVE HEALTH” · “50 Billion CFU Friendly bacteria boost” · “11 Beneficial Strains Lactobacillus & bifidobacterium”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 1 Capsule(s) · contents: 30 Delayed Release Capsule(s) · label #296688 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Probiotic Complex | 230 mg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $36.95 checked Aug 02, 2026 — varies by variant/session; price history pending |
Brand store naturelo.com: 69 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science
No knowledge-base entry yet for this formula's active ingredients — entries are added as the KB grows. Absence of a science card is a coverage gap, not a judgment.
Ingredient science — NIH references
Probiotic — NIH ODS · MedlinePlus · PubMed (25,361) · strain-specific; label CFU at-manufacture vs at-expiry differ
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Record 628110628329 · built August 02, 2026 · lookcloser.ai · corrections@lookcloser.ai