{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"628110628527","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T08:29:26-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T12:42:38-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"628110628527","listing_identifier":"B07ZN3NV2K","brand":"NATURELO","title":"Naturelo Ashwagandha Root Powder Supplement with Bioperine","listing_title":"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue, Stress Relief, Mood Enhancer - with Black Pepper Extract - 90 Vegan Capsules","identity":{"canonical_gtin":"00628110628527","source_listing_gtin":"00628110628527","listing_identifier":"B07ZN3NV2K","product_image":"https://m.media-amazon.com/images/I/71AN63DeimL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","primary_url":"https://m.media-amazon.com/images/I/71AN63DeimL.jpg","image_count":8,"last_attempted":"2026-07-26T08:29:26-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NATURELO","package_brand":"NATURELO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"NATURELO PREMIUM SUPPLEMENTS LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES","address_public":"NEW JERSEY 08807, UNITED STATES","serial_number":"97210371","registration_number":"6973263","wordmark":"NATURELO","status_description":"REGISTERED","filed_date":"2022-01-10T00:00:00","first_use_commerce_date":"2018-11-30","registration_date":"2023-02-07","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements; vitamin supplements; multivitamin preparations; nutritional supplements containing omega-3 fatty acids; probiotic supplements; dietary and nutritional supplements used for weight loss; dietary and nutritional supplements for muscle gain and training; nutritional supplements consisting of vitamins and minerals."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Natural Health Alliance Ltd.","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"CANADA; DELAWARE, USA","address_filed":"105 - 1288 Marinaside Crescent, Vancouver, V6Z2Z5, CANADA","address_public":"V6Z2Z5, CANADA; NEW JERSEY 08807, UNITED STATES","serial_number":"87037419","registration_number":"5122476","wordmark":"NATURELO","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2016-05-15T00:00:00","first_use_commerce_date":"2016-04-28","registration_date":"2017-01-17","assignment_recorded":true,"goods_services":["IC 005: Dietary and nutritional supplements; vitamin supplements; multivitamin preparations; nutritional supplements containing omega-3 fatty acids; probiotic supplements; dietary and nutritional supplements used for weight loss; dietary and nutritional supplements for muscle gain and training."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87037419&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"NATURELO Premium Supplements","address":"Bridgewater, NJ 08807, USA","verbatim":"Formulated and distributed by:\nNATURELO Premium Supplements\nBridgewater, NJ 08807, USA"}],"identity_nodes":[{"role":"distributed_by","name":"NATURELO Premium Supplements","address":"Bridgewater, NJ 08807, USA","verbatim":"Formulated and distributed by:\nNATURELO Premium Supplements\nBridgewater, NJ 08807, USA","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: NATURELO PREMIUM SUPPLEMENTS LLC · Natural Health Alliance Ltd.","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","review_velocity_gradual"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: NATURELO PREMIUM SUPPLEMENTS LLC · Natural Health Alliance Ltd.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence_id":"ev-f9a95ee8dfa8","evidence_url":"https://lookcloser.ai/e/ev-f9a95ee8dfa8","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-e0b43bfc8939","evidence_url":"https://lookcloser.ai/e/ev-e0b43bfc8939","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 628110628527.","evidence":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-ce7854619b43","evidence_url":"https://lookcloser.ai/e/ev-ce7854619b43","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for ashwagandha.","evidence":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","role":"ashwagandha context · not product evidence"},{"label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","role":"ashwagandha context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-241d56ab1ef6","evidence_url":"https://lookcloser.ai/e/ev-241d56ab1ef6","presentation_home":"research_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 185 to 187 between March 13 and July 13, 2026 — no sudden jump.","evidence":"Written reviews rose from 185 to 187 between March 13 and July 13, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B07ZN3NV2K","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-11828ceb1811","evidence_url":"https://lookcloser.ai/e/ev-11828ceb1811","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"ashwagandha","label":"NIH NCCIH — Ashwagandha","url":"https://www.nccih.nih.gov/health/ashwagandha","scope":"ingredient_context","product_evidence":false},{"ingredient":"ashwagandha","label":"PubMed search: ashwagandha randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"},{"id":"review_velocity_gradual","class":"ok","headline":"The review count moved gradually, not in one burst","source":"keepa","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":4,"open_question_count":3,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_ashwagandha"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-e0b43bfc8939","evidence_url":"https://lookcloser.ai/e/ev-e0b43bfc8939","content_fingerprint":"sha256:5700dee4bb7752dd595d258d23199408fa1c78507e734e7f774a1f1937ad1466","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_ashwagandha"],"source_records":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/628110628527/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://naturelo.com/products/ashwagandha-root-powder-bioperine","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-ce7854619b43","evidence_url":"https://lookcloser.ai/e/ev-ce7854619b43","content_fingerprint":"sha256:39229c3c84cdec0fa3d3e19d5cc47901bc4c4b0e28a66d7e48151622c6023123","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://naturelo.com/products/ashwagandha-root-powder-bioperine","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/628110628527/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing.","proof":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00628110628527","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-c20b5115df2f","evidence_url":"https://lookcloser.ai/e/ev-c20b5115df2f","content_fingerprint":"sha256:81cd7f432a053eb3168055e173d7c779008dcb1dc6c4d5e9e9379038874ca7d0","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628527","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/628110628527/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07ZN3NV2K","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-294130efd183","evidence_url":"https://lookcloser.ai/e/ev-294130efd183","content_fingerprint":"sha256:ba19464ac4da6e0e5eebbf810aa67092c41e7e3ee8628b7e9bd1f90ad5150d02","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/628110628527/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","proof":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_ashwagandha"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-241d56ab1ef6","evidence_url":"https://lookcloser.ai/e/ev-241d56ab1ef6","content_fingerprint":"sha256:1683350672f9891814feecc7faa4c86ff9e016cade5d852b41b1bfb2ecc9a863","registry_receipts":[],"evidence":{"summary":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","source_refs":["pubmed_ashwagandha"],"source_records":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/628110628527/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 185 to 187 between March 13 and July 13, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-13",185],"last":["2026-07-13",187],"max_30d_review_gain":2},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B07ZN3NV2K","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-11828ceb1811","evidence_url":"https://lookcloser.ai/e/ev-11828ceb1811","content_fingerprint":"sha256:fea99c1fd219fb2f3fc4a63a33b8851b58942fcb7b4cc946d46e5457505f7d92","registry_receipts":[],"evidence":{"summary":{"first":["2026-03-13",185],"last":["2026-07-13",187],"max_30d_review_gain":2},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked keepa.","found":"Written reviews rose from 185 to 187 between March 13 and July 13, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/628110628527/full#finding-review_velocity_gradual"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-fe805f621481","evidence_url":"https://lookcloser.ai/e/ev-fe805f621481","content_fingerprint":"sha256:7c35cdf43fb336f1b42474e2be92f18f904ea2dffe9c3d10326565822acbc2dc","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC"}],"evidence":{"summary":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-07-26","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/628110628527/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B07ZN3NV2K","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-2c91344e13e8","evidence_url":"https://lookcloser.ai/e/ev-2c91344e13e8","content_fingerprint":"sha256:24b968f989e6abec0d8ecf473e698a754c7969aecd48b082d450912674e994aa","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/628110628527/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-0661f571298e","evidence_url":"https://lookcloser.ai/e/ev-0661f571298e","content_fingerprint":"sha256:2a694058b155f34bad1cdbaccf85517f3d4f3a74ddac8df55be88a66ca4d3f91","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/628110628527/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07ZN3NV2K","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-1b2a3702c758","evidence_url":"https://lookcloser.ai/e/ev-1b2a3702c758","content_fingerprint":"sha256:8684b6b8e2411e275d10e4da0f2052d19580a543018002d146d97d17c5f0ba26","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/628110628527/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-f9a95ee8dfa8","evidence_url":"https://lookcloser.ai/e/ev-f9a95ee8dfa8","content_fingerprint":"sha256:51c971bd0232b690e61bebb6d629e1a231137d9c8f200e30b3f88bcd2f0e11a8","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-07-26","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/628110628527/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B07ZN3NV2K","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-5700da16c8db","evidence_url":"https://lookcloser.ai/e/ev-5700da16c8db","content_fingerprint":"sha256:d964990f28c8c8142cb21775451fb148589096dadfb6806d5bcb492eb02769e2","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/628110628527/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-ce7854619b43","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Ashwagandha Root Powder Supplement with Bioperine” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://naturelo.com/products/ashwagandha-root-powder-bioperine","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:39229c3c84cdec0fa3d3e19d5cc47901bc4c4b0e28a66d7e48151622c6023123","evidence_url":"https://lookcloser.ai/e/ev-ce7854619b43"},{"evidence_id":"ev-c20b5115df2f","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 628110628527 to \"NATURELO Ashwagandha Organic Root Powder - Natural Herbs Supplement for Fatigue \" (NATURELO) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628527","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:81cd7f432a053eb3168055e173d7c779008dcb1dc6c4d5e9e9379038874ca7d0","evidence_url":"https://lookcloser.ai/e/ev-c20b5115df2f"},{"evidence_id":"ev-11828ceb1811","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 185 to 187 between March 13 and July 13, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.","proof":{"first":["2026-03-13",185],"last":["2026-07-13",187],"max_30d_review_gain":2},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:fea99c1fd219fb2f3fc4a63a33b8851b58942fcb7b4cc946d46e5457505f7d92","evidence_url":"https://lookcloser.ai/e/ev-11828ceb1811"},{"evidence_id":"ev-e0b43bfc8939","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_ashwagandha","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:5700dee4bb7752dd595d258d23199408fa1c78507e734e7f774a1f1937ad1466","evidence_url":"https://lookcloser.ai/e/ev-e0b43bfc8939"},{"evidence_id":"ev-0661f571298e","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:2a694058b155f34bad1cdbaccf85517f3d4f3a74ddac8df55be88a66ca4d3f91","evidence_url":"https://lookcloser.ai/e/ev-0661f571298e"},{"evidence_id":"ev-f9a95ee8dfa8","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:51c971bd0232b690e61bebb6d629e1a231137d9c8f200e30b3f88bcd2f0e11a8","evidence_url":"https://lookcloser.ai/e/ev-f9a95ee8dfa8"},{"evidence_id":"ev-294130efd183","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:ba19464ac4da6e0e5eebbf810aa67092c41e7e3ee8628b7e9bd1f90ad5150d02","evidence_url":"https://lookcloser.ai/e/ev-294130efd183"},{"evidence_id":"ev-2c91344e13e8","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:24b968f989e6abec0d8ecf473e698a754c7969aecd48b082d450912674e994aa","evidence_url":"https://lookcloser.ai/e/ev-2c91344e13e8"},{"evidence_id":"ev-fe805f621481","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-07-26","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B07ZN3NV2K","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:7c35cdf43fb336f1b42474e2be92f18f904ea2dffe9c3d10326565822acbc2dc","evidence_url":"https://lookcloser.ai/e/ev-fe805f621481"},{"evidence_id":"ev-5700da16c8db","record_id":"628110628527","gtin":"628110628527","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 184 on 2026-02-03 to 187 on 2026-07-13 (net +3). 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