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Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"},{"label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","role":"zinc context · not product evidence"},{"label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","role":"zinc context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-dc058e6d8631","evidence_url":"https://lookcloser.ai/e/ev-dc058e6d8631","presentation_home":"research_section"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. Under NSF/ANSI 173, NSF lists NATURELO Premium Supplements, LLC products, including NATURELO Vegan K2 + D3, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":1,"confirmed_check_count":1,"open_question_count":3,"usage_note":"Decision support, not medical advice or a product recommendation. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-immune","report_url":"https://lookcloser.ai/p/628110628695/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-immune"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-02","presentation_tone":"ok","evidence_id":"ev-b43e2ffa4255","evidence_url":"https://lookcloser.ai/e/ev-b43e2ffa4255","content_fingerprint":"sha256:8a0432472b4d9203d2d3c6907bc0adec79535e68596a67197e3531cd25c95098","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/628110628695/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing and the exact brand product page both claim third-party testing. 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IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing","brand_store"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-121827d0a027","evidence_url":"https://lookcloser.ai/e/ev-121827d0a027","content_fingerprint":"sha256:16f9f7e7382fcc0d900c0588bc4527dd5222042bd88d128e8932f65f3cbf316a","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC"}],"evidence":{"summary":"The observed listing and the exact brand product page both claim third-party testing. 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IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["nsf_search","source_listing","brand_store"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-02","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. Under NSF/ANSI 173, NSF lists NATURELO Premium Supplements, LLC products, including NATURELO Vegan K2 + D3, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/628110628695/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. 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A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/628110628695/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_zinc"],"source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-dc058e6d8631","evidence_url":"https://lookcloser.ai/e/ev-dc058e6d8631","content_fingerprint":"sha256:2aed35be2b4ca1311ea1aeecd8e3e55b3fde506c5fd3d84fb74f1234c647672e","registry_receipts":[{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_magnesium","nih_ods_zinc","pubmed_magnesium","pubmed_zinc"],"source_records":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/628110628695/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-e3f02c85c0c5","evidence_url":"https://lookcloser.ai/e/ev-e3f02c85c0c5","content_fingerprint":"sha256:e20dea6f580b8d175fa7491914bcda9f41c1280073bf965cf94124d5350f6b47","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC"}],"evidence":{"summary":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/628110628695/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B094NY91P2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-907ef9678c43","evidence_url":"https://lookcloser.ai/e/ev-907ef9678c43","content_fingerprint":"sha256:4dda9812649a52f9a7f8ef344e5d09e2be1c05c73c1a8c60c0505a01a4b562c6","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/628110628695/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"caution","evidence_id":"ev-a3a2acea1d91","evidence_url":"https://lookcloser.ai/e/ev-a3a2acea1d91","content_fingerprint":"sha256:a5c827c2f38877cb74aa52ca673557e668534e00e29e327300743315d58ddf09","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-08-02","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/628110628695/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B094NY91P2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-9e73f86c6eb0","evidence_url":"https://lookcloser.ai/e/ev-9e73f86c6eb0","content_fingerprint":"sha256:06cd3e465bbe9f92a9aac6df651eb1358d38453c2164128e7b02fed44169fc6f","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B094NY91P2","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/628110628695/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-7494aaeb1f3d","evidence_url":"https://lookcloser.ai/e/ev-7494aaeb1f3d","content_fingerprint":"sha256:c811b65bbdce4d87171cb0f1a63c7b3e86e50426f325829d5aafb9252d185db5","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-08-02","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/628110628695/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B094NY91P2","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-02","presentation_tone":"gap","evidence_id":"ev-919e354de572","evidence_url":"https://lookcloser.ai/e/ev-919e354de572","content_fingerprint":"sha256:b6f93ee78832d05005e39e76df701ee1594ba07978fee13086e816176eb1a403","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B094NY91P2","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/628110628695/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. 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Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628695","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/628110628695/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-947757b5b2c7","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-immune","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside “Immune Blend”","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Immune Blend” (100 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Immune Blend” (100 mg) as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:a4ba42552aab2dce81e8951e48625b1f7a36c55f3086444c028e8d80ec2cb9cb","evidence_url":"https://lookcloser.ai/e/ev-947757b5b2c7"},{"evidence_id":"ev-b43e2ffa4255","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Whole Food Multivitamin with Immune Support Blend” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:8a0432472b4d9203d2d3c6907bc0adec79535e68596a67197e3531cd25c95098","evidence_url":"https://lookcloser.ai/e/ev-b43e2ffa4255"},{"evidence_id":"ev-a3a2acea1d91","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. 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New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:a5c827c2f38877cb74aa52ca673557e668534e00e29e327300743315d58ddf09","evidence_url":"https://lookcloser.ai/e/ev-a3a2acea1d91"},{"evidence_id":"ev-7494aaeb1f3d","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:c811b65bbdce4d87171cb0f1a63c7b3e86e50426f325829d5aafb9252d185db5","evidence_url":"https://lookcloser.ai/e/ev-7494aaeb1f3d"},{"evidence_id":"ev-e0671df5e8b8","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:b7e490c72f102786f54a9d7e60fafd987d78462240da5608d7460dfd2cb46649","evidence_url":"https://lookcloser.ai/e/ev-e0671df5e8b8"},{"evidence_id":"ev-907ef9678c43","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:4dda9812649a52f9a7f8ef344e5d09e2be1c05c73c1a8c60c0505a01a4b562c6","evidence_url":"https://lookcloser.ai/e/ev-907ef9678c43"},{"evidence_id":"ev-21f54ddf6a40","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628695","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:88d272dcb133e3f434412e4a983d043e2dee7c560324f65f1ff6b797e44f91c8","evidence_url":"https://lookcloser.ai/e/ev-21f54ddf6a40"},{"evidence_id":"ev-e3f02c85c0c5","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Closest listed product: “NATURELO One Daily Multivitamin for Women Capsules”. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:e20dea6f580b8d175fa7491914bcda9f41c1280073bf965cf94124d5350f6b47","evidence_url":"https://lookcloser.ai/e/ev-e3f02c85c0c5"},{"evidence_id":"ev-121827d0a027","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"nsf_search","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. Under NSF/ANSI 173, NSF lists NATURELO Premium Supplements, LLC products, including NATURELO Vegan K2 + D3, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing and the exact brand product page both claim third-party testing. Neither names the laboratory or links a product- or lot-specific report. Repeating the claim across two pages confirms the brand publishes it, not that testing occurred. Under NSF/ANSI 173, NSF lists NATURELO Premium Supplements, LLC products, including NATURELO Vegan K2 + D3, but the retained registry result does not cover this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:16f9f7e7382fcc0d900c0588bc4527dd5222042bd88d128e8932f65f3cbf316a","evidence_url":"https://lookcloser.ai/e/ev-121827d0a027"},{"evidence_id":"ev-919e354de572","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 119 on 2025-08-09 to 134 on 2026-07-30 (net +15). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B094NY91P2","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:b6f93ee78832d05005e39e76df701ee1594ba07978fee13086e816176eb1a403","evidence_url":"https://lookcloser.ai/e/ev-919e354de572"},{"evidence_id":"ev-9e73f86c6eb0","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B094NY91P2","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:06cd3e465bbe9f92a9aac6df651eb1358d38453c2164128e7b02fed44169fc6f","evidence_url":"https://lookcloser.ai/e/ev-9e73f86c6eb0"},{"evidence_id":"ev-dc058e6d8631","record_id":"628110628695","gtin":"628110628695","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_magnesium","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_magnesium","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:2aed35be2b4ca1311ea1aeecd8e3e55b3fde506c5fd3d84fb74f1234c647672e","evidence_url":"https://lookcloser.ai/e/ev-dc058e6d8631"},{"evidence_id":"ev-20462d9d5f4c","record_id":"628110628695","gtin":"628110628695","claim_key":"claim:testing","primary_source":"source_listing","claim":"“all NATURELO supplements are lab-tested for purity and”","bucket":"unverified","looked":"the observed listing, retained brand product page, the NSF/ANSI 173 certified-products registry, any linked COA or test report; IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. The exact brand page repeats a testing claim but names no issuer. Under NSF/ANSI 173, NSF lists NATURELO Premium Supplements, LLC products, including NATURELO Vegan K2 + D3, but not this exact SKU. IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…And all NATURELO supplements are lab-tested for purity and potency.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturelo.com/products/whole-food-multivitamin-immune-blend-60-capsules","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-02","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:0d734c4d76b8230cca41b365fbb38f69fc2a62d69d84ba758257f470c9f56c15","evidence_url":"https://lookcloser.ai/e/ev-20462d9d5f4c"},{"evidence_id":"ev-ec909fceba56","record_id":"628110628695","gtin":"628110628695","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“NATURELO Whole Food Multivitamin + Immune Blend with Elderberry & Mushrooms - Complete Multivitamin with Extra Immune Support - C, D3, Zinc,…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"NATURELO Whole Food Multivitamin + Immune Blend with Elderberry & Mushrooms - Complete Multivitamin with Extra Immune Support - C, D3, Zinc, Elderberry, Reishi, Shitake -"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B094NY91P2","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_vitamin-a","source_url":"https://ods.od.nih.gov/factsheets/VitaminA-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"vitamin a","receipt_label":"NIH ODS · vitamin a fact 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