{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"628110628831","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-18T22:29:25-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"628110628831","listing_identifier":"B09K29LFJV","brand":"NATURELO","title":"Naturelo Organic Protein Plant-Based Powder","listing_title":"NATURELO Plant Protein Powder, Vanilla, 22g Protein, 20 Servings","identity":{"canonical_gtin":"00628110628831","source_listing_gtin":"00628110628831","listing_identifier":"B09K29LFJV","product_image":"https://m.media-amazon.com/images/I/81Z7y+X6PkL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09K29LFJV","primary_url":"https://m.media-amazon.com/images/I/81Z7y+X6PkL.jpg","image_count":8,"last_attempted":"2026-08-18T22:29:25-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NATURELO","package_brand":"NATURELO","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"NATURELO PREMIUM SUPPLEMENTS LLC","entity":"LIMITED LIABILITY COMPANY","country":"DELAWARE, USA","address_filed":"440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES","address_public":"NEW JERSEY 08807, UNITED STATES","serial_number":"97210371","registration_number":"6973263","wordmark":"NATURELO","status_description":"REGISTERED","filed_date":"2022-01-10T00:00:00","first_use_commerce_date":"2018-11-30","registration_date":"2023-02-07","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements; vitamin supplements; multivitamin preparations; nutritional supplements containing omega-3 fatty acids; probiotic supplements; dietary and nutritional supplements used for weight loss; dietary and nutritional supplements for muscle gain and training; nutritional supplements consisting of vitamins and minerals."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"Natural Health Alliance Ltd.","entity":"CORPORATION; LIMITED LIABILITY COMPANY","country":"CANADA; DELAWARE, USA","address_filed":"105 - 1288 Marinaside Crescent, Vancouver, V6Z2Z5, CANADA","address_public":"V6Z2Z5, CANADA; NEW JERSEY 08807, UNITED STATES","serial_number":"87037419","registration_number":"5122476","wordmark":"NATURELO","status_description":"SECTION 8 & 15-ACCEPTED AND ACKNOWLEDGED","filed_date":"2016-05-15T00:00:00","first_use_commerce_date":"2016-04-28","registration_date":"2017-01-17","assignment_recorded":true,"goods_services":["IC 005: Dietary and nutritional supplements; vitamin supplements; multivitamin preparations; nutritional supplements containing omega-3 fatty acids; probiotic supplements; dietary and nutritional supplements used for weight loss; dietary and nutritional supplements for muscle gain and training."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=87037419&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"distributed_by","name":"NATURELO Premium Supplements","address":"Bridgewater, NJ 08807, USA","verbatim":"Formulated and distributed by: NATURELO Premium Supplements Bridgewater, NJ 08807, USA 1-800-950-8550 www.naturelo.com"}],"identity_nodes":[{"role":"distributed_by","name":"NATURELO Premium Supplements","address":"Bridgewater, NJ 08807, USA","verbatim":"Formulated and distributed by: NATURELO Premium Supplements Bridgewater, NJ 08807, USA 1-800-950-8550 www.naturelo.com","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: NATURELO PREMIUM SUPPLEMENTS LLC · Natural Health Alliance Ltd.","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","brand-storefront-same-barcode-on-the-brand-s-own-store"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: NATURELO PREMIUM SUPPLEMENTS LLC · Natural Health Alliance Ltd.","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence_id":"ev-6eeed4285a08","evidence_url":"https://lookcloser.ai/e/ev-6eeed4285a08","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 15 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-90f6a0acc6d8","evidence_url":"https://lookcloser.ai/e/ev-90f6a0acc6d8","presentation_home":"finding_catalog"},{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 628110628831.","evidence":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-777628e42ef3","evidence_url":"https://lookcloser.ai/e/ev-777628e42ef3","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber.","evidence":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized…","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence_id":"ev-41c7c03db6ce","evidence_url":"https://lookcloser.ai/e/ev-41c7c03db6ce","presentation_home":"research_section"}],"research_links":[{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","class":"ok","headline":"Same barcode on the brand's own store","source":"Brand storefront","scope":"exact_listing"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":46,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 628110628831 to \"NATURELO Plant Protein Powder  Vanilla  22g Protein - Vegan - 20 Servings\" (NATURELO) — consistent with this listing.","proof":"UPCitemdb resolves 628110628831 to \"NATURELO Plant Protein Powder  Vanilla  22g Protein - Vegan - 20 Servings\" (NATURELO) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00628110628831","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-9f5d45d360e9","evidence_url":"https://lookcloser.ai/e/ev-9f5d45d360e9","content_fingerprint":"sha256:c69fc43302eb601f34c2ae78a24ce607dfeb05e2400fe613a696e408d3678126","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 628110628831 to \"NATURELO Plant Protein Powder  Vanilla  22g Protein - Vegan - 20 Servings\" (NATURELO) — consistent with this 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quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/628110628831/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://naturelo.com/products/organic-plant-protein-powder","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-777628e42ef3","evidence_url":"https://lookcloser.ai/e/ev-777628e42ef3","content_fingerprint":"sha256:405ab4dcb0ddfa3f5f755b3e7fdb05de59a2c2c353c0c8f54ab56b5071099bd7","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://naturelo.com/products/organic-plant-protein-powder","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/628110628831/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":"Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09K29LFJV","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-a63304720900","evidence_url":"https://lookcloser.ai/e/ev-a63304720900","content_fingerprint":"sha256:1bb6bf8e1d9c69b0a4f74eecff6a799ad682c25c22badaa87b32d255eb33f97d","registry_receipts":[],"evidence":{"summary":"Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/628110628831/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Photo-read pack math is internally consistent","detail":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test.","proof":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09K29LFJV","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-126947ecabef","evidence_url":"https://lookcloser.ai/e/ev-126947ecabef","content_fingerprint":"sha256:ee709f09892293e693347b158087e95b5d91c52bb0abdd61fc8c40618f4a4bd5","registry_receipts":[],"evidence":{"summary":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test."},"html_anchor":"finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","report_url":"https://lookcloser.ai/p/628110628831/full#finding-label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-41c7c03db6ce","evidence_url":"https://lookcloser.ai/e/ev-41c7c03db6ce","content_fingerprint":"sha256:63963c47e8946817c555495ee0eebbb3a971ddf42e0751e06ed91edd90ed3843","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"}],"evidence":{"summary":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","source_refs":["nih_ods_fiber","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/628110628831/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","source":"Certification / laboratory record","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Brand holds NSF/ANSI 173 certification (brand-level)","detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","identity_basis":"none","status":"live","source_refs":["nsf_search","source_listing"],"source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-a47bb9e8fc74","evidence_url":"https://lookcloser.ai/e/ev-a47bb9e8fc74","content_fingerprint":"sha256:551a27cd237de15537ab03d3ff39dc7c2122213ca665db0767db662efb1fa1d1","registry_receipts":[{"source":"nsf_search","url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC"}],"evidence":{"summary":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","source_refs":["nsf_search","source_listing"],"source_records":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"html_anchor":"finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","report_url":"https://lookcloser.ai/p/628110628831/full#finding-certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09K29LFJV","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-ee8ea49d9549","evidence_url":"https://lookcloser.ai/e/ev-ee8ea49d9549","content_fingerprint":"sha256:83637041db3ddec3f6e06b192bdd65bd0feb71951b1ae33ca257524b53f7fcd6","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/628110628831/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-1c5bdb8d4ccd","evidence_url":"https://lookcloser.ai/e/ev-1c5bdb8d4ccd","content_fingerprint":"sha256:dfeefc0327b7038182e4be39047ed0e45d788fe8106e81952a51293f4b3e3851","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/628110628831/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09K29LFJV","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-67cb025eb83e","evidence_url":"https://lookcloser.ai/e/ev-67cb025eb83e","content_fingerprint":"sha256:3f68ca83273a09faa8984027299ac5cb21d2c8b793dc1c79b644ccd568a14c99","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09K29LFJV","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/628110628831/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-6eeed4285a08","evidence_url":"https://lookcloser.ai/e/ev-6eeed4285a08","content_fingerprint":"sha256:96047cd1283bf918503a01aa3a8ced53da64b4d260b33e35580a1f2a2016558c","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 6973263, 5122476","registry_name":"USPTO","standard":null,"identifier":"Registrations 6973263, 5122476"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/628110628831/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09K29LFJV","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-d1b06d71a79c","evidence_url":"https://lookcloser.ai/e/ev-d1b06d71a79c","content_fingerprint":"sha256:676000843cc390b55209d48d4a5df6546c75d3530712c268aad2bbbe9dc4802b","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09K29LFJV","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/628110628831/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-777628e42ef3","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://naturelo.com/products/organic-plant-protein-powder","observed_at":"2026-08-31","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:405ab4dcb0ddfa3f5f755b3e7fdb05de59a2c2c353c0c8f54ab56b5071099bd7","evidence_url":"https://lookcloser.ai/e/ev-777628e42ef3"},{"evidence_id":"ev-9f5d45d360e9","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628110628831 to \"NATURELO Plant Protein Powder  Vanilla  22g Protein - Vegan - 20 Servings\" (NATURELO) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 628110628831 to \"NATURELO Plant Protein Powder  Vanilla  22g Protein - Vegan - 20 Servings\" (NATURELO) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628110628831","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:c69fc43302eb601f34c2ae78a24ce607dfeb05e2400fe613a696e408d3678126","evidence_url":"https://lookcloser.ai/e/ev-9f5d45d360e9"},{"evidence_id":"ev-90f6a0acc6d8","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:7d954df013a9c6814052c997a70df701ca325ba047112b33bd0de92e7fae5452","evidence_url":"https://lookcloser.ai/e/ev-90f6a0acc6d8"},{"evidence_id":"ev-1c5bdb8d4ccd","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NATURELO%22+OR+product_description:%22NATURELO%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NATURELO","receipt_label":"FDA enforcement search · NATURELO"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:dfeefc0327b7038182e4be39047ed0e45d788fe8106e81952a51293f4b3e3851","evidence_url":"https://lookcloser.ai/e/ev-1c5bdb8d4ccd"},{"evidence_id":"ev-6eeed4285a08","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=97210371&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 6973263, 5122476","receipt_label":"USPTO · Registrations 6973263, 5122476"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:96047cd1283bf918503a01aa3a8ced53da64b4d260b33e35580a1f2a2016558c","evidence_url":"https://lookcloser.ai/e/ev-6eeed4285a08"},{"evidence_id":"ev-a63304720900","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:1bb6bf8e1d9c69b0a4f74eecff6a799ad682c25c22badaa87b32d255eb33f97d","evidence_url":"https://lookcloser.ai/e/ev-a63304720900"},{"evidence_id":"ev-126947ecabef","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:label-and-serving-arithmetic-photo-read-pack-math-is-internally-consiste","primary_source":"facts_panel","claim":"Photo-read pack math is internally consistent","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test.","proof":{"detail":"20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:ee709f09892293e693347b158087e95b5d91c52bb0abdd61fc8c40618f4a4bd5","evidence_url":"https://lookcloser.ai/e/ev-126947ecabef"},{"evidence_id":"ev-ee8ea49d9549","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:83637041db3ddec3f6e06b192bdd65bd0feb71951b1ae33ca257524b53f7fcd6","evidence_url":"https://lookcloser.ai/e/ev-ee8ea49d9549"},{"evidence_id":"ev-a47bb9e8fc74","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:certification-laboratory-record-brand-holds-nsf-ansi-173-certification-b","primary_source":"nsf_search","claim":"Brand holds NSF/ANSI 173 certification (brand-level)","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.","proof":{"detail":"NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness."},"source_refs":[{"source":"nsf_search","source_url":"https://info.nsf.org/Certified/dietary/Listings.asp?CompanyName=naturelo&","observed_at":"2026-08-31","identity_basis":"company_brand","scope":"product_or_brand","registry_name":"NSF","standard":"NSF/ANSI 173","identifier":"NATURELO Premium Supplements, LLC","receipt_label":"NSF/ANSI 173 · NATURELO Premium Supplements, LLC"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09K29LFJV","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:551a27cd237de15537ab03d3ff39dc7c2122213ca665db0767db662efb1fa1d1","evidence_url":"https://lookcloser.ai/e/ev-a47bb9e8fc74"},{"evidence_id":"ev-d1b06d71a79c","record_id":"628110628831","gtin":"628110628831","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). 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