Barcode confirmed in an outside database
UPCitemdb resolves 628110628831 to "NATURELO Plant Protein Powder Vanilla 22g Protein - Vegan - 20 Servings" (NATURELO) — consistent with this listing.
Full record · 628110628831 · back to the summary
Naturelo Organic Protein Plant-Based Powder
Exact product checkedGTIN 00628110628831 · checked 2026-08-31
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
15listed rows
15separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 15 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 120 | — | |
| Total Fat | 2 g | — | |
| Saturated Fat | 0 g | — | |
| Trans Fat | 0 g | — | |
| Cholesterol | 0 mg | — | |
| Sodium | 390 mg | — | |
| Total Carbohydrate | 5 g | — | |
| Dietary Fiber | 2 g | — | |
| Total Sugars | 0 g | — | |
| Includes Added Sugars | 0 g | — | |
| Protein | 22 g | — | |
| Vitamin D | 0 mcg | — | |
| Calcium | 40 mg | — | |
| Iron | 7.1 mg | — | |
| Potassium | 40 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Found on the brand's own store
The brand's store lists this exact barcode as “Organic Protein Plant-Based Powder” (variant: Vanilla) — identity confirmed across retailer listings.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing9
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: NATURELO PREMIUM SUPPLEMENTS LLC, Natural Health Alliance Ltd.. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Listed amounts fit the serving
Technical check only: the panel’s 6 actives sum to 87 mg, which fits inside the ≈32,800 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Photo-read pack math is internally consistent
20 servings × 32.8 g = 656 g, matching the printed net weight 656 g (Net Wt. 1.45 lbs (656g)). This checks agreement within the photo read; it is not an independent contents test.
Research context is available for the listed ingredients
Published sources describe how prebiotic fiber have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
Certified by NSF — contents and contaminants checked
NATURELO Premium Supplements, LLC appears in NSF’s certified-products registry with 8 certified product(s), but we couldn’t confirm this exact listing is among them. Certification covers contents and contaminants — not effectiveness.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 103 on 2025-07-31 to 117 on 2026-06-15 (net +14). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 628110628831.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Look the product up yourself in NSF’s certified-products registry.
Search “NATURELO Premium Supplements, LLC” at info.nsf.org — certification covers contents and contaminants, not effectiveness.
4
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…FUEL EXERCISE & BUILD MUSCLE: Maximize your exercise results with this high protein powder and 4 g BCAAs per scoop to support endurance, muscle growth and repair.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 2 g — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 628110628831 — via source listing UPC |
| Brand | NATURELO |
| Source listing identifier | B09K29LFJV |
| Retailer listing title | NATURELO Plant Protein Powder, Vanilla, 22g Protein, 20 Servings… show full titleNATURELO Plant Protein Powder, Vanilla, 22g Protein, 20 Servings |
| USPTO brand-owner record | NATURELO PREMIUM SUPPLEMENTS LLC · DELAWARE, USA · registration 6973263 · 440 US 22, SUITE 210, BRIDGEWATER, NEW JERSEY 08807, UNITED STATES |
| USPTO brand-owner record | Natural Health Alliance Ltd. · CANADA; DELAWARE, USA · registration 5122476 · 105 - 1288 Marinaside Crescent, Vancouver, V6Z2Z5, CANADA |
From the label (photo-read)
| Serving size | 1 Scoop (32.8g) |
| Servings per container | 20 |
| Net weight | Net Wt. 1.45 lbs (656g) |
| Badges printed on pack | USDA ORGANIC, Non-GMO, Vegan, Gluten Free, Dairy Free, vegan, dairy-free, gluten-free |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 120 | High clearly legible in the photo |
| Total Fat | 2 g | High clearly legible in the photo |
| Saturated Fat | 0 g | High clearly legible in the photo |
| Trans Fat | 0 g | High clearly legible in the photo |
| Cholesterol | 0 mg | High clearly legible in the photo |
| Sodium | 390 mg | High clearly legible in the photo |
| Total Carbohydrate | 5 g | High clearly legible in the photo |
| Dietary Fiber | 2 g | High clearly legible in the photo |
| Total Sugars | 0 g | High clearly legible in the photo |
| Includes Added Sugars | 0 g | High clearly legible in the photo |
| Protein | 22 g | High clearly legible in the photo |
| Vitamin D | 0 mcg | High clearly legible in the photo |
| Calcium | 40 mg | High clearly legible in the photo |
| Iron | 7.1 mg | High clearly legible in the photo |
| Potassium | 40 mg | High clearly legible in the photo |
Claims printed on the packaging:
“FROM NATURE WITH LOVE” · “4g BCAAs” · “22g protein” · “0g sugar” · “vegan” · “dairy-free” · “22 g per scoop” · “All 9 essential amino acids”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $28.01 checked Sep 03, 2026 — varies by variant/session; price history pending |
| Brand store (naturelo.com) ↗ | $32.95 variant: Vanilla — matching UPC/GTIN |
Brand store naturelo.com: 69 supplement products (+4 merch items) — for comparison, single-focus brands typically carry 5–30 products; very broad catalogs are common among companies that rebrand ready-made formulas — a pattern note, not a verdict.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Potassium — NIH ODS · MedlinePlus · PubMed (16,128) · no UL; supplements capped at 99 mg OTC
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 628110628831 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai