{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"628747711548","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-19T00:17:56-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-09-03T13:44:34-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"628747711548","listing_identifier":"B09BDFJXDD","brand":"NEW ROOTS HERBAL","title":"NEW ROOTS HERBAL Turmeric Curcumin Supplement with Black Pepper Extract is 20x Better Ab…","listing_title":"NEW ROOTS HERBAL Turmeric Curcumin Supplement with Black Pepper Extract is 20x Better Absorption | Coumarin Capsules with 95% Curcuminoids & 95% Piperine (90 Veg Capsules)","identity":{"canonical_gtin":"00628747711548","source_listing_gtin":"00628747711548","listing_identifier":"B09BDFJXDD","product_image":"https://m.media-amazon.com/images/I/61nsD6T1ZjL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B09BDFJXDD","primary_url":"https://m.media-amazon.com/images/I/61nsD6T1ZjL.jpg","image_count":8,"last_attempted":"2026-08-19T00:17:55-0700","attempts":1},"observed_at":"2026-08-31","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"NEW ROOTS HERBAL","package_brand":"New Roots Herbal inc.","match_method":"normalized_exact","similarity":0.9032},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":null,"trademark_owner_candidates":[{"name":"New Roots Herbal Inc.","entity":"CORPORATION","country":"CANADA","address_filed":"3405 F.X. Tessier, Vaudreuil-Dorion, QC, J7V5V5, CANADA","address_public":"J7V5V5, CANADA","serial_number":"90792403","registration_number":"7009038","wordmark":"NEW ROOTS HERBAL","status_description":"REGISTERED","filed_date":"2021-06-24T00:00:00","first_use_commerce_date":"2008-01-15","registration_date":"2023-03-28","assignment_recorded":false,"goods_services":["IC 003: Body oils; Cosmetic oils; Essential oils.","IC 005: Vitamins; Amino acids for nutritional purposes; Coconut oil for medical purposes; Medicinal herb extracts; Medicinal roots; Natural sleep aid preparations; Dietary supplements; Enzyme food supplements; Flaxseed dietary supplements; Food supplements, namely, anti-oxidants; Herbal supplements; Medicinal herbal preparations; Mineral supplements; Nutritional supplements; Probiotic supplements; Protein supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},{"name":"New Roots Herbal","entity":"CORPORATION","country":"CANADA","address_filed":"3405 FX Tessier, Vaudreuil-Dorion, J7V 5V5, CANADA","address_public":"J7V 5V5, CANADA","serial_number":"77961888","registration_number":"3860719","wordmark":"NEW ROOTS HERBAL","status_description":"REGISTERED AND RENEWED","filed_date":"2010-03-18T00:00:00","first_use_commerce_date":"2008-01-15","registration_date":"2010-10-12","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=77961888&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"}],"trademark_owner_status":"multiple","product_manufacturer_link":"not_established","label_responsible_parties":[{"role":"manufactured_by","name":"New Roots Herbal inc.","address":"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5","verbatim":"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada"}],"identity_nodes":[{"role":"manufactured_by","name":"New Roots Herbal inc.","address":"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5","verbatim":"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada","source_ref":"facts_panel","identity_basis":"verbatim_package_text","relationship_to_trademark_owner":"not_comparable","relationship_limit":"Different printed and trademark-owner names do not establish a conflict; the entities may have distributor, manufacturer, or licensing relationships."}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"Registered owner records: New Roots Herbal Inc. · New Roots Herbal","deck":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","display_mode":"single_home_per_finding","finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated","nih-published-research-research-context-is-available-for-the-listed-ingr"],"point_finding_ids":["uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","nih-published-research-each-ingredient-s-amount-is-disclosed","barcode-gtin-record-upc-independently-corroborated"],"cards":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","card_type":"owner_candidates","question":"owner","tone":"neutral","weight":54,"headline":"Registered owner records: New Roots Herbal Inc. · New Roots Herbal","evidence":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","so_what":"The public ownership record is ambiguous. We show the exact candidates instead of choosing one by name similarity.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7009038, 3860719","registry_name":"USPTO","standard":null,"identifier":"Registrations 7009038, 3860719"}],"evidence_id":"ev-c8b7e24ab0f3","evidence_url":"https://lookcloser.ai/e/ev-c8b7e24ab0f3","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 2 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-6e64816379e6","evidence_url":"https://lookcloser.ai/e/ev-6e64816379e6","presentation_home":"finding_catalog"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 628747711548.","evidence":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids 500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-103f5032b6fd","evidence_url":"https://lookcloser.ai/e/ev-103f5032b6fd","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for turmeric / curcumin.","evidence":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH NCCIH — Turmeric","url":"https://www.nccih.nih.gov/health/turmeric","role":"turmeric / curcumin context · not product evidence"},{"label":"PubMed search: curcumin bioavailability piperine","url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","role":"turmeric / curcumin context · not product evidence"}],"registry_receipts":[],"evidence_id":"ev-5073148038d8","evidence_url":"https://lookcloser.ai/e/ev-5073148038d8","presentation_home":"research_section"}],"research_links":[{"ingredient":"turmeric / curcumin","label":"NIH NCCIH — Turmeric","url":"https://www.nccih.nih.gov/health/turmeric","scope":"ingredient_context","product_evidence":false},{"ingredient":"turmeric / curcumin","label":"PubMed search: curcumin bioavailability piperine","url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product."]},"tldr":{"assessment":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","key_findings":[{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":3,"open_question_count":2,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","lead_finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"certification-laboratory-record-testing-claim-names-a-recognized-certifi","source":"Certification / laboratory record","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Testing claim names a recognized certifier","detail":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":"A named certifier/laboratory appears in the listing (registry cross-check pending).","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B09BDFJXDD","scope":"search_scope","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-c14056f0397e","evidence_url":"https://lookcloser.ai/e/ev-c14056f0397e","content_fingerprint":"sha256:c09dd324f2f1c212b94b5adeb2af483ec1d7d12e205f96a74bdcf6c5c8883f2e","registry_receipts":[],"evidence":{"summary":"A named certifier/laboratory appears in the listing (registry cross-check pending).","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"html_anchor":"finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi","report_url":"https://lookcloser.ai/p/628747711548/full#finding-certification-laboratory-record-testing-claim-names-a-recognized-certifi"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_turmeric"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-6e64816379e6","evidence_url":"https://lookcloser.ai/e/ev-6e64816379e6","content_fingerprint":"sha256:057c68abe3b3f3916af1521126a355bea323bf646d84d79cf26fabb0dd2f3aeb","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["pubmed_turmeric"],"source_records":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/628747711548/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing.","proof":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00628747711548","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-31","presentation_tone":"ok","evidence_id":"ev-103f5032b6fd","evidence_url":"https://lookcloser.ai/e/ev-103f5032b6fd","content_fingerprint":"sha256:a58c0250c907d5a1ffdaad39e5f1362ba264b6748b41c0e98ea79518914c68db","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628747711548","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/628747711548/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-label-math-could-not-be-verified","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"pend","weight":26,"headline":"Label math could not be verified","detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09BDFJXDD","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-e5ca2fe44fe7","evidence_url":"https://lookcloser.ai/e/ev-e5ca2fe44fe7","content_fingerprint":"sha256:6b7a3727e16bc63d296e6407155225f5afce37ad6d4e716e63236d9855a1355a","registry_receipts":[],"evidence":{"summary":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"html_anchor":"finding-label-and-serving-arithmetic-label-math-could-not-be-verified","report_url":"https://lookcloser.ai/p/628747711548/full#finding-label-and-serving-arithmetic-label-math-could-not-be-verified"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","identity_basis":"ingredient","status":"live","source_refs":["pubmed_turmeric"],"source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-5073148038d8","evidence_url":"https://lookcloser.ai/e/ev-5073148038d8","content_fingerprint":"sha256:28ef1df537caf4eac8b53202a8d93fc86fb1e62efed0873e85f6fbf1c7cc84ac","registry_receipts":[],"evidence":{"summary":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","source_refs":["pubmed_turmeric"],"source_records":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/628747711548/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B09BDFJXDD","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-e80fc11eb9d7","evidence_url":"https://lookcloser.ai/e/ev-e80fc11eb9d7","content_fingerprint":"sha256:580c72fb0bae622ac80a5fe3ca2ca52bd4eade5810df9f211e8fd7f6d066ea9d","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/628747711548/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Sep 03, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+ROOTS+HERBAL%22+OR+product_description:%22NEW+ROOTS+HERBAL%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"caution","evidence_id":"ev-dec48723be59","evidence_url":"https://lookcloser.ai/e/ev-dec48723be59","content_fingerprint":"sha256:d3cb08d2711aa218258f22f2405ee47fe572b616ad480c56648152fce727a565","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+ROOTS+HERBAL%22+OR+product_description:%22NEW+ROOTS+HERBAL%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NEW ROOTS HERBAL","receipt_label":"FDA enforcement search · NEW ROOTS HERBAL"}],"observed_at":"2026-08-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","report_url":"https://lookcloser.ai/p/628747711548/full#finding-fda-public-records-recall-search-no-match-found-as-of-sep-03-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09BDFJXDD","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-82ff068107b2","evidence_url":"https://lookcloser.ai/e/ev-82ff068107b2","content_fingerprint":"sha256:4a4e63a7026bbd8dbf654c3eaf469731417e15caffd192a2ab0718d5616613db","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/628747711548/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","source":"USPTO trademark registry","class":"gap","noted":false,"severity":"pend","weight":18,"headline":"Multiple USPTO brand-owner records are shown","detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-c8b7e24ab0f3","evidence_url":"https://lookcloser.ai/e/ev-c8b7e24ab0f3","content_fingerprint":"sha256:56c7de3107d25705ef0069005a927414917d771bce8d55c1151d975f1d593242","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registrations 7009038, 3860719","registry_name":"USPTO","standard":null,"identifier":"Registrations 7009038, 3860719"}],"evidence":{"summary":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7009038, 3860719","receipt_label":"USPTO · Registrations 7009038, 3860719"}],"observed_at":"2026-08-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"html_anchor":"finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","report_url":"https://lookcloser.ai/p/628747711548/full#finding-uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B09BDFJXDD","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-31","presentation_tone":"gap","evidence_id":"ev-dfb7c2308ac2","evidence_url":"https://lookcloser.ai/e/ev-dfb7c2308ac2","content_fingerprint":"sha256:212bad0a4325dec1311b160492ddc20d7d88f9431c78281cfc99d6c45b9fbcc1","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/628747711548/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-103f5032b6fd","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 628747711548 to \"New Roots Herbal Curcumin + Piperine | 95% Curcuminoids  500mg (90 Veg caps) | S\" (New Roots Herbal) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00628747711548","observed_at":"2026-08-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:a58c0250c907d5a1ffdaad39e5f1362ba264b6748b41c0e98ea79518914c68db","evidence_url":"https://lookcloser.ai/e/ev-103f5032b6fd"},{"evidence_id":"ev-c14056f0397e","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:certification-laboratory-record-testing-claim-names-a-recognized-certifi","primary_source":"source_listing","claim":"Testing claim names a recognized certifier","bucket":"checks_out","looked":"LookCloser checked Certification / laboratory record.","found":"A named certifier/laboratory appears in the listing (registry cross-check pending).","proof":{"detail":"A named certifier/laboratory appears in the listing (registry cross-check pending)."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:c09dd324f2f1c212b94b5adeb2af483ec1d7d12e205f96a74bdcf6c5c8883f2e","evidence_url":"https://lookcloser.ai/e/ev-c14056f0397e"},{"evidence_id":"ev-6e64816379e6","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_turmeric","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:057c68abe3b3f3916af1521126a355bea323bf646d84d79cf26fabb0dd2f3aeb","evidence_url":"https://lookcloser.ai/e/ev-6e64816379e6"},{"evidence_id":"ev-dec48723be59","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-sep-03-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Sep 03, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+ROOTS+HERBAL%22+OR+product_description:%22NEW+ROOTS+HERBAL%22)&limit=5","observed_at":"2026-08-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"NEW ROOTS HERBAL","receipt_label":"FDA enforcement search · NEW ROOTS HERBAL"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:d3cb08d2711aa218258f22f2405ee47fe572b616ad480c56648152fce727a565","evidence_url":"https://lookcloser.ai/e/ev-dec48723be59"},{"evidence_id":"ev-c8b7e24ab0f3","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","primary_source":"uspto_search","claim":"Multiple USPTO brand-owner records are shown","bucket":"unverified","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.","proof":{"detail":"USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registrations 7009038, 3860719","receipt_label":"USPTO · Registrations 7009038, 3860719"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:56c7de3107d25705ef0069005a927414917d771bce8d55c1151d975f1d593242","evidence_url":"https://lookcloser.ai/e/ev-c8b7e24ab0f3"},{"evidence_id":"ev-e5ca2fe44fe7","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:6b7a3727e16bc63d296e6407155225f5afce37ad6d4e716e63236d9855a1355a","evidence_url":"https://lookcloser.ai/e/ev-e5ca2fe44fe7"},{"evidence_id":"ev-e80fc11eb9d7","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:580c72fb0bae622ac80a5fe3ca2ca52bd4eade5810df9f211e8fd7f6d066ea9d","evidence_url":"https://lookcloser.ai/e/ev-e80fc11eb9d7"},{"evidence_id":"ev-dfb7c2308ac2","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:212bad0a4325dec1311b160492ddc20d7d88f9431c78281cfc99d6c45b9fbcc1","evidence_url":"https://lookcloser.ai/e/ev-dfb7c2308ac2"},{"evidence_id":"ev-82ff068107b2","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:4a4e63a7026bbd8dbf654c3eaf469731417e15caffd192a2ab0718d5616613db","evidence_url":"https://lookcloser.ai/e/ev-82ff068107b2"},{"evidence_id":"ev-5073148038d8","record_id":"628747711548","gtin":"628747711548","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_turmeric","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:28ef1df537caf4eac8b53202a8d93fc86fb1e62efed0873e85f6fbf1c7cc84ac","evidence_url":"https://lookcloser.ai/e/ev-5073148038d8"},{"evidence_id":"ev-246228967440","record_id":"628747711548","gtin":"628747711548","claim_key":"claim:testing","primary_source":"source_listing","claim":"“LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for…”","bucket":"partly","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","proof":{"kind":"testing","status":"partly","snippet":"…✅ LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for purity, quality, and l"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://newrootsherbal.com","observed_at":"2026-08-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:b38fa0cece145d657e82e318cef86c285bf176605b4c7d539f84810c7ef60af0","evidence_url":"https://lookcloser.ai/e/ev-246228967440"},{"evidence_id":"ev-7fb20b93e5ec","record_id":"628747711548","gtin":"628747711548","claim_key":"claim:timeline","primary_source":"source_listing","claim":"“FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose,…”","bucket":"claimed_no_support","looked":"a study measuring the stated outcome over the stated time","found":"We found no study of this product measuring the stated outcome over the stated timeframe.","proof":{"kind":"timeline","status":"not-substantiated","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:42bfd6041c50913083c4be37fce206710028e1fa5e31814f778ee8d6c385059e","evidence_url":"https://lookcloser.ai/e/ev-7fb20b93e5ec"},{"evidence_id":"ev-1f8e273a3b78","record_id":"628747711548","gtin":"628747711548","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose,…”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://newrootsherbal.com","observed_at":"2026-08-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:cb29d90db03979d21f7159b927a3d8a555ef644d0de82fc772daa407f0debb47","evidence_url":"https://lookcloser.ai/e/ev-1f8e273a3b78"},{"evidence_id":"ev-cdf9c28036ba","record_id":"628747711548","gtin":"628747711548","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"…✅ DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO 2000%?…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_turmeric","source_url":"https://ods.od.nih.gov/factsheets/Turmeric-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"turmeric","receipt_label":"NIH ODS · turmeric fact sheet"},{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-31","content_fingerprint":"sha256:12ce42ecb280cc03fac345dc59ed051705a10f64966e8b58245e3f4b2349cc6a","evidence_url":"https://lookcloser.ai/e/ev-cdf9c28036ba"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":500,"headline_claim_mg":500,"headline_subject":"turmeric","subject_actual_mg":500},"listing_claims":{"dose_claims":[{"subject":"turmeric","amount_mg":500,"basis":"unspecified"}],"testing":{"claimed":true,"named_lab_or_certifier":true},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["With Piperine · 95% Curcuminoids","ISO 17025 Laboratory-Tested","Healthy Joint Function Support*","500 mg","Dietary Supplement","SUPPORT EVERY MOVE WITH CONFIDENCE","95% STANDARDIZED CURCUMINOIDS","ENHANCED ABSORPTION WITH PIPERINE","LABORATORY-TESTED FOR PURITY","DAILY SUPPORT YOU CAN FEEL"],"certification_text":["TESTED BY Carbon-14","ISO 17025 Laboratory-Tested","TESTED IN ISO 17025 LAB","TESTED ISO 17025 LAB","DOCTOR FORMULATED","cGMP CERTIFIED FACILITY","cGMP","ISO 17025 LABORATORY TESTED"],"claim_checks":[{"kind":"testing","label":"Quality-testing claim","snippet":"…✅ LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for purity, quality, and l","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","status":"partly"},{"kind":"authority","label":"Professional-endorsement claim","snippet":"…DOCTOR FORMULATED…","looked":"who the professionals are, whether they were compensated, and what the endorsement covers","found":"A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed.","status":"context"},{"kind":"timeline","label":"Speed-of-results claim","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color","looked":"a study measuring the stated outcome over the stated time","found":"We found no study of this product measuring the stated outcome over the stated timeframe.","status":"not-substantiated"},{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"efficacy","label":"Benefit claim","snippet":"…✅ DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO 2000%?…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine · 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"With Piperine \\u00b7 95% Curcuminoids\", \"ISO 17025 Laboratory-Tested\", \"Healthy Joint Function Support*\", \"500 mg\", \"Dietary Supplement\"], \"certifications\": [\"TESTED BY Carbon-14\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine • 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SUPPORT EVERY MOVE WITH CONFIDENCE\", \"95% STANDARDIZED CURCUMINOIDS\", \"ENHANCED ABSORPTION WITH PIPERINE\", \"LABORATORY-TESTED FOR PURITY\", \"DAILY SUPPORT YOU CAN FEEL\", \"Healthy Joint Function Support*\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SUPPORT EVERYDAY MOVEMENT\", \"DAILY WELLNESS SUPPORT\", \"SUPPORTS AN ACTIVE LIFESTYLE\", \"Healthy Joint Function Support\", \"With Piperine • 95% Curcuminoids\", \"JOINT FUNCTION\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED ISO 17025 LAB\"]}\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SMARTER ABSORPTION. BETTER RESULTS.\", \"Thoughtfully Combined for Maximum Effectiveness\", \"Supports everyday wellness\", \"Helps enhance nutrient absorption\", \"Healthy Joint Function Support*\", \"With Piperine • 95% Curcuminoids\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine · 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"TRUSTED QUALITY FOR OVER 40 YEARS\", \"40 YEARS OF MANUFACTURING EXCELLENCE\", \"PREMIUM QUALITY FROM NEW ROOTS HERBAL\", \"Healthy Joint Function Support\", \"ISO 17025 Laboratory-Tested\", \"DOCTOR FORMULATED\"], \"certifications\": [\"DOCTOR FORMULATED\", \"cGMP CERTIFIED FACILITY\", \"cGMP\", \"ISO 17025 LABORATORY TESTED\", \"ISO 17025\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal inc.\", \"product_name\": null, \"barcode\": \"628747711548\", \"panel\": true, \"serving_size_text\": \"Serving Size: 1 capsule\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_by\", \"name\": \"New Roots Herbal inc.\", \"address\": \"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5\", \"verbatim\": \"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada\"}], \"websites\": [\"newrootsherbal.com\"], \"actives\": [{\"name\": \"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin\", \"amount\": \"500\", \"unit\": \"mg\"}, {\"name\": \"Black pepper (Piper nigrum) fruit extract, 95% piperine\", \"amount\": \"5\", \"unit\": \"mg\"}], \"label_claims\": [\"MAXIMIZED CURCUMIN ABSORPTION FOR DAILY WELLNESS SUPPORT\", \"Powerful 2-in-1 ingredients\", \"Naturally Sourced\"], \"certifications\": [\"Naturally Sourced\", \"ISO\", \"GMP\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine \\u2022 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WHY SETTLE FOR LESS?\", \"Healthy Joint Function Support\", \"95% STANDARDIZED CURCUMINOIDS\", \"ENHANCED WITH PIPERINE\", \"DOCTOR FORMULATED\", \"PREMIUM QUALITY INGREDIENTS\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"ISO 17025 TESTED\"]}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots HERBAL\", \"product_name\": \"Curcumin With Piperine • 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"KEEP DOING WHAT YOU LOVE\", \"Daily support for an active and balanced lifestyle\", \"MOVE COMFORTABLY\", \"STAY ACTIVE\", \"FEEL YOUR BEST\", \"Healthy Joint Function Support*\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"}],"source_images":["https://m.media-amazon.com/images/I/61nsD6T1ZjL.jpg","https://m.media-amazon.com/images/I/71M-9yWy22L.jpg","https://m.media-amazon.com/images/I/71nDA65bjnL.jpg","https://m.media-amazon.com/images/I/71KOeHgX+JL.jpg","https://m.media-amazon.com/images/I/71d-OoqbzYL.jpg","https://m.media-amazon.com/images/I/61fZMeNR7IL.jpg","https://m.media-amazon.com/images/I/71Yz1uDqjkL.jpg","https://m.media-amazon.com/images/I/71zLx4eY0GL.jpg"],"facts_panel_image":5,"brand":"New Roots Herbal inc.","product_name":"Curcumin With Piperine · 95% Curcuminoids","barcode":"628747711548","barcode_identity_status":"exact_gtin","serving_size_text":"Serving Size: 1 capsule","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"90 vegetable capsules","actives":[{"name":"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin","amount":"500","unit":"mg"},{"name":"Black pepper (Piper nigrum) fruit extract, 95% piperine","amount":"5","unit":"mg"}],"responsible_parties":[{"role":"manufactured_by","name":"New Roots Herbal inc.","address":"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5","verbatim":"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada"}],"websites":["newrootsherbal.com"],"label_claims":["With Piperine · 95% Curcuminoids","ISO 17025 Laboratory-Tested","Healthy Joint Function Support*","500 mg","Dietary Supplement","SUPPORT EVERY MOVE WITH CONFIDENCE","95% STANDARDIZED CURCUMINOIDS","ENHANCED ABSORPTION WITH PIPERINE","LABORATORY-TESTED FOR PURITY","DAILY SUPPORT YOU CAN FEEL"],"certifications":["TESTED BY Carbon-14","ISO 17025 Laboratory-Tested","TESTED IN ISO 17025 LAB","TESTED ISO 17025 LAB","DOCTOR FORMULATED","cGMP CERTIFIED FACILITY","cGMP","ISO 17025 LABORATORY TESTED"],"barcode_observations":["628747711548"],"panel_rows":[{"name":"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin","amount":"500","unit":"mg"},{"name":"Black pepper (Piper nigrum) fruit extract, 95% piperine","amount":"5","unit":"mg"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine · 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"With Piperine \\u00b7 95% Curcuminoids\", \"ISO 17025 Laboratory-Tested\", \"Healthy Joint Function Support*\", \"500 mg\", \"Dietary Supplement\"], \"certifications\": [\"TESTED BY Carbon-14\"]}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine • 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SUPPORT EVERY MOVE WITH CONFIDENCE\", \"95% STANDARDIZED CURCUMINOIDS\", \"ENHANCED ABSORPTION WITH PIPERINE\", \"LABORATORY-TESTED FOR PURITY\", \"DAILY SUPPORT YOU CAN FEEL\", \"Healthy Joint Function Support*\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"},{"img":2,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SUPPORT EVERYDAY MOVEMENT\", \"DAILY WELLNESS SUPPORT\", \"SUPPORTS AN ACTIVE LIFESTYLE\", \"Healthy Joint Function Support\", \"With Piperine • 95% Curcuminoids\", \"JOINT FUNCTION\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED ISO 17025 LAB\"]}\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"SMARTER ABSORPTION. BETTER RESULTS.\", \"Thoughtfully Combined for Maximum Effectiveness\", \"Supports everyday wellness\", \"Helps enhance nutrient absorption\", \"Healthy Joint Function Support*\", \"With Piperine • 95% Curcuminoids\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine · 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"TRUSTED QUALITY FOR OVER 40 YEARS\", \"40 YEARS OF MANUFACTURING EXCELLENCE\", \"PREMIUM QUALITY FROM NEW ROOTS HERBAL\", \"Healthy Joint Function Support\", \"ISO 17025 Laboratory-Tested\", \"DOCTOR FORMULATED\"], \"certifications\": [\"DOCTOR FORMULATED\", \"cGMP CERTIFIED FACILITY\", \"cGMP\", \"ISO 17025 LABORATORY TESTED\", \"ISO 17025\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots Herbal inc.\", \"product_name\": null, \"barcode\": \"628747711548\", \"panel\": true, \"serving_size_text\": \"Serving Size: 1 capsule\", \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"manufactured_by\", \"name\": \"New Roots Herbal inc.\", \"address\": \"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5\", \"verbatim\": \"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada\"}], \"websites\": [\"newrootsherbal.com\"], \"actives\": [{\"name\": \"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin\", \"amount\": \"500\", \"unit\": \"mg\"}, {\"name\": \"Black pepper (Piper nigrum) fruit extract, 95% piperine\", \"amount\": \"5\", \"unit\": \"mg\"}], \"label_claims\": [\"MAXIMIZED CURCUMIN ABSORPTION FOR DAILY WELLNESS SUPPORT\", \"Powerful 2-in-1 ingredients\", \"Naturally Sourced\"], \"certifications\": [\"Naturally Sourced\", \"ISO\", \"GMP\"]}\n"},{"img":6,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"New Roots Herbal\", \"product_name\": \"Curcumin With Piperine \\u2022 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WHY SETTLE FOR LESS?\", \"Healthy Joint Function Support\", \"95% STANDARDIZED CURCUMINOIDS\", \"ENHANCED WITH PIPERINE\", \"DOCTOR FORMULATED\", \"PREMIUM QUALITY INGREDIENTS\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"ISO 17025 TESTED\"]}\n```\n"},{"img":7,"model":"claude-cli:subscription","text":"{\"brand\": \"New Roots HERBAL\", \"product_name\": \"Curcumin With Piperine • 95% Curcuminoids\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"90 vegetable capsules\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"KEEP DOING WHAT YOU LOVE\", \"Daily support for an active and balanced lifestyle\", \"MOVE COMFORTABLY\", \"STAY ACTIVE\", \"FEEL YOUR BEST\", \"Healthy Joint Function Support*\"], \"certifications\": [\"ISO 17025 Laboratory-Tested\", \"TESTED IN ISO 17025 LAB\"]}\n"}],"source_images":["https://m.media-amazon.com/images/I/61nsD6T1ZjL.jpg","https://m.media-amazon.com/images/I/71M-9yWy22L.jpg","https://m.media-amazon.com/images/I/71nDA65bjnL.jpg","https://m.media-amazon.com/images/I/71KOeHgX+JL.jpg","https://m.media-amazon.com/images/I/71d-OoqbzYL.jpg","https://m.media-amazon.com/images/I/61fZMeNR7IL.jpg","https://m.media-amazon.com/images/I/71Yz1uDqjkL.jpg","https://m.media-amazon.com/images/I/71zLx4eY0GL.jpg"],"facts_panel_image":5,"brand":"New Roots Herbal inc.","product_name":"Curcumin With Piperine · 95% Curcuminoids","barcode":"628747711548","barcode_identity_status":"exact_gtin","serving_size_text":"Serving Size: 1 capsule","serving_size_g":null,"servings_per_container":null,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"90 vegetable capsules","actives":[{"name":"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin","amount":"500","unit":"mg"},{"name":"Black pepper (Piper nigrum) fruit extract, 95% piperine","amount":"5","unit":"mg"}],"responsible_parties":[{"role":"manufactured_by","name":"New Roots Herbal inc.","address":"3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5","verbatim":"New Roots Herbal inc. 3405 F.-X.-Tessier Vaudreuil-Dorion (QC) J7V 5V5 newrootsherbal.com · 1 866 521-6348 Made in Canada"}],"websites":["newrootsherbal.com"],"label_claims":["With Piperine · 95% Curcuminoids","ISO 17025 Laboratory-Tested","Healthy Joint Function Support*","500 mg","Dietary Supplement","SUPPORT EVERY MOVE WITH CONFIDENCE","95% STANDARDIZED CURCUMINOIDS","ENHANCED ABSORPTION WITH PIPERINE","LABORATORY-TESTED FOR PURITY","DAILY SUPPORT YOU CAN FEEL"],"certifications":["TESTED BY Carbon-14","ISO 17025 Laboratory-Tested","TESTED IN ISO 17025 LAB","TESTED ISO 17025 LAB","DOCTOR FORMULATED","cGMP CERTIFIED FACILITY","cGMP","ISO 17025 LABORATORY TESTED"],"barcode_observations":["628747711548"],"panel_rows":[{"name":"Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin","amount":"500","unit":"mg"},{"name":"Black pepper (Piper nigrum) fruit extract, 95% piperine","amount":"5","unit":"mg"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"turmeric","declared_name":"Turmeric (Curcuma longa) root extract, 95% curcuminoids, pro","ods_url":"https://ods.od.nih.gov/factsheets/Turmeric-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=turmeric","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22turmeric%22","ul":null,"ul_unit":"mg","ul_scope":"botanical; rare hepatotoxicity reports","pubmed_count":1288}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Retailer listing",21.89]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00628747711548","source_listing_gtin":"00628747711548","retailer_gtin_match":true,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[["Amazon",21.89]],"offer_records":[{"seller":"Amazon","price":21.89,"currency":"USD","url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-09-03T01:25:07.477899+00:00","identity_basis":"exact_gtin","gtin":"00628747711548","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"observed_at":"2026-08-31"},"commerce_context":{"observed_at":"2026-08-31","record_gtin":"00628747711548","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B09BDFJXDD","price":21.89,"price_receipt":{"status":"available","amount":21.89,"currency":"USD","price_type":"lowest_new","observed_at":"2026-09-03T01:25:07.477899+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","listing_url":"https://www.amazon.com/dp/B09BDFJXDD","identity_basis":"exact_listing_identifier","listing_identifier":"B09BDFJXDD","raw_cents":2189},"rating":null,"rating_count":null,"published_gtin":"00628747711548"},"brand_site":{"status":"store_found_no_product","host":"https://newrootsherbal.com","url":"https://newrootsherbal.com","title":null,"variant":null,"price":null,"availability":"unknown","published_gtin":null,"identity_basis":"brand_domain_only","comparison_allowed":false,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":null,"testing_surface":null},"exact_offers":[{"seller":"Amazon","price":21.89,"currency":"USD","url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-09-03T01:25:07.477899+00:00","identity_basis":"exact_gtin","gtin":"00628747711548","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00628747711548","search_url":"https://www.iherb.com/search?kw=NEW+ROOTS+HERBAL+NEW+ROOTS+HERBAL+Turmeric+Curcumin+Supplement+with+Black+Pepper+Extract+is+20x+Better+Absorption+%7C+Coumarin+Capsules+with+95%25+Curcuminoids+%26+95%25+Piperine+%2890+Veg+C"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00628747711548","search_url":"https://www.target.com/s?searchTerm=NEW+ROOTS+HERBAL+NEW+ROOTS+HERBAL+Turmeric+Curcumin+Supplement+with+Black+Pepper+Extract+is+20x+Better+Absorption+%7C+Coumarin+Capsules+with+95%25+Curcuminoids+%26+95%25+Piperine+%2890+Veg+C"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00628747711548","search_url":"https://www.walmart.com/search?q=NEW+ROOTS+HERBAL+NEW+ROOTS+HERBAL+Turmeric+Curcumin+Supplement+with+Black+Pepper+Extract+is+20x+Better+Absorption+%7C+Coumarin+Capsules+with+95%25+Curcuminoids+%26+95%25+Piperine+%2890+Veg+C"}},"comparison_status":"exact_single_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"domain_lookup":{"status":"confirmed","brand":"NEW ROOTS HERBAL","host":"https://newrootsherbal.com","source_url":"https://newrootsherbal.com","identity_basis":"exact_name_domain_plus_onsite_brand","observed_at":"2026-09-03","product_sitemap_count":706,"attempts":[{"url":"https://www.newrootsherbal.com","outcome":"brand_name_observed"}]},"host":"https://newrootsherbal.com","platform":"headless_or_other","discovery_basis":"exact_name_domain_plus_onsite_brand"},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-08-31","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[["2025-08-12",20],["2025-08-31",21],["2025-09-15",22]],"summary":{"start":["2025-08-12",20],"latest":["2025-09-15",22],"net_change":2,"largest_increase":1,"largest_decrease":0}},"price_snapshot":{"status":"available","amount":21.89,"currency":"USD","price_type":"lowest_new","observed_at":"2026-09-03T01:25:07.477899+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B09BDFJXDD","listing_url":"https://www.amazon.com/dp/B09BDFJXDD","identity_basis":"exact_listing_identifier","listing_identifier":"B09BDFJXDD","raw_cents":2189},"catalog_snapshot":{"observed_at":"2026-09-03T01:25:07.477899+00:00","listed_since":"2021-08-03","parent_listing_identifier":"B0DCCNBR1L","root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":3764461,"name":"Herbal Supplements"},{"id":6966319011,"name":"Curcumin"}],"brand":"NEW ROOTS HERBAL","manufacturer":"New Roots Herbal Inc.","monthly_sold_estimate":50,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":"2026-08-27","sales_rank_drops":{"30_days":7,"90_days":26,"180_days":54},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-08-31","url":"https://www.amazon.com/dp/B09BDFJXDD","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-08-31","url":"https://world.openfoodfacts.org/product/00628747711548","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-08-31","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-08-31","url":"https://tsdr.uspto.gov/#caseNumber=90792403&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registrations 7009038, 3860719","receipt_label":"USPTO · Registrations 7009038, 3860719"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-08-31","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22NEW+ROOTS+HERBAL%22+OR+product_description:%22NEW+ROOTS+HERBAL%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"NEW ROOTS HERBAL","receipt_label":"FDA enforcement search · NEW ROOTS HERBAL"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-08-31","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-08-31","url":"https://keepa.com/#!product/1-B09BDFJXDD","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-08-31","url":"https://www.amazon.com/dp/B09BDFJXDD","identity_basis":"listing_identifier","limitation":null},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-08-31","url":"https://newrootsherbal.com","identity_basis":"brand_domain_only","comparison_allowed":false,"limitation":null},"nih_ods_turmeric":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-31","url":"https://ods.od.nih.gov/factsheets/Turmeric-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"turmeric","receipt_label":"NIH ODS · turmeric fact sheet"},"pubmed_turmeric":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-31","url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"amounts_disclosed","summary":"All 2 captured rows publish an amount.","captured_rows":2,"quantified_rows":2,"separately_quantified_rows":2,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":"00628747711548","confirmations":["source_listing_gtin","external_barcode_record"],"confirmation_count":2,"summary":"2 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":2,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"observed","start":{"date":"2025-08-12","count":20},"latest":{"date":"2025-09-15","count":22},"net_change":2,"span_days":34,"average_change_per_30_days":1.8,"largest_single_interval_increase":1,"identity_basis":"exact_listing_identifier","limitation":"Count movement does not establish review authenticity; variation families may share counts."},"review_surface_comparison":null,"market":{"offers":[{"seller":"Amazon","price":21.89,"currency":"USD","url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-09-03T01:25:07.477899+00:00","identity_basis":"exact_gtin","gtin":"00628747711548","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"exact_gtin_only":true,"price_spread":null,"servings_basis":null,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"multiple","owner":null,"candidate_count":2,"brand_age_months":61,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"uspto-trademark-registry-multiple-uspto-brand-owner-records-are-shown","question":"Which exact USPTO registrant is tied to this product's brand use?","source_headline":"Multiple USPTO brand-owner records are shown","needed_evidence":"exact-wordmark ownership record","priority":18,"absence_is_not_a_strike":true},{"finding_id":"label-and-serving-arithmetic-label-math-could-not-be-verified","question":"Do the labeled amounts reconcile with the stated serving and container?","source_headline":"Label math could not be verified","needed_evidence":"Supplement Facts panel matched to this exact product","priority":26,"absence_is_not_a_strike":true}],"connected_signals":[],"evidence_balance":{"documented_concerns":0,"confirmed_checks":3,"neutral_or_open_findings":7,"material_open_questions":2,"concern_finding_ids":[],"confirmation_finding_ids":["barcode-gtin-record-upc-independently-corroborated","certification-laboratory-record-testing-claim-names-a-recognized-certifi","nih-published-research-each-ingredient-s-amount-is-disclosed"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[{"bucket":"partly","claim_key":"claim:efficacy","claim":"“DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO”","check":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-cdf9c28036ba","evidence_url":"https://lookcloser.ai/e/ev-cdf9c28036ba","content_fingerprint":"sha256:12ce42ecb280cc03fac345dc59ed051705a10f64966e8b58245e3f4b2349cc6a","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_turmeric","source_url":"https://ods.od.nih.gov/factsheets/Turmeric-HealthProfessional/","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"turmeric","receipt_label":"NIH ODS · turmeric fact sheet"},{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-08-31","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"efficacy","status":"partly","snippet":"…✅ DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO 2000%?…"}},{"bucket":"partly","claim_key":"claim:manufacturing","claim":"“FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose,…”","check":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-1f8e273a3b78","evidence_url":"https://lookcloser.ai/e/ev-1f8e273a3b78","content_fingerprint":"sha256:cb29d90db03979d21f7159b927a3d8a555ef644d0de82fc772daa407f0debb47","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://newrootsherbal.com","observed_at":"2026-08-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"proof":{"kind":"manufacturing","status":"partly","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color"}},{"bucket":"partly","claim_key":"claim:testing","claim":"“LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for…”","check":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"A testing body is named on the listing, but we found no lot-specific certificate of analysis.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-246228967440","evidence_url":"https://lookcloser.ai/e/ev-246228967440","content_fingerprint":"sha256:b38fa0cece145d657e82e318cef86c285bf176605b4c7d539f84810c7ef60af0","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://newrootsherbal.com","observed_at":"2026-08-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"partly","snippet":"…✅ LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for purity, quality, and l"}}],"claimed_no_support":[{"bucket":"claimed_no_support","claim_key":"claim:timeline","claim":"“FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose,…”","check":"We found no study of this product measuring the stated outcome over the stated timeframe.","looked":"a study measuring the stated outcome over the stated time","found":"We found no study of this product measuring the stated outcome over the stated timeframe.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-7fb20b93e5ec","evidence_url":"https://lookcloser.ai/e/ev-7fb20b93e5ec","content_fingerprint":"sha256:42bfd6041c50913083c4be37fce206710028e1fa5e31814f778ee8d6c385059e","observed_at":"2026-08-31","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-08-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"proof":{"kind":"timeline","status":"not-substantiated","snippet":"…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color"}}],"unverified":[]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":3,"claimed_no_support":1,"unverified":0},"puffery":[],"consumed_finding_ids":[]},"brand_presence":{"status":"store_found_no_product","host":"https://newrootsherbal.com","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":21.89,"currency":"USD","url":"https://www.amazon.com/dp/B09BDFJXDD","observed_at":"2026-09-03T01:25:07.477899+00:00","identity_basis":"exact_gtin","gtin":"00628747711548","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-31","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/628747711548","methodology":"https://lookcloser.ai/methodology","built_at":"2026-09-03T20:44:34Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:3784a11e318765989233969b46d7cea14a18c422717505d555345e263bd1a992"}