Testing claim names a recognized certifier
A named certifier/laboratory appears in the listing (registry cross-check pending).
Full record · 628747711548 · back to the summary
NEW ROOTS HERBAL Turmeric Curcumin Supplement with Black Pepper Extract is 20x Better Ab…
Exact product checkedGTIN 00628747711548 · checked 2026-08-31
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
The 500 mg turmeric (curcuma longa) root extract, 95% curcuminoids, providing curcumin i, demethoxycurcumin, and bisdemethoxycurcumin claim matches the panel
MARKETING500 mg — listing title
PANELTurmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin 500 mg — same amountTurmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin 500 mg
matches panelWe did the comparison: the listing claims 500 mg of turmeric (curcuma longa) root extract, 95% curcuminoids, providing curcumin i, demethoxycurcumin, and bisdemethoxycurcumin, and the listing-image panel shows 500 mg turmeric (curcuma longa) root extract, 95% curcuminoids, providing curcumin i, demethoxycurcumin, and bisdemethoxycurcumin serving size: 1 capsule. Those amounts agree. This is internal consistency, not independent lab testing.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Turmeric (Curcuma longa) root extract, 95% curcuminoids, providing curcumin I, demethoxycurcumin, and bisdemethoxycurcumin | 500 mg | — | |
| Black pepper (Piper nigrum) fruit extract, 95% piperine | 5 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; any remaining comparison concerns the front-label framing.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out3
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Every ingredient amount is disclosed
The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.
Barcode confirmed in an outside database
UPCitemdb resolves 628747711548 to "New Roots Herbal Curcumin + Piperine | 95% Curcuminoids 500mg (90 Veg caps) | S" (New Roots Herbal) — consistent with this listing.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
The listing doesn't publish enough to check the math
The saved listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.
Multiple USPTO brand-owner records are shown
USPTO returned multiple live supplement-class records for the exact brand wordmark: New Roots Herbal Inc., New Roots Herbal. These records answer who owns registrations for the brand; the separate product-to-owner or manufacturer link remains open.
Research context is available for the listed ingredients
Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 20 on 2025-08-12 to 22 on 2025-09-15 (net +2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Answered by the panel: 0.5 g of the 0.5 g headline is turmeric. Which independent lab can confirm that amount in this product?
The panel resolves the front-label arithmetic. The remaining question is lot-specific contents and stability; published category testing gives context, not a test of this product.
2
Can you send the certificate of analysis (COA) for the lot number on my bottle?
A real COA names the testing laboratory, the test date, the lot it covers, and what was measured. “Third-party tested” with no document behind it is a marketing sentence.
3
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
4
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 628747711548.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Quality-testing claim “…✅ LAB-TESTED QUALITY YOU CAN TRUST – Every batch is tested in our 8,000-square-foot facility with 22 scientists, as well as third-party tested for purity, quality, and l” | Partly supported We looked for: the observed listing, saved brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried | A testing body is named on the listing, but we found no lot-specific certificate of analysis. |
| Professional-endorsement claim “…DOCTOR FORMULATED…” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Speed-of-results claim “…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color” | No evidence located We looked for: a study measuring the stated outcome over the stated time | We found no study of this product measuring the stated outcome over the stated timeframe. |
| Manufacturing claim “…✅ FAST ACTING PURE CURCUMIN CAPSULES (NON-GMO) AT A GMP CERTIFIED FACILITY – Our capsules are naturally free of gluten, wheat, yeast, milk, lactose, and artificial color” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…✅ DID YOU KNOW that OUR CURCUMIN SUPPLEMENT with BLACK PEPPER CAN INCREASE the ABSORPTION UP TO 2000%?…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Turmeric (Curcuma longa) root extract, 95% c | shaded = doses used in studies (500 mg–2 g) · bar = this label | 500 mg — within the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Verifiability profile — 4 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found✓ Third-party lab named or registry-certified· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 628747711548 — via source listing UPC |
| Brand | NEW ROOTS HERBAL |
| Source listing identifier | B09BDFJXDD |
| Retailer listing title | NEW ROOTS HERBAL Turmeric Curcumin Supplement with Black Pepper Extrac… show full titleNEW ROOTS HERBAL Turmeric Curcumin Supplement with Black Pepper Extract is 20x Better Absorption | Coumarin Capsules with 95% Curcuminoids & 95% Piperine (90 Veg Capsules) |
| USPTO brand-owner record | New Roots Herbal Inc. · CANADA · registration 7009038 · 3405 F.X. Tessier, Vaudreuil-Dorion, QC, J7V5V5, CANADA |
| USPTO brand-owner record | New Roots Herbal · CANADA · registration 3860719 · 3405 FX Tessier, Vaudreuil-Dorion, J7V 5V5, CANADA |
From the label (photo-read)
| Serving size | Serving Size: 1 capsule |
| Pack statement | 90 vegetable capsules |
| Badges printed on pack | TESTED BY Carbon-14, ISO 17025 Laboratory-Tested, TESTED IN ISO 17025 LAB, TESTED ISO 17025 LAB, DOCTOR FORMULATED, cGMP CERTIFIED FACILITY, cGMP, ISO 17025 LABORATORY TESTED |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Turmeric (Curcuma longa) root extract, 95% curcuminoids, pro | 500 mg | High clearly legible in the photo |
| Black pepper (Piper nigrum) fruit extract, 95% piperine | 5 mg | High clearly legible in the photo |
Claims printed on the packaging:
“With Piperine · 95% Curcuminoids” · “ISO 17025 Laboratory-Tested” · “Healthy Joint Function Support*” · “500 mg” · “Dietary Supplement” · “SUPPORT EVERY MOVE WITH CONFIDENCE” · “95% STANDARDIZED CURCUMINOIDS” · “ENHANCED ABSORPTION WITH PIPERINE”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $21.89 checked Sep 03, 2026 — varies by variant/session; price history pending |
Official brand domain: newrootsherbal.com. This storefront does not expose a complete public catalog count.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Turmeric — NIH ODS · MedlinePlus · PubMed (1,288) · botanical; rare hepatotoxicity reports
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
turmeric / curcumin — NIH NCCIH — Turmeric · PubMed search: curcumin bioavailability piperine · WebMD: turmeric · ClinicalTrials.gov — 286 registered studies
ℹ Use pattern in research: plain curcumin absorbs poorly — most positive trials pair it with piperine (black pepper) or a bioavailability-enhanced form.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 628747711548 · built September 03, 2026 · lookcloser.ai · corrections@lookcloser.ai