Full label filed with NIH — ingredients on public record
Label #322968 “Kids Bone Growth Strawberry Flavor” (TruHeight), entered 2025-02-23, with the full Supplement Facts on file. Company on file: Distributor — Vanilla Chip, LLC, Las Vegas, NV.
Full record · 630456805128 · back to the summary

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What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
The listing-image panel publishes 8 separately ingredients with amounts and 1 combined blend total. Ingredients inside a blend do not have separate amounts.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 20 | — | |
| Total Carbohydrate | 4 g | — | |
| Total Sugars | 3 g | — | |
| Includes Added Sugars | 3 g | — | |
| Vitamin D (as Cholecalciferol) | 20 mcg | — | |
| Calcium (as Tricalcium Phosphate) | 300 mg | — | |
| Phosphorus (as Tricalcium Phosphate) | 150 mg | — | |
| Sodium | 15 mg | — | |
| Proprietary Growth Blend | 113.02 mg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:claude-cli:subscription Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Label #322968 “Kids Bone Growth Strawberry Flavor” (TruHeight), entered 2025-02-23, with the full Supplement Facts on file. Company on file: Distributor — Vanilla Chip, LLC, Las Vegas, NV.
USPTO lists Vanilla Chip, LLC (LIMITED LIABILITY COMPANY) in CALIFORNIA, USA; NEVADA, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Documented concerns
These are documented contradictions or claims that need more evidence. They are separate from missing data.
Unresolved public record
We looked for these signals but could not settle them from public sources. A gap is not a strike.
We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.
Published sources describe how magnesium have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
Exact-listing history records written-review counts from 36 on 2025-06-30 to 98 on 2026-07-29 (net +62). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.
What to ask and check
Ask the brand or seller
Were the endorsing professionals compensated, and what exactly did they review?
An endorsement can be genuine and still not mean the product was tested. Ask whether they reviewed the formula, the manufacturing, or only the marketing.
What is the amount of each ingredient inside the proprietary blend?
A blend total tells you nothing about whether any single ingredient reaches a dose used in research. Brands may decline — that answer is informative too.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
Scan the barcode on the package and confirm it reads 630456805128.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
| Claim | Status | What we found |
|---|---|---|
| Professional-endorsement claim “…PEDIATRICIAN #1 RECOMMENDED” | Marketing credential We looked for: who the professionals are, whether they were compensated, and what the endorsement covers | A professional endorsement is a marketing credential, not clinical evidence. Public sources don’t establish who was consulted, whether they were paid, or what specifically they reviewed. |
| Manufacturing claim “…USA GMP CERTIFIED FACILITY: TruHeight is made in a USA GMP certified facility with global ingredients under strict regulatory standards.…” | Partly supported We looked for: the facility registration or certificate behind the claim | “GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check. |
| Benefit claim “…Vitamins D3 and K2 promote calcium absorption in the gut and maintain adequate serum calcium and phosphate concentrations to enable healthy bone mineralization.…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Magnesium | shaded = doses used in studies (200 mg–420 mg) · bar = this label | 63 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 4 of 6 public signals
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 630456805128 — via source listing UPC |
| Brand | TruHeight |
| Source listing identifier | B0CTNSXNXT |
| Retailer listing title | TruHeight Growth Gummies (Grape) Tall Nutrition for Natural Growth Sup… show full titleTruHeight Growth Gummies (Grape) Tall Nutrition for Natural Growth Supplement for Kids & Teens - Vitamin D, K, Calcium & Ashwagandha, Bone Strength Vitamins D3 K2, Picky Eater, Taller Ages 5+ |
| USPTO brand owner | Vanilla Chip, LLC · LIMITED LIABILITY COMPANY · CALIFORNIA, USA; NEVADA, USA |
| Owner filed address | 740 Santree Circle, Las Vegas, Nevada 89110, UNITED STATES |
From the label (photo-read)
| Serving size | 2 Gummies |
| Servings per container | 30 |
| Pack statement | 60 Gummies |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 20 | High clearly legible in the photo |
| Total Carbohydrate | 4 g | High clearly legible in the photo |
| Total Sugars | 3 g | High clearly legible in the photo |
| Includes Added Sugars | 3 g | High clearly legible in the photo |
| Vitamin D (as Cholecalciferol) | 20 mcg | High clearly legible in the photo |
| Calcium (as Tricalcium Phosphate) | 300 mg | High clearly legible in the photo |
| Phosphorus (as Tricalcium Phosphate) | 150 mg | High clearly legible in the photo |
| Sodium | 15 mg | High clearly legible in the photo |
| Proprietary Growth Blend | 113.02 mg | High clearly legible in the photo |
Claims printed on the packaging:
“Supports Bone Growth & Development†” · “For Ages 5+” · “Dietary Supplement” · “Grape Flavor” · “#1 Pediatrician Recommended” · “Brand for Growth & Development” · “Same Trusted Formula, Fresh New Look” · “Only the Good Stuff”
Read by a vision model from 7 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Supplement Facts — NIH DSLD registry
serving: 2 Gummy(ies) · contents: 60 Gummy(ies) · label #322968 at dsld.od.nih.gov
| Ingredient | Amount per serving |
|---|---|
| Calories | 15 Calorie(s) |
| Total Carbohydrates | 3 Gram(s) |
| Vitamin D | 10 mcg |
| Calcium | 100 mg |
| Phosphorus | 100 mg |
| Magnesium | 63 mg |
| Manganese | 1 mg |
| Sodium | 25 mg |
| Silicon | 20 mg |
| Lutein | 1 mg |
| Zeaxanthin | 200 mcg |
| Vitamin K2 | 20 mcg |
mcg = 1/1,000 of a mg. As filed in the NIH Dietary Supplement Label Database — the authoritative digitization of the printed label. Label versions can lag reformulations.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $45.00 checked Aug 04, 2026 — varies by variant/session; price history pending |
Brand store truheight.com: 19 supplement products (+6 merch items) — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin D — NIH ODS · MedlinePlus · PubMed (26,500) · UL 100 mcg (adults; 100 mcg = 4,000 IU)
Calcium — NIH ODS · MedlinePlus · PubMed (48,938) · UL 2500 mg (adults 19-50 (2,000 mg for 51+))
Phosphorus — NIH ODS · MedlinePlus · PubMed (13,233) · UL 4000 mg (adults 19-70)
Magnesium — NIH ODS · MedlinePlus · PubMed (11,814) · UL 350 mg (SUPPLEMENTAL magnesium only (not from food))
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Vitamin K — NIH ODS · MedlinePlus · PubMed (2,124) · no UL established; interacts with warfarin
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
magnesium — NIH ODS — Magnesium fact sheet · PubMed search: magnesium glycinate supplementation · WebMD: magnesium · ClinicalTrials.gov — 3,206 registered studies
ℹ Use pattern in research: daily oral use; chelated forms (glycinate) are studied for absorption — note labels may state compound mass rather than elemental magnesium, which differs ~7-fold.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 630456805128 · built August 04, 2026 · lookcloser.ai · corrections@lookcloser.ai