{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"631656606324","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-27T05:56:16-0700","last_collection_event":"intake","label_reader_version":"2026-07-26.3","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-27T06:59:12-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"631656606324","listing_identifier":"B016BAO0LW","brand":"Purely Inspired","title":"Purely Inspired 7-Day Cleanse","listing_title":"Purely Inspired 7-Day Detox Cleanse - Digestive Enzymes & Probiotics","identity":{"canonical_gtin":"00631656606324","source_listing_gtin":"00631656606324","listing_identifier":"B016BAO0LW","product_image":"https://m.media-amazon.com/images/I/815SaOyIODL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B016BAO0LW","primary_url":"https://m.media-amazon.com/images/I/815SaOyIODL.jpg","image_count":6,"last_attempted":"2026-07-27T05:56:16-0700","attempts":1},"observed_at":"2026-07-27","source_confirmations":["source_listing_gtin","brand_store_gtin","nih_dsld_label"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Purely Inspired","package_brand":"purely inspired","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Northern Innovations Holding Corp.","entity":"CORPORATION","country":"CANADA","address_filed":"381 North Service Road West, Oakville, Ontario, L6M0H4, CANADA","address_public":"L6M0H4, CANADA","serial_number":"85669536","registration_number":"4322244","wordmark":"PURELY INSPIRED","status_description":"REGISTERED AND RENEWED","filed_date":"2012-07-05T00:00:00","first_use_commerce_date":"2013-01-11","registration_date":"2013-04-16","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Northern Innovations Holding Corp.","country":"CANADA","address":"381 North Service Road West, Oakville, Ontario, L6M0H4, CANADA","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"Ingredient amounts are hidden inside a blend","deck":"A blend total may be legal, but it prevents you from knowing whether any individual ingredient reaches a meaningful amount.","display_mode":"single_home_per_finding","finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","brand-storefront-same-barcode-on-the-brand-s-own-store","nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"],"cards":[{"finding_id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","card_type":"labeling_compliance","question":"label","tone":"warn","weight":80,"headline":"Ingredient amounts are hidden inside a blend","evidence":"The panel lists “Cleansing+ Blend” as a combined amount. 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Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"Ingredient amounts are hidden inside a blend","detail":"The panel lists “Cleansing+ Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","lead_finding_id":"label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"Ingredient amounts are hidden inside a blend.","meaning":"Evidence availability only. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B016BAO0LW","scope":"exact_listing","inference_level":"derived","observed_at":"2026-07-27","presentation_tone":"warn","evidence_id":"ev-9acdde3fdd89","evidence_url":"https://lookcloser.ai/e/ev-9acdde3fdd89","content_fingerprint":"sha256:39ebcf232b3236bb050edad7e6f7e4c7830869e2568d33ea133bad16649179fa","registry_receipts":[],"evidence":{"summary":"The panel lists “Cleansing+ Blend” as a combined amount. 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A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"html_anchor":"finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","report_url":"https://lookcloser.ai/p/631656606324/full#finding-label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen"},{"id":"nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","source":"NIH label catalog","class":"ok","noted":false,"severity":"ok","weight":43,"headline":"Registered in NIH's supplement label database (DSLD)","detail":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE.","proof":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE.","identity_basis":"ingredient","status":"live","source_refs":["nih_dsld_search"],"source_url":"https://dsld.od.nih.gov/label/317663","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-4804c0630f31","evidence_url":"https://lookcloser.ai/e/ev-4804c0630f31","content_fingerprint":"sha256:357b5a6d6b96d3fc793a84fb5cef73fbcec8bc61bc2f4b560ddceab90afc18b7","registry_receipts":[{"source":"nih_dsld_search","url":"https://dsld.od.nih.gov/label/317663","label":"NIH DSLD · Label #317663","registry_name":"NIH DSLD","standard":null,"identifier":"Label #317663"}],"evidence":{"summary":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE.","source_refs":["nih_dsld_search"],"source_records":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/317663","observed_at":"2026-07-27","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #317663","receipt_label":"NIH DSLD · Label #317663"}],"observed_at":"2026-07-27","looked":"LookCloser checked NIH label catalog.","found":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE."},"html_anchor":"finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","report_url":"https://lookcloser.ai/p/631656606324/full#finding-nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-e77343b851b1","evidence_url":"https://lookcloser.ai/e/ev-e77343b851b1","content_fingerprint":"sha256:1b9181beb97bf67b86eb9552da1473e403b051aaa7df32b8c1bfd708bcd63cd6","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4322244","registry_name":"USPTO","standard":null,"identifier":"Registration 4322244"}],"evidence":{"summary":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4322244","receipt_label":"USPTO · Registration 4322244"}],"observed_at":"2026-07-27","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/631656606324/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"brand-storefront-same-barcode-on-the-brand-s-own-store","source":"Brand storefront","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Same barcode on the brand's own store","detail":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings.","proof":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings.","identity_basis":"listing","status":"live","source_refs":["brand_store","source_listing"],"source_url":"https://purelyinspired.com/products/7-day-cleanse","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-27","presentation_tone":"ok","evidence_id":"ev-69f15ae791c9","evidence_url":"https://lookcloser.ai/e/ev-69f15ae791c9","content_fingerprint":"sha256:5ccf359b9b38c8d154122e77add99489ca1a4690a7e5ff213c04302f3ec3be08","registry_receipts":[],"evidence":{"summary":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings.","source_refs":["brand_store","source_listing"],"source_records":[{"source":"brand_store","source_url":"https://purelyinspired.com/products/7-day-cleanse","observed_at":"2026-07-27","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings."},"html_anchor":"finding-brand-storefront-same-barcode-on-the-brand-s-own-store","report_url":"https://lookcloser.ai/p/631656606324/full#finding-brand-storefront-same-barcode-on-the-brand-s-own-store"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B016BAO0LW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-7ee1b2fff088","evidence_url":"https://lookcloser.ai/e/ev-7ee1b2fff088","content_fingerprint":"sha256:923768d3acfd607f4cc4278772cebf3adf61e101d3f5a59ab10fd30ac2a83b08","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/631656606324/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 27, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"caution","evidence_id":"ev-387ea20cc01f","evidence_url":"https://lookcloser.ai/e/ev-387ea20cc01f","content_fingerprint":"sha256:ac94cd10ec4dd9a53767f34fc144fad901460571f329f19ab8704cfe39efc33c","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Inspired","receipt_label":"FDA enforcement search · Purely Inspired"}],"observed_at":"2026-07-27","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","report_url":"https://lookcloser.ai/p/631656606324/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-27-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B016BAO0LW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-94e0bfe01ce7","evidence_url":"https://lookcloser.ai/e/ev-94e0bfe01ce7","content_fingerprint":"sha256:2605ef000ca5e3fec28c6e0ca61fe5b11a2b3f442e92e1e88a55dd51523d831e","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B016BAO0LW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/631656606324/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B016BAO0LW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-504456c7745f","evidence_url":"https://lookcloser.ai/e/ev-504456c7745f","content_fingerprint":"sha256:bc6ee2cb8872062915b904fda515bacfd6822288cd62ba5d335d96c289cb616e","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B016BAO0LW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/631656606324/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00631656606324","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-27","presentation_tone":"gap","evidence_id":"ev-d11f4b3980ae","evidence_url":"https://lookcloser.ai/e/ev-d11f4b3980ae","content_fingerprint":"sha256:02bde6b16931a8df0406e5a917b43250559758655dfd639bdd9c20a779bbaec2","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00631656606324","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/631656606324/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-9acdde3fdd89","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:label-and-serving-arithmetic-ingredient-amounts-are-hidden-inside-a-blen","primary_source":"facts_panel","claim":"Ingredient amounts are hidden inside a blend","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"The panel lists “Cleansing+ Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research.","proof":{"detail":"The panel lists “Cleansing+ Blend” as a combined amount. A blend total can’t tell you whether any single ingredient reaches a dose used in research."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:39ebcf232b3236bb050edad7e6f7e4c7830869e2568d33ea133bad16649179fa","evidence_url":"https://lookcloser.ai/e/ev-9acdde3fdd89"},{"evidence_id":"ev-e77343b851b1","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-27","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4322244","receipt_label":"USPTO · Registration 4322244"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:1b9181beb97bf67b86eb9552da1473e403b051aaa7df32b8c1bfd708bcd63cd6","evidence_url":"https://lookcloser.ai/e/ev-e77343b851b1"},{"evidence_id":"ev-69f15ae791c9","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “7-Day Cleanse” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://purelyinspired.com/products/7-day-cleanse","observed_at":"2026-07-27","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:5ccf359b9b38c8d154122e77add99489ca1a4690a7e5ff213c04302f3ec3be08","evidence_url":"https://lookcloser.ai/e/ev-69f15ae791c9"},{"evidence_id":"ev-4804c0630f31","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:nih-label-catalog-registered-in-nih-s-supplement-label-database-dsld","primary_source":"nih_dsld_search","claim":"Registered in NIH's supplement label database (DSLD)","bucket":"checks_out","looked":"LookCloser checked NIH label catalog.","found":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE.","proof":{"detail":"Label #317663 “7-Day Cleanse” (Purely Inspired), entered 2024-08-22, with the full Supplement Facts on file. Company on file: Distributor — Iovate Health Sciences U.S.A. Inc., Wilmington, DE."},"source_refs":[{"source":"nih_dsld_search","source_url":"https://dsld.od.nih.gov/label/317663","observed_at":"2026-07-27","identity_basis":"brand_product_name","scope":"product_label","registry_name":"NIH DSLD","identifier":"Label #317663","receipt_label":"NIH DSLD · Label #317663"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:357b5a6d6b96d3fc793a84fb5cef73fbcec8bc61bc2f4b560ddceab90afc18b7","evidence_url":"https://lookcloser.ai/e/ev-4804c0630f31"},{"evidence_id":"ev-387ea20cc01f","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-27-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 27, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","observed_at":"2026-07-27","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Inspired","receipt_label":"FDA enforcement search · Purely Inspired"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:ac94cd10ec4dd9a53767f34fc144fad901460571f329f19ab8704cfe39efc33c","evidence_url":"https://lookcloser.ai/e/ev-387ea20cc01f"},{"evidence_id":"ev-7ee1b2fff088","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:923768d3acfd607f4cc4278772cebf3adf61e101d3f5a59ab10fd30ac2a83b08","evidence_url":"https://lookcloser.ai/e/ev-7ee1b2fff088"},{"evidence_id":"ev-d11f4b3980ae","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00631656606324","observed_at":"2026-07-27","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:02bde6b16931a8df0406e5a917b43250559758655dfd639bdd9c20a779bbaec2","evidence_url":"https://lookcloser.ai/e/ev-d11f4b3980ae"},{"evidence_id":"ev-504456c7745f","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 1,243 on 2025-06-23 to 1,338 on 2026-07-27 (net +95). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B016BAO0LW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:bc6ee2cb8872062915b904fda515bacfd6822288cd62ba5d335d96c289cb616e","evidence_url":"https://lookcloser.ai/e/ev-504456c7745f"},{"evidence_id":"ev-94e0bfe01ce7","record_id":"631656606324","gtin":"631656606324","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B016BAO0LW","observed_at":"2026-07-27","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B016BAO0LW","observed_at":"2026-07-27","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-27","content_fingerprint":"sha256:2605ef000ca5e3fec28c6e0ca61fe5b11a2b3f442e92e1e88a55dd51523d831e","evidence_url":"https://lookcloser.ai/e/ev-94e0bfe01ce7"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":2163,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":42,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["PLUS DIGESTIVE ENZYME","SUPERFRUIT+ BLEND","WITH APPLE CIDER VINEGAR","POWERED BY SENNAˆ¹","NEW LOOK","DIETARY SUPPLEMENT","Cleanse & flush away waste in 7 days","A 7-day cleanse designed to work without interfering with your everyday routine*","Each bottle offers 3 full cleanses with 15 capsules per cleanse.","Powered by Senna"],"certification_text":["NEW LOOK","VEGAN FRIENDLY","GLUTEN-FREE","CLEANSE SCIENTIFICALLY RESEARCHED KEY IN"],"claim_checks":[{"kind":"efficacy","label":"Benefit claim","snippet":"…Senna leaf extract works with your body’s natural elimination process to provide cleansing support.…","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:google/gemini-2.5-flash","reader_version":"2026-07-26.3","images_read":8,"raw_reads":[{"img":0,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"purely inspired\", \"product_name\": \"7-Day Cleanse\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"42 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"PLUS DIGESTIVE ENZYME\", \"SUPERFRUIT+ BLEND\", \"WITH APPLE CIDER VINEGAR\", \"POWERED BY SENNA\\u02c6\\u00b9\", \"NEW LOOK\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```"},{"img":1,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"purely inspired\", \"product_name\": \"7-Day Cleanse\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"42 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Cleanse & flush away waste in 7 days\", \"A 7-day cleanse designed to work without interfering with your everyday routine*\", \"Each bottle offers 3 full cleanses with 15 capsules per cleanse.\", \"PLUS DIGESTIVE ENZYME\", \"SUPERFRUIT+ BLEND\", \"WITH APPLE CIDER VINEGAR\"], \"certifications\": [\"NEW LOOK\"]}\n```"},{"img":2,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"purely inspired\", \"product_name\": \"7-Day Cleanse\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"42 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Powered by Senna\", \"Senna has been shown to decrease the mean transit time of digestive waste.\", \"Superfruit Blend + Active Probiotics\", \"PLUS DIGESTIVE ENZYME\", \"SUPERFRUIT+ BLEND\", \"WITH APPLE CIDER VINEGAR\"], \"certifications\": [\"NEW LOOK\"]}\n```"},{"img":3,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null, \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"3 Capsules\", \"serving_size_g\": null, \"servings_per_container\": 14, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Total Carbohydrates\", \"amount\": \"1\", \"unit\": \"g\"}, {\"name\": \"Vitamin C (as ascorbic acid)\", \"amount\": \"7\", \"unit\": \"mg\"}, {\"name\": \"Cleansing+ Blend\", \"amount\": \"856\", \"unit\": \"mg\"}, {\"name\": \"Acacia gum (as Acacia seyal) (stem and branch)\", \"amount\": \"556\", \"unit\": \"mg\"}, {\"name\": \"Senna extract (as Cassia angustifolia) (leaf)\", \"amount\": \"250\", \"unit\": \"mg\"}, {\"name\": \"Apple cider vinegar (as Malus pumila) (fruit)\", \"amount\": \"50\", \"unit\": \"mg\"}, {\"name\": \"SuperFruit+ Blend\", \"amount\": \"220\", \"unit\": \"mg\"}, {\"name\": \"Acai extract (as Euterpe oleracea) (fruit)\", \"amount\": \"150\", \"unit\": \"mg\"}, {\"name\": \"Amla extract (as Emblica officinalis) (fruit)\", \"amount\": \"50\", \"unit\": \"mg\"}, {\"name\": \"Kiwi (as Actinidia deliciosa) (fruit)\", \"amount\": \"10\", \"unit\": \"mg\"}, {\"name\": \"Glutathione\", \"amount\": \"10\", \"unit\": \"mg\"}, {\"name\": \"Digestive Enzyme+ Blend\", \"amount\": \"131\", \"unit\": \"mg\"}, {\"name\": \"Papain\", \"amount\": \"50\", \"unit\": \"mg\"}, {\"name\": \"LactoSpore® Bacillus coagulans MTCC 5856\", \"amount\": \"41\", \"unit\": \"mg\"}, {\"name\": \"Fennel (as Foeniculum vulgare) (seed)\", \"amount\": \"30\", \"unit\": \"mg\"}, {\"name\": \"Ginger (as Zingiber officinale) (root)\", \"amount\": \"10\", \"unit\": \"mg\"}], \"label_claims\": [\"VEGAN FRIENDLY\"], \"certifications\": [\"VEGAN FRIENDLY\", \"GLUTEN-FREE\"]}\n```"},{"img":4,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": null,\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Take 1 serving (3 capsules) with food and at least 8 oz. of water once daily before bed.\", \"Individual tolerances may vary.\", \"Do not exceed 3 capsules in a 24-hour period.\", \"Do not use for more than 7 consecutive days.\"],\n \"certifications\": []}\n```"},{"img":5,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"Purely Inspired.\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Living Healthy Made easy\", \"Support your healthy lifestyle & wellness journey\", \"We help you take easy, everyday steps towards a happier you!\"], \"certifications\": []}\n```"},{"img":6,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": \"purely inspired\", \"product_name\": \"7-Day Cleanse\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"42 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"PLUS DIGESTIVE ENZYME\", \"SUPERFRUIT+ BLEND\", \"WITH APPLE CIDER VINEGAR\", \"NEW LOOK\", \"POWERED BY SENNA\\u207d\\u00b9\"], \"certifications\": []}\n```"},{"img":7,"model":"google/gemini-2.5-flash","text":"```json\n{\"brand\": null,\n \"product_name\": null,\n \"barcode\": null,\n \"panel\": false,\n \"serving_size_text\": null,\n \"serving_size_g\": null,\n \"servings_per_container\": null,\n \"net_weight_text\": null,\n \"net_weight_g\": null,\n \"unit_count_text\": \"42 Easy-to-Swallow Veggie Capsules\",\n \"responsible_parties\": [],\n \"websites\": [],\n \"actives\": [],\n \"label_claims\": [\"Gentle Cleansing\", \"Now with a new look!\", \"BONUS! 2 CLEANSES FOR THE PRICE OF 1\", \"100% PURE\", \"with ACTIVE PROBIOTICS\", \"PACKAGING MAY VARY\"],\n \"certifications\": [\"CLEANSE SCIENTIFICALLY RESEARCHED KEY 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