{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"631656717631","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-26T05:01:02-0700","last_collection_event":"intake","label_reader_version":"2026-07-24.6","report_schema":"lookcloser/record@0.2","rendered_at":"2026-07-26T07:41:59-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"24 of 25 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"631656717631","listing_identifier":"B0DHF3HXQW","brand":"Purely Inspired","title":"Purely Inspired Organic Greens","listing_title":"Purely Inspired Organic Greens Powder Superfood Smoothie Mix, Unflavored","identity":{"canonical_gtin":"00631656717631","source_listing_gtin":"00631656717631","listing_identifier":"B0DHF3HXQW","product_image":"https://m.media-amazon.com/images/I/81PbdHvPn7L.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","primary_url":"https://m.media-amazon.com/images/I/81PbdHvPn7L.jpg","image_count":6,"last_attempted":"2026-07-26T05:01:01-0700","attempts":1},"observed_at":"2026-07-26","source_confirmations":["source_listing_gtin","external_barcode_record","brand_store_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Purely Inspired","package_brand":"purely inspired","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Northern Innovations Holding Corp.","entity":"CORPORATION","country":"CANADA","address_filed":"381 North Service Road West, Oakville, Ontario, L6M0H4, CANADA","address_public":"L6M0H4, CANADA","serial_number":"85669536","registration_number":"4322244","wordmark":"PURELY INSPIRED","status_description":"REGISTERED AND RENEWED","filed_date":"2012-07-05T00:00:00","first_use_commerce_date":"2013-01-11","registration_date":"2013-04-16","assignment_recorded":false,"goods_services":["IC 005: Dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Northern Innovations Holding Corp.","country":"CANADA","address":"381 North Service Road West, Oakville, Ontario, L6M0H4, CANADA","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"identity_review","kicker":"The useful read","headline":"The barcode identity checks out · 631656717631.","deck":"The barcode matches, so we are checking the right product rather than a look-alike.","display_mode":"single_home_per_finding","finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["brand-storefront-same-barcode-on-the-brand-s-own-store","nih-published-research-research-context-is-available-for-the-listed-ingr","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"brand-storefront-same-barcode-on-the-brand-s-own-store","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 631656717631.","evidence":"The brand's store lists this exact barcode as “Organic Greens” (variant: Unflavored -30 Servings) — identity confirmed across retailer listings.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Brand storefront","source_links":[],"registry_receipts":[],"evidence_id":"ev-e532fd6c0e6b","evidence_url":"https://lookcloser.ai/e/ev-e532fd6c0e6b","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for prebiotic fiber, zinc.","evidence":"Published sources describe how prebiotic fiber, zinc have been studied. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-59f4004c407e","evidence_url":"https://lookcloser.ai/e/ev-59f4004c407e","content_fingerprint":"sha256:ada4bf2de363922476f07cee1ef404a9a39e415e9d9cb9ca71a05cf612959233","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 4322244","registry_name":"USPTO","standard":null,"identifier":"Registration 4322244"}],"evidence":{"summary":"USPTO lists Northern Innovations Holding Corp. 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This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/631656717631/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing.","proof":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00631656717631","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-07-26","presentation_tone":"ok","evidence_id":"ev-a18a4be15f1b","evidence_url":"https://lookcloser.ai/e/ev-a18a4be15f1b","content_fingerprint":"sha256:300afa58177dbb9b076833c65e5e8a7312333d183ba4576900187b730c7aa76c","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00631656717631","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/631656717631/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":22,"headline":"No physical impossibility in the listed amounts","detail":"Technical check only: the panel’s 20 actives sum to 37 mg, which fits inside the ≈353 mg serving. 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This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"html_anchor":"finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","report_url":"https://lookcloser.ai/p/631656717631/full#finding-label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":"Published sources describe how prebiotic fiber, zinc have been studied. 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This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/631656717631/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 15 to 21 between March 21 and July 4, 2026. 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The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/631656717631/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0DHF3HXQW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-4b7fda5753a3","evidence_url":"https://lookcloser.ai/e/ev-4b7fda5753a3","content_fingerprint":"sha256:74c2ce47baaa8de735567cbdb965dc616b7d4d9e712151d1a76c9f0a9f5ee853","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/631656717631/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","source":"FDA public records","class":"gap","severity":"info","weight":19,"headline":"Recall search: no match found (as of Jul 26, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"caution","evidence_id":"ev-d2f6c877a50a","evidence_url":"https://lookcloser.ai/e/ev-d2f6c877a50a","content_fingerprint":"sha256:1bdcf8f9a6a8a2aedd998759b358c511f7e99ebe171fbc308e18470f65c6549d","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Inspired","receipt_label":"FDA enforcement search · Purely Inspired"}],"observed_at":"2026-07-26","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","report_url":"https://lookcloser.ai/p/631656717631/full#finding-fda-public-records-recall-search-no-match-found-as-of-jul-26-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-a3a22b3dedf8","evidence_url":"https://lookcloser.ai/e/ev-a3a22b3dedf8","content_fingerprint":"sha256:0299b53dcf4c2e49b87044ce2f54ba11212dbd221735a1a07469c61815f9896c","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/631656717631/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"lookcloser-record-check-photo-read-pack-numbers-need-confirmation","source":"LookCloser record check","class":"gap","severity":"pend","weight":18,"headline":"Photo-read pack numbers need confirmation","detail":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0DHF3HXQW","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-7d6a8670b805","evidence_url":"https://lookcloser.ai/e/ev-7d6a8670b805","content_fingerprint":"sha256:0dbb86ae6d0363d396e158e6d78d15a78ff6dbbf3c568497a15cc13691f810cf","registry_receipts":[],"evidence":{"summary":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked LookCloser record check.","found":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"html_anchor":"finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation","report_url":"https://lookcloser.ai/p/631656717631/full#finding-lookcloser-record-check-photo-read-pack-numbers-need-confirmation"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-26","presentation_tone":"gap","evidence_id":"ev-09e53bd49d93","evidence_url":"https://lookcloser.ai/e/ev-09e53bd49d93","content_fingerprint":"sha256:879318446bfe6b53a154f72d90f73d0ec9079b8a1a23c928c3b96a304cdd36b6","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/631656717631/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-052aafcd2ecb","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:label-and-serving-arithmetic-no-physical-impossibility-in-the-listed-amo","primary_source":"facts_panel","claim":"No physical impossibility in the listed amounts","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Technical check only: the panel’s 20 actives sum to 37 mg, which fits inside the ≈353 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.","proof":{"detail":"Technical check only: the panel’s 20 actives sum to 37 mg, which fits inside the ≈353 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:a69b28e55d4fcc6dae8679f8386fcb849975ebf4c815ece3b703907732a4155f","evidence_url":"https://lookcloser.ai/e/ev-052aafcd2ecb"},{"evidence_id":"ev-5a7306aa1a5c","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.","proof":{"detail":"Published sources describe how prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-07-26","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:5dcd9f90c35a18cceb715a1a7bcf79f02d38a8bfffb3e67e79e6e55b7e1e6f1c","evidence_url":"https://lookcloser.ai/e/ev-5a7306aa1a5c"},{"evidence_id":"ev-7d6a8670b805","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:lookcloser-record-check-photo-read-pack-numbers-need-confirmation","primary_source":"source_listing","claim":"Photo-read pack numbers need confirmation","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.","proof":{"detail":"Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:0dbb86ae6d0363d396e158e6d78d15a78ff6dbbf3c568497a15cc13691f810cf","evidence_url":"https://lookcloser.ai/e/ev-7d6a8670b805"},{"evidence_id":"ev-4b7fda5753a3","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:74c2ce47baaa8de735567cbdb965dc616b7d4d9e712151d1a76c9f0a9f5ee853","evidence_url":"https://lookcloser.ai/e/ev-4b7fda5753a3"},{"evidence_id":"ev-d2f6c877a50a","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-jul-26-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Jul 26, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Purely+Inspired%22+OR+product_description:%22Purely+Inspired%22)&limit=5","observed_at":"2026-07-26","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Purely Inspired","receipt_label":"FDA enforcement search · Purely Inspired"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:1bdcf8f9a6a8a2aedd998759b358c511f7e99ebe171fbc308e18470f65c6549d","evidence_url":"https://lookcloser.ai/e/ev-d2f6c877a50a"},{"evidence_id":"ev-e532fd6c0e6b","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Organic Greens” (variant: Unflavored -30 Servings) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Organic Greens” (variant: Unflavored -30 Servings) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://purelyinspired.com/products/organic-greens","observed_at":"2026-07-26","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:65869052146606d80797bbc43b157b7ab6f62e447ce7b41a3583a39085bb73cf","evidence_url":"https://lookcloser.ai/e/ev-e532fd6c0e6b"},{"evidence_id":"ev-59f4004c407e","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=85669536&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-26","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 4322244","receipt_label":"USPTO · Registration 4322244"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:ada4bf2de363922476f07cee1ef404a9a39e415e9d9cb9ca71a05cf612959233","evidence_url":"https://lookcloser.ai/e/ev-59f4004c407e"},{"evidence_id":"ev-a18a4be15f1b","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 631656717631 to \"Purely Inspired Organic Greens With Superfood Blend  Unflavored  10.75 oz (305 g\" (Purely Inspired) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00631656717631","observed_at":"2026-07-26","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:300afa58177dbb9b076833c65e5e8a7312333d183ba4576900187b730c7aa76c","evidence_url":"https://lookcloser.ai/e/ev-a18a4be15f1b"},{"evidence_id":"ev-09e53bd49d93","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:879318446bfe6b53a154f72d90f73d0ec9079b8a1a23c928c3b96a304cdd36b6","evidence_url":"https://lookcloser.ai/e/ev-09e53bd49d93"},{"evidence_id":"ev-a3a22b3dedf8","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0DHF3HXQW","observed_at":"2026-07-26","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-26","content_fingerprint":"sha256:0299b53dcf4c2e49b87044ce2f54ba11212dbd221735a1a07469c61815f9896c","evidence_url":"https://lookcloser.ai/e/ev-a3a22b3dedf8"},{"evidence_id":"ev-5fa93b70e468","record_id":"631656717631","gtin":"631656717631","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 15 to 21 between March 21 and July 4, 2026. 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