Found on the brand's own store
The brand's store lists this exact barcode as “Organic Greens” (variant: Unflavored -30 Servings) — identity confirmed across retailer listings.
Full record · 631656717631 · back to the summary
Purely Inspired Organic Greens
Exact product checkedGTIN 00631656717631 · checked 2026-07-26
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How to read this report
What this is. We compare what a listing claims against what public records show — label arithmetic, barcode registries, NIH’s label catalog, FDA enforcement data, certification registries, and published research. Every statement below traces to one of those.
What the states mean. Confirmed = an outside source agrees. Contradicted = an outside source disagrees. Caution = something needs explaining. No data = we looked and found nothing — a gap, not a strike.
What it is not. A clean record is not an endorsement and never proof a product works. A thin record is not an accusation. We publish evidence and gaps; the conclusion is yours. Nothing here is medical advice.
Something wrong? Every figure is meant to be checkable — sources are named and linked. Send a correction and we’ll fix the record.
Panel, decoded
What the label discloses
25listed rows
25separately quantified
0combined blend totals
The listing-image panel publishes an amount for each of its 25 listed rows. That supports ingredient-by-ingredient review; it does not verify the contents.
| Panel row | Amount | %DV | What to notice |
|---|---|---|---|
| Calories | 35 | — | |
| Total Carbohydrate | 8 g | — | |
| Dietary Fiber | 1 g | — | |
| Total Sugars | 0 g | — | |
| Includes 0 g Added Sugars | 0 g | — | |
| Protein | <1 g | — | |
| Vitamin C (as ascorbic acid) | 15 mg | — | |
| Vitamin E (as dl-alpha tocopheryl acetate) | 3.3 mg | — | |
| Thiamin (as thiamin mononitrate) | 0.35 mg | — | |
| Riboflavin | 0.49 mg | — | |
| Niacin (as niacinamide) | 5 mg | — | |
| Vitamin B6 (as pyridoxine hydrochloride) | 0.5 mg | — | |
| Folate | 170 mcg DFE | — | |
| 100 mcg folic acid | 100 mcg | — | |
| Vitamin B12 (as cyanocobalamin) | 1.5 mcg | — | |
| Biotin | 75 mcg | — | |
| Pantothenic acid (as calcium d-pantothenate) | 2.5 mg | — | |
| Iron (as iron glycinate chelate) | 4.5 mg | — | |
| Iodine (as potassium iodide) | 38 mcg | — | |
| Zinc (as zinc oxide) | 3.7 mg | — | |
| Selenium (as sodium selenite) | 18 mcg | — | |
| Copper (as copper gluconate) | 0.5 mg | — | |
| Manganese (as manganese sulfate) | 0.5 mg | — | |
| Chromium (as chromium chloride) | 30 mcg | — | |
| Molybdenum (as sodium molybdate) | 19 mcg | — |
FDA rules (21 CFR 101.36) require the amount of each dietary ingredient per serving unless hidden in a listed “proprietary blend” (legal, but a transparency yellow flag). A label stating no amount at all is non-compliant — a checkable red flag. This panel states amounts; the open question is whether those listed amounts are independently verified and how they compare with relevant research.
vision:google/gemini-flash-1.5 Amounts are shown as listed panel data, not independently lab-tested contents.
Every check we ran
Confirmed evidence
What checked out4
These checks found support in the public record. They confirm specific facts, not the product as a whole.
Confirmed
Exact trademark owner identified
USPTO lists Northern Innovations Holding Corp. (CORPORATION) in CANADA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.
Barcode confirmed in an outside database
UPCitemdb resolves 631656717631 to "Purely Inspired Organic Greens With Superfood Blend Unflavored 10.75 oz (305 g" (Purely Inspired) — consistent with this listing.
The review count moved gradually, not in one burst
Written reviews rose from 15 to 21 between March 21 and July 4, 2026. The largest rise inside any single 30-day window was about 2, so the count moved in steps rather than in one burst.
Documented concerns
What needs caution0
These are documented contradictions or claims that need more evidence. They are separate from missing data.
No contradictions or product-specific cautions were found at this check depth.
Unresolved public record
What is still missing7
We looked for these signals but could not settle them from public sources. A gap is not a strike.
Photo-read pack numbers need confirmation
Our image read produced 30 × 0.35274 g = 10.5822 g versus net weight 305 g. OCR or variant mixing can cause this; check the physical package before treating it as a contradiction.
Listed amounts fit the serving
Technical check only: the panel’s 20 actives sum to 37 mg, which fits inside the ≈353 mg serving. This means the numbers are physically possible — it does not mean the formula was validated or the contents confirmed.
Research context is available for the listed ingredients
Published sources describe how prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Fiber overview (MVMS context), PubMed search: inulin prebiotic randomized trial.
Public label filing not saved
We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.
No recall found — which is not the same as being tested
This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.
This item belongs to a catalog variation family
The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.
180-day review-count history is on file
Exact-listing history records written-review counts from 14 on 2026-02-21 to 21 on 2026-07-04 (net +7). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.
What to ask and check
What would settle the open questions
Why is this shown?
Everything we couldn’t verify is something a person can still ask about. Rather than leave gaps sitting as dead ends, we turn each one into a specific question — the exact document, citation, or number that would settle it — plus the things you can confirm yourself with the bottle in your hand.
Ask the brand or seller
1
Is this label filed with NIH’s Dietary Supplement Label Database (DSLD)?
Filing is voluntary, so absence proves nothing — but a filed label puts the full ingredient table on public record where anyone can read it.
Most brands and sellers publish a contact route. A clear answer adds evidence to the record; no answer leaves the question open.
Check for yourself — no one’s permission needed
1
Compare the panel on the bottle in your hand to the one shown in this record.
Ours was read from listing photos and can contain reading errors. The physical label is the source of truth — if they disagree, tell us and we’ll correct the record.
2
Scan the barcode on the package and confirm it reads 631656717631.
A mismatch between the barcode on the box and the one on the listing is worth pausing over — it can indicate a different variant, a repack, or a counterfeit.
3
Check the lot number and expiry on the bottle against any COA you’re given.
A certificate that doesn’t name your lot doesn’t describe what you’re holding.
These are the open questions on this specific record — not a warning about the product, and not a suggestion to buy or avoid it. Getting them answered is how you decide for yourself.
What the listing promises — claim by claim
Why is this shown?
A listing’s promises are the reason people buy. Each one gets its own row: what was promised, what evidence would settle it, and what we could actually find. We never call a claim false — only whether proof proportionate to it exists on the public record.
| Claim | Status | What we found |
|---|---|---|
| Benefit claim “…your favorite recipes for an extra nutrition boost. Pure, Delicious, & Transparent: Purely Insp…” | Partly supported We looked for: whether the ingredient doses on the label match the doses used in published research | Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed. |
“No evidence located” does not mean a claim is false — it means the seller has not put evidence proportionate to the claim on the public record, and we could not find any. Absence of proof is not proof of absence.
This label vs. the doses studied
Why is this shown?
An ingredient can be well-studied at one amount and barely studied at the amount in your bottle. This lines the label up against the doses researchers actually used. It answers ‘are these the same numbers?’ — never ‘should you take this?’
| Ingredient | Where this label sits | Reading |
|---|---|---|
| Dietary Fiber | shaded = doses used in studies (3 g–10 g) · bar = this label | 1 g — below the studied range |
| Zinc (as zinc oxide) | shaded = doses used in studies (8 mg–40 mg) · bar = this label | 3.7 mg — below the studied range |
Matching a studied dose does not mean the product works, and missing it does not mean it fails — it shows whether the label and the research are talking about the same amounts. Not a recommendation to take any amount.
Documented cautions
- zinc — daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice
Statements from published sources about these ingredients — not advice about this product, and not a complete safety review. Anyone taking medication should talk to a pharmacist or clinician.
Verifiability profile — 3 of 6 public signals
✓ UPC / GTIN published✓ Supplement Facts visible in photos✓ Brand's own store found· Per-serving dose established — not published· Found in NIH's label catalog (DSLD) — not published· Third-party lab named or registry-certified — not published
What this listing gives the public to check. Publishing these signals doesn't prove quality — but withholding them means claims can only be taken on faith.
Identity
| UPC (barcode) — also our record ID | 631656717631 — via source listing UPC |
| Brand | Purely Inspired |
| Source listing identifier | B0DHF3HXQW |
| Retailer listing title | Purely Inspired Organic Greens Powder Superfood Smoothie Mix, Unflavor… show full titlePurely Inspired Organic Greens Powder Superfood Smoothie Mix, Unflavored |
| USPTO brand owner | Northern Innovations Holding Corp. · CORPORATION · CANADA |
| Owner filed address | 381 North Service Road West, Oakville, Ontario, L6M0H4, CANADA |
From the label (photo-read)
| Serving size | 1 Scoop (10 g) |
| Servings per container | 30 |
| Net weight | NET WT. 10.75 OZ. (305 G) |
| Pack statement | 30 SERVINGS |
| Badges printed on pack | USDA ORGANIC, GMO, NON-GMO, GLUTEN FREE, NO SUGAR, NO ARTIFICIAL SWEETENERS OR COLORS, GMO NEGATIVE, V |
Supplement Facts panel (photo-read):
| Ingredient | Amount per serving | Reading confidence |
|---|---|---|
| Calories | 35 | High clearly legible in the photo |
| Total Carbohydrate | 8 g | High clearly legible in the photo |
| Dietary Fiber | 1 g | High clearly legible in the photo |
| Total Sugars | 0 g | High clearly legible in the photo |
| Includes 0 g Added Sugars | 0 g | High clearly legible in the photo |
| Protein | <1 g | High clearly legible in the photo |
| Vitamin C (as ascorbic acid) | 15 mg | High clearly legible in the photo |
| Vitamin E (as dl-alpha tocopheryl acetate) | 3.3 mg | High clearly legible in the photo |
| Thiamin (as thiamin mononitrate) | 0.35 mg | High clearly legible in the photo |
| Riboflavin | 0.49 mg | High clearly legible in the photo |
| Niacin (as niacinamide) | 5 mg | High clearly legible in the photo |
| Vitamin B6 (as pyridoxine hydrochloride) | 0.5 mg | High clearly legible in the photo |
| Folate | 170 mcg DFE | High clearly legible in the photo |
| 100 mcg folic acid | 100 mcg | High clearly legible in the photo |
| Vitamin B12 (as cyanocobalamin) | 1.5 mcg | High clearly legible in the photo |
| Biotin | 75 mcg | High clearly legible in the photo |
| Pantothenic acid (as calcium d-pantothenate) | 2.5 mg | High clearly legible in the photo |
| Iron (as iron glycinate chelate) | 4.5 mg | High clearly legible in the photo |
| Iodine (as potassium iodide) | 38 mcg | High clearly legible in the photo |
| Zinc (as zinc oxide) | 3.7 mg | High clearly legible in the photo |
| Selenium (as sodium selenite) | 18 mcg | High clearly legible in the photo |
| Copper (as copper gluconate) | 0.5 mg | High clearly legible in the photo |
| Manganese (as manganese sulfate) | 0.5 mg | High clearly legible in the photo |
| Chromium (as chromium chloride) | 30 mcg | High clearly legible in the photo |
| Molybdenum (as sodium molybdate) | 19 mcg | High clearly legible in the photo |
Claims printed on the packaging:
“New Look” · “ORGANIC” · “WITH SUPERFOOD BLEND” · “Unflavored” · “NON GMO” · “VEGAN FRIENDLY” · “GLUTEN FREE” · “NO SUGAR”
Read by a vision model from 8 listing photos — verbatim extraction; OCR errors possible. Spot a mistake? It will be corrected on review.
Where it sells
| Seller | Price |
|---|---|
| Retailer listing ↗ | $22.41 checked Jul 26, 2026 — varies by variant/session; price history pending |
| Brand store (purelyinspired.com) ↗ | $24.99 variant: Unflavored -30 Servings — matching UPC/GTIN |
Brand store purelyinspired.com: 7 supplement products — a single-category catalog.
Reference links for identification only — LookCloser has no affiliate relationships and earns nothing from any link on this page.
Ingredient science — NIH references
Vitamin C — NIH ODS · MedlinePlus · PubMed (11,019) · UL 2000 mg (total intake, adults)
Vitamin E — NIH ODS · MedlinePlus · PubMed (12,326) · UL 1000 mg (supplemental alpha-tocopherol, adults)
Thiamin — NIH ODS · MedlinePlus · PubMed (1,262) · no UL established
Riboflavin — NIH ODS · MedlinePlus · PubMed (3,172) · no UL established
Niacin — NIH ODS · MedlinePlus · PubMed (2,689) · UL 35 mg (supplemental/added niacin, adults)
Vitamin B6 — NIH ODS · MedlinePlus · PubMed (2,372) · UL 100 mg (adults; chronic high intake linked to neuropathy)
Folate — NIH ODS · MedlinePlus · PubMed (10,628) · UL 1000 mcg (synthetic folic acid from supplements/fortified food)
Vitamin B12 — NIH ODS · MedlinePlus · PubMed (5,006) · no UL established
Biotin — NIH ODS · MedlinePlus · PubMed (1,606) · no UL; high doses interfere with lab tests
Pantothenic Acid — NIH ODS · MedlinePlus · PubMed (601) · no UL established
Iron — NIH ODS · MedlinePlus · PubMed (28,479) · UL 45 mg (adults, from all sources)
Iodine — NIH ODS · MedlinePlus · PubMed (6,462) · UL 1100 mcg (adults)
Zinc — NIH ODS · MedlinePlus · PubMed (19,708) · UL 40 mg (adults, from all sources)
Selenium — NIH ODS · MedlinePlus · PubMed (12,481) · UL 400 mcg (adults)
Copper — NIH ODS · MedlinePlus · PubMed (9,405) · UL 10 mg (adults)
Manganese — NIH ODS · MedlinePlus · PubMed (3,608) · UL 11 mg (adults)
Molybdenum — NIH ODS · MedlinePlus · PubMed (809) · UL 2000 mcg (adults)
Reference data from the NIH Office of Dietary Supplements, IOM Dietary Reference Intakes, and PubMed. A Tolerable Upper Intake Level is a documented reference figure, not a safety verdict — both the listed amount and the reference are shown for your own judgment. LookCloser gives no medical advice.
Related research & consistency
prebiotic fiber (inulin-type) — NIH ODS — Fiber overview (MVMS context) · PubMed search: inulin prebiotic randomized trial · WebMD search: inulin · ClinicalTrials.gov — 22 registered studies
ℹ Use pattern in research: daily use; effects build over weeks as gut flora shift.
zinc — NIH ODS — Zinc fact sheet · PubMed search: zinc supplementation trial · ClinicalTrials.gov — 1,598 registered studies
ℹ Use pattern in research: daily oral use; sustained high intakes can interfere with copper absorption — a documented interaction, not advice.
These notes state where label numbers and marketing framing sit relative to published research — documentation for your own judgment, not medical advice. LookCloser does not advise for or against taking any supplement.
Record 631656717631 · built July 26, 2026 · lookcloser.ai · corrections@lookcloser.ai