{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"645871817298","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-08-10T13:21:24-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-10T14:18:00-0700"},"analysis_status":"needs_label_retry","processing_gaps":[{"code":"partly_quantified","message":"1 of 9 captured rows publish a usable amount; dose comparisons are limited to those rows.","product_conclusion":false}],"gtin":"645871817298","listing_identifier":"B01L2S7SQM","brand":"UMZU","title":"UMZU Floracil50 Probiotic Supplement, 50 Billion CFU","listing_title":"UMZU Floracil50 Probiotic Supplement, 50 Billion CFU, 30 Day Supply","identity":{"canonical_gtin":"00645871817298","source_listing_gtin":"00645871817298","listing_identifier":"B01L2S7SQM","product_image":"https://m.media-amazon.com/images/I/71LgR5gyIvL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B01L2S7SQM","primary_url":"https://m.media-amazon.com/images/I/71LgR5gyIvL.jpg","image_count":8,"last_attempted":"2026-08-10T13:21:24-0700","attempts":1},"observed_at":"2026-08-10","source_confirmations":["source_listing_gtin","external_barcode_record"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"UMZU","package_brand":"UMZU","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"UMZU LLC","entity":"LIMITED LIABILITY COMPANY","country":"COLORADO, USA","address_filed":"1980 8th Street, Boulder, COLORADO 80302, UNITED STATES","address_public":"COLORADO 80302, UNITED STATES; COLORADO 80301, UNITED STATES","serial_number":"88275630","registration_number":"6009188","wordmark":"UMZU","status_description":"REGISTERED","filed_date":"2019-01-24T00:00:00","first_use_commerce_date":"2019-01-09","registration_date":"2020-03-10","assignment_recorded":true,"goods_services":["IC 005: Nutritional supplements and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"UMZU LLC","country":"COLORADO, USA","address":"1980 8th Street, Boulder, COLORADO 80302, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_question","kicker":"What we found","headline":"Testing claimed — documentation not found","deck":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. …","display_mode":"single_home_per_finding","finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"point_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found","barcode-gtin-record-upc-independently-corroborated","uspto-trademark-registry-exact-trademark-owner-identified"],"cards":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","card_type":"testing_claimed_no_lab","question":"safety","tone":"warn","weight":80,"headline":"The observed listing says it is tested, but names no lab or certifier.","evidence":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","so_what":"A testing badge without an issuer or report is a marketing claim, not evidence. Ask for the lab name and lot-specific report.","source":"Certification / laboratory record","source_links":[{"label":"Observed listing claim","url":"https://www.amazon.com/dp/B01L2S7SQM","role":"claim surface"}],"registry_receipts":[],"evidence_id":"ev-63c445e72f8d","evidence_url":"https://lookcloser.ai/e/ev-63c445e72f8d","presentation_home":"claim_scorecard"},{"finding_id":"barcode-gtin-record-upc-independently-corroborated","card_type":"upc_corroborated","question":"owner","tone":"ok","weight":48,"headline":"The barcode identity checks out · 645871817298.","evidence":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing.","so_what":"The barcode matches, so we are checking the right product rather than a look-alike.","source":"Barcode / GTIN record","source_links":[],"registry_receipts":[],"evidence_id":"ev-a89d33101e92","evidence_url":"https://lookcloser.ai/e/ev-a89d33101e92","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: UMZU LLC · limited liability company, COLORADO, USA","evidence":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6009188","registry_name":"USPTO","standard":null,"identifier":"Registration 6009188"}],"evidence_id":"ev-a40a7eaa8b54","evidence_url":"https://lookcloser.ai/e/ev-a40a7eaa8b54","presentation_home":"ownership_section"}],"research_links":[],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","No dated review-history series is on file yet."]},"tldr":{"assessment":"checks_confirmed","headline":"Testing claimed — documentation not found","summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","key_findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","class":"ok","headline":"Exact trademark owner identified","source":"USPTO trademark registry","scope":"brand_owner"},{"id":"barcode-gtin-record-upc-independently-corroborated","class":"ok","headline":"UPC independently corroborated","source":"Barcode / GTIN record","scope":"exact_product"}],"documented_concern_count":0,"confirmed_check_count":2,"open_question_count":1,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"checks_confirmed","headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","lead_finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"insufficient_public_data","headline":"This product can't be verified from public data","detail":"Neither good nor bad — the checks below show what this listing publishes and what it withholds. Verifiable products publish more.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":null,"findings":[{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-08-10","presentation_tone":"ok","evidence_id":"ev-a40a7eaa8b54","evidence_url":"https://lookcloser.ai/e/ev-a40a7eaa8b54","content_fingerprint":"sha256:677a92abaa09b1c9755005224eda1db19761b5c94e375bc1205108942c62574d","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6009188","registry_name":"USPTO","standard":null,"identifier":"Registration 6009188"}],"evidence":{"summary":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-10","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6009188","receipt_label":"USPTO · Registration 6009188"}],"observed_at":"2026-08-10","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/645871817298/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"barcode-gtin-record-upc-independently-corroborated","source":"Barcode / GTIN record","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"UPC independently corroborated","detail":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing.","proof":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00645871817298","scope":"exact_product","inference_level":"direct_observation","observed_at":"2026-08-10","presentation_tone":"ok","evidence_id":"ev-a89d33101e92","evidence_url":"https://lookcloser.ai/e/ev-a89d33101e92","content_fingerprint":"sha256:c0dd8ee1c5621adb4fdb1ae4503af3ed408cae521d902bb13e13a9f751860470","registry_receipts":[],"evidence":{"summary":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00645871817298","observed_at":"2026-08-10","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing."},"html_anchor":"finding-barcode-gtin-record-upc-independently-corroborated","report_url":"https://lookcloser.ai/p/645871817298/full#finding-barcode-gtin-record-upc-independently-corroborated"},{"id":"keepa-exact-listing-history-review-count-history-not-available","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"pend","weight":23,"headline":"Review-count history: not available","detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B01L2S7SQM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-8287f3621a0f","evidence_url":"https://lookcloser.ai/e/ev-8287f3621a0f","content_fingerprint":"sha256:5aedc36fa121fc562629ab3b0449ff08e7fe8e40602be17fd84443f88c0bcf9c","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/645871817298/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","identity_basis":"none","status":"live","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B01L2S7SQM","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-63c445e72f8d","evidence_url":"https://lookcloser.ai/e/ev-63c445e72f8d","content_fingerprint":"sha256:32869505e49ab1ed86f7fa3e9c184daeefe5777491befceda6424b92061dfdc5","registry_receipts":[],"evidence":{"summary":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"html_anchor":"finding-certification-laboratory-record-testing-claimed-documentation-not-found","report_url":"https://lookcloser.ai/p/645871817298/full#finding-certification-laboratory-record-testing-claimed-documentation-not-found"},{"id":"label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Multi-ingredient formula — panel read, serving weight unknown","detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01L2S7SQM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-aae89622dee2","evidence_url":"https://lookcloser.ai/e/ev-aae89622dee2","content_fingerprint":"sha256:10cc9648954e992dd1f4edb273b9af75ae0bd7235bd75a989057f875a05233a2","registry_receipts":[],"evidence":{"summary":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"html_anchor":"finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","report_url":"https://lookcloser.ai/p/645871817298/full#finding-label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B01L2S7SQM","scope":"exact_listing","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"gap","evidence_id":"ev-5ce40254dc37","evidence_url":"https://lookcloser.ai/e/ev-5ce40254dc37","content_fingerprint":"sha256:3e0a26c826141ca4b258603fdd2d6312b3e689760a7e19d6f807cb95ced1b52d","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/645871817298/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-10-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 10, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22UMZU%22+OR+product_description:%22UMZU%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-08-10","presentation_tone":"caution","evidence_id":"ev-5466413770da","evidence_url":"https://lookcloser.ai/e/ev-5466413770da","content_fingerprint":"sha256:7c3bf81ba594cc65f1abef2df1d08abc9f1206b20631deb036efdc5034839cc0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22UMZU%22+OR+product_description:%22UMZU%22)&limit=5","observed_at":"2026-08-10","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"UMZU","receipt_label":"FDA enforcement search · UMZU"}],"observed_at":"2026-08-10","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-10-2026","report_url":"https://lookcloser.ai/p/645871817298/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-10-2026"}],"evidence_records":[{"evidence_id":"ev-a40a7eaa8b54","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists UMZU LLC (LIMITED LIABILITY COMPANY) in COLORADO, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-08-10","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6009188","receipt_label":"USPTO · Registration 6009188"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:677a92abaa09b1c9755005224eda1db19761b5c94e375bc1205108942c62574d","evidence_url":"https://lookcloser.ai/e/ev-a40a7eaa8b54"},{"evidence_id":"ev-a89d33101e92","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 645871817298 to \"UMZU Floracil50 - Daily Probiotic Supplement to Support Gut Health, 8 Gut Health\" (Truth Nutra) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00645871817298","observed_at":"2026-08-10","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:c0dd8ee1c5621adb4fdb1ae4503af3ed408cae521d902bb13e13a9f751860470","evidence_url":"https://lookcloser.ai/e/ev-a89d33101e92"},{"evidence_id":"ev-5466413770da","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-10-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 10, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22UMZU%22+OR+product_description:%22UMZU%22)&limit=5","observed_at":"2026-08-10","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"UMZU","receipt_label":"FDA enforcement search · UMZU"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:7c3bf81ba594cc65f1abef2df1d08abc9f1206b20631deb036efdc5034839cc0","evidence_url":"https://lookcloser.ai/e/ev-5466413770da"},{"evidence_id":"ev-aae89622dee2","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:label-and-serving-arithmetic-multi-ingredient-formula-panel-read-serving","primary_source":"facts_panel","claim":"Multi-ingredient formula — panel read, serving weight unknown","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem.","proof":{"detail":"We read the full Supplement Facts panel from the listing-image panel (below), but the label doesn’t state a serving weight, so the arithmetic can’t run. A gap in the label’s information, not evidence of a problem."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:10cc9648954e992dd1f4edb273b9af75ae0bd7235bd75a989057f875a05233a2","evidence_url":"https://lookcloser.ai/e/ev-aae89622dee2"},{"evidence_id":"ev-5ce40254dc37","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:3e0a26c826141ca4b258603fdd2d6312b3e689760a7e19d6f807cb95ced1b52d","evidence_url":"https://lookcloser.ai/e/ev-5ce40254dc37"},{"evidence_id":"ev-63c445e72f8d","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:32869505e49ab1ed86f7fa3e9c184daeefe5777491befceda6424b92061dfdc5","evidence_url":"https://lookcloser.ai/e/ev-63c445e72f8d"},{"evidence_id":"ev-8287f3621a0f","record_id":"645871817298","gtin":"645871817298","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:5aedc36fa121fc562629ab3b0449ff08e7fe8e40602be17fd84443f88c0bcf9c","evidence_url":"https://lookcloser.ai/e/ev-8287f3621a0f"},{"evidence_id":"ev-ea664809753d","record_id":"645871817298","gtin":"645871817298","claim_key":"claim:clinical","primary_source":"source_listing","claim":"“PROBIOTIC FORMULA: Features 8 clinically studied probiotic strains including Lactobacillus Acidophilus, Rhamnosus, and Plantarum, delivering 50…”","bucket":"claimed_no_support","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","proof":{"kind":"clinical","status":"not-substantiated","snippet":"…ADVANCED PROBIOTIC FORMULA: Features 8 clinically studied probiotic strains including Lactobacillus Acidophilus, Rhamnosus, and Plantarum, delivering 50 billion CFU to h"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_probiotic","source_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},{"source":"pubmed_probiotic","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:238fdcb164f6ecd531045a8d7afe0b2fd2c4f1c2f06efc271dd871f527228642","evidence_url":"https://lookcloser.ai/e/ev-ea664809753d"},{"evidence_id":"ev-618b27ab1f48","record_id":"645871817298","gtin":"645871817298","claim_key":"claim:testing","primary_source":"source_listing","claim":"“batch is lab tested for quality, consistency, and label”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Every batch is lab tested for quality, consistency, and label accuracy.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://umzu.com","observed_at":"2026-08-10","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:16b815064c42723b2ec1203b473f27b9b5d853e194f724cd026a86a22917e779","evidence_url":"https://lookcloser.ai/e/ev-618b27ab1f48"},{"evidence_id":"ev-bda813052856","record_id":"645871817298","gtin":"645871817298","claim_key":"claim:origin","primary_source":"source_listing","claim":"“IN USA WITH QUALITY STANDARDS: Produced in a cGMP-certified”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"…MADE IN USA WITH QUALITY STANDARDS: Produced in a cGMP-certified facility.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-10","content_fingerprint":"sha256:269663b37a48f2c123b9dae1453359b0b5dc8d855501faa2bbb529de9e4a98bc","evidence_url":"https://lookcloser.ai/e/ev-bda813052856"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":300,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":true,"named_lab_or_certifier":false},"container":{"units":30,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["gut support*","30 DAY SUPPLY","30 CAPSULES","DIETARY SUPPLEMENT","50 BILLION CFU","FLORACIL50 contains 8 carefully selected probiotic strains","made to help maintain a healthy digestive environment with beneficial bacteria","INGREDIENTS IN FLORACIL50","Gentle support for your digestive system","One Capsule Per Day"],"certification_text":[],"claim_checks":[{"kind":"clinical","label":"Clinical-evidence claim","snippet":"…ADVANCED PROBIOTIC FORMULA: Features 8 clinically studied probiotic strains including Lactobacillus Acidophilus, Rhamnosus, and Plantarum, delivering 50 billion CFU to h","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","status":"not-substantiated"},{"kind":"testing","label":"Quality-testing claim","snippet":"…Every batch is lab tested for quality, consistency, and label accuracy.…","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"origin","label":"Origin claim","snippet":"…MADE IN USA WITH QUALITY STANDARDS: Produced in a cGMP-certified facility.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…DIGESTIVE COMFORT & BALANCE: Formulated to help ease occasional digestive unease and promote smooth digestion by fostering a healthy gut environment for everyday comfort","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient-level evidence for this formula isn’t in our knowledge base yet. Recorded as not assessed — not as a negative.","status":"not-assessed"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"gut support*\", \"30 DAY SUPPLY\", \"30 CAPSULES\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"50 BILLION CFU\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\", \"FLORACIL50 contains 8 carefully selected probiotic strains\", \"made to help maintain a healthy digestive environment with beneficial bacteria\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"umzu\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"INGREDIENTS IN FLORACIL50\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 Capsule\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Floracil50 Formula™ (50 Billion CFU / Serving)\", \"amount\": \"300\", \"unit\": \"mg\"}, {\"name\": \"Lactobacillus acidophilus (LA-11)\", \"amount\": \"25 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus plantarum (LP-ONLLY)\", \"amount\": \"10 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus rhamnosus (LR22)\", \"amount\": \"5 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium infantis (BI-211)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium longum (BL-88)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus reuteri (LE16)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus casei (LC-18)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium breve (BB8)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}], \"label_claims\": [\"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Gentle support for your digestive system\", \"One Capsule Per Day\", \"Convenient for any time of day—morning or night.\", \"Take Daily\", \"Designed for consistent daily use to support digestive balance.\", \"gut support\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"THOUGHTFULLY CRAFTED FOR GUT AND DIGESTIVE BALANCE\", \"Supports digestive, gut health and overall wellness\", \"1 Capsule\", \"1X DAILY\", \"WITH MEAL\", \"gut support\", \"30 DAY SUPPLY\"], \"certifications\": []}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Natural ingredients\", \"No harmful fillers\", \"Lab tested\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"UMZU\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Relax, it's UMZU\", \"At UMZU we look at health from a holistic perspective rather than the conventional way of reductionism.\", \"Instead of looking at symptoms and covering them with band-aids we go to the root cause of the issue and FIX the problem.\", \"AS SEEN ON\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/71LgR5gyIvL.jpg","https://m.media-amazon.com/images/I/71nqKhlFZ6L.jpg","https://m.media-amazon.com/images/I/716enrX4OeL.jpg","https://m.media-amazon.com/images/I/818OCB7nFVL.jpg","https://m.media-amazon.com/images/I/81i26vk3xCL.jpg","https://m.media-amazon.com/images/I/71Jbz85PADL.jpg","https://m.media-amazon.com/images/I/7124i5-94PL.jpg","https://m.media-amazon.com/images/I/81s4dDR2slL.jpg"],"facts_panel_image":3,"brand":"UMZU","product_name":"FLORACIL50","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 Capsule","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"30 CAPSULES","actives":[{"name":"Floracil50 Formula™ (50 Billion CFU / Serving)","amount":"300","unit":"mg"},{"name":"Lactobacillus acidophilus (LA-11)","amount":"25 Billion","unit":"CFU"},{"name":"Lactobacillus plantarum (LP-ONLLY)","amount":"10 Billion","unit":"CFU"},{"name":"Lactobacillus rhamnosus (LR22)","amount":"5 Billion","unit":"CFU"},{"name":"Bifidobacterium infantis (BI-211)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium longum (BL-88)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus reuteri (LE16)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus casei (LC-18)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium breve (BB8)","amount":"2 Billion","unit":"CFU"}],"responsible_parties":[],"websites":[],"label_claims":["gut support*","30 DAY SUPPLY","30 CAPSULES","DIETARY SUPPLEMENT","50 BILLION CFU","FLORACIL50 contains 8 carefully selected probiotic strains","made to help maintain a healthy digestive environment with beneficial bacteria","INGREDIENTS IN FLORACIL50","Gentle support for your digestive system","One Capsule Per Day"],"certifications":[],"panel_rows":[{"name":"Floracil50 Formula™ (50 Billion CFU / Serving)","amount":"300","unit":"mg"},{"name":"Lactobacillus acidophilus (LA-11)","amount":"25 Billion","unit":"CFU"},{"name":"Lactobacillus plantarum (LP-ONLLY)","amount":"10 Billion","unit":"CFU"},{"name":"Lactobacillus rhamnosus (LR22)","amount":"5 Billion","unit":"CFU"},{"name":"Bifidobacterium infantis (BI-211)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium longum (BL-88)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus reuteri (LE16)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus casei (LC-18)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium breve (BB8)","amount":"2 Billion","unit":"CFU"}]},"resolved_facts_panel":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"gut support*\", \"30 DAY SUPPLY\", \"30 CAPSULES\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":1,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"50 BILLION CFU\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\", \"FLORACIL50 contains 8 carefully selected probiotic strains\", \"made to help maintain a healthy digestive environment with beneficial bacteria\"], \"certifications\": []}\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"umzu\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"INGREDIENTS IN FLORACIL50\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": true, \"serving_size_text\": \"1 Capsule\", \"serving_size_g\": null, \"servings_per_container\": 30, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [{\"name\": \"Floracil50 Formula™ (50 Billion CFU / Serving)\", \"amount\": \"300\", \"unit\": \"mg\"}, {\"name\": \"Lactobacillus acidophilus (LA-11)\", \"amount\": \"25 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus plantarum (LP-ONLLY)\", \"amount\": \"10 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus rhamnosus (LR22)\", \"amount\": \"5 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium infantis (BI-211)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium longum (BL-88)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus reuteri (LE16)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Lactobacillus casei (LC-18)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}, {\"name\": \"Bifidobacterium breve (BB8)\", \"amount\": \"2 Billion\", \"unit\": \"CFU\"}], \"label_claims\": [\"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Gentle support for your digestive system\", \"One Capsule Per Day\", \"Convenient for any time of day—morning or night.\", \"Take Daily\", \"Designed for consistent daily use to support digestive balance.\", \"gut support\"], \"certifications\": []}\n"},{"img":5,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"THOUGHTFULLY CRAFTED FOR GUT AND DIGESTIVE BALANCE\", \"Supports digestive, gut health and overall wellness\", \"1 Capsule\", \"1X DAILY\", \"WITH MEAL\", \"gut support\", \"30 DAY SUPPLY\"], \"certifications\": []}\n"},{"img":6,"model":"claude-cli:subscription","text":"{\"brand\": \"UMZU\", \"product_name\": \"FLORACIL50\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"30 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Natural ingredients\", \"No harmful fillers\", \"Lab tested\", \"gut support\", \"30 DAY SUPPLY\", \"DIETARY SUPPLEMENT\"], \"certifications\": []}\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"UMZU\", \"product_name\": null, \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Relax, it's UMZU\", \"At UMZU we look at health from a holistic perspective rather than the conventional way of reductionism.\", \"Instead of looking at symptoms and covering them with band-aids we go to the root cause of the issue and FIX the problem.\", \"AS SEEN ON\"], \"certifications\": []}\n```\n"}],"source_images":["https://m.media-amazon.com/images/I/71LgR5gyIvL.jpg","https://m.media-amazon.com/images/I/71nqKhlFZ6L.jpg","https://m.media-amazon.com/images/I/716enrX4OeL.jpg","https://m.media-amazon.com/images/I/818OCB7nFVL.jpg","https://m.media-amazon.com/images/I/81i26vk3xCL.jpg","https://m.media-amazon.com/images/I/71Jbz85PADL.jpg","https://m.media-amazon.com/images/I/7124i5-94PL.jpg","https://m.media-amazon.com/images/I/81s4dDR2slL.jpg"],"facts_panel_image":3,"brand":"UMZU","product_name":"FLORACIL50","barcode":null,"barcode_identity_status":"unreadable_or_absent","serving_size_text":"1 Capsule","serving_size_g":null,"servings_per_container":30,"net_weight_text":null,"net_weight_g":null,"unit_count_text":"30 CAPSULES","actives":[{"name":"Floracil50 Formula™ (50 Billion CFU / Serving)","amount":"300","unit":"mg"},{"name":"Lactobacillus acidophilus (LA-11)","amount":"25 Billion","unit":"CFU"},{"name":"Lactobacillus plantarum (LP-ONLLY)","amount":"10 Billion","unit":"CFU"},{"name":"Lactobacillus rhamnosus (LR22)","amount":"5 Billion","unit":"CFU"},{"name":"Bifidobacterium infantis (BI-211)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium longum (BL-88)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus reuteri (LE16)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus casei (LC-18)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium breve (BB8)","amount":"2 Billion","unit":"CFU"}],"responsible_parties":[],"websites":[],"label_claims":["gut support*","30 DAY SUPPLY","30 CAPSULES","DIETARY SUPPLEMENT","50 BILLION CFU","FLORACIL50 contains 8 carefully selected probiotic strains","made to help maintain a healthy digestive environment with beneficial bacteria","INGREDIENTS IN FLORACIL50","Gentle support for your digestive system","One Capsule Per Day"],"certifications":[],"panel_rows":[{"name":"Floracil50 Formula™ (50 Billion CFU / Serving)","amount":"300","unit":"mg"},{"name":"Lactobacillus acidophilus (LA-11)","amount":"25 Billion","unit":"CFU"},{"name":"Lactobacillus plantarum (LP-ONLLY)","amount":"10 Billion","unit":"CFU"},{"name":"Lactobacillus rhamnosus (LR22)","amount":"5 Billion","unit":"CFU"},{"name":"Bifidobacterium infantis (BI-211)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium longum (BL-88)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus reuteri (LE16)","amount":"2 Billion","unit":"CFU"},{"name":"Lactobacillus casei (LC-18)","amount":"2 Billion","unit":"CFU"},{"name":"Bifidobacterium breve (BB8)","amount":"2 Billion","unit":"CFU"}]},"nih_dsld":null,"ingredient_science":{"ingredients":[{"ingredient":"probiotic","declared_name":"Lactobacillus acidophilus (LA-11)","ods_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","medlineplus_url":"https://medlineplus.gov/search/?query=probiotic","pubmed_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","ul":null,"ul_unit":"CFU","ul_scope":"strain-specific; label CFU at-manufacture vs at-expiry differ","pubmed_count":25361}],"ul_exceedances":[],"source":"NIH ODS fact sheets + IOM Dietary Reference Intakes; PubMed E-utilities"},"nsf_certification":null,"brand_documentation_request":null,"plain_summary":null,"fda_recalls":{"count":0},"offers_at_check_time":[["Retailer listing",49.99]],"price_comparison":{"identity_basis":"upc_gtin","record_gtin":"00645871817298","source_listing_gtin":"00645871817298","retailer_gtin_match":true,"brand_store_gtin_match":false,"seller_identifiers":{},"same_product_only":true,"offers":[["Amazon",49.99]],"offer_records":[{"seller":"Amazon","price":49.99,"currency":"USD","url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10T20:22:01.326142+00:00","identity_basis":"exact_gtin","gtin":"00645871817298","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"observed_at":"2026-08-10"},"commerce_context":{"observed_at":"2026-08-10","record_gtin":"00645871817298","source_listing":{"status":"exact_listing","url":"https://www.amazon.com/dp/B01L2S7SQM","price":49.99,"price_receipt":{"status":"available","amount":49.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-10T20:22:01.326142+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B01L2S7SQM","listing_url":"https://www.amazon.com/dp/B01L2S7SQM","identity_basis":"exact_listing_identifier","listing_identifier":"B01L2S7SQM","raw_cents":4999},"rating":null,"rating_count":null,"published_gtin":"00645871817298"},"brand_site":{"status":"store_found_no_product","host":"https://umzu.com","url":"https://umzu.com","title":null,"variant":null,"price":null,"availability":"unknown","published_gtin":null,"identity_basis":"brand_domain_only","comparison_allowed":false,"candidate_binding":null,"shared_marketing_markers":[],"review_surface":null,"testing_surface":null},"exact_offers":[{"seller":"Amazon","price":49.99,"currency":"USD","url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10T20:22:01.326142+00:00","identity_basis":"exact_gtin","gtin":"00645871817298","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"external_marketplaces":{"iherb":{"source":"iHerb","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00645871817298","search_url":"https://www.iherb.com/search?kw=UMZU+UMZU+Floracil50+Probiotic+Supplement%2C+50+Billion+CFU%2C+30+Day+Supply"},"target":{"source":"Target","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00645871817298","search_url":"https://www.target.com/s?searchTerm=UMZU+UMZU+Floracil50+Probiotic+Supplement%2C+50+Billion+CFU%2C+30+Day+Supply"},"walmart":{"source":"Walmart","status":"eligible_not_checked","identity_basis":"exact_gtin_required","gtin":"00645871817298","search_url":"https://www.walmart.com/search?q=UMZU+UMZU+Floracil50+Probiotic+Supplement%2C+50+Billion+CFU%2C+30+Day+Supply"}},"comparison_status":"exact_single_seller","identity_rule":"Prices and reviews are compared only when both pages publish the same UPC/GTIN."},"brand_store":{"host":"https://umzu.com","sku_count":94,"supp_count":92,"distinct_trend_cats":4,"cats":["ashwagandha","collagen","creatine","magnesium"],"specialist":false,"domain_lookup":{"status":"confirmed","brand":"UMZU","host":"https://umzu.com","source_url":"https://umzu.com","identity_basis":"retained_brand_storefront","observed_at":"2026-08-10"}},"brand_review_surface":null,"ratings_surface":{"stars":null,"count":null,"observed_at":"2026-08-10","source_ref":"source_listing","identity_basis":"exact_listing_identifier","note":"retailer rating surface; not a product-quality or authenticity verdict"},"review_count_history":{"identity_basis":"exact_listing_identifier","selection_basis":"built_record","demand_reach":null,"rating_count":{"points":[],"summary":null},"written_review_count":{"points":[],"summary":null},"price_snapshot":{"status":"available","amount":49.99,"currency":"USD","price_type":"lowest_new","observed_at":"2026-08-10T20:22:01.326142+00:00","source":"Keepa","source_url":"https://keepa.com/#!product/1-B01L2S7SQM","listing_url":"https://www.amazon.com/dp/B01L2S7SQM","identity_basis":"exact_listing_identifier","listing_identifier":"B01L2S7SQM","raw_cents":4999},"catalog_snapshot":{"observed_at":"2026-08-10T20:22:01.326142+00:00","listed_since":"2016-08-26","parent_listing_identifier":null,"root_category_id":3760901,"category_path":[{"id":3760901,"name":"Health & Household"},{"id":23675621011,"name":"Vitamins, Minerals & Supplements"},{"id":6942464011,"name":"Digestive Supplements"},{"id":3774071,"name":"Probiotics"}],"brand":"UMZU","manufacturer":"Truth Nutra","monthly_sold_estimate":300,"monthly_sold_note":"Source estimate; demand context only, not verified unit sales.","review_counts_last_observed":null,"sales_rank_drops":{"30_days":8,"90_days":26,"180_days":58},"out_of_stock_percentage":{"30_days":null,"90_days":null,"180_days":null},"offer_count":1,"context_note":"Rank drops, stockout percentages, offer counts, and monthly-sold values are source observations or estimates; they do not establish product quality."}},"source_registry":{"source_listing":{"type":"product_listing","scope":"exact_listing","observed_at":"2026-08-10","url":"https://www.amazon.com/dp/B01L2S7SQM","identity_basis":"listing_identifier","limitation":null},"barcode_search":{"type":"barcode_registry_search","scope":"exact_gtin","observed_at":"2026-08-10","url":"https://world.openfoodfacts.org/product/00645871817298","identity_basis":"gtin"},"nih_dsld_search":{"type":"government_label_catalog","scope":"product_label","observed_at":"2026-08-10","url":"https://dsld.od.nih.gov/","identity_basis":"search_only","checked":false,"registry_name":"NIH DSLD","identifier":null,"receipt_label":null},"uspto_search":{"type":"government_trademark_registry","scope":"brand","observed_at":"2026-08-10","url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods","checked":true,"registry_name":"USPTO","identifier":"Registration 6009188","receipt_label":"USPTO · Registration 6009188"},"openfda_search":{"type":"government_enforcement_search","scope":"product_or_brand","observed_at":"2026-08-10","url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22UMZU%22+OR+product_description:%22UMZU%22)&limit=5","identity_basis":"search_only","checked":true,"registry_name":"FDA enforcement","identifier":"UMZU","receipt_label":"FDA enforcement search · UMZU"},"nsf_search":{"type":"certification_registry_search","scope":"product_or_brand","observed_at":"2026-08-10","url":"https://info.nsf.org/Certified/dietary/","identity_basis":"search_only","checked":false,"registry_name":"NSF","standard":null,"identifier":null,"receipt_label":null},"keepa_history":{"type":"paid_catalog_history","scope":"exact_listing","observed_at":"2026-08-10","url":"https://keepa.com/#!product/1-B01L2S7SQM","identity_basis":"exact_listing_identifier"},"facts_panel":{"type":"image_read_supplement_facts","scope":"exact_listing","observed_at":"2026-08-10","url":"https://www.amazon.com/dp/B01L2S7SQM","identity_basis":"listing_identifier","limitation":null},"brand_store":{"type":"brand_storefront","scope":"brand_or_exact_product","observed_at":"2026-08-10","url":"https://umzu.com","identity_basis":"brand_domain_only","comparison_allowed":false,"limitation":null},"nih_ods_probiotic":{"type":"government_ingredient_reference","scope":"ingredient","observed_at":"2026-08-10","url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","identity_basis":"named_ingredient","checked":true,"registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},"pubmed_probiotic":{"type":"research_index","scope":"ingredient","observed_at":"2026-08-10","url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","identity_basis":"named_ingredient"}},"decision_support":{"disclosure":{"status":"partly_quantified","summary":"1 of 9 captured rows publish a usable amount; dose comparisons are limited to those rows.","captured_rows":9,"quantified_rows":1,"separately_quantified_rows":1,"combined_blend_rows":[],"integrity_tells":[],"derived_from":["facts_panel"]},"identity_convergence":{"gtin":"00645871817298","confirmations":["source_listing_gtin","external_barcode_record"],"confirmation_count":2,"summary":"2 source(s) matched to this exact product agree on its identity.","not_a_quality_score":true},"research_coverage":{"panel_rows":9,"ingredients_with_reference_context":1,"exact_product_dose_comparisons":0,"dose_comparison_finding_ids":[],"blend_limits_dose_comparison":false,"limitation":"Ingredient context is not product efficacy evidence."},"review_trajectory":{"status":"not_available","identity_basis":"exact_listing_identifier"},"review_surface_comparison":null,"market":{"offers":[{"seller":"Amazon","price":49.99,"currency":"USD","url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10T20:22:01.326142+00:00","identity_basis":"exact_gtin","gtin":"00645871817298","rating":null,"price_source":"Keepa","price_type":"lowest_new","price_per_labeled_serving":1.67}],"exact_gtin_only":true,"price_spread":null,"servings_basis":30,"limitation":"Prices are point-in-time observations."},"ownership":{"status":"found","owner":{"name":"UMZU LLC","entity":"LIMITED LIABILITY COMPANY","country":"COLORADO, USA","address_filed":"1980 8th Street, Boulder, COLORADO 80302, UNITED STATES","address_public":"COLORADO 80302, UNITED STATES; COLORADO 80301, UNITED STATES","serial_number":"88275630","registration_number":"6009188","wordmark":"UMZU","status_description":"REGISTERED","filed_date":"2019-01-24T00:00:00","first_use_commerce_date":"2019-01-09","registration_date":"2020-03-10","assignment_recorded":true,"goods_services":["IC 005: Nutritional supplements and dietary supplements."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=88275630&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"candidate_count":1,"brand_age_months":119.5,"manufacturer_link":"not_established","limitation":"Trademark ownership does not establish manufacturer or country of manufacture."},"open_questions":[{"finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","question":"Can the testing claim be tied to a named laboratory and this product lot?","source_headline":"Testing claimed — documentation not found","needed_evidence":"lot-specific COA naming the laboratory and matching the product lot","priority":23,"absence_is_not_a_strike":true}],"connected_signals":[{"id":"origin_claim_owner_jurisdiction_question","observation":"The listing makes an origin claim while the exact wordmark owner files from COLORADO, USA.","implication":"Ownership jurisdiction and manufacturing origin are different facts; sourcing records would settle whether the origin claim applies to ingredients, processing, or final packaging.","derived_from":["source_listing","uspto_search"],"inference_level":"question","limitation":"A foreign trademark owner does not contradict a domestic manufacturing claim."}],"evidence_balance":{"documented_concerns":0,"confirmed_checks":2,"neutral_or_open_findings":5,"material_open_questions":1,"concern_finding_ids":[],"confirmation_finding_ids":["uspto-trademark-registry-exact-trademark-owner-identified","barcode-gtin-record-upc-independently-corroborated"]},"claim_scorecard":{"version":"2026-07-23.9","fairness_note":"Couldn’t verify means public proof was not found; it is not a mark against the product. Ingredient research is not treated as a trial of this exact product.","bucket_order":["contradicted","overreaching","checks_out","partly","claimed_no_support","unverified"],"buckets":{"contradicted":[],"overreaching":[],"checks_out":[],"partly":[],"claimed_no_support":[{"bucket":"claimed_no_support","claim_key":"claim:clinical","claim":"“PROBIOTIC FORMULA: Features 8 clinically studied probiotic strains including Lactobacillus Acidophilus, Rhamnosus, and Plantarum, delivering 50…”","check":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","looked":"a named, citable clinical study of this product or formula","found":"We found no named, citable study of this product or formula. The claim may rest on ingredient research rather than a trial of this product.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-ea664809753d","evidence_url":"https://lookcloser.ai/e/ev-ea664809753d","content_fingerprint":"sha256:238fdcb164f6ecd531045a8d7afe0b2fd2c4f1c2f06efc271dd871f527228642","observed_at":"2026-08-10","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_probiotic","source_url":"https://ods.od.nih.gov/factsheets/Probiotics-HealthProfessional/","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"probiotic","receipt_label":"NIH ODS · probiotic fact sheet"},{"source":"pubmed_probiotic","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=%22probiotic%22","observed_at":"2026-08-10","identity_basis":"named_ingredient","scope":"ingredient"}],"proof":{"kind":"clinical","status":"not-substantiated","snippet":"…ADVANCED PROBIOTIC FORMULA: Features 8 clinically studied probiotic strains including Lactobacillus Acidophilus, Rhamnosus, and Plantarum, delivering 50 billion CFU to h"}}],"unverified":[{"bucket":"unverified","claim_key":"claim:origin","claim":"“IN USA WITH QUALITY STANDARDS: Produced in a cGMP-certified”","check":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","finding_id":null,"registry_receipts":[],"evidence_id":"ev-bda813052856","evidence_url":"https://lookcloser.ai/e/ev-bda813052856","content_fingerprint":"sha256:269663b37a48f2c123b9dae1453359b0b5dc8d855501faa2bbb529de9e4a98bc","observed_at":"2026-08-10","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"}],"proof":{"kind":"origin","status":"unverified","snippet":"…MADE IN USA WITH QUALITY STANDARDS: Produced in a cGMP-certified facility.…"}},{"bucket":"unverified","claim_key":"claim:testing","claim":"“batch is lab tested for quality, consistency, and label”","check":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","finding_id":"certification-laboratory-record-testing-claimed-documentation-not-found","registry_receipts":[],"evidence_id":"ev-618b27ab1f48","evidence_url":"https://lookcloser.ai/e/ev-618b27ab1f48","content_fingerprint":"sha256:16b815064c42723b2ec1203b473f27b9b5d853e194f724cd026a86a22917e779","observed_at":"2026-08-10","source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://umzu.com","observed_at":"2026-08-10","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"proof":{"kind":"testing","status":"unverified","snippet":"…Every batch is lab tested for quality, consistency, and label accuracy.…"}}]},"counts":{"contradicted":0,"overreaching":0,"checks_out":0,"partly":0,"claimed_no_support":1,"unverified":2},"puffery":[],"consumed_finding_ids":["certification-laboratory-record-testing-claimed-documentation-not-found"]},"brand_presence":{"status":"store_found_no_product","host":"https://umzu.com","exact_product_page":null,"consumer_meaning":"Brand presence is reported separately from exact-product identity.","absence_is_not_a_strike":true}},"observations":{"offers":[{"seller":"Amazon","price":49.99,"currency":"USD","url":"https://www.amazon.com/dp/B01L2S7SQM","observed_at":"2026-08-10T20:22:01.326142+00:00","identity_basis":"exact_gtin","gtin":"00645871817298","rating":null,"price_source":"Keepa","price_type":"lowest_new"}],"ratings":{"stars":null,"count":null,"observed_at":"2026-08-10","source_ref":"source_listing"},"facts_panel_source":"listing_image"},"report_url":"https://lookcloser.ai/p/645871817298","methodology":"https://lookcloser.ai/methodology","built_at":"2026-08-10T21:18:00Z","status":"complete","caveats":["Pre-launch beta; not yet independently archived.","Listing-image panel data was machine-read; transcription errors are possible.","Prices and ratings are point-in-time snapshots.","LookCloser does not advise for or against any supplement."],"content_fingerprint":"sha256:63507fe96e2e8d598d34dbc21e9d2ed06bbf0ecb6f43e45d5acc61153511d743"}