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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B017JHU7HC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-989f05b028e2","evidence_url":"https://lookcloser.ai/e/ev-989f05b028e2","content_fingerprint":"sha256:2d6da681ed226dd50a14b25668ca602f28871bd3d96bcb0a59d76df8774b2074","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. 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Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/646437300155/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B017JHU7HC","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-d4037b76ac22","evidence_url":"https://lookcloser.ai/e/ev-d4037b76ac22","content_fingerprint":"sha256:d3117ac5d5c1a87055a6e0f7507659aa201da870cb802563e570484d4f1f46c0","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B017JHU7HC","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/646437300155/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"}],"evidence_records":[{"evidence_id":"ev-9ed6b5181b94","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Simply By Nature Limited (OTHER) in UNITED KINGDOM for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Simply By Nature Limited (OTHER) in UNITED KINGDOM for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87500917&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5380064","receipt_label":"USPTO · Registration 5380064"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:be9b997dd4b7ad590d7cd21a5d82859f4904c1fa21eea14e218d4ad76a912072","evidence_url":"https://lookcloser.ai/e/ev-9ed6b5181b94"},{"evidence_id":"ev-6630955cfc11","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 646437300155 to \"Organic Ashwagandha Vegetarian Capsules | Certified USDA Organic | 100% Natural \" (True Veda) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 646437300155 to \"Organic Ashwagandha Vegetarian Capsules | Certified USDA Organic | 100% Natural \" (True Veda) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00646437300155","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:e3a272c7432db822714d98aca67ea400e0222c551a369f3ce0bdb0fb2444528a","evidence_url":"https://lookcloser.ai/e/ev-6630955cfc11"},{"evidence_id":"ev-3886d43d81c7","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"pubmed_ashwagandha","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:380177b5db439138cf811426e90660f5119e432c0a8a4901eab24f1ed965ffb9","evidence_url":"https://lookcloser.ai/e/ev-3886d43d81c7"},{"evidence_id":"ev-8e0cbba5408c","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22True+Veda%22+OR+product_description:%22True+Veda%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"True Veda","receipt_label":"FDA enforcement search · True Veda"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d4742d5b2a9359dd167b3f4154bc95f8d3f6aa4e7e353d900770678c309caabb","evidence_url":"https://lookcloser.ai/e/ev-8e0cbba5408c"},{"evidence_id":"ev-91cbefc8eb3d","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, unit count, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:edd4be1e4eb6620a271a2060201ada150952377cb4331c0dbb61bb475f039b03","evidence_url":"https://lookcloser.ai/e/ev-91cbefc8eb3d"},{"evidence_id":"ev-0824dcea8de7","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a7b45c4a5666a882333ea3fee3b70339541bdfc811a157e8cb5e33a4186855ac","evidence_url":"https://lookcloser.ai/e/ev-0824dcea8de7"},{"evidence_id":"ev-d4037b76ac22","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 663 on 2025-07-05 to 661 on 2026-07-18 (net -2). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B017JHU7HC","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d3117ac5d5c1a87055a6e0f7507659aa201da870cb802563e570484d4f1f46c0","evidence_url":"https://lookcloser.ai/e/ev-d4037b76ac22"},{"evidence_id":"ev-989f05b028e2","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B017JHU7HC","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:2d6da681ed226dd50a14b25668ca602f28871bd3d96bcb0a59d76df8774b2074","evidence_url":"https://lookcloser.ai/e/ev-989f05b028e2"},{"evidence_id":"ev-e51de9402fc8","record_id":"646437300155","gtin":"646437300155","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_ashwagandha","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial.","proof":{"detail":"Published sources describe how ashwagandha have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Ashwagandha, PubMed search: ashwagandha randomized trial."},"source_refs":[{"source":"pubmed_ashwagandha","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=ashwagandha+randomized+controlled+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:9059c65d6e752aef67ff16db014b50d4800e7c627f41a1bf52c330138017c1b7","evidence_url":"https://lookcloser.ai/e/ev-e51de9402fc8"},{"evidence_id":"ev-c49a2992e7a9","record_id":"646437300155","gtin":"646437300155","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“GMP”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…GMP…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B017JHU7HC","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://www.trueveda.com","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a5e8169d3128ebd000551f52ee6c0b769bb8dc82f52706b7f33654ae63f78264","evidence_url":"https://lookcloser.ai/e/ev-c49a2992e7a9"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":12800,"headline_claim_mg":null,"headline_subject":null,"subject_actual_mg":null},"listing_claims":{"dose_claims":[],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":null,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["SAFETY GUARANTEE","YOUR HEALTH OUR WORLD","THE JANEY LOVES 2025 PLATINUM AWARDS WINNER","ORGANIC & NATURALLY CONCENTRATED","ONE TRUE VEDA ASHWAGANDHA EXTRACT CAPSULE PROVIDES THE EQUIVALENT STRENGTH OF FIFTEEN ASHWAGANDHA POWDER CAPSULES*","KEEP YOUR BALANCE!","Organic KSM-66® Ashwagandha","15:1 Herb to Extract Ratio","Completes Your Wellness Regimen","100% ORGANIC"],"certification_text":["GMP","USDA ORGANIC"],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…GMP…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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PURE. 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