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No exact-listing count history was available, so no review-pattern claim is made.","proof":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0174THY0I","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-a031d2a88a03","evidence_url":"https://lookcloser.ai/e/ev-a031d2a88a03","content_fingerprint":"sha256:7bbc818920e95aeae1b338ca114b452f3cca7e9b0b73c65e24479499fc375fae","registry_receipts":[],"evidence":{"summary":"Marketplace rating not shown★ — rating count unavailable. 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No exact-listing count history was available, so no review-pattern claim is made."},"html_anchor":"finding-keepa-exact-listing-history-review-count-history-not-available","report_url":"https://lookcloser.ai/p/646437303668/full#finding-keepa-exact-listing-history-review-count-history-not-available"},{"id":"certification-laboratory-record-testing-claimed-documentation-not-found","source":"Certification / laboratory record","class":"gap","noted":true,"severity":"pend","weight":23,"headline":"Testing claimed — documentation not found","detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. 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USPTO names Richard Purser as the exact wordmark owner. 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USPTO names Richard Purser as the exact wordmark owner. That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship.","source_refs":["uspto_search","facts_panel"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87573084&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5423327","receipt_label":"USPTO · Registration 5423327"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked USPTO trademark registry.","found":"The package says manufactured for: Nature's Branch, 3482 SW 15th Street Suite #9355 Deerfield Beach, FL 33442. 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This documents the framing; it does not establish what is inside the product.","proof":{"headline_claim_mg":2600,"headline_subject":"turmeric","subject_actual_mg":2400,"addition":["Organic Turmeric (Curcuma Longa)(root) 2400 mg","Turmeric 95% Curcuminoids (Curcuma Longa)(root) 200 mg"],"blend_row":null,"declared_actives_total_mg":2600},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:b751819c4f177e2f191e9da029dbdfab37108ac1ead861fc516385ba4ef990b5","evidence_url":"https://lookcloser.ai/e/ev-795013a58d4f"},{"evidence_id":"ev-a9a520223465","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:nih-published-research-turmeric-curcumin-dose-is-above-the-studied-range","primary_source":"pubmed_turmeric","claim":"Turmeric / Curcumin dose is above the studied range","bucket":"claimed_no_support","looked":"LookCloser checked NIH / published research.","found":"label claims 2600 mg/serving — above the range commonly used in research (studies typically use 500–2,000 mg/day of curcuminoids). 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That can be a normal distributor, manufacturer, or licensing relationship; the retained records do not establish the relationship."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=87573084&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 5423327","receipt_label":"USPTO · Registration 5423327"},{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:e7e9f42071bd6bc8d1466fc5590a126188d07ad9b6d0cb3da91eb80c36cd261d","evidence_url":"https://lookcloser.ai/e/ev-37a36c5fe739"},{"evidence_id":"ev-86cc3c6d07ff","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:label-and-serving-arithmetic-listing-claim-roughly-matches-the-supplemen","primary_source":"facts_panel","claim":"Listing claim roughly matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"Listing: 2.6 g. Panel (photo-read Supplement Facts panel): Organic Turmeric (Curcuma Longa)(root) at 2.4 g per serving — close but not exact; serving-count phrasing often explains the gap.","proof":{"detail":"Listing: 2.6 g. Panel (photo-read Supplement Facts panel): Organic Turmeric (Curcuma Longa)(root) at 2.4 g per serving — close but not exact; serving-count phrasing often explains the gap."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:e9c69ca5384e2a5e56c879af2e97b81a290c2a5e32d07efc561d7cc1daa03281","evidence_url":"https://lookcloser.ai/e/ev-86cc3c6d07ff"},{"evidence_id":"ev-ad9343d32cec","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:fa58751250878515f4a20daf6e83fc5702f0dc6f938e967545f8cd5de3d8d2e3","evidence_url":"https://lookcloser.ai/e/ev-ad9343d32cec"},{"evidence_id":"ev-66b037bbba08","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:certification-laboratory-record-testing-claimed-documentation-not-found","primary_source":"source_listing","claim":"Testing claimed — documentation not found","bucket":"unverified","looked":"LookCloser checked Certification / laboratory record.","found":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record.","proof":{"detail":"The observed listing claims third-party testing without naming a lab or certifier. No product-bound report is retained, so the claim cannot be verified as stated. NSF, IFOS, USP, and Informed-Sport were not checked in this record."},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:c6bbf45818028092a33c41f545a8dafdf39d76319f00e97a68a02b70ef46d34b","evidence_url":"https://lookcloser.ai/e/ev-66b037bbba08"},{"evidence_id":"ev-a031d2a88a03","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0174THY0I","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:7bbc818920e95aeae1b338ca114b452f3cca7e9b0b73c65e24479499fc375fae","evidence_url":"https://lookcloser.ai/e/ev-a031d2a88a03"},{"evidence_id":"ev-4a298ae2da03","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"pubmed_turmeric","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine.","proof":{"detail":"Published sources describe how turmeric / curcumin have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH NCCIH — Turmeric, PubMed search: curcumin bioavailability piperine."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d465ff16232f69e2d19830aa8969d9ed8da08a1d60ca2394930079c24a96957c","evidence_url":"https://lookcloser.ai/e/ev-4a298ae2da03"},{"evidence_id":"ev-8008fa4f0d17","record_id":"646437303668","gtin":"646437303668","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-12-month","primary_source":"pubmed_turmeric","claim":"Reaching a studied dose costs about $12/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (500–2000 mg), this product runs roughly $12 per month. A price observation, not a recommendation.","proof":{"detail":"At 1.0 serving(s) a day to reach the low end of the studied range (500–2000 mg), this product runs roughly $12 per month. A price observation, not a recommendation."},"source_refs":[{"source":"pubmed_turmeric","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=curcumin+bioavailability+piperine","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:128af5f50d29557447dec6d97570bb9719c969b0f55ee784c583e9f351f5e9a2","evidence_url":"https://lookcloser.ai/e/ev-8008fa4f0d17"},{"evidence_id":"ev-d819186e0dda","record_id":"646437303668","gtin":"646437303668","claim_key":"scorecard:finding:headline_blend_inflation","primary_source":"facts_panel","claim":"“turmeric 2,600 mg”","bucket":"contradicted","looked":"the front-label number against the same-name Supplement Facts row","found":"The listing uses 2.6 g for turmeric. The panel lists turmeric at 2.4 g; the other 200 mg is the rest of the declared blend. Panel addition: Organic Turmeric (Curcuma Longa)(root) 2400 mg + Turmeric 95% Curcuminoids (Curcuma Longa)(root) 200 mg = 2,600 mg. This documents the framing; it does not establish what is inside the product.","proof":{"headline_claim_mg":2600,"headline_subject":"turmeric","subject_actual_mg":2400,"addition":["Organic Turmeric (Curcuma Longa)(root) 2400 mg","Turmeric 95% Curcuminoids (Curcuma Longa)(root) 200 mg"],"blend_row":null,"declared_actives_total_mg":2600},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:5a68360c84f81d9e472aeaf791feacd60d43e1cc1b96edfaa1df9b5abc4c3fa7","evidence_url":"https://lookcloser.ai/e/ev-d819186e0dda"},{"evidence_id":"ev-41b35940f6f0","record_id":"646437303668","gtin":"646437303668","claim_key":"claim:testing","primary_source":"source_listing","claim":"“party tested for purity, potency, and consistency for trusted daily turmeric”","bucket":"unverified","looked":"the observed listing, retained brand product page, any linked COA or test report; NSF, IFOS, USP, Informed-Sport were not queried","found":"No named laboratory or lot-specific certificate was found for this exact product. 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This is a public-evidence limit, not a finding that testing did not occur.","proof":{"kind":"testing","status":"unverified","snippet":"…Third party tested for purity, potency, and consistency for trusted daily turmeric support.…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0174THY0I","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturesbranch.com","observed_at":"2026-07-31","identity_basis":"brand_domain_only","scope":"brand_or_exact_product"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:d8a7c9d8238a41254d5efa945e5994bfc40d9ec59103c358e5ef234c90e4b6d0","evidence_url":"https://lookcloser.ai/e/ev-41b35940f6f0"},{"evidence_id":"ev-c9dec8306f11","record_id":"646437303668","gtin":"646437303668","claim_key":"claim:origin","primary_source":"source_listing","claim":"“TESTED & MADE IN THE USA: Manufactured in the USA in a cGMP-certified facility with globally sourced”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. 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No exact brand product page was available for a document check. NSF, IFOS, USP, and Informed-Sport were not checked in this record. This is a public-evidence limit, not a finding that testing did not occur.","status":"unverified"},{"kind":"origin","label":"Origin claim","snippet":"…QUALITY TESTED & MADE IN THE USA: Manufactured in the USA in a cGMP-certified facility with globally sourced ingredients.…","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"…HIGH POTENCY TURMERIC CURCUMIN: Each serving delivers a 2600mg turmeric formula with organic turmeric root and turmeric extract standardized to 95% curcuminoids for dail","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Ingredient evidence exists; on dose: label claims 2600 mg/serving — above the range commonly used in research (studies typically use 500–2,000 mg/day of curcuminoids).","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"NATURE'S BRANCH\",\n  \"product_name\": \"Turmeric Curcumin with BioPerine\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": \"200 CAPSULES\",\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [\n    \"200 CAPSULES · BIG BOTTLE\",\n    \"2600 mg Turmeric\",\n    \"95% Curcuminoids\",\n    \"Joint, Heart & Brain Support*\",\n    \"Third Party Tested & Non GMO\",\n    \"Vegan & Gluten Free Capsules\"\n  ],\n  \"certifications\": [\n    \"NON GMO\",\n    \"Vegan\",\n    \"Gluten Free\"\n  ]\n}\n```\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NATURE'S BRANCH\", \"product_name\": \"Turmeric Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"200 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"2600 mg Turmeric\", \"CONTAINS ORGANIC TURMERIC\", \"200 CAPSULES\", \"NON-GMO & VEGAN\", \"MADE IN USA†\", \"THIRD PARTY TESTED\"], \"certifications\": [\"MADE IN USA WITH GLOBAL INGREDIENTS\", \"Non-GMO\", \"Vegan\", \"THIRD PARTY TESTED\"]}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NATURE'S BRANCH\", \"product_name\": \"Turmeric Curcumin with BioPerine\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"200 CAPSULES • BIG BOTTLE\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"Why Customers Love Our Turmeric Curcumin\", \"Joint, Heart & Muscle Support*\", \"Third Party Tested\", \"200 Vegan Capsules\", \"2600mg of Turmeric\", \"For Daily Use\"], \"certifications\": [\"3RD PARTY CERTIFIED FOR LAB TESTED PURITY & POTENCY\", \"Non GMO\", \"Vegan\", \"Gluten Free\", \"cGMP\", \"Made in USA\"]}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"{\"brand\": \"Nature's Branch\", \"product_name\": \"Turmeric Curcumin\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"WHY CHOOSE NATURE'S BRANCH?\", \"Support for:\", \"HEALTHY JOINTS*\", \"MUSCLE COMFORT*\", \"BRAIN & HEART*\"], \"certifications\": []}\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"NATURE'S BRANCH\", \"product_name\": \"Turmeric Curcumin with BioPerine\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": 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\"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"200 CAPSULES\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"OUR COMMITMENT TO QUALITY\", \"200 CAPSULES - BIG BOTTLE\", \"2600 mg Turmeric\", \"95% Curcuminoids\", \"Joint, Heart & Brain Support*\", \"Vegan & Gluten Free Capsules\"], \"certifications\": [\"MADE IN USA WITH GLOBAL INGREDIENTS\", \"NON GMO ESTABLISHED\", \"GLUTEN FREE\", \"THIRD PARTY CERTIFIED FOR PURITY & POTENCY LAB TESTED\", \"VEGAN\", \"GOOD MANUFACTURING PRACTICE GMP\", \"NON GMO\"]}\n"},{"img":7,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"NATURE'S BRANCH\", \"product_name\": \"Turmeric Curcumin with BioPerine\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, 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