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That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-02","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"html_anchor":"finding-lookcloser-record-check-brand-ownership-record-not-retained","report_url":"https://lookcloser.ai/p/648236986035/full#finding-lookcloser-record-check-brand-ownership-record-not-retained"}],"evidence_records":[{"evidence_id":"ev-8d05297a9d28","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:brand-storefront-same-barcode-on-the-brand-s-own-store","primary_source":"brand_store","claim":"Same barcode on the brand's own store","bucket":"checks_out","looked":"LookCloser checked Brand storefront.","found":"The brand's store lists this exact barcode as “Zinc 50 mg [ High Potency] for Immune Support (1 Year Supply, 365 Tablets)” (variant: Default Title) — identity confirmed across retailer listings.","proof":{"detail":"The brand's store lists this exact barcode as “Zinc 50 mg [ High Potency] for Immune Support (1 Year Supply, 365 Tablets)” (variant: Default Title) — identity confirmed across retailer listings."},"source_refs":[{"source":"brand_store","source_url":"https://naturespotent.com/products/zinc-50-mg-high-potency-for-immune-support-1-year-supply-365-tablets","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:0c3c6ad8f79a1abaf0b9d7a74657511adf17d83b135ee3846cf65325fe4c4d95","evidence_url":"https://lookcloser.ai/e/ev-8d05297a9d28"},{"evidence_id":"ev-73cab4ea6748","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:barcode-gtin-record-upc-independently-corroborated","primary_source":"barcode_search","claim":"UPC independently corroborated","bucket":"checks_out","looked":"LookCloser checked Barcode / GTIN record.","found":"UPCitemdb resolves 648236986035 to \"Zinc 50 mg [ High Potency] for Immune Support (1 Year Supply  365 Tablets)\" (Nature s Potent) — consistent with this listing.","proof":{"detail":"UPCitemdb resolves 648236986035 to \"Zinc 50 mg [ High Potency] for Immune Support (1 Year Supply  365 Tablets)\" (Nature s Potent) — consistent with this listing."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00648236986035","observed_at":"2026-08-02","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:14ace44844a8ba579785dc13c0c46642819781c0a3a7f97ee30b2a546bea0e8f","evidence_url":"https://lookcloser.ai/e/ev-73cab4ea6748"},{"evidence_id":"ev-e7f90d2555b8","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_zinc","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:5e8a096e87e16f0e151fc448d7bbb3f2c60d156b4a387050d1087793dabe6e7d","evidence_url":"https://lookcloser.ai/e/ev-e7f90d2555b8"},{"evidence_id":"ev-d4935e79e236","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Nature%27s+Potent%22+OR+product_description:%22Nature%27s+Potent%22)&limit=5","observed_at":"2026-08-02","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Nature's Potent","receipt_label":"FDA enforcement search · Nature's Potent"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:96ed3739d874f8ce2454f080b69af0dfbeb110b1bf65d23d0abf9e6f513c8af4","evidence_url":"https://lookcloser.ai/e/ev-d4935e79e236"},{"evidence_id":"ev-e6ffc2530bca","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:label-and-serving-arithmetic-label-math-could-not-be-verified","primary_source":"facts_panel","claim":"Label math could not be verified","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike.","proof":{"detail":"The retained listing evidence does not establish net weight, per-serving dose, servings per container, so the dose claim cannot yet be checked against serving arithmetic. This is a neutral evidence gap, not a pass or strike."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:7148c74c610bb2d53087d5b24139dd2240384910aa82059e3e759af4e7d1f5c7","evidence_url":"https://lookcloser.ai/e/ev-e6ffc2530bca"},{"evidence_id":"ev-6bcd16c6ee8b","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:f91ee7acd0d1b97e1cb84b0370abcf7b7df6b8fe40a8f83bea8045f9c58ec7cf","evidence_url":"https://lookcloser.ai/e/ev-6bcd16c6ee8b"},{"evidence_id":"ev-5e630fcf8758","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:keepa-exact-listing-history-review-count-history-not-available","primary_source":"keepa_history","claim":"Review-count history: not available","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made.","proof":{"detail":"Marketplace rating not shown★ — rating count unavailable. No exact-listing count history was available, so no review-pattern claim is made."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B093CG3WQP","observed_at":"2026-08-02","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:f5015820945e83dc72627d840b11a3ac7a1b7ff34dee1ee2feea2b71b45f3b66","evidence_url":"https://lookcloser.ai/e/ev-5e630fcf8758"},{"evidence_id":"ev-a46bba06d4bd","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_zinc","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial.","proof":{"detail":"Published sources describe how zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Zinc fact sheet, PubMed search: zinc supplementation trial."},"source_refs":[{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:178c6d00c5195e8d49ef8f243b859755edcbf05d6c6d631a3e4914b8f62cffae","evidence_url":"https://lookcloser.ai/e/ev-a46bba06d4bd"},{"evidence_id":"ev-000a5903e307","record_id":"648236986035","gtin":"648236986035","claim_key":"finding:lookcloser-record-check-brand-ownership-record-not-retained","primary_source":"uspto_search","claim":"Brand ownership record not retained","bucket":"unverified","looked":"LookCloser checked LookCloser record check.","found":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper.","proof":{"detail":"This record does not hold an exact, supplement-class public ownership record for the brand. That is a LookCloser coverage gap, not evidence that the brand has no owner or that the product is improper."},"source_refs":[{"source":"uspto_search","source_url":"https://tmsearch.uspto.gov/","observed_at":"2026-08-02","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:641e5a6029a7227e222174076239bc6cc119d604d36d187c21c991aaafc5ddec","evidence_url":"https://lookcloser.ai/e/ev-000a5903e307"},{"evidence_id":"ev-d3ec42d462d6","record_id":"648236986035","gtin":"648236986035","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“FROM A GMP CERTIFIED”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","proof":{"kind":"manufacturing","status":"partly","snippet":"…SOURCED FROM A GMP CERTIFIED FACILITY…"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"brand_store","source_url":"https://naturespotent.com/products/zinc-50-mg-high-potency-for-immune-support-1-year-supply-365-tablets","observed_at":"2026-08-02","identity_basis":"exact_gtin","scope":"brand_or_exact_product"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:d2b5726d9087a2ffd15a344b55fa6c58044c08bcd172bf26b48b51f8a98ca0f6","evidence_url":"https://lookcloser.ai/e/ev-d3ec42d462d6"},{"evidence_id":"ev-13e70947f05f","record_id":"648236986035","gtin":"648236986035","claim_key":"claim:origin","primary_source":"source_listing","claim":"“Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide…”","bucket":"unverified","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","proof":{"kind":"origin","status":"unverified","snippet":"Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide - 365 Tablets (1 Year S"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:cadd08ed750e732838a32a6db23e6aaed1767fe3ce99acb10da27c250dc025be","evidence_url":"https://lookcloser.ai/e/ev-13e70947f05f"},{"evidence_id":"ev-ebe429b0ae72","record_id":"648236986035","gtin":"648236986035","claim_key":"claim:efficacy","primary_source":"source_listing","claim":"“Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide…”","bucket":"partly","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","proof":{"kind":"efficacy","status":"partly","snippet":"Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide - 365 Tablets (1 Year S"},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B093CG3WQP","observed_at":"2026-08-02","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_zinc","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","observed_at":"2026-08-02","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-08-02","content_fingerprint":"sha256:e725b33d2e4e9cf76deaf2b5dfdfb1cecb066bcada523d894074f1ce988ac8b4","evidence_url":"https://lookcloser.ai/e/ev-ebe429b0ae72"}],"label_math":{"verdict":"UNKNOWN","claimed_subject":null,"claimed_mg":null,"serving_mass_mg":null,"percent_of_serving":null,"serving_mass_source":null,"ambiguity":null,"declared_actives_total_mg":null,"headline_claim_mg":50,"headline_subject":"zinc","subject_actual_mg":50},"listing_claims":{"dose_claims":[{"subject":"zinc","amount_mg":50,"basis":"unspecified"}],"testing":{"claimed":false,"named_lab_or_certifier":false},"container":{"units":365,"servings":null,"pack_count":1,"units_conflict":false},"marketing_text":["HIGH POTENCY","Supports Immune System","dietary supplement","MADE IN USA","50 mg","SOURCED FROM A GMP CERTIFIED FACILITY","FORMULATED IN U.S.A."],"certification_text":["GMP","Made in USA","SOURCED FROM A GMP CERTIFIED FACILITY","FORMULATED IN U.S.A."],"claim_checks":[{"kind":"manufacturing","label":"Manufacturing claim","snippet":"…SOURCED FROM A GMP CERTIFIED FACILITY…","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. The claim does not name a certifier or public register that a shopper can check.","status":"partly"},{"kind":"origin","label":"Origin claim","snippet":"Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide - 365 Tablets (1 Year S","looked":"customs records or label filings showing where ingredients were sourced and where it was made","found":"“Made in USA” can describe only final bottling. Ingredient-sourcing records were not located for this product.","status":"unverified"},{"kind":"efficacy","label":"Benefit claim","snippet":"Nature's Potent Zinc 50 mg, Immune Support Supplement - High Potency for Maximum Immune & Antioxidant Health - Made in USA from Natural Zinc Oxide - 365 Tablets (1 Year S","looked":"whether the ingredient doses on the label match the doses used in published research","found":"Published research exists for ingredients in this formula. Whether this product’s doses match those studies could not be confirmed.","status":"partly"}],"identity_basis":"source_listing_and_identity_bound_label"},"facts_panel_status":"captured","label_photo_read":{"src":"vision:claude-cli:subscription","reader_version":"2026-07-27.1","images_read":8,"raw_reads":[{"img":0,"model":"claude-cli:subscription","text":"{\"brand\": \"Nature's Potent\", \"product_name\": \"Zinc 50 mg\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"365 TABLETS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"HIGH POTENCY\", \"Supports Immune System\", \"dietary supplement\", \"MADE IN USA\"], \"certifications\": [\"GMP\", \"Made in USA\"]}\n"},{"img":1,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Nature's Potent\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 1 Tablet\", \"serving_size_g\": null, \"servings_per_container\": 365, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": null, \"responsible_parties\": [{\"role\": \"distributed_by\", \"name\": \"Nature's Potent\", \"address\": \"Brooklyn, NY 11229\", \"verbatim\": \"Distributed by: Nature's Potent, Brooklyn, NY 11229, 1(800) 205-9081\"}], \"websites\": [\"www.naturespotent.com\"], \"actives\": [{\"name\": \"Zinc (as oxide / citrate)\", \"amount\": \"50\", \"unit\": \"mg\"}], \"label_claims\": [], \"certifications\": []}\n```\n"},{"img":2,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": null,\n  \"product_name\": null,\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": null,\n  \"serving_size_g\": null,\n  \"servings_per_container\": null,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": null,\n  \"responsible_parties\": [],\n  \"websites\": [],\n  \"actives\": [],\n  \"label_claims\": [],\n  \"certifications\": []\n}\n```\n"},{"img":3,"model":"claude-cli:subscription","text":"```json\n{\n  \"brand\": \"Nature's Potent\",\n  \"product_name\": \"Zinc 50 mg\",\n  \"barcode\": null,\n  \"panel\": false,\n  \"serving_size_text\": \"Serving Size: 1 Tablet\",\n  \"serving_size_g\": null,\n  \"servings_per_container\": 365,\n  \"net_weight_text\": null,\n  \"net_weight_g\": null,\n  \"unit_count_text\": \"365 TABLETS\",\n  \"responsible_parties\": [\n    {\n      \"role\": \"distributed_by\",\n      \"name\": \"Nature's Potent\",\n      \"address\": \"Brooklyn, NY 11229\",\n      \"verbatim\": \"Distributed by: Nature's Potent Brooklyn, NY 11229 1(800) 205-9081\"\n    }\n  ],\n  \"websites\": [\"www.naturespotent.com\"],\n  \"actives\": [],\n  \"label_claims\": [\n    \"HIGH POTENCY\",\n    \"Supports Immune System\",\n    \"dietary supplement\"\n  ],\n  \"certifications\": [\"GMP\"]\n}\n```\n\nNote: the image is a three-bottle lineup (front plus both side panels of the same bottle), so `panel` is false per the lineup rule; the Supplement Facts table is present on the right-hand bottle but at collage scale. The serving-size and servings-per-container lines were legible and are reported; the ingredient rows were not transcribed.\n"},{"img":4,"model":"claude-cli:subscription","text":"{\"brand\": \"Nature's Potent\", \"product_name\": \"Zinc 50 mg\", \"barcode\": null, \"panel\": false, \"serving_size_text\": null, \"serving_size_g\": null, \"servings_per_container\": null, \"net_weight_text\": null, \"net_weight_g\": null, \"unit_count_text\": \"365 TABLETS\", \"responsible_parties\": [], \"websites\": [], \"actives\": [], \"label_claims\": [\"HIGH POTENCY\", \"Supports Immune System\", \"dietary supplement\", \"50 mg\"], \"certifications\": [\"GMP\", \"SOURCED FROM A GMP CERTIFIED FACILITY\", \"FORMULATED IN U.S.A.\"]}\n"},{"img":5,"model":"claude-cli:subscription","text":"```json\n{\"brand\": \"Nature's Potent\", \"product_name\": null, \"barcode\": null, \"panel\": true, \"serving_size_text\": \"Serving Size 1 Tablet\", \"serving_size_g\": null, \"servings_per_container\": 365, 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