{"schema":"lookcloser/record@0.2","compatible_with":["lookcloser/record@0.1"],"record_id":"652671419638","processing":{"collection_process_version":"2026-07-24.5","last_collected_at":"2026-07-31T12:40:32-0700","last_collection_event":"intake","label_reader_version":"2026-07-27.1","report_schema":"lookcloser/record@0.2","rendered_at":"2026-08-02T14:29:03-0700"},"analysis_status":"complete","processing_gaps":[],"gtin":"652671419638","listing_identifier":"B0F7NB4Q9Z","brand":"Lunakai","title":"Lunakai USA Made Calcium Magnesium Zinc Gummies with Vitamin D3 & K2","listing_title":"Lunakai USA Made Calcium Magnesium Zinc Gummies with Vitamin D3 & K2 – Delicious 5-in-1 Supplement for Daily Bone, Muscle & Immune Support for Women, Men & Kids, 60ct","identity":{"canonical_gtin":"00652671419638","source_listing_gtin":"00652671419638","listing_identifier":"B0F7NB4Q9Z","product_image":"https://m.media-amazon.com/images/I/818oFAG1UBL.jpg","product_image_status":"retained","product_image_provenance":{"status":"retained","source":"source_listing","identity_basis":"exact_listing_identifier","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","primary_url":"https://m.media-amazon.com/images/I/818oFAG1UBL.jpg","image_count":8,"last_attempted":"2026-07-31T12:40:32-0700","attempts":1},"observed_at":"2026-07-31","source_confirmations":["source_listing_gtin"],"brand_consistency":{"status":"match","compatible":true,"listing_brand":"Lunakai","package_brand":"LUNAKAI","match_method":"normalized_exact","similarity":1},"identity_rule":"exact identifiers only; related products are never substituted"},"trademark_owner":{"name":"Wild and Free LLC","entity":"LIMITED LIABILITY COMPANY","country":"WYOMING, USA","address_filed":"2000 Mallory Lane #130-80, Franklin, TENNESSEE 37067, UNITED STATES","address_public":"TENNESSEE 37067, UNITED STATES","serial_number":"90781981","registration_number":"6779504","wordmark":"LUNAKAI","status_description":"REGISTERED","filed_date":"2021-06-18T00:00:00","first_use_commerce_date":"2021-06-14","registration_date":"2022-07-05","assignment_recorded":false,"goods_services":["IC 005: Dietary and nutritional supplements; Vitamins; Gummy vitamins.","IC 035: Online retail store services featuring dietary and nutritional supplements and vitamins."],"source":"USPTO Trademark Search","source_url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","identity_basis":"exact_wordmark_and_supplement_goods"},"trademark_owner_candidates":[],"trademark_owner_status":"found","product_manufacturer_link":"not_established","label_responsible_parties":[],"identity_nodes":[{"role":"trademark_owner","name":"Wild and Free LLC","country":"WYOMING, USA","address":"2000 Mallory Lane #130-80, Franklin, TENNESSEE 37067, UNITED STATES","source_ref":"uspto_search","identity_basis":"exact_wordmark_supplement_class"}],"seller_of_record":null,"seller_of_record_status":"not_collected_founder_gated","consumer_view":{"template":"claim_panel","kicker":"The useful read","headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","deck":"That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.","display_mode":"single_home_per_finding","finding_ids":["serving_mass_impossibility","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed","nih-published-research-research-context-is-available-for-the-listed-ingr","nih-published-research-reaching-a-studied-dose-costs-about-26-month","uspto-trademark-registry-exact-trademark-owner-identified","review_velocity_gradual"],"point_finding_ids":["serving_mass_impossibility","label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","nih-published-research-each-ingredient-s-amount-is-disclosed"],"cards":[{"finding_id":"serving_mass_impossibility","card_type":"serving_mass_impossibility","question":"label","tone":"warn","weight":92,"headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","evidence":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of…","so_what":"That weight is the one number that would let anyone check the amount on the front. We did not weigh it ourselves, so this is an open question, not a problem we found.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-6aff4293381b","evidence_url":"https://lookcloser.ai/e/ev-6aff4293381b","presentation_home":"finding_catalog"},{"finding_id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","card_type":"claim_matches_panel","question":"label","tone":"ok","weight":52,"headline":"Listing claim matches the Supplement Facts panel","evidence":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","so_what":"The label promise and the Supplement Facts amount agree.","source":"Label and serving arithmetic","source_links":[],"registry_receipts":[],"evidence_id":"ev-f6d4ab30ebf6","evidence_url":"https://lookcloser.ai/e/ev-f6d4ab30ebf6","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-each-ingredient-s-amount-is-disclosed","card_type":"amounts_disclosed","question":"label","tone":"ok","weight":50,"headline":"Every ingredient shows its amount · 10 ingredients listed.","evidence":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","so_what":"Every ingredient shows its real amount — nothing is hidden in a proprietary blend.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-36439d70d4aa","evidence_url":"https://lookcloser.ai/e/ev-36439d70d4aa","presentation_home":"finding_catalog"},{"finding_id":"nih-published-research-research-context-is-available-for-the-listed-ingr","card_type":"research_available","question":"goals","tone":"neutral","weight":44,"headline":"Research links are available for magnesium, prebiotic fiber, zinc.","evidence":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. …","so_what":"Use the linked research to check whether the ingredient and outcome you care about are actually connected. Ingredient evidence does not verify this product.","source":"NIH / published research","source_links":[{"label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","role":"magnesium context · not product evidence"},{"label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","role":"magnesium context · not product evidence"},{"label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","role":"prebiotic fiber (inulin-type) context · not product evidence"},{"label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","role":"prebiotic fiber (inulin-type) context · not product evidence"}],"registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence_id":"ev-80078b4237a9","evidence_url":"https://lookcloser.ai/e/ev-80078b4237a9","presentation_home":"research_section"},{"finding_id":"nih-published-research-reaching-a-studied-dose-costs-about-26-month","card_type":"cost_to_reach_dose","question":"value","tone":"neutral","weight":42,"headline":"Reaching a studied dose costs about $26/month","evidence":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation.","so_what":"Comparing cost at a research-relevant amount shows how quickly the package is used and what the routine actually costs.","source":"NIH / published research","source_links":[],"registry_receipts":[],"evidence_id":"ev-215086209be3","evidence_url":"https://lookcloser.ai/e/ev-215086209be3","presentation_home":"finding_catalog"},{"finding_id":"uspto-trademark-registry-exact-trademark-owner-identified","card_type":"owner_identified","question":"owner","tone":"neutral","weight":38,"headline":"🇺🇸 Brand owner: Wild and Free LLC · limited liability company, WYOMING, USA","evidence":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","so_what":"This tells you who is behind the brand and where the trademark record points. It does not by itself identify the manufacturer.","source":"USPTO trademark registry","source_links":[],"registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6779504","registry_name":"USPTO","standard":null,"identifier":"Registration 6779504"}],"evidence_id":"ev-1623acbcd947","evidence_url":"https://lookcloser.ai/e/ev-1623acbcd947","presentation_home":"ownership_section"},{"finding_id":"review_velocity_gradual","card_type":"review_velocity","question":"reviews","tone":"ok","weight":28,"headline":"Reviews rose from 21 to 132 between July 22, 2025 and July 22, 2026 — no sudden jump.","evidence":"Written reviews rose from 21 to 132 between July 22, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 75, so the count moved in steps rather than in one burst.","so_what":"A count that moves steadily is ordinary. A sudden burst is what deserves a closer look.","source":"keepa","source_links":[{"label":"Keepa exact-listing history","url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","role":"dated count history · exact listing"}],"registry_receipts":[],"evidence_id":"ev-d4df67a0f667","evidence_url":"https://lookcloser.ai/e/ev-d4df67a0f667","presentation_home":"finding_catalog"}],"research_links":[{"ingredient":"magnesium","label":"NIH ODS — Magnesium fact sheet","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"magnesium","label":"PubMed search: magnesium glycinate supplementation","url":"https://pubmed.ncbi.nlm.nih.gov/?term=magnesium+glycinate+supplementation","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"NIH ODS — Fiber overview (MVMS context)","url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","product_evidence":false},{"ingredient":"prebiotic fiber (inulin-type)","label":"PubMed search: inulin prebiotic randomized trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"NIH ODS — Zinc fact sheet","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","scope":"ingredient_context","product_evidence":false},{"ingredient":"zinc","label":"PubMed search: zinc supplementation trial","url":"https://pubmed.ncbi.nlm.nih.gov/?term=zinc+supplementation+randomized","scope":"ingredient_context","product_evidence":false}],"open_items":["No FDA recall matched this brand in the current search.","We have not found a public label filing for this exact product.","Barcode checksum is valid; no independent product record was found."]},"tldr":{"assessment":"caution","headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","summary":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8.5 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026.","lead_finding_id":"serving_mass_impossibility","key_findings":[{"id":"serving_mass_impossibility","class":"warn","headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","source":"Label and serving arithmetic","scope":"ingredient_context"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","class":"ok","headline":"Each ingredient’s amount is disclosed","source":"NIH / published research","scope":"ingredient_context"}],"documented_concern_count":1,"confirmed_check_count":3,"open_question_count":0,"usage_note":"Decision support, not medical advice or a product recommendation. Missing evidence is a gap, not a strike."},"origin_context":null,"verdict":{"state":"caution","headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","detail":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8.5 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026.","lead_finding_id":"serving_mass_impossibility","meaning":"Finding-first decision support. Confirmed checks are not endorsements; cautions identify documented facts or bounded comparisons, not medical advice."},"public_verifiability":{"state":"caution","headline":"Caution — a finding needs explanation","detail":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh.","meaning":"Evidence availability only. Missing public data is a gap, never a strike."},"consistency_score":7.5,"findings":[{"id":"serving_mass_impossibility","source":"Label and serving arithmetic","class":"warn","noted":false,"severity":"warn","weight":92,"headline":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","detail":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8.5 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026.","proof":{"declared_contents_mg":8500,"active_total_mg":2500,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"identity_basis":"ingredient","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","scope":"ingredient_context","inference_level":"derived","observed_at":"2026-07-31","presentation_tone":"warn","evidence_id":"ev-6aff4293381b","evidence_url":"https://lookcloser.ai/e/ev-6aff4293381b","content_fingerprint":"sha256:a5b7280521145b5aef6959b1273d10cf508b4556c06e6227e7c9d39585150c55","registry_receipts":[],"evidence":{"summary":{"declared_contents_mg":8500,"active_total_mg":2500,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8.5 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026."},"html_anchor":"finding-serving_mass_impossibility","report_url":"https://lookcloser.ai/p/652671419638/full#finding-serving_mass_impossibility"},{"id":"nih-published-research-each-ingredient-s-amount-is-disclosed","source":"NIH / published research","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Each ingredient’s amount is disclosed","detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-36439d70d4aa","evidence_url":"https://lookcloser.ai/e/ev-36439d70d4aa","content_fingerprint":"sha256:95445761e7f96457f484a307a72e994e3b74623277021daf445a95f4f87addf1","registry_receipts":[],"evidence":{"summary":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"html_anchor":"finding-nih-published-research-each-ingredient-s-amount-is-disclosed","report_url":"https://lookcloser.ai/p/652671419638/full#finding-nih-published-research-each-ingredient-s-amount-is-disclosed"},{"id":"uspto-trademark-registry-exact-trademark-owner-identified","source":"USPTO trademark registry","class":"ok","noted":false,"severity":"ok","weight":38,"headline":"Exact trademark owner identified","detail":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","identity_basis":"owner_exact","status":"live","source_refs":["uspto_search"],"source_url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","scope":"brand_owner","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-1623acbcd947","evidence_url":"https://lookcloser.ai/e/ev-1623acbcd947","content_fingerprint":"sha256:2cb18da4a528ccecd6e76e015ad61f87e6755503b01634e62bdb37bc453fe3c5","registry_receipts":[{"source":"uspto_search","url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","label":"USPTO · Registration 6779504","registry_name":"USPTO","standard":null,"identifier":"Registration 6779504"}],"evidence":{"summary":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","source_refs":["uspto_search"],"source_records":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6779504","receipt_label":"USPTO · Registration 6779504"}],"observed_at":"2026-07-31","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"html_anchor":"finding-uspto-trademark-registry-exact-trademark-owner-identified","report_url":"https://lookcloser.ai/p/652671419638/full#finding-uspto-trademark-registry-exact-trademark-owner-identified"},{"id":"label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Listing claim matches the Supplement Facts panel","detail":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-f6d4ab30ebf6","evidence_url":"https://lookcloser.ai/e/ev-f6d4ab30ebf6","content_fingerprint":"sha256:6fccb152cbe917a6a7f3d6308dc03c1376749f72ede592f23c734b7c0aace3c3","registry_receipts":[],"evidence":{"summary":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"html_anchor":"finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","report_url":"https://lookcloser.ai/p/652671419638/full#finding-label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-"},{"id":"nih-published-research-reaching-a-studied-dose-costs-about-26-month","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Reaching a studied dose costs about $26/month","detail":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation.","proof":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-215086209be3","evidence_url":"https://lookcloser.ai/e/ev-215086209be3","content_fingerprint":"sha256:cfbe4f09c726fcb5d711612084b5482006310ac5e400593d86f8a2d8ddae4626","registry_receipts":[],"evidence":{"summary":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation.","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation."},"html_anchor":"finding-nih-published-research-reaching-a-studied-dose-costs-about-26-month","report_url":"https://lookcloser.ai/p/652671419638/full#finding-nih-published-research-reaching-a-studied-dose-costs-about-26-month"},{"id":"nih-published-research-research-context-is-available-for-the-listed-ingr","source":"NIH / published research","class":"gap","noted":false,"severity":"info","weight":22,"headline":"Research context is available for the listed ingredients","detail":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","identity_basis":"ingredient","status":"live","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_url":"https://ods.od.nih.gov/factsheets/list-all/","scope":"ingredient_context","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-80078b4237a9","evidence_url":"https://lookcloser.ai/e/ev-80078b4237a9","content_fingerprint":"sha256:484a8f15fe4d18830fe7569e323e0a87b6f57251cf160f1639c52bd39bfb8b4f","registry_receipts":[{"source":"nih_ods_fiber","url":"https://ods.od.nih.gov/factsheets/list-all/","label":"NIH ODS — Fiber overview (MVMS context)","registry_name":"NIH ODS","standard":null,"identifier":"prebiotic fiber (inulin-type)"},{"source":"nih_ods_magnesium","url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","label":"NIH ODS — Magnesium fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"magnesium"},{"source":"nih_ods_zinc","url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","label":"NIH ODS — Zinc fact sheet","registry_name":"NIH ODS","standard":null,"identifier":"zinc"}],"evidence":{"summary":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","source_refs":["nih_ods_fiber","nih_ods_magnesium","nih_ods_zinc","pubmed_fiber"],"source_records":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"html_anchor":"finding-nih-published-research-research-context-is-available-for-the-listed-ingr","report_url":"https://lookcloser.ai/p/652671419638/full#finding-nih-published-research-research-context-is-available-for-the-listed-ingr"},{"id":"review_velocity_gradual","source":"keepa","class":"ok","weight":20,"headline":"The review count moved gradually, not in one burst","detail":"Written reviews rose from 21 to 132 between July 22, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 75, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-22",21],"last":["2026-07-22",132],"max_30d_review_gain":75},"identity_basis":"listing","status":"live","severity":"ok","source_refs":["source_listing"],"source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","scope":"exact_listing","inference_level":"direct_observation","observed_at":"2026-07-31","presentation_tone":"ok","evidence_id":"ev-d4df67a0f667","evidence_url":"https://lookcloser.ai/e/ev-d4df67a0f667","content_fingerprint":"sha256:a77bb6db4ced9041f84efbb71cedfa584435ca076efb66de362cac9f5fb8812f","registry_receipts":[],"evidence":{"summary":{"first":["2025-07-22",21],"last":["2026-07-22",132],"max_30d_review_gain":75},"source_refs":["source_listing"],"source_records":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked keepa.","found":"Written reviews rose from 21 to 132 between July 22, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 75, so the count moved in steps rather than in one burst."},"html_anchor":"finding-review_velocity_gradual","report_url":"https://lookcloser.ai/p/652671419638/full#finding-review_velocity_gradual"},{"id":"label-and-serving-arithmetic-public-label-filing-not-retained","source":"Label and serving arithmetic","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Public label filing not retained","detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","identity_basis":"listing","status":"live","source_refs":["facts_panel","source_listing"],"source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-fe25584d2215","evidence_url":"https://lookcloser.ai/e/ev-fe25584d2215","content_fingerprint":"sha256:ddcdf1e14e5e4a3ba0ee27d60773f2a47502228c9e74246d312c56a1e72fe20a","registry_receipts":[],"evidence":{"summary":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","source_refs":["facts_panel","source_listing"],"source_records":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"html_anchor":"finding-label-and-serving-arithmetic-public-label-filing-not-retained","report_url":"https://lookcloser.ai/p/652671419638/full#finding-label-and-serving-arithmetic-public-label-filing-not-retained"},{"id":"fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","source":"FDA public records","class":"gap","noted":false,"severity":"info","weight":19,"headline":"Recall search: no match found (as of Aug 02, 2026)","detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","identity_basis":"none","status":"live","source_refs":["openfda_search"],"source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Lunakai%22+OR+product_description:%22Lunakai%22)&limit=5","scope":"search_scope","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"caution","evidence_id":"ev-73e56123bbc7","evidence_url":"https://lookcloser.ai/e/ev-73e56123bbc7","content_fingerprint":"sha256:b3ff0876cf2884230082bc3fc72a80d518509e283ab26b799838bb7fd52d66e0","registry_receipts":[],"evidence":{"summary":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","source_refs":["openfda_search"],"source_records":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Lunakai%22+OR+product_description:%22Lunakai%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Lunakai","receipt_label":"FDA enforcement search · Lunakai"}],"observed_at":"2026-07-31","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"html_anchor":"finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","report_url":"https://lookcloser.ai/p/652671419638/full#finding-fda-public-records-recall-search-no-match-found-as-of-aug-02-2026"},{"id":"keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":19,"headline":"This item belongs to a catalog variation family","detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-629615169bc4","evidence_url":"https://lookcloser.ai/e/ev-629615169bc4","content_fingerprint":"sha256:a2f1807e36dffc89c40cd952eb32464dfd97140fbe84764cc801805a81e5e03f","registry_receipts":[],"evidence":{"summary":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"html_anchor":"finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","report_url":"https://lookcloser.ai/p/652671419638/full#finding-keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam"},{"id":"keepa-exact-listing-history-180-day-review-count-history-is-on-file","source":"Keepa exact-listing history","class":"gap","noted":false,"severity":"info","weight":16,"headline":"180-day review-count history is on file","detail":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","identity_basis":"listing","status":"live","source_refs":["keepa_history","source_listing"],"source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","scope":"exact_listing","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-446fbb6f8558","evidence_url":"https://lookcloser.ai/e/ev-446fbb6f8558","content_fingerprint":"sha256:4827cf34d40229f513ff814cd3b978c3a5b20f6a11c281cf73161a8755d789a7","registry_receipts":[],"evidence":{"summary":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","source_refs":["keepa_history","source_listing"],"source_records":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"html_anchor":"finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file","report_url":"https://lookcloser.ai/p/652671419638/full#finding-keepa-exact-listing-history-180-day-review-count-history-is-on-file"},{"id":"barcode-gtin-record-upc-valid-no-independent-record","source":"Barcode / GTIN record","class":"gap","noted":false,"severity":"info","weight":14,"headline":"UPC valid, no independent record","detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","identity_basis":"gtin","status":"live","source_refs":["barcode_search","source_listing"],"source_url":"https://world.openfoodfacts.org/product/00652671419638","scope":"exact_product","inference_level":"gap","observed_at":"2026-07-31","presentation_tone":"gap","evidence_id":"ev-2ec6315db4f6","evidence_url":"https://lookcloser.ai/e/ev-2ec6315db4f6","content_fingerprint":"sha256:385f94d33dac8bb4de4c9047d358778c1a1f13150fca7c2f71f8aaea76e173cc","registry_receipts":[],"evidence":{"summary":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","source_refs":["barcode_search","source_listing"],"source_records":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00652671419638","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"html_anchor":"finding-barcode-gtin-record-upc-valid-no-independent-record","report_url":"https://lookcloser.ai/p/652671419638/full#finding-barcode-gtin-record-upc-valid-no-independent-record"}],"evidence_records":[{"evidence_id":"ev-6aff4293381b","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:serving_mass_impossibility","primary_source":"facts_panel","claim":"The label says 8.5 g of calcium in 4 gummies — but not what those 4 gummies weigh","bucket":"claimed_no_support","looked":"LookCloser checked Label and serving arithmetic.","found":"A serving is 4 gummies, and the panel declares 8,500 mg — 8.5 g — of calcium in that serving. What the panel doesn’t give is the one number needed to check it: what a serving weighs. Gummies of this type usually run somewhere around 2.5 to 3.5 grams each, which would put 4 of them near 10 to 14 grams. If that holds here, calcium would be a high share of the serving’s weight, and that is why we stopped on this number. But we did not weigh these gummies. The 2.5–3.5 gram figure is a general estimate for the format, not a measurement of this product. One published number would settle it: the weight of one gummy, or of a 4-gummy serving. Until then we can’t confirm the 8.5 g and we can’t dispute it. Nothing here says the product is short — only that the label doesn’t let anyone check. Checked August 2, 2026.","proof":{"declared_contents_mg":8500,"active_total_mg":2500,"carbohydrate_mg":6000,"typical_gummy_mass_g":[2.5,3.5],"serving_count":4,"serving_weight_stated":false,"stated_serving_mass_mg":null},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a5b7280521145b5aef6959b1273d10cf508b4556c06e6227e7c9d39585150c55","evidence_url":"https://lookcloser.ai/e/ev-6aff4293381b"},{"evidence_id":"ev-1623acbcd947","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:uspto-trademark-registry-exact-trademark-owner-identified","primary_source":"uspto_search","claim":"Exact trademark owner identified","bucket":"checks_out","looked":"LookCloser checked USPTO trademark registry.","found":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product.","proof":{"detail":"USPTO lists Wild and Free LLC (LIMITED LIABILITY COMPANY) in WYOMING, USA for the exact brand wordmark. This identifies the USPTO mark owner or applicant; it does not by itself prove who manufactures or sells this product."},"source_refs":[{"source":"uspto_search","source_url":"https://tsdr.uspto.gov/#caseNumber=90781981&caseSearchType=US_APPLICATION&caseType=DEFAULT&searchType=statusSearch","observed_at":"2026-07-31","identity_basis":"exact_wordmark_and_supplement_goods","scope":"brand","registry_name":"USPTO","identifier":"Registration 6779504","receipt_label":"USPTO · Registration 6779504"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:2cb18da4a528ccecd6e76e015ad61f87e6755503b01634e62bdb37bc453fe3c5","evidence_url":"https://lookcloser.ai/e/ev-1623acbcd947"},{"evidence_id":"ev-d4df67a0f667","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:review_velocity_gradual","primary_source":"source_listing","claim":"The review count moved gradually, not in one burst","bucket":"checks_out","looked":"LookCloser checked keepa.","found":"Written reviews rose from 21 to 132 between July 22, 2025 and July 22, 2026. The largest rise inside any single 30-day window was about 75, so the count moved in steps rather than in one burst.","proof":{"first":["2025-07-22",21],"last":["2026-07-22",132],"max_30d_review_gain":75},"source_refs":[{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a77bb6db4ced9041f84efbb71cedfa584435ca076efb66de362cac9f5fb8812f","evidence_url":"https://lookcloser.ai/e/ev-d4df67a0f667"},{"evidence_id":"ev-36439d70d4aa","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:nih-published-research-each-ingredient-s-amount-is-disclosed","primary_source":"nih_ods_fiber","claim":"Each ingredient’s amount is disclosed","bucket":"checks_out","looked":"LookCloser checked NIH / published research.","found":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research.","proof":{"detail":"The panel gives a per-ingredient amount rather than hiding quantities inside a proprietary blend, so each one can be compared to published research."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:95445761e7f96457f484a307a72e994e3b74623277021daf445a95f4f87addf1","evidence_url":"https://lookcloser.ai/e/ev-36439d70d4aa"},{"evidence_id":"ev-73e56123bbc7","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:fda-public-records-recall-search-no-match-found-as-of-aug-02-2026","primary_source":"openfda_search","claim":"Recall search: no match found (as of Aug 02, 2026)","bucket":"unverified","looked":"LookCloser checked FDA public records.","found":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records.","proof":{"detail":"This means only that no enforcement record matched the brand name — it does not mean the product was tested, reviewed, or cleared by FDA. New and untested products also have no recall records."},"source_refs":[{"source":"openfda_search","source_url":"https://api.fda.gov/food/enforcement.json?search=(recalling_firm:%22Lunakai%22+OR+product_description:%22Lunakai%22)&limit=5","observed_at":"2026-07-31","identity_basis":"search_only","scope":"product_or_brand","registry_name":"FDA enforcement","identifier":"Lunakai","receipt_label":"FDA enforcement search · Lunakai"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:b3ff0876cf2884230082bc3fc72a80d518509e283ab26b799838bb7fd52d66e0","evidence_url":"https://lookcloser.ai/e/ev-73e56123bbc7"},{"evidence_id":"ev-f6d4ab30ebf6","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:label-and-serving-arithmetic-listing-claim-matches-the-supplement-facts-","primary_source":"facts_panel","claim":"Listing claim matches the Supplement Facts panel","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing.","proof":{"detail":"The listing claims 500 mg; the photo-read Supplement Facts panel shows Calcium (from Calcium Citrate) at 500 mg per serving — the listing text and its photo-read panel agree; this is internal consistency, not independent testing."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:6fccb152cbe917a6a7f3d6308dc03c1376749f72ede592f23c734b7c0aace3c3","evidence_url":"https://lookcloser.ai/e/ev-f6d4ab30ebf6"},{"evidence_id":"ev-fe25584d2215","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:label-and-serving-arithmetic-public-label-filing-not-retained","primary_source":"facts_panel","claim":"Public label filing not retained","bucket":"unverified","looked":"LookCloser checked Label and serving arithmetic.","found":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists.","proof":{"detail":"We have not found a public label filing for this exact product. That is a gap in our records, not evidence that no filing exists."},"source_refs":[{"source":"facts_panel","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:ddcdf1e14e5e4a3ba0ee27d60773f2a47502228c9e74246d312c56a1e72fe20a","evidence_url":"https://lookcloser.ai/e/ev-fe25584d2215"},{"evidence_id":"ev-2ec6315db4f6","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:barcode-gtin-record-upc-valid-no-independent-record","primary_source":"barcode_search","claim":"UPC valid, no independent record","bucket":"unverified","looked":"LookCloser checked Barcode / GTIN record.","found":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike.","proof":{"detail":"Check digit passes; no third-party database record found yet. Coverage gaps are common — not a strike."},"source_refs":[{"source":"barcode_search","source_url":"https://world.openfoodfacts.org/product/00652671419638","observed_at":"2026-07-31","identity_basis":"gtin","scope":"exact_gtin"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:385f94d33dac8bb4de4c9047d358778c1a1f13150fca7c2f71f8aaea76e173cc","evidence_url":"https://lookcloser.ai/e/ev-2ec6315db4f6"},{"evidence_id":"ev-446fbb6f8558","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:keepa-exact-listing-history-180-day-review-count-history-is-on-file","primary_source":"keepa_history","claim":"180-day review-count history is on file","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic.","proof":{"detail":"Exact-listing history records written-review counts from 21 on 2025-07-22 to 132 on 2026-07-22 (net +111). Count movements can reflect sales, listing variants, collection resets, or moderation; this history does not establish whether reviews are authentic."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:4827cf34d40229f513ff814cd3b978c3a5b20f6a11c281cf73161a8755d789a7","evidence_url":"https://lookcloser.ai/e/ev-446fbb6f8558"},{"evidence_id":"ev-629615169bc4","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:keepa-exact-listing-history-this-item-belongs-to-a-catalog-variation-fam","primary_source":"keepa_history","claim":"This item belongs to a catalog variation family","bucket":"unverified","looked":"LookCloser checked Keepa exact-listing history.","found":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant.","proof":{"detail":"The paid catalog links this exact item to a parent listing. Review counts on public product pages may be shared across sizes, flavors, or other variants, so the count history is listing context — not evidence that reviewers received or tested this exact variant."},"source_refs":[{"source":"keepa_history","source_url":"https://keepa.com/#!product/1-B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"exact_listing_identifier","scope":"exact_listing"},{"source":"source_listing","source_url":"https://www.amazon.com/dp/B0F7NB4Q9Z","observed_at":"2026-07-31","identity_basis":"listing_identifier","scope":"exact_listing"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:a2f1807e36dffc89c40cd952eb32464dfd97140fbe84764cc801805a81e5e03f","evidence_url":"https://lookcloser.ai/e/ev-629615169bc4"},{"evidence_id":"ev-80078b4237a9","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:nih-published-research-research-context-is-available-for-the-listed-ingr","primary_source":"nih_ods_fiber","claim":"Research context is available for the listed ingredients","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation.","proof":{"detail":"Published sources describe how magnesium, prebiotic fiber, zinc have been studied. This is ingredient context only; the record does not establish that this product delivers the studied dose or outcome. Sources: NIH ODS — Magnesium fact sheet, PubMed search: magnesium glycinate supplementation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:484a8f15fe4d18830fe7569e323e0a87b6f57251cf160f1639c52bd39bfb8b4f","evidence_url":"https://lookcloser.ai/e/ev-80078b4237a9"},{"evidence_id":"ev-215086209be3","record_id":"652671419638","gtin":"652671419638","claim_key":"finding:nih-published-research-reaching-a-studied-dose-costs-about-26-month","primary_source":"nih_ods_fiber","claim":"Reaching a studied dose costs about $26/month","bucket":"unverified","looked":"LookCloser checked NIH / published research.","found":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation.","proof":{"detail":"At 1.0 serving(s) a day to reach the low end of the studied range (200–420 mg), this product runs roughly $26 per month. A price observation, not a recommendation."},"source_refs":[{"source":"nih_ods_fiber","source_url":"https://ods.od.nih.gov/factsheets/list-all/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"prebiotic fiber (inulin-type)","receipt_label":"NIH ODS — Fiber overview (MVMS context)"},{"source":"nih_ods_magnesium","source_url":"https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"magnesium","receipt_label":"NIH ODS — Magnesium fact sheet"},{"source":"nih_ods_zinc","source_url":"https://ods.od.nih.gov/factsheets/Zinc-HealthProfessional/","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient","registry_name":"NIH ODS","identifier":"zinc","receipt_label":"NIH ODS — Zinc fact sheet"},{"source":"pubmed_fiber","source_url":"https://pubmed.ncbi.nlm.nih.gov/?term=inulin+prebiotic+randomized+trial","observed_at":"2026-07-31","identity_basis":"named_ingredient","scope":"ingredient"}],"observed_at":"2026-07-31","content_fingerprint":"sha256:cfbe4f09c726fcb5d711612084b5482006310ac5e400593d86f8a2d8ddae4626","evidence_url":"https://lookcloser.ai/e/ev-215086209be3"},{"evidence_id":"ev-e51051021ac1","record_id":"652671419638","gtin":"652671419638","claim_key":"claim:manufacturing","primary_source":"source_listing","claim":"“GMP”","bucket":"partly","looked":"the facility registration or certificate behind the claim","found":"“GMP-certified” describes factory processes, not what is in the bottle. 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